1. www.persistent.com
Big Data
B R O C H U R E
Persistent’s Big Data Offerings
“Enterprise data
will increase 650%
over the next five
years.“
- Gartner Research
“IDC predicts the
market for big data
technology and
services will reach
$16.9 billion by
2015, up from $3.2
billion in 2010. That
is a 40 percent-a-
year growth rate —
about seven times
the estimated
growth rate for the
overall information
technology and
communications
business.”
- IDC
“IDC forecasts that
the Big Data
technology and
services market will
grow at a 27%
compound annual
growth rate (CAGR)
to $32.4 billion
through 2017.”
- IDC prediction
According to IDC 2014 Digital Universe study, “From 2013 to 2020, the digital universe will grow by a factor
of 10 - from 4.4 trillion gigabytes to 44 trillion. It more than doubles every two years.”
Enterprises today are faced with having to deal with this avalanche of Big Data coming at them from a wide
variety of sources including: internal teams, public entities, social media, web applications, data centers,
etc. Enterprises are also discovering that insights derived from analyzing this body of Big Data can help
them improve customer satisfaction and gain a competitive advantage. However, the challenge that
enterprises often face is the lack of expertise in building Big Data solutions capable of analyzing these
volumes of data and deriving real conclusions that are meaningful to their business objectives.
Persistent recommends that enterprises consider Big Data as the third data stack in the organization,
DataStack 3.0. Persistent has introduced DataStack 3.0 as a way to help enterprises think about how Big
Data fits into their organization’s data infrastructure. DataStack3.0 provides the ability to perform deep
analytics at a fraction of the cost, in an agile manner while integrating with traditional data infrastructure.
OfferingsPortfolio
Persistent has been at the forefront of the Big Data revolution for over 4 years, working on key
technologies, building platforms and creating solutions to solve Big Data problems - whether it is
developing Hadoop algorithms to solve computational problems, or building Text Analytics techniques to
analyze unstructured text and perform sentiment analysis. Our Big Data focus has been in 3 areas -
Engineering, Solutions, and Services.
Engineering - (Analytical Application Development)
 Solutions for multiple data types that use Hadoop platform tools including Nutch, Hive, Pig, JAQL
and more
 Developing connectors to load data into Hadoop's distributed file system (HDFS)
 Helping leading software vendors build applications using Hadoop and NoSQL technologies
 Code contributions to open source projects like Hadoop, Hive and SciDB
 Significant experience on core Hadoop APIs as well as eco-system of open source projects
surrounding Hadoop, such as Hive, MongoDB, Cassandra Hbase, Sqoop, and PIG /JAQL
Services around Big Data
Hadoop/MapReduce Programming Services
 Developing custom applications to fit in MR paradigm
exposed by Hadoop
 Porting existing applications on Hadoop using
MapReduce
 Tuning existing MapReduce programs to improve
performance
Implementation Services
 Installing and integrating Hadoop clusters on
new machines
 Configuring Hadoop settings for optimal
performance
 Monitoring Hadoop clusters

2. Big Data
Sector Use Case Implementation Details
Financial
Services
On-line
Retail
Healthcare
Life
Sciences
Risk and Compliance Assessment
Effectively mining and understanding
unstructured data contained in clients and
financial advisors emails
Confirmed very high precision/recall of
emails containing non-compliant or
fraudulent advice
Competitor Product Pricing Analysis
Helped e-tailers to benchmark the prices of
their products vis-à-vis competition
Minimizing Frequency of Erroneous
Prescriptions
Instantly analyzed the prescription data along
with the drug information and generated
alerts in case of erroneous prescriptions
Genome Sequencing
Analysis of terabytes of gene sequencing
data per week for life critical personalized
medicine
Reduced the turn-around time of analysis to
a few hours due to increased parallelism
Why Persistent?
 22 years of strong product
development experience
 300+ customers with an
average 6 years relationship
 Dedicated team of 200+
experts working on Big Data
projects
 Executed 30+ projects on
different Big Data platforms
 Partnerships with leading
software vendors in
developing applications using
Big Data technologies
 Comprehensive experience
across the data stack, right
from data ingress to
publishing reports
 Code contributions to open
source community -
Sqoop,SciDB, Hive
 Significant experience on
Cassandra, Hbase,
MongoDB
 4+ years of experience in:
- Building some of the leading
Big Data platforms
- Setting up and managing
large Big Data infrastructure
 Persistent uses Pebal (Big
Data Analytics Library of
frequently used functions) to
develop and deploy Big Data
solutions. This significantly
reduces the development
time from few months to few
weeks.
Consulting Services
 Advising enterprises on a systematic approach to adopt and scale Big Data usage
within their organizations to achieve their business goals
 Customized training on Big Data concepts and technologies
 Workshops for a comprehensive understanding of Big Data and discovery of
relevant business use cases
Solutions Using Big Data Technologies
Using NoSQL and Hadoop technologies Persistent has developped various Big Data
solutions around:
 Email Storage & Email Analytics
 Network Analysis
 Click-through Analysis
 Behavioral Targeting
 Web Analytics
 Social Network Analysis
 Enterprise Search
Sampling of Persistent Big Data Stories
Persistent has helped various enterprises from different verticals with their Big Data needs
AboutPersistentSystems
Persistent Systems (BSE & NSE: PERSISTENT) builds software that drives our customers' business; enterprises and software product companies
with software at the core of their digital transformation. For more information, please visit: www.persistent.com
India
Persistent Systems Limited
Bhageerath, 402,
Senapati Bapat Road
Pune 411016.
Tel: +91 (20) 6703 0000
Fax: +91 (20) 6703 0009
USA
Persistent Systems, Inc.
2055 Laurelwood Road, Suite 210
Santa Clara, CA 95054
Tel: +1 (408) 216 7010
Fax: +1 (408) 451 9177
Email: info@persistent.com
© 2015 Persistent Systems Ltd. All rights reserved.