The document provides tips for making presentations more effective and engaging. It recommends dedicating time to understand the audience's needs and perspective. Presenters should have a clear objective stated in 2-3 words and use storytelling and visual aids to communicate their 3 key messages in a way that appeals to the audience's right brain. By following these tips, presentations can be made tasty, clear, and easy for audiences while avoiding wasting time or words.

1. DO YOU
WASTE OR
TASTE?

2. Why presenting still
sucks?
Waste of time!
Waste of words!
Waste of money!
2

3. Let s make it tasty!
3

4. Same 1 hour to
prepare,
just one week ahead!
Be „pregnant“ by your
prezentation and keep it
inlighted in your mind.
4

5. DEDICATE IT!
RESPECT THEM!
BUILD IT!
5

6. I. DEDICATE IT!
6

7. Draw your objective!
Say it in 2 – 3 words!
Create sexy headline!
7

8. Once you have
objective, follow it by
every thought, every
word!
8

9. Prezentation is NOT
about saying everything
you know!
9

10. II. RESPECT THEM!
1

11. Analyze in advance:




Their needs and feelings
Their expected reaction
Their position
Their awareness of the
topic
1

12. Define emotional
benefit!
Why would you listen to
yourself,
if you would be in their shoes?
1

13. Once you know your
target audience,
stay in their shoes!
1

14. III. BUILD IT!
1

15. First think,
than hit their right brain!
1

16. OPEN
Hook – surprising idea
Intro + sexy headline
Benefits for them
1

17. STORY TELLING
3 Key messages
All ideas rank bellow them
Summarise each in benefit form
1

18. CLOSE
Summarise three ideas in 2 – 3
words
Remind benefit from the
openning
Personal despatch
1

19. First think,
than hit their right brain!
Vizualise by visual aids…
Vizualise by words…
Vizualise by voice and body…
Be creative!
1

20. IT IS EASY!
IT IS CLEAR!
IT IS TASTY!
IT IS SEXY!

21. WASTE OLD
HABITS
AND
MAKE
IT

22. Janka Chudlíková
Trainer and Coach
Prague, Czech Republic
janka@chudlikova.com