Warpaint is an American indie rock band formed in 2004 in Los Angeles. They have been signed to Manimal and Rough Trade records and released their debut EP "Exquisite Corpse" in 2008, which was mixed by former Red Hot Chili Peppers guitarist John Frusciante. Warpaint promotes themselves through their website, social media like YouTube, Facebook, Twitter and Instagram, and by opening for other artists. They also use promotional partnerships, like having their song "Elephants" featured in a horror film and single "Love is to Die" in a Calvin Klein ad.

1. Warpaint
By Rhianna Easlick

2. Warpaint is an American indie rock band from Los Angeles, California,
formed in 2004. They have been signed by both Manimal and rough trade
records.
Former Red Hot Chili Peppers guitarist John Frusciante mixed and mastered
the bands debute EP, ‘Exquisite Corpse’ released in 2008. This single was
realeaded worldwide on manimal Vinyl records
There music has been made available on itunes, Warpaint Store, Rough trade
US/UK and Amazon.
They have recently been opening acts for artists such as Oueens of the stone
age and Nick cave & the bad seeds.
The majority of the promotion for the artists is done through their official
website and through a variety of social networking sites including youtube,
Facebook, Twitter and Instagram.

3. Promotion
The band uses synergy to accomplish a duel promotion in order of
receiving a higher audience. One example of this is the song
‘Elephants’ featuring in the 2011 independant feature film ‘Siren’ a
horror genre film released by Lionsgate.
Another example is a snippet of one of their albums lead single
‘Love is to die’ featuring in an advertisement for Calvin Klein on
September 25th 2013 and later as part of a teaser for an upcoming
documentary of the same name about the recording of Warpaint.
The single was realeased on 28th October 2013 with the pre-ordered
digital version of the album.
Another duel promotion has occured as they have also recently
featured on the front cover of DIY magazine. This is a UK-based
magazine dedicated to alternative music – it initially launched as
an online magazine only however is now a weekly magazine, in
addition to the print title, published via tablet computer and
iphone.