SlideShare a Scribd company logo
We create educational games for toddlers
and preschoolers.
Our idea is to teach kids important life
values and support their creativity.
The kids learn about things like recycling, hygiene,
friendship, facing fears and many others.
THE IDEA
IDEA PROOF
#omgKRK
STARTUP
?
idea ★ innovation ★ scale ★ different life style
STARTUP
idea ★ innovation ★ scale ★ different life style
STARTUP
idea ★ innovation ★ scale ★ different life style
STARTUP
idea ★ innovation ★ scale ★ different life style
STARTUP
idea ★ innovation ★ scale ★ different life style
STARTUP
STARTUP
agile ★ pivot ★ conversion ★ traction
STARTUP
agile ★ pivot ★ conversion ★ traction
STARTUP
BUSINESS INSIDER
BUSINESS INSIDER
BUSINESS INSIDER
BUSINESS INSIDER
BUSINESS INSIDER
BUSINESS INSIDER
BUSINESS INSIDER
agile ★ pivot ★ conversion ★ traction
STARTUP
agile ★ pivot ★ conversion ★ traction
STARTUP
Engines of Growth
Sticky ★ Paid ★Viral
Engines of Growth
LEAN ★ MARKETING
STARTUP
AARRR
AARRRacquisition ★ activation ★ retention
referral ★ revenue
AARRRacquisition ★ activation ★ retention
referral ★ revenue
Acquisition
Roger’s Innovation Curve
Acquisition
adwords ★ seo ★ PR
viral ★ hacks ★ facebook
AARRRacquisition ★ activation ★ retention
referral ★ revenue
Activation
Activation
AARRRacquisition ★ activation ★ retention
referral ★ revenue
Retention
Retention
AARRRacquisition ★ activation ★ retention
referral ★ revenue
AARRRacquisition ★ activation ★ retention
referral ★ revenue
Revenue
+
LTV
LifetimeValue
Revenue
+
LTV
LifetimeValue
LTV can grow
AARRR
Today
is your real
product
Your product is not
your product
your business model
is your product
MVPMinimum Viable Product
only key functionalities
keep it cheap
validate the idea
fail fast!
ELEVATOR
PITCH
needs / problem you resolve
emotions
10-12 slides
30,60,90,120 seconds
main goal is to provoke a question
Warp #2   mare przystaś - growing and measuring. what, when and why
Warp #2   mare przystaś - growing and measuring. what, when and why

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