Final presentation to client where focus group data was compiled, analyzed and synthesized into actionable insights, which was presented to the Wandr management team for potential application additions/improvements.

1. Wandr Focus Group Insights Report
November & December 2015

2. Agenda
 Objective
 Data Analysis
 Event Maps
 Session Responses
 Ideal Event App Traits
 Recommendations

3. Pivoting the original objective adds more
value to the Member relationship
Initial Objective
To conduct multiple focus group sessions to receive target market feedback on events/event-related
behaviors
Value Added Objective
To analyze collected data, all in forms, to uncover actionable insights to be used to continue improving
Wandr’s value proposition

4. Agenda
 Objective
 Data Analysis
 Event Maps
 Session Responses
 Ideal Event App Traits
 Recommendations

5. Event maps were deemed as unfruitful
MAJORITY INSIGHTS
 Vast majority of event maps began at home
and ended at home
 As number of stops increased, the odds of
groups “splintering” increased
 Frequent stops:
 Dinkytown Bars & Restaurants
 Houses in Como
 Apartments in Dinkytown
MINORITY INSIGHTS
• Transportation was important
• Food stops can occur both before and after
events
• Average stop count: 4 stops/night

6. Agenda
 Objective
 Data Analysis
 Event Maps
 Session Responses
 Ideal Event App Traits
 Recommendations

7. Session responses held valuable insights
for application improvements
MAJORITY INSIGHTS
 Interest is consistently peaked on Facebook but
finalized through in-person meetings or
messaging
 Top Used Transportation:
 Walking
 Lightrail
 Bus
 Uber
 Car is rarely used (parking and alcohol related issues)
Events are finalized around 5:00 – 7:00 pm the
day of the event
Every group has a “nexus of influence”
MINORITY INSIGHTS
Chain of events:
 Event has been finalized
 Select group members
 Transportation
 Attire
 Attend event
 Communication Channels:
 Pre-Event: Facebook, Twitter, Messaging
 During/Post Event: Snapchat, Messaging
Event length is key leverage point

8. Agenda
 Objective
 Data Analysis
 Event Maps
 Session Responses
 Ideal Event App Traits
 Recommendations

9. Ideal Event App Traits presented
straightforward app additions
MAJORITY INSIGHTS
 Ability to pre-determine transportation options and
routes
 Address of event, along with GPS directions and a
picture of the location
 Amount of Facebook friends in attendance/interested
 Showcase key event traits
 Cost
 Alcohol availability & cost
 Event Attire
 Coat/Backpack check
 Food
 Weather conditions
MINORITY INSIGHTS
 Ability to filter events by Category
 Public vs. Private
 Party
 Music & Food
 Arts & Culture
 “Plan of Attack”: geotag high priority
locations

10. Agenda
 Objective
 Data Analysis:
 Event Maps
 Session Responses
 Ideal Event App Traits
 Recommendations

11. Several key recommendations should be
implemented prior to the beta launch
Low Effort Medium Effort High Effort
Short
Term
• Due diligence on all collected data
• Key Event Trait Icons
• “Plan of Attack”
• Event Feed
Long
Term
• Marketing Wandr through parties • Tailored Event List
• Determine “nexus” of
target markets
Key Event Trait Icons “Plan of Attack” Tailored Event List
Create simple icons that inform
the user on important event
traits
Allow users to geotag locations
on the map; enables lost group
members to locate high
priority events
Based off past events
attended, users will receive a
tailored list of events to attend

12. Thank you.