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Managing Mobile Data
Usage in the Enterprise
Why you can’t afford to fly blind when it
comes to your company mobile data
The Imperative for Managing
Mobile Data in the Enterprise
Chris Marsh, Principal Analyst, Yankee Group
Redefining the ‘Mobile Worker’

Page 3

Base: Asked everybody, Yankee Group IT Decision-Maker Survey September 2013

© Copyright 2012
Employees Are Using Multiple Mobile Devices

Page 4

Base: Asked everybody, Yankee Group IT Decision-Maker Survey September 2013

© Copyright 2012
Employees Resort to Using Consumer Applications

Page 5

Base: Asked everybody, Yankee Group IT Decision-Maker Survey September 2013

© Copyright 2012
Companies Slowly Becoming More Permissive

Page 6

Base: Asked everybody, Yankee Group IT Decision-Maker Survey September 2013

© Copyright 2012
The Coming Mobile Applications Goldrush

Page 7

Base: Asked everybody who deployed/plan to deploy mobile applications, Yankee Group ITDM September
2013 survey

© Copyright 2012
It’s Not Easy to Accurately Apportion Usage
My August monthly bill: £127
My September monthly bill: £98
• Bill shock!
• Estimate at least half is for work
• How/is a set stipend fair?
• How to accurately measure usage?

Page 8

Source: Chris Marsh’s personally owned mobile device (Samsung Galaxy Note) over the past month

© Copyright 2012
A Mish-Mash of Mobile (Re)Payment Options

Page 9

Base: Asked everybody with a smartphone, Yankee Group IT Decision-Maker Survey September 2013

© Copyright 2012
Mobility Brings Massive Complexity

Page 10

Base: Asked everybody, Yankee Group IT Decision-Maker Survey September 2013

© Copyright 2012
Companies Struggle to Become More Mobile Mature

Page 11

© Copyright 2012
Cost a Big Driver for Mobility Management

Page 12

Base: Asked to those who deployed/plan to deploy managed mobile solutoins,
Yankee Group IT Decision-Maker September Survey

© Copyright 2012
Companies Need Sophisticated Mobility Management

Page 13

© Copyright 2012
Managing Data Across the EMM Value Chain

Page 14

© Copyright 2012
Key Takeaways






BYOx is here to stay but does not mean cost control
We are on the precipice of a mobile apps goldrush
Complexity, security and cost key mobile concerns
Companies struggling to become mobile strategic
Tools needed for policy-driven mobility management

Page 15

© Copyright 2012
Mobile Data Optimization
The Missing Piece in Enterprise Mobility
www.wandera.com/free-trial

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Wandera Enterprise Mobile Data Featuring Yankee Group

  • 1. Managing Mobile Data Usage in the Enterprise Why you can’t afford to fly blind when it comes to your company mobile data
  • 2. The Imperative for Managing Mobile Data in the Enterprise Chris Marsh, Principal Analyst, Yankee Group
  • 3. Redefining the ‘Mobile Worker’ Page 3 Base: Asked everybody, Yankee Group IT Decision-Maker Survey September 2013 © Copyright 2012
  • 4. Employees Are Using Multiple Mobile Devices Page 4 Base: Asked everybody, Yankee Group IT Decision-Maker Survey September 2013 © Copyright 2012
  • 5. Employees Resort to Using Consumer Applications Page 5 Base: Asked everybody, Yankee Group IT Decision-Maker Survey September 2013 © Copyright 2012
  • 6. Companies Slowly Becoming More Permissive Page 6 Base: Asked everybody, Yankee Group IT Decision-Maker Survey September 2013 © Copyright 2012
  • 7. The Coming Mobile Applications Goldrush Page 7 Base: Asked everybody who deployed/plan to deploy mobile applications, Yankee Group ITDM September 2013 survey © Copyright 2012
  • 8. It’s Not Easy to Accurately Apportion Usage My August monthly bill: £127 My September monthly bill: £98 • Bill shock! • Estimate at least half is for work • How/is a set stipend fair? • How to accurately measure usage? Page 8 Source: Chris Marsh’s personally owned mobile device (Samsung Galaxy Note) over the past month © Copyright 2012
  • 9. A Mish-Mash of Mobile (Re)Payment Options Page 9 Base: Asked everybody with a smartphone, Yankee Group IT Decision-Maker Survey September 2013 © Copyright 2012
  • 10. Mobility Brings Massive Complexity Page 10 Base: Asked everybody, Yankee Group IT Decision-Maker Survey September 2013 © Copyright 2012
  • 11. Companies Struggle to Become More Mobile Mature Page 11 © Copyright 2012
  • 12. Cost a Big Driver for Mobility Management Page 12 Base: Asked to those who deployed/plan to deploy managed mobile solutoins, Yankee Group IT Decision-Maker September Survey © Copyright 2012
  • 13. Companies Need Sophisticated Mobility Management Page 13 © Copyright 2012
  • 14. Managing Data Across the EMM Value Chain Page 14 © Copyright 2012
  • 15. Key Takeaways      BYOx is here to stay but does not mean cost control We are on the precipice of a mobile apps goldrush Complexity, security and cost key mobile concerns Companies struggling to become mobile strategic Tools needed for policy-driven mobility management Page 15 © Copyright 2012
  • 16. Mobile Data Optimization The Missing Piece in Enterprise Mobility

Editor's Notes

  1. More money being spent on apps, companies looking to become more strategic Companies looking for a strategic partners Need for a more forward-looking evaluation of these partners in this time of flux More oversight on investments being made…
  2. More money being spent on apps, companies looking to become more strategic Companies looking for a strategic partners Need for a more forward-looking evaluation of these partners in this time of flux More oversight on investments being made…