The document discusses two interviews with regular walkers. Walker #1 is a manager who started a weekly walking club at work to model healthy behaviors for her staff and create a social community around exercise. Her key motivators are reducing stress and socializing with others in the walking group. Walker #2 owns a small business and finds it hard to exercise after long work days, but her husband convinces her to go on walks with him daily so they can spend time together talking. Her main motivator is the social aspect of walking with her husband, though weight loss is also a goal.

1. Walking 30 Minutes a Day
Interview Insights

2. Walker # 1
Background: Manager of unit. One of her goals is to model healthy behaviors for her staff.
They work a lot and she wants to emphasis that health is the most important thing. Wants
to create a community of individuals who see exercise as a value.
“I wanted them to see that I was taking
a break to do something healthy, so it
was ok for them to take a break too”
Walking club every Wednesday at 4pm – walk for an hour, try to go somewhere new
each time. Invite new people, the bigger the group the more peer pressure there is to
go – “people don’t want to miss the fun”
Key Motivators: To de-stress and to be social
“I get to catch up with Jenny”

3. Walker #2
Background: Owner of a small business. Works long hours. Wants to
exercise more often but finds it hard to stay motivated.
Sequence: Relaxing after a long day of work, husband says let’s go for a walk, some
convincing needed, makes the decision to go walking, gets a boost of energy once
she makes the decision to go “Ok, let’s go!”
Key motivator: To be social with her husband. Exercise/weight loss is also a
motivator, but the social aspect is the key driver
“I walk because my
husband prods me, and
then we walk and talk.”