02-jf-wilson-project-development

project development tom mcquillin

j.f. wilson JF
corporate identity

J.F Wilson cycles THD1161 FINAL Major project

development

logo
development


DEVELOPMENT ORIGINAL LOGO


DEVELOPMENT Logo idea generation



J.F WILSON J.F WILSON J.F WILSON





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1948

J.F

J.F WILSON WILSON WILSON



J.F WILSON JF JF

JF JF JF



JF JF
WILSON WILSON
CYCLES CYCLES



JF WILSON JF WILSON

JF WILSON JF WILSON

JF WILSON JF WILSON


JF WILSON JF WILSON

JF WILSON JF WILSON

WILSON WILSON


JF
W I L S ON
JF
WILSON
JF
W I L S ON

JF
W I L S ON
JF
W I L S ON
JF
W I L S ON



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JF JF JF JF

JF JF JF

JF JF JF JF


JF JF JF
WILSON WILSON WILSON

JF JF JF
WILSON WILSON WILSON


est SINCE est

JF JF JF est
JF 19 4 8

19 4 8 19 4 8 19 4 8

SINCE EST EST

EST 1948
JF JF JF JF
1948 1948 1948


DEVELOPMENT Final Preliminary logo designs

JF



JF WILSON



JF
WIL SON



JF
W I L S ON



JF
WILSON
CYCLES



J.F WILSON



J.F

WILSON



EST

JF
1948



JF
WILSON


development

FINAL Logo


development final logos - image

JF
JF JF JF


development final logos - text


development

headbadge
development


Research Headbadge designs


DEVELOPMENT headbadge developed designs

_of_
Sheffield


DEVELOPMENT headbadge developed designs


DEVELOPMENT headbadge 3d rendered designs


DEVELOPMENT headbadge 3d rendered designs

_of_
Sheffield


development

decal
development


DEVELOPMENT decals - pantones available


DEVELOPMENT decals - font available

AaBbCc01234
ITC Avant Garde Gothic - Extra Light ITC Avant Garde Gothic - Book ITC Avant Garde Gothic - Medium

ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
0123456789 0123456789 0123456789


DEVELOPMENT decals - pantones available

Seat Tube Decal
Down Tube Decal Head Tube Decal


DEVELOPMENT headbadge design


DEVELOPMENT headbadge sizes

Small Medium Large


DEVELOPMENT downtube fonts

N
N
Head Logo -

O
O

S
S

L
IL

I
W
W
ITC Avant Garde Gothic Std - Ex Light ITC Avant Garde Gothic Std - Book

N
N

N
O
O

O
S
S

S
L
L
L

I
I
I

W
W
W

ITC Avant Garde Gothic Std - Medium ITC Avant Garde Gothic Std - Demi ITC Avant Garde Gothic Std - Bold


DEVELOPMENT selected downtube font - compliments logo

N
N
Head Logo -

O
O

S
S

L
L

I
I
W
W

US 101 - Regular - Tracking: 500


DEVELOPMENT seat-tube font

W W
Head Logo - I I
L L
S S
O O
N N

DEVELOPMENT photographs of bicycles with original branding


DEVELOPMENT use of cinema 4d to mock up decals more efficiently
W W
Head Logo - I I
L L
S S
O O
N N
US 101 - Regular - Tracking: 500


DEVELOPMENT Mock up decals on photograph


DEVELOPMENT

clothing
development


DEVELOPMENT t-shirt designs

Front Logo -

Back Logo -

JF JF
WILSON
JF
WILSON

WILSON


DEVELOPMENT hoodie designs

Front Logo -

Back Logo -

JF JF JF
WILSON WILSON

WILSON


DEVELOPMENT

branding
development


DEVELOPMENT business card designs

JF JF JF JF JF JF JF JF JF JF JF JF







J.F. WILSON J.F. WILSON
CYCLE MANUFACTURER CYCLE MANUFACTURER

JF JF JF JF JF JF
Nigel Wilson Nigel Wilson

T: (0114) 2723483 t: (0114) 2723483
W: www.wilsoncycles.co.uk w: www.wilsoncycles.co.uk
@: wilsoncycles@btopenworld.com @: wilsoncycles@btopenworld.com

220 City Road, 220 City Road,
Sheffield, Sheffield,
S2 5HP S2 5HP

CYCLE MANUFACTURER CYCLE MANUFACTURER


T: (0114) 2723483
W: www.wilsoncycles.co.uk
@: wilsoncycles@btopenworld.com

220 City Road,
Sheffield,
t: (0114) 2723483
w: www.wilsoncycles.co.uk

220 City Road,
Sheffield,
JF JF JF JF JF JF
S2 5HP S2 5HP

J.F. WILSON
CYCLE MANUFACTURER

JF JF JF JF JF JF
Nigel Wilson

T: (0114) 2723483
W: www.wilsoncycles.co.uk

220 City Road,
Sheffield,
S2 5HP





JF
JF JF

JF

JF

JF JF JF JF JF JF JF JF JF



JF JF JF JF JF JF
JF JF

JF JF JF JF JF JF JF JF






J.F. WILSON
CYCLE MANUFACTUREr JF JF JF

JF JF JF JF JF Nigel Wilson

220 City Road,
Sheffield,
S2 5HP
t: (0114) 2723483

JF JF J.F. WILSON

JF JF JF Nigel Wilson

220 City Road,
Sheffield,
S2 5HP
t: (0114) 2723483

JF JF
J.F. WILSON


220 City Road,
Sheffield,
S2 5HP

JF JF t: (0114) 2723483

JF
J.F. WILSON

JF JF JF JF Nigel Wilson

220 City Road,
Sheffield,
S2 5HP
t: (0114) 2723483



JF JF JF CYCLE MANUFACTUREr JF JF JF
CYCLE MANUFACTUREr


220 City Road,
Sheffield,
S2 5HP

220 City Road,
Sheffield,
S2 5HP

t: (0114) 2723483
t: (0114) 2723483

CYCLE MANUFACTUREr JF JF JF CYCLE MANUFACTUREr JF JF JF


220 City Road,
Sheffield,
S2 5HP

220 City Road,
Sheffield,
S2 5HP

t: (0114) 2723483 t: (0114) 2723483
w: www.wilsoncycles.co.uk w: www.wilsoncycles.co.uk



220 City Road,
Sheffield,
S2 5HP
220 City Road,
Sheffield,
S2 5HP
t: (0114) 2723483 t: (0114) 2723483

CYCLE MANUFACTUREr JF JF JF JF JF JF
CYCLE MANUFACTUREr


220 City Road,
Sheffield,
S2 5HP
220 City Road,
Sheffield,
S2 5HP
t: (0114) 2723483 t: (0114) 2723483


DEVELOPMENT business card designs - type

J.F. WILSON J.F. WILSON J.F. WILSON
CYCLE MANUFACTURER CYCLE MANUFACTUREr CYCLE MANUFACTUREr

Nigel Wilson

JF JF JF
Nigel Wilson

t: (0114) 2723483 Nigel Wilson
t: (0114) 2723483
T: (0114) 2723483 220 City Road, 220 City Road,
W: www.wilsoncycles.co.uk Sheffield, Sheffield, 220 City Road,
@: wilsoncycles@btopenworld.com S2 5HP S2 5HP Sheffield,
S2 5HP

J.F. WILSON J.F. WILSON J.F. WILSON J.F. WILSON
CYCLE MANUFACTURER CYCLE MANUFACTURER CYCLE MANUFACTUREr CYCLE MANUFACTUREr


S2 5HP S2 5HP
T: (0114) 2723483 220 City Road, T: (0114) 2723483 220 City Road,
W: www.wilsoncycles.co.uk Sheffield, W: www.wilsoncycles.co.uk Sheffield, t: (0114) 2723483 t: (0114) 2723483
@: wilsoncycles@btopenworld.com S2 5HP @: wilsoncycles@btopenworld.com S2 5HP w: www.wilsoncycles.co.uk w: www.wilsoncycles.co.uk

J.F. WILSON J.F. WILSON J.F. WILSON J.F. WILSON
CYCLE MANUFACTURER CYCLE MANUFACTURER CYCLE MANUFACTUREr CYCLE MANUFACTUREr


S2 5HP S2 5HP
t: (0114) 2723483 220 City Road, t: (0114) 2723483 220 City Road, t: (0114) 2723483 t: (0114) 2723483
w: www.wilsoncycles.co.uk Sheffield, w: www.wilsoncycles.co.uk Sheffield,
JF JF JF w: www.wilsoncycles.co.uk w: www.wilsoncycles.co.uk JF JF JF
@: wilsoncycles@btopenworld.com S2 5HP @: wilsoncycles@btopenworld.com S2 5HP @: wilsoncycles@btopenworld.com @: wilsoncycles@btopenworld.com

J.F. WILSON J.F. WILSON Nigel Wilson J.F. WILSON
J.F. WILSON JF JF JF
CYCLE MANUFACTUREr CYCLE MANUFACTUREr CYCLE MANUFACTUREr 220 City Road, CYCLE MANUFACTUREr
Nigel Wilson Nigel Wilson Sheffield,
S2 5HP
t: (0114) 2723483
w: www.wilsoncycles.co.uk Nigel Wilson
220 City Road,
Sheffield,
S2 5HP
t: (0114) 2723483 220 City Road, t: (0114) 2723483 220 City Road, t: (0114) 2723483
w: www.wilsoncycles.co.uk Sheffield, w: www.wilsoncycles.co.uk Sheffield, w: www.wilsoncycles.co.uk
@: wilsoncycles@btopenworld.com S2 5HP @: wilsoncycles@btopenworld.com S2 5HP JF JF JF @: wilsoncycles@btopenworld.com

CYCLE MANUFACTUREr CYCLE MANUFACTUREr
CYCLE MANUFACTUREr CYCLE MANUFACTUREr

JF JF JF JF JF JF
t: (0114) 2723483 t: (0114) 2723483
t: (0114) 2723483 220 City Road, t: (0114) 2723483 220 City Road,
w: www.wilsoncycles.co.uk Sheffield, w: www.wilsoncycles.co.uk Sheffield,
@: wilsoncycles@btopenworld.com S2 5HP @: wilsoncycles@btopenworld.com S2 5HP 220 City Road, Sheffield, 220 City Road, Sheffield,
S2 5HP S2 5HP


DEVELOPMENT business card designs - finals

JF JF

JF JF

JF JF

JF JF

JF JF

DEVELOPMENT business card designs - finals


JF JF JF JF
Nigel Wilson

220 City Road,
Sheffield,
S2 5HP
t: (0114) 2723483
JF JF Nigel Wilson

220 City Road,
Sheffield,
S2 5HP
t: (0114) 2723483


JF JF JF JF
Nigel Wilson

220 City Road,
Sheffield,
S2 5HP
t: (0114) 2723483
JF JF Nigel Wilson

220 City Road,
Sheffield,
S2 5HP
t: (0114) 2723483


JF JF JF JF
Nigel Wilson

220 City Road,
Sheffield,
S2 5HP
t: (0114) 2723483
JF JF Nigel Wilson

220 City Road,
Sheffield,
S2 5HP
t: (0114) 2723483


JF JF JF JF
Nigel Wilson

220 City Road,
Sheffield,
S2 5HP
t: (0114) 2723483
JF JF Nigel Wilson

220 City Road,
Sheffield,
S2 5HP
t: (0114) 2723483


JF JF JF JF
Nigel Wilson

220 City Road,
Sheffield,
S2 5HP
t: (0114) 2723483
JF JF Nigel Wilson

220 City Road,
Sheffield,
S2 5HP
t: (0114) 2723483


DEVELOPMENT envelope / compliment slip design

J.F. WILSON
CYCLE MANUFACTUREr

JF JF JF

220 City Road,
Sheffield,
S2 5HP

t: (0114) 2723483


DEVELOPMENT vignelli guide - letterheads


DEVELOPMENT letterhead design

J.F. WILSON
CYCLE MANUFACTUREr
220 City Road,
Sheffield,
S2 5HP

t: (0114) 2723483
JF JF JF

Dec 12th 2012

Cycle Stockists Ltd
Graham G. Barker
178 Great Bank Street
Sheffield. S1 8TP

Dear Mr Barker,

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec faucibus urna quis tortor
imperdiet non blandit leo mattis. Sed eleifend lectus sed nisl scelerisque blandit. Sed felis
risus, bibendum consequat suscipit vel, sodales semper erat. In hac habitasse platea dictumst.
Sed facilisis tellus sed massa congue et ullamcorper nibh varius. Aliquam consectetur
imperdiet diam, eleifend pharetra libero elementum ut. Morbi porttitor, quam vel varius
convallis, dolor enim malesuada purus, non rutrum elit felis a purus. Duis purus tellus,
fringilla at cursus non, varius at erat. Morbi quis felis turpis, id mollis elit. Duis rhoncus
consequat nisi, eget pellentesque dolor porttitor vitae. Curabitur porta quam quis tellus
congue volutpat luctus sapien dapibus. Donec felis augue, bibendum a condimentum ac,
congue adipiscing tortor. Nullam lacus felis, elementum vitae euismod commodo, scelerisque
vel tortor. Nunc malesuada, mi nec ultricies varius, ante metus varius quam, vitae tempus
massa quam dictum justo.

Proin ultrices vestibulum augue, nec suscipit sapien iaculis iaculis. Integer laoreet eleifend
sapien, vitae mollis lectus fermentum id. Ut ultricies luctus massa, sed viverra diam tristique
et. Sed sagittis mauris in tellus venenatis venenatis. Ut mauris leo, varius id fringilla dignissim,
suscipit sit amet quam. Sed bibendum est eu odio lobortis dignissim. Morbi quis odio justo.
Aliquam in nibh sem, et blandit felis. Curabitur mattis malesuada ante, sit amet porttitor
massa pretium eget. Integer tellus lorem, porta a tincidunt pulvinar, molestie vitae nisi.

Morbi quis erat nisi, eu viverra nibh. Nunc faucibus adipiscing auctor. Sed vitae nisi non
lectus consequat tincidunt. Duis rhoncus convallis nisl et rhoncus. Pellentesque at purus sed
lacus lobortis mattis non eu nunc. Nunc rhoncus justo at nisl auctor sed fermentum turpis
cursus. Duis non nibh ut libero molestie ultrices semper vitae libero. Nulla facilisi.

Best Regards,

Nigel Wilson


RESEARCH letterhead design - final

JF JF JF
J.F. WILSON Dec 12th 2012
CYCLE MANUFACTUREr Cycle Stockists Ltd
220 City Road, Graham G. Barker
Sheffield, 178 Great Bank Street
S2 5HP
Sheffield. S1 8TP
t: (0114) 2723483
Dear Mr Barker,

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec faucibus urna quis tortor
imperdiet non blandit leo mattis. Sed eleifend lectus sed nisl scelerisque blandit. Sed felis
risus, bibendum consequat suscipit vel, sodales semper erat. In hac habitasse platea dictumst.
Sed facilisis tellus sed massa congue et ullamcorper nibh varius. Aliquam consectetur
imperdiet diam, eleifend pharetra libero elementum ut. Morbi porttitor, quam vel varius
convallis, dolor enim malesuada purus, non rutrum elit felis a purus. Duis purus tellus,
fringilla at cursus non, varius at erat. Morbi quis felis turpis, id mollis elit. Duis rhoncus
consequat nisi, eget pellentesque dolor porttitor vitae. Curabitur porta quam quis tellus
congue volutpat luctus sapien dapibus. Donec felis augue, bibendum a condimentum ac,
congue adipiscing tortor. Nullam lacus felis, elementum vitae euismod commodo, scelerisque
vel tortor. Nunc malesuada, mi nec ultricies varius, ante metus varius quam, vitae tempus
massa quam dictum justo.

Proin ultrices vestibulum augue, nec suscipit sapien iaculis iaculis. Integer laoreet eleifend
sapien, vitae mollis lectus fermentum id. Ut ultricies luctus massa, sed viverra diam tristique
et. Sed sagittis mauris in tellus venenatis venenatis. Ut mauris leo, varius id fringilla dignissim,
suscipit sit amet quam. Sed bibendum est eu odio lobortis dignissim. Morbi quis odio justo.
Aliquam in nibh sem, et blandit felis. Curabitur mattis malesuada ante, sit amet porttitor
massa pretium eget. Integer tellus lorem, porta a tincidunt pulvinar, molestie vitae nisi.

Morbi quis erat nisi, eu viverra nibh. Nunc faucibus adipiscing auctor. Sed vitae nisi non
lectus consequat tincidunt. Duis rhoncus convallis nisl et rhoncus. Pellentesque at purus sed
lacus lobortis mattis non eu nunc. Nunc rhoncus justo at nisl auctor sed fermentum turpis
cursus. Duis non nibh ut libero molestie ultrices semper vitae libero. Nulla facilisi.

Best Regards,

Nigel Wilson


RESEARCH letterhead image

JF JF JF

DEVELOPMENT price tag design

DE I N SH E F F I E LD

JF
MA


SINC E - 1948 •
JF

MA

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£
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JF
MA


SINC E - 1948 •
JF

MA

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£
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SINC E - 1948 •

I N SH E F F I E L
M ADE D


JF
MA


SINC E - 1948 •
JF

MA

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£
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SINC E - 1948 •

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SINC E - 1948 •


JF
MA


SINC E - 1948 •
JF

MA

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£
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JF
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SINC E - 1948 •
JF

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DEVELOPMENT

poster
development


DEVELOPMENT type design and mock ups using stock imagery

MA

•
SINC E - 1948 •

ESTD 1948


DEVELOPMENT experimentation with halftone imagery


DEVELOPMENT poster designs


DEVELOPMENT final poster design using corporate font to maintain consitency

Proudly
Made In Sheffield

JF WILSON
AaBbCc01234

CYCLES
ITC Avant Garde Gothic - Extra Light ITC Avant Garde Gothic - Book ITC Avant Garde Gothic - Medium

ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
0123456789 0123456789 0123456789

220 City Rd,
Sheffield,
S2 5HP


DEVELOPMENT

promotional
-aid
development


DEVELOPMENT selected imagery for promotional material


DEVELOPMENT nigel wilson poetry as content for promotional piece to add personality and embed personal feel to the brand

NIGEL WILSON

POEMS

Progressive industrial ruin of the word “Quality” Evocative Mardy
Mists in the woods with bracken in between. Mental waves, a yang that pangs.
Sheffield made steel and was World renowned, The Sun descending onto the horizon, unseen, A foot stamping, shoulder falling, shake.
Then when Taiwan ‘invented alloy’ and now Carbonfi- Behind glowing pink clouds of orange, violet, golden A bitter stand off with inner reason tangs,
bre we found, and green. Flavours, that awkwardness and sour make.
Strong and very good exchanged for expensively Smell of rain, before it falls. Thirty-five years old, going on nine,
cheap, convenient dud. The sea cloaked off in mist, but surely there she Running with Mummy Nature;
Future usefulness sold off, un-noticed in our pre- rolls. To be left behind by Grand Old Father Time?
sent day consumer rush, Big Moon in daylight, big Moon at night.
Encroaching crumbling letdown, forgiven by expect- Nobody about, no one in sight. ~ N.W.
ed, forgotten by acceptance. A long stretching beach, where sea waves reach,
Tat disguised as quality in modern day media sheen, The wind blowing strong, whisks lightly coloured sand,
Imitated memories of the craftsman. up and along. Grand Old Father Time
That wasn’t just a dream! We can be patient,
~N.W. ~N.W. But Time is never,
More or less,
That Predator Paranoia Than one second at a time,
Something smiles in the dark. Jealousy Forever!
A white less smile, that doesn’t touch you, if Rising up growing higher, ~N.W.
you’re running in the park. Aloft a buoy, glows a fire.
But waits in the wings, on the stage of life. From deep inside, into view,
Watching with its back to you, but still looking Bobbing upon, the sea of you!
straight at you. Looming forwards, from opened gill,
Lips drawing back, tuned in to your life! Ocean bound fiery emotions overspill,
~N.W. Splashing down, sinking, sunken, sizzling still,
Anchored to ferment, in the seabed’s bad brewing sedi-
ment.
Car Soaked Roads ~N.W.
You need a licence to own a gun by law.
You need a licence to drive a car by law.
Blood stained roads. The Beach
You’ll get life for shooting someone dead, there
You’ll get naff all for driving over some ones Sheffield made steel and was World renowned,
head! Then when Taiwan ‘invented alloy’ we found,
The deterrent there I cannot find. Strong and very good exchanged for expensively cheap,
The alibi, I didn’t see him/her officer is a common convenient dud.
white-line-lie. Future usefulness sold off, un-noticed in our present
Well it’s hard to see anything at eighty miles per day consumer rush,
hour, Encroaching crumbling letdown, forgiven by expected,
Especially when you’ve got your head up your ass, forgotten by acceptance.
Or maybe you just don’t care less how fast. Tat disguised as quality in modern day media sheen,
After all you’ll only see wheels, blood and steel, Imitated memories of the craftsman.
And shock’s the only thing you’ll feel, That wasn’t just a dream.
After all, it’s your word against a dead one. ~N.W.
And witnesses are always too late, when they’re
gone!
~N.W.


DEVELOPMENT tutorial - creating colour imagery from grayscaled in in-design

JF
JIM WILSON

Founder in 1948 of J. F. Wilson Cycle Manufacturers
and also the most Successful British Road Racing
Team Rider Manager in the Mid to Late 1950’s with
the WILSON CYCLES & ELSWICK HOPPER TEAMS.
Jim Wilson's Legacy & Nigel Wilson's Objective
is to Continue to Design and Build Including :- 5 Times NATIONAL Road Racing
Contemporary Bicycles that Transcend Fashion. CHAMPIONSHIP Winners and an ALL TIME RECORD
NUMBER OF ROAD RACE FIRSTS IN 1957.

Wilson Cycles’ 1957 season is STILL! A record for the
number of British road race WINS IN ONE SEASON.

The Double Diamond Symbolises a Culture Of
Sporting Heritage and Marks the Standard
For Peerless Performance.

J.F.WILSON CYCLES

CHANCE
There tends to be a rhythm that runs through life, on a
changing undercurrent of existence.
James Fredrick Wilson Sheffield Phoenix C.C. Life Member - Independant A way things happen, a kind of order, fate’s counter force to
Racing Cyclist - Founder and Rider-Manager of the Wilson Cycles Team. existentialism.

JF
Jim (pictured left) rode in the First Tours of Britain and had numerous placings Set in the present, relatively constant state, that is everyday life.
aboard in Semi-Classics, 6th place Hanover-Brunswick.. and rides and finishes Surely even chaos has unorganised order.
in Classics such as the Tour of Flanders. Jim was not only a Highly Successful A chance for things to happen in one or more ways of the
Team Manager he found sponsorships, to create and run various winning same form or feeling.
teams one of which was the Elswick Hopper Team in 1958. When every day life is unbalanced negatively, the rhythm
bears a sequence of negativity, or bad luck.
In short Jim Wilson was an amazing bike rider, athlete and person, considering Sometimes this dips a beat once and goes back to a normal
he had come back from near fatal injuries after being left to fend for himself balance.
on the beaches at Dunkirk. Finally returning home, the doctors at the time
told his mother that he had no more than a year to live! To then go on and
ride and finish with distinction in the kind of races mentioned above showed
phenomenal courage.

This proved to be a Great Inspiration to many other people at that time, and
still does - to those who care to know - today!

“It meant more to them and to those people who
knew of Jim’s exploits at that time than any Oscar,
or for that matter the BBC’s laughable Sports
personality of the year awards!”

“This true story of one man’s endeavours was an Other times you will have a run of things, ‘going wrong’.
inspiration that created the solid Silver Courage Likewise, if your luck’s in, your luck’s in!
Cup - given to Jim by the Sheffield Phoenix - A positive swing, and a singular or a chain of positives occurs, which gives us
which Jim gave back to them to be award not good luck.
annually! Nor given just for winning races, but In life you will always ‘seem’ to lose more, than win, especially when left to
awarded for exceptional courage in the face of chance.
severe adversity and still managing to win.” - Maybe bad luck lingers around people’s souls longer and hurts more –
demanding a reward.
Where as good luck flashes by and doesn’t stick to your soul for long – asking for
little in return.
So then, through life we have an equal amount of good and bad luck?
No! Try telling that to the person with one leg dying of cancer.
Perhaps that’s why being a good person takes more strength and will power,
than being a bad one,-

As badness hangs around and doesn’t evaporate into the ether
as easily, and is more contagious.
“My father’s Greatest talent was bringing people together from
Disturbing the balance more frequently, making people cynical
all walks of life, and selflessly making them into something
and less likely to feel or do good.
greater than they may have realized; being left to themselves
Goodness on the other hand has to be sort after and earned.
and society”
Manufactured and sold freely at all costs by ourselves, because

at times it can be as rare as unicorns’ blood.
“When the Sheffield Phoenix cycling club awarded Jim a
The point of this writing now transpires.
simple paper poster after he finished the 1951 Tour of Britain
Don’t leave goodness to chance, be willing and able to create
(when he was not suppose to be still with us! Let alone finishing
some of your own.
such tough races!) with his picture stuck on, and with these
For yours, goodness’ and everybody else’s sake.
words hand written above and below it...”JIM WILSON - HE
HATH COURAGE!”
JF N.W.


DEVELOPMENT vignelli guide - grids, margins columns and modules


DEVELOPMENT promotional poster reverse design

PROGRESSIVE INDUSTRIAL
RUIN OF THE WORD
Jim Wilson's Legacy & Nigel Wilson's Objective ‘QUALITY’
is to Continue to Design and Build
Contemporary Bicycles that Transcend Fashion.

The Double Diamond Symbolises a Culture Of
Sporting Heritage and Marks the Standard
Sheffield made steel and was World renowned,
For Peerless Performance. Then when Taiwan ‘invented alloy’ and now Carbonfire we found,
Strong and very good exchanged for expensively cheap, convenient dud.
Future usefulness sold off, un-noticed in our present day consumer rush,
Encroaching crumbling letdown, forgiven by expected, forgotten by
acceptance.
Tat disguised as quality in modern day media sheen,

JF
Imitated memories of the craftsman.
That wasn’t just a dream!

~N.W.

CAR SOAKED ROADS

You need a licence to own a gun by law. EVOCATIVE
You need a licence to drive a car by law.
Blood stained roads.
You’ll get life for shooting someone dead,
You’ll get naff all for driving over some ones head!
The deterrent there I cannot find.
The alibi, I didn’t see him/her officer is a common white-line-lie.
Well it’s hard to see anything at eighty miles per hour,
Especially when you’ve got your head up your ass,
Or maybe you just don’t care less how fast. Mists in the woods with bracken in between.
After all you’ll only see wheels, blood and steel, The Sun descending onto the horizon, unseen,
And shock’s the only thing you’ll feel, Behind glowing pink clouds of orange, violet, golden and green.
After all, it’s your word against a dead one. Smell of rain, before it falls.
And witnesses are always too late, when they’re gone! The sea cloaked off in mist, but surely there she rolls.
Big Moon in daylight, big Moon at night.
~N.W. Nobody about, no one in sight.
A long stretching beach, where sea waves reach,
The wind blowing strong, whisks lightly coloured sand, up and along.

~N.W

JEALOUSY

THE BEACH

Rising up growing higher,
Aloft a buoy, glows a fire.
From deep inside, into view,
Bobbing upon, the sea of you!
Looming forwards, from opened gill,
Ocean bound fiery emotions overspill, Sheffield made steel and was World renowned,
Splashing down, sinking, sunken, sizzling still, Then when Taiwan ‘invented alloy’ we found,
Anchored to ferment, in the seabed’s bad brewing sediment. Strong and very good exchanged for expensively cheap, convenient dud.
Future usefulness sold off, un-noticed in our present day consumer rush,
~N.W. Encroaching crumbling letdown, forgiven by expected, forgotten by acceptance.
That wasn’t just a dream.

~N.W.

MARDY

Mental waves, a yang that pangs.
A foot stamping, shoulder falling, shake.
A bitter stand off with inner reason tangs,
Flavours, that awkwardness and sour make.
Thirty-five years old, going on nine,
Running with Mummy Nature;
To be left behind by Grand Old Father Time?
JF
~ N.W.

WILSON CYCLES 220 CITY ROAD, SHEFFIELD, S2 5HP T: (0114) 2723483 W: WWW.WILSONCYCLES.CO.UK @: WILSONCYCLES@BTOPENWORLD.COM


DEVELOPMENT promotional poster reverse design

A COLLECTION OF POETRY BY NIGEL WILSON

Jim Wilson's Legacy & Nigel Wilson's Objective is to
Continue to Design and Build

The Double Diamond Symbolises a MARDY
Culture Of Sporting Heritage and Marks the Standard

JF Thirty-five years old, going on nine,

PROGRESSIVE INDUSTRIAL RUIN OF THE WORD “QUALITY” CAR SOAKED ROADS

Sheffield made steel and was World renowned, You need a licence to own a gun by law.
Then when Taiwan ‘invented alloy’ and now Carbonfire we You need a licence to drive a car by law.
found, Blood stained roads.
Strong and very good exchanged for expensively cheap, You’ll get life for shooting someone dead,
convenient dud. You’ll get naff all for driving over some ones head!
Future usefulness sold off, un-noticed in our present day The deterrent there I cannot find.
consumer rush, The alibi, I didn’t see him/her officer is a common white-line-
Encroaching crumbling letdown, forgiven by expected, lie.
forgotten by acceptance. Well it’s hard to see anything at eighty miles per hour,
Tat disguised as quality in modern day media sheen, Especially when you’ve got your head up your ass,
Imitated memories of the craftsman. Or maybe you just don’t care less how fast.
That wasn’t just a dream! After all you’ll only see wheels, blood and steel,
And shock’s the only thing you’ll feel,
After all, it’s your word against a dead one.
And witnesses are always too late, when they’re gone!

EVOCATIVE GHOST

Mists in the woods with bracken in between. Footsteps splash upon wet, sea washed steps.
The Sun descending onto the horizon, unseen, These steeped, stone stepped stairs, which widely flare,
Behind glowing pink clouds of orange, violet, golden and Meet readily with feet, through darkening, salt smelling air.
green. Climbing aloft, with wings and a hook,
Smell of rain, before it falls. That, when connected to back and of each foot,
The sea cloaked off in mist, but surely there she rolls. Betook to flap briskly and pull on up.
Big Moon in daylight, big Moon at night. Legs pump under the lead,
Nobody about, no one in sight. Of torso, arms and head.
A long stretching beach, where sea waves reach, Gliding forwards, effortless.
The wind blowing strong, whisks lightly coloured sand, up and The wind must be behind!
along. Not breathing, doing fine.
It’s too easy! Fitness has improved,
Enter a race, win with grace,
At the top of this steep staircase.
A fit dog wouldn’t get his nose in front, at this pace.
Good to feel the light rain.. on my.. face,
It helps... me!.. Breathe?

THE BEACH

Sheffield made steel and was World renowned, • WINNERS OF 5 NATIONAL ROAD RACE CHAMPIONSHIPS (RON COE)
Then when Taiwan ‘invented alloy’ we found, • WINNERS OF 2 NATIONAL TRACK RACE CHAMPIONSHIPS (RICHARD TEARE)
Strong and very good exchanged for expensively cheap, • OVER 500 ROAD RACE WINS & NUMEROUS TT WINS INCLUDING THE
convenient dud. YORKSHIRE 100 MILE CHAMPIONSHIP (NIGEL WILSON)
Future usefulness sold off, un-noticed in our present day con- • AN UNBEATEN BRITISH RECORD NUMBER OF 57 ROAD RACE WINS IN
sumer rush, ONE SEASON
Encroaching crumbling letdown, forgiven by expected, for-
gotten by acceptance.



DEVELOPMENT promotional risograph handout - final

A COLLECTION OF POETRY BY NIGEL WILSON

Jim Wilson's Legacy & Nigel Wilson's Objective is to
Continue to Design and Build
Proudly MARDY
The Double Diamond Symbolises a
Made In Sheffield Culture Of Sporting Heritage and Marks the Standard

JF Thirty-five years old, going on nine,

JF WILSON
PROGRESSIVE INDUSTRIAL RUIN OF THE WORD “QUALITY” CAR SOAKED ROADS

Sheffield made steel and was World renowned, You need a licence to own a gun by law.
Then when Taiwan ‘invented alloy’ and now Carbonfire we You need a licence to drive a car by law.
found, Blood stained roads.
Strong and very good exchanged for expensively cheap, You’ll get life for shooting someone dead,
convenient dud. You’ll get naff all for driving over some ones head!
Future usefulness sold off, un-noticed in our present day The deterrent there I cannot find.
consumer rush, The alibi, I didn’t see him/her officer is a common white-line-
Encroaching crumbling letdown, forgiven by expected, lie.
forgotten by acceptance. Well it’s hard to see anything at eighty miles per hour,
Tat disguised as quality in modern day media sheen, Especially when you’ve got your head up your ass,
Imitated memories of the craftsman. Or maybe you just don’t care less how fast.
That wasn’t just a dream! After all you’ll only see wheels, blood and steel,
And shock’s the only thing you’ll feel,
After all, it’s your word against a dead one.
And witnesses are always too late, when they’re gone!

EVOCATIVE GHOST

CYCLES
Mists in the woods with bracken in between. Footsteps splash upon wet, sea washed steps.
The Sun descending onto the horizon, unseen, These steeped, stone stepped stairs, which widely flare,
Behind glowing pink clouds of orange, violet, golden and Meet readily with feet, through darkening, salt smelling air.
green. Climbing aloft, with wings and a hook,
Smell of rain, before it falls. That, when connected to back and of each foot,
The sea cloaked off in mist, but surely there she rolls. Betook to flap briskly and pull on up.
Big Moon in daylight, big Moon at night. Legs pump under the lead,
Nobody about, no one in sight. Of torso, arms and head.
A long stretching beach, where sea waves reach, Gliding forwards, effortless.
The wind blowing strong, whisks lightly coloured sand, up and The wind must be behind!
along. Not breathing, doing fine.
It’s too easy! Fitness has improved,
Enter a race, win with grace,
At the top of this steep staircase.
A fit dog wouldn’t get his nose in front, at this pace.
Good to feel the light rain.. on my.. face,
It helps... me!.. Breathe?

THE BEACH

220 City Rd, Sheffield made steel and was World renowned,
Then when Taiwan ‘invented alloy’ we found,
• WINNERS OF 5 NATIONAL ROAD RACE CHAMPIONSHIPS (RON COE)
• WINNERS OF 2 NATIONAL TRACK RACE CHAMPIONSHIPS (RICHARD TEARE)
Strong and very good exchanged for expensively cheap, • OVER 500 ROAD RACE WINS & NUMEROUS TT WINS INCLUDING THE
Sheffield, convenient dud.
Future usefulness sold off, un-noticed in our present day con-
YORKSHIRE 100 MILE CHAMPIONSHIP (NIGEL WILSON)
• AN UNBEATEN BRITISH RECORD NUMBER OF 57 ROAD RACE WINS IN

S2 5HP sumer rush,
Encroaching crumbling letdown, forgiven by expected, for-
ONE SEASON

gotten by acceptance.



DEVELOPMENT vignelli guide - book creation + book version of promo poster


DEVELOPMENT book version of promo poster


02-jf-wilson-project-development

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