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1



    Beginner
2




    HOW




    WHY
3




    ?
4




    A way to   and

                     information
5     The structure of part II

    3 sections:

        LAYOUT               EMPHASIS            EFFECTS




                                        15   Hands-on
              30   Demonstration
                                        15   Q&A
6   So, where are we?

                        Quick recap of bl!k   methodology
7   So, where are we?

                                 Quick recap of bl!k   methodology




                         Visual Strategy
                        Visual Gymnastics
                           Visual Flow
8
9   So, what do we have so far?




                            DATA
                           Insights
10   How do we get from…




             ?
             !
11




     Arranging Information
12   Let’s start with a little VISUAL STRATEGY




     1 2 3
     BASIC LAYOUT            VISUAL CUES         PPT TRANSLATION
13




         Time to sketch




     COMPUTERS!!


                          1
                          BASIC LAYOUT
14   The power of 3
     What do you want your audience to get in…
15




     You have   you need.
16
12/21/2012                Inspiration

                                                img


                                        title
Sample Footer Text Here




                                                    text
                                        text

                                        img   img   img   img
                                                                                 img            img
                                        img   img   img   img

                                                                                         text


                                                                  text
                                                                                text


                                                                img      img       img
                                                                         text
                                                                         text
                                                                         text
17   Themes go BEYOND PRETTY COLORS




              &




                                      2
                                      VISUAL CUES
18
     NOW, lets USE   PPT?




                             ?
                            ?
                            3
                            PPT TRANSLATION
19

     Ah!




           Use it.
20   A Few Examples
21




                  Build it.


     Sketch it.
22




     Emphasis
23     Visual Gymnastics




       1 2 3
     NEUTRALS              DESIGN TOOL BOX   WHITE SPACE
24   Ah, the power of 3, again!
     What do you want your audience to get in…
25
     Step 1:


               turn everything




                              1
                            NEUTRALS
26
     Step 2:




               Your color palette




                                2
                           DESIGN TOOL BOX
27
     Step 3:
      italics = motion

      bold = important

      caps = SHOUTING!

      underline = foundation

      curly fonts = delicate

      small size = timid

      big size = power
                                    2
                               DESIGN TOOL BOX
28


     Do I Need to fill up the
     whole space with a lot of
     words and stuff so I get all
     the information on the page
     and then people will
     understand everything I am
     trying to tell them…?
                             3
                           WHITE SPACE
29




       3
     WHITE SPACE
30   Imagine this…




          1 PPT      100
             slide   points
31   If you have 2 things




              hi.           50 pt
              hi.           each
32   If you have 100 things




            hi. hi. hi. hi. hi. hi. hi. hi. hi. hi.
            hi. hi. hi. hi. hi. hi. hi. hi. hi. hi.



                                                      1 pt
            hi. hi. hi. hi. hi. hi. hi. hi. hi. hi.
            hi. hi. hi. hi. hi. hi. hi. hi. hi. hi.
            hi. hi. hi. hi. hi. hi. hi. hi. hi. hi.
            hi. hi. hi. hi. hi. hi. hi. hi. hi. hi.
            hi. hi. hi. hi. hi. hi. hi. hi. hi. hi.
            hi. hi. hi. hi. hi. hi. hi. hi. hi. hi.
            hi. hi. hi. hi. hi. hi. hi. hi. hi. hi.
            hi. hi. hi. hi. hi. hi. hi. hi. hi. hi.   each
33   It’s just like market place clutter


                                            10 pt



                hi.
                                           80 pt
                hi.


                                            10 pt



                            USE THE REAL-ESTATE WISELY
34




                Pick it.


     Test it.
35
36




     by
37     Visual Flow




        1 2 3
     FROM SLIDE TO SLIDE   WITHIN A SLIDE   QUICK FX
38   TheFade – Not an ol’ skool haircut




                                             1
                                          FROM SLIDE TO SLIDE
39   TheFade – An EASY TRANSITION




                                       1
                                    FROM SLIDE TO SLIDE
40




Slide – Not an ol’ skool dance step
41




     …A way to show travel
42   Wipe
43   Wipe – A way to show change
44   Show a process/Define a strategy
45   Filter




              FILTER
46   Part to a whole




           ?       ?


               ?           bl!k
                           machine
       ?
                       ?
               ?
47   Parts to a whole
48   Consumer Engagement
49   Shape FX
50   Priority/Importance
51




                 bl!k it.


     Think it.
52   Where we’ve been.

                                 Quick recap of bl!k   methodology




                         Visual Strategy
                     Visual Gymnastics
                          Visual Flow
53




     Channel your
           inner
                          30    You try.


                Remember, Design is Functional.
54    Upload to Slideshare Channel




     www.slideshare.net/blik_mindshare
     Username: blik_mindshare
     Password: blikmindshare
55   Finally,




                   Thank you for coming.
                WORKING TO GET YOU WHAT YOU WANT.
                          More to come…
56
12/21/2012                Free Images:




                               Morguefiles.com
Sample Footer Text Here




                               Flickr.com/CreativeCommons
                               Imageafter.com
                               Sxc.hu
                               Everystockphoto.com

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Beginner's guide to visual communication fundamentals

  • 1. 1 Beginner
  • 2. 2 HOW WHY
  • 3. 3 ?
  • 4. 4 A way to and information
  • 5. 5 The structure of part II 3 sections: LAYOUT EMPHASIS EFFECTS 15 Hands-on 30 Demonstration 15 Q&A
  • 6. 6 So, where are we? Quick recap of bl!k methodology
  • 7. 7 So, where are we? Quick recap of bl!k methodology Visual Strategy Visual Gymnastics Visual Flow
  • 8. 8
  • 9. 9 So, what do we have so far? DATA Insights
  • 10. 10 How do we get from… ? !
  • 11. 11 Arranging Information
  • 12. 12 Let’s start with a little VISUAL STRATEGY 1 2 3 BASIC LAYOUT VISUAL CUES PPT TRANSLATION
  • 13. 13 Time to sketch COMPUTERS!! 1 BASIC LAYOUT
  • 14. 14 The power of 3 What do you want your audience to get in…
  • 15. 15 You have you need.
  • 16. 16 12/21/2012 Inspiration img title Sample Footer Text Here text text img img img img img img img img img img text text text img img img text text text
  • 17. 17 Themes go BEYOND PRETTY COLORS & 2 VISUAL CUES
  • 18. 18 NOW, lets USE PPT? ? ? 3 PPT TRANSLATION
  • 19. 19 Ah! Use it.
  • 20. 20 A Few Examples
  • 21. 21 Build it. Sketch it.
  • 22. 22 Emphasis
  • 23. 23 Visual Gymnastics 1 2 3 NEUTRALS DESIGN TOOL BOX WHITE SPACE
  • 24. 24 Ah, the power of 3, again! What do you want your audience to get in…
  • 25. 25 Step 1: turn everything 1 NEUTRALS
  • 26. 26 Step 2: Your color palette 2 DESIGN TOOL BOX
  • 27. 27 Step 3: italics = motion bold = important caps = SHOUTING! underline = foundation curly fonts = delicate small size = timid big size = power 2 DESIGN TOOL BOX
  • 28. 28 Do I Need to fill up the whole space with a lot of words and stuff so I get all the information on the page and then people will understand everything I am trying to tell them…? 3 WHITE SPACE
  • 29. 29 3 WHITE SPACE
  • 30. 30 Imagine this… 1 PPT 100 slide points
  • 31. 31 If you have 2 things hi. 50 pt hi. each
  • 32. 32 If you have 100 things hi. hi. hi. hi. hi. hi. hi. hi. hi. hi. hi. hi. hi. hi. hi. hi. hi. hi. hi. hi. 1 pt hi. hi. hi. hi. hi. hi. hi. hi. hi. hi. hi. hi. hi. hi. hi. hi. hi. hi. hi. hi. hi. hi. hi. hi. hi. hi. hi. hi. hi. hi. hi. hi. hi. hi. hi. hi. hi. hi. hi. hi. hi. hi. hi. hi. hi. hi. hi. hi. hi. hi. hi. hi. hi. hi. hi. hi. hi. hi. hi. hi. hi. hi. hi. hi. hi. hi. hi. hi. hi. hi. hi. hi. hi. hi. hi. hi. hi. hi. hi. hi. each
  • 33. 33 It’s just like market place clutter 10 pt hi. 80 pt hi. 10 pt USE THE REAL-ESTATE WISELY
  • 34. 34 Pick it. Test it.
  • 35. 35
  • 36. 36 by
  • 37. 37 Visual Flow 1 2 3 FROM SLIDE TO SLIDE WITHIN A SLIDE QUICK FX
  • 38. 38 TheFade – Not an ol’ skool haircut 1 FROM SLIDE TO SLIDE
  • 39. 39 TheFade – An EASY TRANSITION 1 FROM SLIDE TO SLIDE
  • 40. 40 Slide – Not an ol’ skool dance step
  • 41. 41 …A way to show travel
  • 42. 42 Wipe
  • 43. 43 Wipe – A way to show change
  • 44. 44 Show a process/Define a strategy
  • 45. 45 Filter FILTER
  • 46. 46 Part to a whole ? ? ? bl!k machine ? ? ?
  • 47. 47 Parts to a whole
  • 48. 48 Consumer Engagement
  • 49. 49 Shape FX
  • 50. 50 Priority/Importance
  • 51. 51 bl!k it. Think it.
  • 52. 52 Where we’ve been. Quick recap of bl!k methodology Visual Strategy Visual Gymnastics Visual Flow
  • 53. 53 Channel your inner 30 You try. Remember, Design is Functional.
  • 54. 54 Upload to Slideshare Channel www.slideshare.net/blik_mindshare Username: blik_mindshare Password: blikmindshare
  • 55. 55 Finally, Thank you for coming. WORKING TO GET YOU WHAT YOU WANT. More to come…
  • 56. 56 12/21/2012 Free Images: Morguefiles.com Sample Footer Text Here Flickr.com/CreativeCommons Imageafter.com Sxc.hu Everystockphoto.com

Editor's Notes

  1. So much out there, we are just giving you a tasteWe are always here for consultancy, as a resource to youMore training is on its way, we plan on doing a new topic once/qtr (repeats depending on demand)
  2. New Horizons gave you the ‘How’, now we’ll give you the ‘Why’You now know how to use PPT, lets use it for our benefit nowEvery choice, whether it be size, shape, font, etc means somethingUse your gut, its better than you think We all have it, u don’t need to be an artist or anything to do so, born with it
  3. So, basic question – what is design?How does design impact your powerpointWhy are design principles important in ppt Easier on the eyes – simpler to understand, easier to sell Imparts value More appealing Consideration - - value your audience
  4. A way to organizing and communicating informationNOT, icing on the cake.You don’t just add the finishing touches at the endIts part of the process from the beginningA way for you to control the absorption of knowledgeThe in take of information is lead by the way you use design in your slidesIn design, there are many solutions. It’s always subjective to what you are trying to communicateEvery time u use the same slide, it maybe trying to communicate something different, so you should adjust when possible
  5. Each has a 30 min demo followed by 15 mins to try and 15 mins to ask questionsAsk questions throughoutIf you get stuck with the how – ask NH repIf you get stuck with the why – ask bl!kWe are here for you, USE us!
  6. Method of story telling3 things
  7. Method of story telling
  8. You should have your own version of 5 slides you will be creating
  9. This may seem intimidating, but all it takes is some upfront thinking to get you here faster. Let’s dive into some techniques on how to go from the givens to the final communication
  10. Its just the way you arrange the information on the slideInformation is everything from your text, to your images, charts…Whatever is going on the slide countsJust like anything else…you have to set it up before you play…
  11. We are gonna go thru a few things in this sectionHow to draft basic layout – how do I place text, images or other elements on a slide the best wayWhat it means to build a true themeSetting up that layout within PPT
  12. Napkins, paper, postits, whiteboards, leaves, desks, sand, your arm..ALL acceptable. But GET AWAY from the comHere is an easy tip. Open up ppt, make 3 empty slides, print – notes, 3 per slideGive you a place to sketch and write copy – trust me, this helps.puter
  13. What do you want your audience to get in…3 seconds - If they just take a glance – or CEO level3 minutes - If they stop to read the impt parts – what do you want them to understand? – for your general client3 hours - If they need the details or come to revisit the information
  14. Demo live a few ways to move around text, etc on the same slide for different effectMagazine pages – the way its laid out
  15. A thematic structure can help you create an easy flow for your audience to followIt can also be used for dramatic effect. If you change the structure, extra emphasis becomes placed on itThemes offer you and your audience – 2 things – Ease and Control
  16. Channel your inner six year old – we get to play with blocks! Use them as place holdersThis will help you stay focused on text size, length and types of images/placementIt will dictate what is read firstRemember, this is all within your control!
  17. View > Grid linesU can pull it up or make your ownUse consistent alignment, good practiceCtrl for small shifts
  18. Make sure you ask questions, don’t be shyLike everything else in life…a little practice goes a long way. You need to do it a few times so your mind adjusts to seeing information in a new waySoon you’ll be able to do it quickly on the fly, spend the time now.
  19. You have to pick and choose what will be at the forefront of your communication and use visual cues to help your audience get the point quickly
  20. So what is in your design tool box?Size, color, shape, space, font, reflections, shadows, etcIts important that you know ‘why’ you are using it and what it meansThis is part of your communication strategy, don’t use what doesn’t fit
  21. The rule of 3 applies here as well. Think about what will be communicated at each time frame
  22. Why go to grey?If you start with neutrals it will help you identify what is truly necessary to communicateUsing neutrals will help you kill the bias around what looks pretty vs. what is necessaryI usually go to the slide master and grey everything out, so I can pick and choose
  23. A simple palette is grey, accent color, black and light colorIf you do NOTHING else..this alone is a good first step to make sure it is easier to read your pptsNow, choose the key works to deliver your message and highlightDemo a few examples – what is key and what is not
  24. Now that you have the first 2 simple steps, lets use the rest of our arsenalEach thing has a communication that it expresses show a few examples
  25. Common misperception - - my dad always said, if you are given a full page to write, you should fill it up. I disagreeEspecially in the case of PPT. People stop before they even give u a chance
  26. Common misperception - - my dad always said, if you are given a full page to write, you should fill it up. I disagreeEspecially in the case of PPT. People stop before they even give u a chance
  27. Imagine that 1 powerpoint slide is worth 100 pointsThe more items you put on this powerpoint slide, more spread the points are
  28. They share the points
  29. Use space and your tool box to your advantageAlways trying to emphasis, so the main shouldn’t be equal to the restScript has already laid out the main pointIts the same thing that we see in the world of media and market place clutterThe more that you have out there competing for the lime light, the more diluted your message becomesIs your key communication getting its fair share of voice?Better to keep it to less, so the communication comes out clean
  30. Aight, give it a shot and ask some questionsTry multiple versionExpand the possibilitiesThere are many right answersWhat works for your core communicationWhat works for your presentation style?Here are my examples
  31. Special effects definitely garner buzz and excitement by the audience, but can also evoke a feeling of excess and gimmickIts important that you understand WHY you are using itAnd make sure it communicates something important
  32. Demonstrate a feeling when using transitions3 types of basic transitions3 uses for animation when demoing process
  33. Shows ease, blend, transition
  34. Shows ease, blend, transition
  35. Shows movement, traveling, panning, advancement
  36. Shows movement, traveling, panning, advancement
  37. Shows change, something new, morphing
  38. Shows change, something new, morphing
  39. 3D, shadow, reflection, bevel, gradients, quick fxAgain use it to help draw the eye to it. Make sure it has a purpose.Helps to give a feeling of depth
  40. When u have multiple levels, u can show depth and perspectiveShow priority/importance (reflection, shadowsCall attention (gradients, shadows)
  41. Try out animation stylesYou don’t have to do them now in ppt, but think conceptuallyWhat COULD you do?Check your visual flow, step back and see if it really communicates what you wantHere are my examples
  42. So we’ve gone over 3 fundamental areas in the Visual story that can immediately improve your PPT skillsBasic Layout – to help your audience follow you and find your key communication quicklyEmphasis – Techniques to call out your key communication pointsSpecial Effects – To help add some emotion and dynamic elements to help illustrate your key communication
  43. 30 mins to mess around with the three areas we discussed. Take the few slides that you have and build a deck with your own personal flair, making sure you stay true to your objectives and key communications. We are here to walk around and help you out if you have problems. If you can’t find a button – NHIf you can’t figure out design – bl!k
  44. We ask that you take what you have and upload it to our Slideshare channel. www.slideshare.netUsername: blikPassword: mindshareblikWe are going to use this as a central place to share good ppts. This is our first step to take advantage of all the talent we have here.
  45. Finally, we are working hard to get you guys what you want. We really believe in what we are doing and can only succeed with you help. So, thank you for coming, we hope it was helpful. Fill out the feedback forms, this class was born from reading those forms…And lastly…tell your friends, spread the word. Bl!k is da bomb!Thanks!!