The document discusses the importance of Search Engine Optimization (SEO) for improving brand visibility and traffic to websites. It outlines two main types of SEO: on-page and off-page, detailing various optimization techniques for each. Additionally, it emphasizes the value of hiring professional SEO services and describes the offerings of IKF, a digital marketing agency in India, to enhance website ranking and engagement.

1. SEARCH ENGINE OPTIMIZATION
" I KNOWLEDGE FACTORY "

2. Introduction
Knowing your audience intent- what they are searching for, which words they
are using & type of content they want to consume.
Designing and delivering solutions that search engines can easily find and
understand.
Are you seeking to improve your brand exposure and increase quality traffic to
your web? Well, SEO (Search Engine Optimization) is an excellent way to start
with. SEO is all about :

3. SEOisoneoftheonlyonlinemarketingchannelsthatcancontinuetopay
dividendsovertime.
Organicsearchresultstendtoappearmorecredibletosavvysearchers.
SEOsupportsPRbymakingyourbrandnoticeableonmultipleindustry
platforms.
AsatopSEOagencyinIndia,IKFguaranteeshugeimpactsofrightSEOonyour
company’skeygoalsi.e,increasingleadsandsubsequentlysales.
WHY IS SEO PREFERRED?

4. TYPES OF SEO
SEO can primarily be categorized into two types :
On-Page SEO : It refers to optimization of individual web pages to improve the
ranking of a site on search engine result pages. It encompasses both the content
and the HTML source code of a page like page title, meta description etc.
Off-Page SEO : Off-page Optimization refers to measures taken outside the
website to improve its ranking. It’s a practice of link building through
techniques like social bookmarking, directory submission etc.

5. ON-PAGE SEO
Page Title
Meta Description
Meta Keywords
Canonical URL
Headings
Optimized domain
Optimize Images
Internal Link
Sitemap
Web Hosting
Robots.txt
301 Redirect
404 Error
OFF-PAGE SEO
Directory Submission
Social Bookmarking
Guest blogging
Article Submission
Blog submission
Forum Posting
Search Engine Submission
RSS Feed Submission
Image and video submission
PPT submission
Business listings
Press Release Submission

6. WHY SHOULD YOU HIRE AN SEO
PROFESSIONAL, CONSULTANT OR AGENCY?
Website optimization with a professional approach.
Well drawn-out marketing tactics.
Web optimization for different search engines.
More traffic & business opportunities from different sources.
Quality tracking of the web performance
Effective budget management.
SEO professionals specialize in SEO strategies and are updated with the changing Google’s
algorithm. Partnering with experts of a reputed SEO company in India will offer you
following benefits :
IKF is one of the digital marketing agency in Pune offering excellent SEO work for diverse
websites. We adopt smart SEO techniques, best practices and dynamic strategies that
provide more value to people.

7. OUR SEO STRATEGY
Website SEO audit In-depth
Keywords research
Site optimization
Setting up & tracking conversions goals
Content optimization & implementation
Local SEO optimization
Campaign analysis and monthly reporting
From high-level onsite SEO evaluation tools to resources for competitive link analysis
and in-depth keyword research, IKF has the expertise to get you more conversion
opportunities and revenue.
Here is our SEO Strategy:

8. IKF PRINCIPLES THAT SETS IT APART
Create pages that are genuinely for users.
Avoid practices aimed at deceiving users.
Avoid unethical tactics to improve search engine rankings.
Work to make your website unique, valuable & engaging.
When it comes to Google, you would surely like to stay in the good graces
of the search engine and thereby, your viewers. Keeping bad SEO
practices at bay, IKF adheres to the following principles :

9. IKF is a versatile digital marketing agency in mumbai & Pune offering customized,
top-rated SEO services in India. Our SEO campaigns can enhance your website's
ranking organically and improve your brand reach.
Witness growing organic traffic and quality leads to your website with our dynamic
SEO strategies.
Don’t let time slip away, book a free consultation today!
You can call on 8888866110 or simply log on sales@ikf.co.in for inquiries