The document outlines a plan to recruit 200 youth volunteers by the end of March through a social media campaign. It discusses objectives, channels, activities, outcomes, requirements, cost estimates, and risks. The plan proposes using social media (paid and unpaid), current/former volunteers, schools/universities, communities, local media, and government to promote youth volunteering. Key activities include social media posts/ads, workshops, and advocacy events. Measurable outcomes include numbers of new registered users and volunteers. Cost estimates are provided for low, medium, and high budget scenarios. Identified risks relate to partnerships, production issues, and reputation attacks. Next steps focus on long-term university/government engagement and volunteer retention.
The document outlines communications and marketing goals for a conservation district. It lists 6 goals, including enhancing the district's brand and reputation, fostering internal engagement, establishing the district as a nature resource center, enhancing customer service, establishing a volunteer training program, and developing a fundraising plan. For each goal, the document provides strategies, objectives, and tactics to meet the goals. It also provides examples of recent successful efforts to promote the district through traditional and social media that reached over 12.7 million people.
Reaching Youth With Powerful Social Content: 10 Questions in 10 MinutesYTH
This document discusses strategies for brands to effectively engage with Generation Z youth audiences across various social media platforms. It notes that Gen Z currently makes up about 25% of the US population, with 96% online and influencing $44 billion in annual spending. The document promotes partnering with a National Youth Network to conduct online research panels, co-creation projects, community building, and social amplification activities to understand youth audiences and engage them authentically. It provides examples of partnering with brands like Dr Pepper on health initiatives and highlights the most popular social channels for teens and young adults like YouTube, Facebook, Instagram, Snapchat, Twitter, Tumblr, Vine, Pinterest, and Musical.ly.
How to Increase Your Content Reach and Engagement Through Employee AdvocacyLinkedIn
We've put together materials on the benefits of empowering your employees to share smart, quality content. With data backed up by LinkedIn insights, we’ll show you why - and how - you should implement your own employee advocacy program.
In this webcast, you’ll learn:
- How employee sharing can enhance your marketing goals
- How to launch your own employee advocacy program
- Real life best practices and success stories from CH2M and LinkedIn
Kristine Ensor's power point introductionkristinehuff
The document lists the candidate's technical skills including excellent communication skills such as writing marketing materials, grant applications, and social media content. They have solid computer skills including experience with Microsoft Office, Photoshop, social media, and donor databases. The candidate also has strong organizational skills such as managing events, volunteers, and budgets. They demonstrate transferable skills like the ability to adapt and handle pressure, build relationships, and dedication to professional growth.
This document outlines a social media strategy for a campaign to raise awareness of child poverty in the North East of England. It identifies three objectives: raise awareness, exert pressure on MPs, and forge long-term engagement. Strategies include creating an awareness video to share on partner organizations' social media pages and measuring engagement. Quarterly campaign ideas and website qualities are discussed to achieve the objectives through ongoing evaluation and dynamic approaches.
Whether you are an NGO/NPO or a Digital Marketing agency sending a proposal to your client. Make sure all the above mentioned points are covered within your package to get the maximum output from search and social engines in today's world.
Marketing a Non-profit organization online can drive potential donors to donate on a regular basis. Make sure the purpose of your NGO is strictly maintained and displayed across the website wherever possible.
Heather Hunter has over 20 years of experience in marketing, communications, and business development. She has held leadership roles developing strategic plans and initiatives that increased sales and brand awareness for organizations in various industries. Her experience includes founding and leading a successful farmers market, consulting for cultural institutions, and marketing roles for a resort and museum.
The document provides an overview of the Hewitt Chamber of Commerce, including its leadership, mission, 2015 accomplishments, and 2016 goals. In 2015, the Chamber promoted local businesses and tourism, supported the community through events and programs, and partnered with the city. Goals for 2016 include adding new signature events, developing mobile apps and resources, and focusing on business development and community partnerships.
The document outlines communications and marketing goals for a conservation district. It lists 6 goals, including enhancing the district's brand and reputation, fostering internal engagement, establishing the district as a nature resource center, enhancing customer service, establishing a volunteer training program, and developing a fundraising plan. For each goal, the document provides strategies, objectives, and tactics to meet the goals. It also provides examples of recent successful efforts to promote the district through traditional and social media that reached over 12.7 million people.
Reaching Youth With Powerful Social Content: 10 Questions in 10 MinutesYTH
This document discusses strategies for brands to effectively engage with Generation Z youth audiences across various social media platforms. It notes that Gen Z currently makes up about 25% of the US population, with 96% online and influencing $44 billion in annual spending. The document promotes partnering with a National Youth Network to conduct online research panels, co-creation projects, community building, and social amplification activities to understand youth audiences and engage them authentically. It provides examples of partnering with brands like Dr Pepper on health initiatives and highlights the most popular social channels for teens and young adults like YouTube, Facebook, Instagram, Snapchat, Twitter, Tumblr, Vine, Pinterest, and Musical.ly.
How to Increase Your Content Reach and Engagement Through Employee AdvocacyLinkedIn
We've put together materials on the benefits of empowering your employees to share smart, quality content. With data backed up by LinkedIn insights, we’ll show you why - and how - you should implement your own employee advocacy program.
In this webcast, you’ll learn:
- How employee sharing can enhance your marketing goals
- How to launch your own employee advocacy program
- Real life best practices and success stories from CH2M and LinkedIn
Kristine Ensor's power point introductionkristinehuff
The document lists the candidate's technical skills including excellent communication skills such as writing marketing materials, grant applications, and social media content. They have solid computer skills including experience with Microsoft Office, Photoshop, social media, and donor databases. The candidate also has strong organizational skills such as managing events, volunteers, and budgets. They demonstrate transferable skills like the ability to adapt and handle pressure, build relationships, and dedication to professional growth.
This document outlines a social media strategy for a campaign to raise awareness of child poverty in the North East of England. It identifies three objectives: raise awareness, exert pressure on MPs, and forge long-term engagement. Strategies include creating an awareness video to share on partner organizations' social media pages and measuring engagement. Quarterly campaign ideas and website qualities are discussed to achieve the objectives through ongoing evaluation and dynamic approaches.
Whether you are an NGO/NPO or a Digital Marketing agency sending a proposal to your client. Make sure all the above mentioned points are covered within your package to get the maximum output from search and social engines in today's world.
Marketing a Non-profit organization online can drive potential donors to donate on a regular basis. Make sure the purpose of your NGO is strictly maintained and displayed across the website wherever possible.
Heather Hunter has over 20 years of experience in marketing, communications, and business development. She has held leadership roles developing strategic plans and initiatives that increased sales and brand awareness for organizations in various industries. Her experience includes founding and leading a successful farmers market, consulting for cultural institutions, and marketing roles for a resort and museum.
The document provides an overview of the Hewitt Chamber of Commerce, including its leadership, mission, 2015 accomplishments, and 2016 goals. In 2015, the Chamber promoted local businesses and tourism, supported the community through events and programs, and partnered with the city. Goals for 2016 include adding new signature events, developing mobile apps and resources, and focusing on business development and community partnerships.
This document provides case studies and strategies for three nonprofit art house cinemas - The Michigan Theater, Cinema Arts Centre, and Coolidge Corner Theatre - to strengthen their fundraising efforts. It discusses the importance of having an engaged board, sufficient staff and resources, and effective internal communications before ramping up public fundraising. It also offers tips for cultivating volunteer engagement, refining annual appeal messaging, strengthening community partnerships, saying thank you to donors, and challenging traditional fundraising rules to be more inclusive of all donors.
United Way of Pierce County is located in Tacoma, Washington. Their mission is to tackle tough challenges in the community and help children succeed. They have a social media presence on Facebook, LinkedIn, YouTube, Twitter and Pinterest but lack engagement. Their social media strategy aims to increase donations, brand awareness and social media followers through goals, objectives and tactics on Facebook and Twitter over 6 months. They will analyze results and adjust tactics as needed to effectively implement their strategy.
Social Media Strategies for Publishers Kate Volman
The document provides tips for leveraging social media to build a business. It discusses how social media allows businesses to build stronger relationships with customers, target audiences specifically, and open new revenue opportunities. It then gives strategies for using different social media platforms like Facebook, LinkedIn, Twitter, YouTube and Instagram to engage audiences and find advertisers. It also provides ideas for creating shareable content, measuring results, and monetizing social media efforts through strategies like selling boosted posts, converting readers to email subscribers, and selling sponsored tweets or videos.
Social media – the risk of not investing enough. Making the case for comms wo...CharityComms
Gail Scott-Spicer, director of marketing and communications, The Scout Association
Lynn Roberts, digital communications manager, The Scout Association
Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do.
http://www.charitycomms.org.uk
This document outlines a new fundraising initiative called "Ways 2 Raise" for the TJ Martell Foundation. It proposes a series of non-event based fundraising strategies to generate both short-term and long-term revenue through activities like database marketing, sponsorships, strategic partnerships with companies, and a high school football promotion. If successful, it projects the high school program alone could raise over $2 million annually by 2017 through involvement of thousands of schools across multiple states. The Gary Group would lead the initiative and receive a 20% commission on net revenues generated.
Social Entrepreneur Corps 2016 Summer Impact Report: Ecuador Greg Van Kirk
Social Entrepreneur Corps 2016 summary impact report for Ecuador. This is an overview of achievements of student interns during their 8 week program working in social innovation and grassroots consulting.
This professional summary highlights the candidate's 15+ years of experience in marketing, communications, graphic design, photography, and project management. They have a proven track record of developing brands, executing multi-channel campaigns, managing projects and vendors, and measuring results. The candidate also has community involvement experience in education and cancer nonprofit organizations.
Raquel DeSantis has over 4 years of marketing experience including managing social media for Anime Expo, a large annual convention. She created a Twitter campaign for Anime Expo in 2014 that is still used today, generating over 5 million impressions. Her experience also includes project managing a team to create a 50-page public relations and brand overhaul booklet for a theater and a 55-page entertainment marketing plan for a student film.
CU Enactus Annual Report 2016 Front and BackAndrea Dodd
Cornerstone University's Enactus team organized 12 projects during the 2015-2016 year that provided over 1,000 hours of community service. Their projects had a direct impact on over 10,000 people and an indirect impact on 39,000 more. Some of their key projects included an International Artisans Market that raised $6,820 for 23 artisans, a MicroGive campaign that raised $776 for microloans in the Ivory Coast, and a Social Media 101 training that increased engagement for 8 organizations.
Uploaded is the social media strategy project from project team #2 in course T-MKTG & T-MGMT 490B at Milgard School of Business, University of Washington Tacoma.
Background: For the Senior Class Project of the Marketing Major, data analysis: My group will be creating a social media strategy for a small business or nonprofit. We chose the United Way of Pierce County (UWPC) where I am currently interning at. To success in this project, we as a team, study UWPC, this includes knowing its mission: statement, organizational structure, and budget for social media.
The subject of our project will ideally be a business that we frequent and draw upon our experience for internal analysis.
Plan: In order to develop a well-thought out social media strategy, it makes sense to have some sort of basis or guideline for strategy development. For this project, we began by reviewing the framework in full, keeping an eye out for what information we need to write our strategy and what decisions we need to make.
The document outlines the Connecticut Yankee Council's 2021 strategy to raise awareness of Scouting in the community through improved communications and marketing. The strategy focuses on attracting new members, creating new supporters, and engaging current members. Tactics proposed include social media campaigns, developing targeted messaging, creating blog content highlighting Scouting experiences, and promoting events. The goal is to increase participation in Scouting and support for the program through a more robust marketing effort.
The document provides guidance on increasing sales of the OGX program through both internal and external pipeline promotion, outlining flows, promotion actions, and overcoming barriers for each. It also discusses responsibilities for TM vs OGX members and how to manage sales goals and track performance.
Comm483 taco bell silver anvil case updatedcamillesheehan
The Taco Bell Foundation for Teens' Graduate to Go campaign aimed to increase awareness of the high school dropout crisis and engage franchise support. Key strategies included creating an integrated employee engagement platform, fundraising through franchises and restaurants, and partnering with organizations like Boys & Girls Club of America. Tactics involved challenges with celebrity partners, local grants, and a media campaign. Evaluation found greatly increased awareness, franchise participation, and financial growth for the Foundation, demonstrating the importance of internal engagement.
The Narrow the Gap 2016 project aims to improve equal access to opportunities and quality of life in Ho Chi Minh City and surrounding provinces. It will provide funding to non-profits through three grant rounds over 9 months. The project seeks to improve project management capacity for grantees and create community ownership. It has already secured over 70% of its total budget of 1.72 billion VND but is seeking additional funds of 547 million VND from corporate and individual donors. Donors will receive brand exposure and opportunities to engage with the project in return for their support.
The document outlines UNICEF Ethiopia's digital media strategy, which aims to utilize social media platforms like Facebook, Twitter, YouTube, and LinkedIn to engage key audiences like donors, partners, and media on issues related to children in Ethiopia. It discusses UNICEF Ethiopia's social media presence and goals for each channel, as well as their strategy for social media integration across communication activities, capacity building, and management of social media accounts. The overall goal is to establish UNICEF Ethiopia as a leading source of information on children's issues in the country.
The document provides guidance on running a social media campaign for Brothers and Sisters In Christ Serving (BASICS), a Christian organization in Milwaukee. It outlines BASICS' mission to build relationships between urban and suburban communities. The document discusses the benefits of a social media campaign, strategies for success, and tips for using key platforms like YouTube, Twitter and Facebook to engage volunteers, donors and partners. It also provides recommendations for measuring the impact of campaign efforts.
Strategic use of ICT and communication tools, Module 2.pdfBrodoto
This document discusses how social enterprises can leverage social media for social good. It provides examples of social media use across several domains: for developing social businesses and building community; positioning different social media channels and tips for using them; analytical and content creation tools; and examples of good practice from social campaigns and enterprises around raising awareness, education, and fundraising. Overall, the document outlines the strategic use of social media for social entrepreneurship and engagement.
The document provides guidance on running a social media campaign for Brothers and Sisters In Christ Serving (BASICS), a Christian organization in Milwaukee. It outlines BASICS' mission to build relationships between urban and suburban communities. The document discusses the benefits of a social media campaign, strategies for success, and tips for using key platforms like YouTube, Twitter, and Facebook to engage volunteers, donors and partners. It also provides recommendations for measuring the impact of campaign efforts.
GivingTuesday es un movimiento global que promueve la filantropía y la donación el martes después de Acción de Gracias. En Panamá, la iniciativa involucra a más de 35 organizaciones no gubernamentales y sin fines de lucro desde 2014. Los beneficios de participar incluyen reconocimiento, recursos para campañas de recaudación, y apoyo a nivel internacional como parte de un movimiento en más de 35 países.
More Related Content
Similar to VSO -Strategy for 200 volunteers in 1 month
This document provides case studies and strategies for three nonprofit art house cinemas - The Michigan Theater, Cinema Arts Centre, and Coolidge Corner Theatre - to strengthen their fundraising efforts. It discusses the importance of having an engaged board, sufficient staff and resources, and effective internal communications before ramping up public fundraising. It also offers tips for cultivating volunteer engagement, refining annual appeal messaging, strengthening community partnerships, saying thank you to donors, and challenging traditional fundraising rules to be more inclusive of all donors.
United Way of Pierce County is located in Tacoma, Washington. Their mission is to tackle tough challenges in the community and help children succeed. They have a social media presence on Facebook, LinkedIn, YouTube, Twitter and Pinterest but lack engagement. Their social media strategy aims to increase donations, brand awareness and social media followers through goals, objectives and tactics on Facebook and Twitter over 6 months. They will analyze results and adjust tactics as needed to effectively implement their strategy.
Social Media Strategies for Publishers Kate Volman
The document provides tips for leveraging social media to build a business. It discusses how social media allows businesses to build stronger relationships with customers, target audiences specifically, and open new revenue opportunities. It then gives strategies for using different social media platforms like Facebook, LinkedIn, Twitter, YouTube and Instagram to engage audiences and find advertisers. It also provides ideas for creating shareable content, measuring results, and monetizing social media efforts through strategies like selling boosted posts, converting readers to email subscribers, and selling sponsored tweets or videos.
Social media – the risk of not investing enough. Making the case for comms wo...CharityComms
Gail Scott-Spicer, director of marketing and communications, The Scout Association
Lynn Roberts, digital communications manager, The Scout Association
Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do.
http://www.charitycomms.org.uk
This document outlines a new fundraising initiative called "Ways 2 Raise" for the TJ Martell Foundation. It proposes a series of non-event based fundraising strategies to generate both short-term and long-term revenue through activities like database marketing, sponsorships, strategic partnerships with companies, and a high school football promotion. If successful, it projects the high school program alone could raise over $2 million annually by 2017 through involvement of thousands of schools across multiple states. The Gary Group would lead the initiative and receive a 20% commission on net revenues generated.
Social Entrepreneur Corps 2016 Summer Impact Report: Ecuador Greg Van Kirk
Social Entrepreneur Corps 2016 summary impact report for Ecuador. This is an overview of achievements of student interns during their 8 week program working in social innovation and grassroots consulting.
This professional summary highlights the candidate's 15+ years of experience in marketing, communications, graphic design, photography, and project management. They have a proven track record of developing brands, executing multi-channel campaigns, managing projects and vendors, and measuring results. The candidate also has community involvement experience in education and cancer nonprofit organizations.
Raquel DeSantis has over 4 years of marketing experience including managing social media for Anime Expo, a large annual convention. She created a Twitter campaign for Anime Expo in 2014 that is still used today, generating over 5 million impressions. Her experience also includes project managing a team to create a 50-page public relations and brand overhaul booklet for a theater and a 55-page entertainment marketing plan for a student film.
CU Enactus Annual Report 2016 Front and BackAndrea Dodd
Cornerstone University's Enactus team organized 12 projects during the 2015-2016 year that provided over 1,000 hours of community service. Their projects had a direct impact on over 10,000 people and an indirect impact on 39,000 more. Some of their key projects included an International Artisans Market that raised $6,820 for 23 artisans, a MicroGive campaign that raised $776 for microloans in the Ivory Coast, and a Social Media 101 training that increased engagement for 8 organizations.
Uploaded is the social media strategy project from project team #2 in course T-MKTG & T-MGMT 490B at Milgard School of Business, University of Washington Tacoma.
Background: For the Senior Class Project of the Marketing Major, data analysis: My group will be creating a social media strategy for a small business or nonprofit. We chose the United Way of Pierce County (UWPC) where I am currently interning at. To success in this project, we as a team, study UWPC, this includes knowing its mission: statement, organizational structure, and budget for social media.
The subject of our project will ideally be a business that we frequent and draw upon our experience for internal analysis.
Plan: In order to develop a well-thought out social media strategy, it makes sense to have some sort of basis or guideline for strategy development. For this project, we began by reviewing the framework in full, keeping an eye out for what information we need to write our strategy and what decisions we need to make.
The document outlines the Connecticut Yankee Council's 2021 strategy to raise awareness of Scouting in the community through improved communications and marketing. The strategy focuses on attracting new members, creating new supporters, and engaging current members. Tactics proposed include social media campaigns, developing targeted messaging, creating blog content highlighting Scouting experiences, and promoting events. The goal is to increase participation in Scouting and support for the program through a more robust marketing effort.
The document provides guidance on increasing sales of the OGX program through both internal and external pipeline promotion, outlining flows, promotion actions, and overcoming barriers for each. It also discusses responsibilities for TM vs OGX members and how to manage sales goals and track performance.
Comm483 taco bell silver anvil case updatedcamillesheehan
The Taco Bell Foundation for Teens' Graduate to Go campaign aimed to increase awareness of the high school dropout crisis and engage franchise support. Key strategies included creating an integrated employee engagement platform, fundraising through franchises and restaurants, and partnering with organizations like Boys & Girls Club of America. Tactics involved challenges with celebrity partners, local grants, and a media campaign. Evaluation found greatly increased awareness, franchise participation, and financial growth for the Foundation, demonstrating the importance of internal engagement.
The Narrow the Gap 2016 project aims to improve equal access to opportunities and quality of life in Ho Chi Minh City and surrounding provinces. It will provide funding to non-profits through three grant rounds over 9 months. The project seeks to improve project management capacity for grantees and create community ownership. It has already secured over 70% of its total budget of 1.72 billion VND but is seeking additional funds of 547 million VND from corporate and individual donors. Donors will receive brand exposure and opportunities to engage with the project in return for their support.
The document outlines UNICEF Ethiopia's digital media strategy, which aims to utilize social media platforms like Facebook, Twitter, YouTube, and LinkedIn to engage key audiences like donors, partners, and media on issues related to children in Ethiopia. It discusses UNICEF Ethiopia's social media presence and goals for each channel, as well as their strategy for social media integration across communication activities, capacity building, and management of social media accounts. The overall goal is to establish UNICEF Ethiopia as a leading source of information on children's issues in the country.
The document provides guidance on running a social media campaign for Brothers and Sisters In Christ Serving (BASICS), a Christian organization in Milwaukee. It outlines BASICS' mission to build relationships between urban and suburban communities. The document discusses the benefits of a social media campaign, strategies for success, and tips for using key platforms like YouTube, Twitter and Facebook to engage volunteers, donors and partners. It also provides recommendations for measuring the impact of campaign efforts.
Strategic use of ICT and communication tools, Module 2.pdfBrodoto
This document discusses how social enterprises can leverage social media for social good. It provides examples of social media use across several domains: for developing social businesses and building community; positioning different social media channels and tips for using them; analytical and content creation tools; and examples of good practice from social campaigns and enterprises around raising awareness, education, and fundraising. Overall, the document outlines the strategic use of social media for social entrepreneurship and engagement.
The document provides guidance on running a social media campaign for Brothers and Sisters In Christ Serving (BASICS), a Christian organization in Milwaukee. It outlines BASICS' mission to build relationships between urban and suburban communities. The document discusses the benefits of a social media campaign, strategies for success, and tips for using key platforms like YouTube, Twitter, and Facebook to engage volunteers, donors and partners. It also provides recommendations for measuring the impact of campaign efforts.
Similar to VSO -Strategy for 200 volunteers in 1 month (20)
GivingTuesday es un movimiento global que promueve la filantropía y la donación el martes después de Acción de Gracias. En Panamá, la iniciativa involucra a más de 35 organizaciones no gubernamentales y sin fines de lucro desde 2014. Los beneficios de participar incluyen reconocimiento, recursos para campañas de recaudación, y apoyo a nivel internacional como parte de un movimiento en más de 35 países.
Diseño, conceptualización y diagramación de logotipo para proyecto "Resiliencia Urbana".
Federación Internacional de Sociedades de la Cruz Roja y Media Luna Roja.
Panamá, 2016.
Newsletter o boletín para Clínica Dental sobre el Diseño de Sonrisa. Diseño de boletín, scouting de información y entrega en correos masivos usando CRM y Mailchimp.
Guidelines to implement the "Healthy Lifestyle Community", from the International Federation of Red Cross and Red Crescent Societies.
How-to step guide to use the digital ecosystem for Non Communicable Diseases prevention, advocacy and networking with people from and outside the Red Cross Red Crescent Movement.
Taller de Social Media, orientado a las organizaciones sin fines de lucro, para aprender nociones básicas y principales de la gestión de Redes Sociales, enfocado hacia las campañas con causa y de recolección.
Workshop on Social Media strategies for non-profit organisations, in order to showcase basic and essential principles on social networks management, with focus on charitable causes and crowdfunding.
Presentación de Servicios ofrecidos por Metáfora Agencia de Publicidad y Marketing Digital, con sede en Ciudad de Panamá, Panamá.
Services offered by Metáfora Advertising Agency, resided on Panama City, Panama.
E-mail: reverso@metafora.com.pa
web: http://www.metafora.com.pa
Contributi dei parlamentari del PD - Contributi L. 3/2019Partito democratico
DI SEGUITO SONO PUBBLICATI, AI SENSI DELL'ART. 11 DELLA LEGGE N. 3/2019, GLI IMPORTI RICEVUTI DALL'ENTRATA IN VIGORE DELLA SUDDETTA NORMA (31/01/2019) E FINO AL MESE SOLARE ANTECEDENTE QUELLO DELLA PUBBLICAZIONE SUL PRESENTE SITO
karnataka housing board schemes . all schemesnarinav14
The Karnataka government, along with the central government’s Pradhan Mantri Awas Yojana (PMAY), offers various housing schemes to cater to the diverse needs of citizens across the state. This article provides a comprehensive overview of the major housing schemes available in the Karnataka housing board for both urban and rural areas in 2024.
AHMR is an interdisciplinary peer-reviewed online journal created to encourage and facilitate the study of all aspects (socio-economic, political, legislative and developmental) of Human Mobility in Africa. Through the publication of original research, policy discussions and evidence research papers AHMR provides a comprehensive forum devoted exclusively to the analysis of contemporaneous trends, migration patterns and some of the most important migration-related issues.
How To Cultivate Community Affinity Throughout The Generosity JourneyAggregage
This session will dive into how to create rich generosity experiences that foster long-lasting relationships. You’ll walk away with actionable insights to redefine how you engage with your supporters — emphasizing trust, engagement, and community!
This report explores the significance of border towns and spaces for strengthening responses to young people on the move. In particular it explores the linkages of young people to local service centres with the aim of further developing service, protection, and support strategies for migrant children in border areas across the region. The report is based on a small-scale fieldwork study in the border towns of Chipata and Katete in Zambia conducted in July 2023. Border towns and spaces provide a rich source of information about issues related to the informal or irregular movement of young people across borders, including smuggling and trafficking. They can help build a picture of the nature and scope of the type of movement young migrants undertake and also the forms of protection available to them. Border towns and spaces also provide a lens through which we can better understand the vulnerabilities of young people on the move and, critically, the strategies they use to navigate challenges and access support.
The findings in this report highlight some of the key factors shaping the experiences and vulnerabilities of young people on the move – particularly their proximity to border spaces and how this affects the risks that they face. The report describes strategies that young people on the move employ to remain below the radar of visibility to state and non-state actors due to fear of arrest, detention, and deportation while also trying to keep themselves safe and access support in border towns. These strategies of (in)visibility provide a way to protect themselves yet at the same time also heighten some of the risks young people face as their vulnerabilities are not always recognised by those who could offer support.
In this report we show that the realities and challenges of life and migration in this region and in Zambia need to be better understood for support to be strengthened and tuned to meet the specific needs of young people on the move. This includes understanding the role of state and non-state stakeholders, the impact of laws and policies and, critically, the experiences of the young people themselves. We provide recommendations for immediate action, recommendations for programming to support young people on the move in the two towns that would reduce risk for young people in this area, and recommendations for longer term policy advocacy.
Food safety, prepare for the unexpected - So what can be done in order to be ready to address food safety, food Consumers, food producers and manufacturers, food transporters, food businesses, food retailers can ...
The Antyodaya Saral Haryana Portal is a pioneering initiative by the Government of Haryana aimed at providing citizens with seamless access to a wide range of government services
3. WHY
S
O
T
W
• Strong ICS Social Media community.
• Local online relevance (alexa.org) and good
bouncing rate (43%).
• Youth volunteering requires more audiovisual
content (more expensive).
• Volunteer support does not seem to have a
continuity programme.
• Partnerships and Government support increases Social Proof.
• Social recognition and influencing others drive younger audiences to
support a cause / become a volunteer.
• Cause conversation occurs primarily on Social Media.
• Increasing violence in other Africa regions affects recruitment .
• Government support may not be scalable.
4. CHANNELS
WHEREINTERNAL
• 18-25-oriented Social
Media networks (Snapchat,
Periscope).
• ICS Social Media channels.
• ICS newsletter /internal
communications.
• Volunteers network (current /
former volunteers).
EXTERNAL
• Partners (focal points).
• Universities (students,
professors).
• Community (local talents,
venues).
• Local media (newspaper
articles, television).
• Government (to be included
in similar programmes /
vulnerable youth population
programmes).
5. 100 NEW
REGISTERED
USERS
$13000
Social Media
(non-paid)
Facebook
Instagram
Twitter
YouTube
Website
Social Media
(paid)
Facebook
Instagram
Twitter
Volunteers
(current /
former)
• Regular posting.
• Social Media
Campaign.
• Content reuse.
• Analysis and
improvement of
Lead acquisition page
• Ads Campaign
• Campaign
optimisation.
• Leads acquisition.
• Programme advocacy
with before/after
experience.
• Engage with
Partners to promote
volunteering among
employees’ relatives.
• Graphic designer /
Content Developer
(to create social media
posts) (part-time).
• Community Manager
(full- time).
• Graphic designer /
Content Developer
(to create Ads) (part-
time).
• Community Manager
(full- time).
• Content Developer
(to create / reuse
videos of volunteers’
experience).
• Focal point (part-
time) with Partners
(to assess feasibility of
including their staff
on the campaign).
• Branding for Social
Media Campaign.
• Social Media fanbase
increase of 15%
(organic).
• 20 new registered
users.
• Social Media fanbase
increase of 25%.
• Redirection to
Website of 20%.
• 30 new registered.
• 50 new registered
volunteers.
• 2 workshops
on Partners
headquarters
for volunteering
advocacy.
• $8000 (1 Community
Manager + 1 Content
Developer, 1 month).
• $2000 (Ads budget ,
1 month).
• $3000 (1 Focal point
part-time, 1 month).
ACTIVITIESCHANNELS OUTCOMESREQUIREMENTS COST ESTIMATES
BUDGET PLANS
HOWLOWBUDGET
6. Social Media
(non-paid)
Facebook
Instagram
Twitter
YouTube
Website
Social Media
(paid)
Facebook
Instagram
Twitter
Volunteers
(current /
former)
• Regular posting.
• Social Media.
• Campaign.
• Content reuse.
• Analysis and
improvement of Lead
acquisition page.
• Ads Campaign.
• Campaign
optimisation.
• Leads acquisition.
• Programme advocacy
with before/after
experience.
• Engage with
Partners to promote
volunteering among
employees’ relatives.
• Graphic designer /
Content Developer
(to create social media
posts) (part-time).
• Community Manager
(full-time).
• Graphic designer /
Content Developer
(to create Ads) (part-
time).
• Community Manager
(full-time).
• Content Developer
(to create /reuse
videos of volunteers’
experience).
• Focal point (part-
time) with Partners
(to assess feasibility of
including their staff
on the campaign).
• Branding for Social
Media Campaign.
• Social Media fanbase
increase of 15%
(organic).
• 20 new registered
users.
• Social Media fanbase
increase of 25%.
• Redirection to
Website of 20%.
• 30 new registered
users.
• 50 new registered
volunteers.
• 2 workshops
on Partners
headquarters for
volunteering
advocacy.
• $8000 (1 Community
Manager + 1 Content
Developer, 1 month).
• $2000 (Ads budget ,
1 month).
• $3000 (1 Focal point
part-time, 1 month).
ACTIVITIESCHANNELS OUTCOMESREQUIREMENTS COST ESTIMATES
BUDGET PLANS
HOWMEDIUMBUDGET
7. Schools and
Universities
Communities
• Programme advocacy
with College faculties
and Schools.
• Engage with student
groups to promote
volunteer registration.
• Schedule workshops
with volunteers to
promote volunteer
service.
• Engage with youth-
oriented local venues
for volunteering
promotion.
• Engage with local
talents/artists
to act as project
ambassadors and
promote registration.
• Focal point (part-
time) to engage with
college and school
authorities and
professors.
• Graphic Designer/
Content Developer
to create engaging
materials to give at
the University.
• Focal point (part-time)
to scout potential
ambassadors and
venues owners.
• 30 new registered
volunteers.
• 200 new leads.
• 20 new registered
volunteers.
• 30 new leads
• $3000 (1 Focal point
part-time, 1 month).
• $3000 (1 Focal point
part-time, 1 month).
ACTIVITIESCHANNELS OUTCOMESREQUIREMENTS COST ESTIMATES
BUDGET PLANS
HOWMEDIUMBUDGET
150 NEW
REGISTERED
USERS
$19000
8. Social Media
(non-paid)
Facebook
Instagram
Twitter
YouTube
Website
Social Media
(paid)
Facebook
Instagram
Twitter
Volunteers
(current /
former)
• Regular posting.
• Social Media.
• Campaign.
• Content reuse.
• Analysis and
improvement of Lead
acquisition page.
• Ads Campaign.
• Campaign
optimisation.
• Leads acquisition.
• Programme advocacy
with before/after
experience.
• Engage with
Partners to promote
volunteering among
employees’ relatives.
• Graphic designer /
Content Developer
(to create social media
posts) (part-time).
• Community Manager
(full-time).
• Graphic designer /
Content Developer
(to create Ads) (part-
time).
• Community Manager
(full-time).
• Content Developer
(to create /reuse
videos of volunteers’
experience).
• Focal point (part-
time) with Partners
(to assess feasibility of
including their staff
on the campaign).
• Branding for Social
Media Campaign.
• Social Media fanbase
increase of 15%
(organic).
• 20 new registered
users.
• Social Media fanbase
increase of 25%.
• Redirection to
Website of 20%.
• 30 new registered
users.
• 50 new registered
volunteers.
• 2 workshops
on Partners
headquarters for
volunteering
advocacy.
• $8000 (1 Community
Manager + 1 Content
Developer, 1 month).
• $2000 (Ads budget ,
1 month).
• $3000 (1 Focal point
part-time, 1 month).
ACTIVITIESCHANNELS OUTCOMESREQUIREMENTS COST ESTIMATES
BUDGET PLANS
HOWHIGHBUDGET
9. Schools and
Universities
Communities
• Programme advocacy
with College faculties
and Schools.
• Engage with student
groups to promote
volunteer registration.
• Schedule workshops
with volunteers to
promote volunteer
service.
• Engage with youth-
oriented local venues
for volunteering
promotion.
• Engage with local
talents/artists
to act as project
ambassadors and
promote registration.
• Focal point (part-
time) to engage with
college and school
authorities and
professors.
• Graphic Designer/
Content Developer
to create engaging
materials to give at
the University.
• Focal point (part-time)
to scout potential
ambassadors and
venues owners.
• 30 new registered
volunteers.
• 200 new leads.
• 20 new registered
volunteers.
• 30 new leads
• $3000 (1 Focal point
part-time, 1 month).
• $3000 (1 Focal point
part-time, 1 month).
ACTIVITIESCHANNELS OUTCOMESREQUIREMENTS COST ESTIMATES
BUDGET PLANS
HOWHIGHBUDGET
10. Local Media
Government
/ Ministers
• Coordinate a press
conference to
promote the utility
and need of youth
volunteering.
• Engage with local
celebrities to enact as
ambassadors of the
campaign.
• Engage with local
television networks
to promote the
campaign.
• Engage with local
journalists to writhe
articles about the
importance of
youth volunteering
experience.
• Engage with
Ministers to include
youth volunteering
into their activities
framework.
• Promote youth
volunteering among
their programmes
for young people in
vulnerable situations.
• Focal point (full-
time) to engage with
traditional media
channels.
• Top-Down support
to engage in wide
broadcasting
promotion and
dissemination.
• Audiovisual content
production and
post-production for
television and other
resolutions.
• Focal point (full-time)
to engage with
the government and
followup with the
processes.
• 200 new registered
volunteers.
• 500 new leads.
• 50 new registered
volunteers.
• 100 new leads.
• $5000 (1 Focal point
full-time, 1 month).
$10000 (1 press
conference).
$15000 (audiovisual
content production
and post-production).
• $5000 (1 Focal point
full-time, 1 month).
ACTIVITIESCHANNELS OUTCOMES
400 NEW
REGISTERED
USERS
REQUIREMENTS COST ESTIMATES
$54000
BUDGET PLANS
HOWHIGHBUDGET
11. • Short deadlines.
• Graphic materials
not approved.
• Contact person
with external
partners is no
longer associated.
• Social media
system shortage.
• Troll attacks on our
reputation.
• Schedule plan
adjustments
due to posponed
meetings (focal
points).
• Missed deadlines.
• Campaign
adjustments to me.
• Unachieved
production
expectations on
Printables.
• Lack of additional
support from
Partners.
• Print office
delivery time
increases costs.
• Budget
adjustments.
• Ambassadors /
local talents attack
on our reputation.
• Hacking of Social
Media accounts
or tampering
by third-party
entities.
• Changes on Social
Media campaign
goals.
• Payments to third-
party suppliers not
delivered on time.
• Changes on
Audience
segmentation.
• Budget cut.
• Volunteers
attacking our
reputation.
LIKELIHOOD
VERY HIGH
MEDIUM
LOW
VERY LOW
HIGH
VERY LOW LOW MEDIUM HIGH VERY HIGH
IMPACT
RISKS
12. NEXT STEPS
• Create an engagement strategy
to work with Universities and
Schools through the entire
year.
• Follow up on agreements with
Government and Ministries
to promote a top-down
approach.
• Create a self-sustainable
strategy to keep the
volunteers engaged with
the movement and the
organisation.
• Develop a crowdsourcing
approach to create new ideas
and design improvements to
the programme.