This document provides instructions for students on how to conduct and film vox pops (interviews with members of the public) to research audiences' favorite television advertisements. It explains that vox pops are used to gather the "voice of the people" and their opinions. Students will be paired up, with one person filming while the other asks questions. They are given sample questions to ask about TV ad preferences and conventions for proper vox pop filming technique. The goal is to film 10 interviews and upload them by the end of the lesson.