January 2013 Best Practice Network Webinar, presented by VolunteerMatch
Corporate social responsibility is ever growing and evolving. As we kick off 2013, now is the time to assess the current landscape of corporate giving and volunteering trends, and determine how our programs will respond to changing marketplace demands.
This session offers a deep-dive into two studies from the Committee Encouraging Corporate Philanthropy (CECP) and VolunteerMatch, which will offer perspective and advice for your 2013 program planning.
This session will feature findings from the 2012 edition of CECP’s Giving in Numbers report, tracking trends in corporate philanthropy. The analysis looked at data from 214 companies, including 62 of the top 100 companies in the Fortune 500, presenting a profile of the state of corporate philanthropy, and pinpointing how corporate giving is evolving and becoming more focused.
This session marks the release of VolunteerMatch’s first-ever survey of highly effective employee volunteer programs (EVPs) in January 2013. The survey analyzed 44 EVPs among VolunteerMatch’s corporate partners, which are independently recognized as high performing programs. The results provide benchmark data for the inputs required to run an effective program at your company.
Margaret Coady
As CECP's director, Margaret leads the organization's long-range strategic and operational planning, authors quantitative and qualitative research reports, runs the annual Corporate Philanthropy Summit and Excellence Awards in Corporate Philanthropy selection process, and manages CECP's growing team of program specialists.
Margaret also directs the Committee's partnership initiatives including joint research and events such as the development of Principles of Social Investment with the United Nations Global Compact, the release of a dollar valuation for corporate pro bono service in collaboration with the Taproot Foundation, and the forward-looking research report "Shaping the Future: Solving Social Problems through Business Strategy" with McKinsey & Company.
Casey Brennan
As Marketing & Insights Manager at VolunteerMatch, Casey focuses on communications, thought leadership and marketing strategy for the organization's corporate audience. Her responsibilities include refining and managing the brand, producing the VolunteerMatch Solutions' Best Practice Network webinar series, developing engagement campaigns for the VolunteerMatch network, identifying partnership opportunities with like-minded organizations, producing the annual VolunteerMatch Client Summit, monitoring key trends in CSR and developing original insights materials on behalf of the organization.
Prior to her role at VolunteerMatch, Casey worked with the Research & Insights team at Cone Communications where she maintained the agency’s thought leadership in cause branding, corporate responsibility and nonprofit marketing. You can find Casey on Twitter @CaseyB.
Build Staff Buy-in for your Volunteer Engagement ProgramVolunteerMatch
Is your organization open to engaging volunteers in new ways? Often one of the biggest challenges to a new model of volunteer engagement is the resistance of paid staff. Often attitudes and fears of our co-workers prevent us from expanding the work that volunteers do. But, if you've never worked with volunteers before, it can be scary. In this webinar we'll discuss strategies for working with paid staff to engage volunteers. We'll cover what you can do to alleviate some of those fears, strategies for working within a Union environment, and how you can train and support your coworkers as they become responsible for managing volunteers.
Build Staff Buy-in for your Volunteer Engagement ProgramVolunteerMatch
Is your organization open to engaging volunteers in new ways? Often one of the biggest challenges to a new model of volunteer engagement is the resistance of paid staff. Often attitudes and fears of our co-workers prevent us from expanding the work that volunteers do. But, if you've never worked with volunteers before, it can be scary. In this webinar we'll discuss strategies for working with paid staff to engage volunteers. We'll cover what you can do to alleviate some of those fears, strategies for working within a Union environment, and how you can train and support your coworkers as they become responsible for managing volunteers.
February 2013 VolunteerMatch Best Practice Network Webinar - Delivering Busin...VolunteerMatch
The presentation from the February 2013 VolunteerMatch Best Practice Network webinar session "Delivering Business Value from Corporate Citizenship". With guest speakers Katherine Smith, executive director of the Boston College Center for Corporate Citizenship and Tabatha Stephens, manager of corporate contributions and volunteers at FedEx.
Why Own Safeguard?
- Full Value Yet to be Realized
- Ownership Stakes in Exciting Partner Companies
- Top Performance of Proven Team
- Financial Strength, Flexibility and Liquidity
- Strong Alignment of Interests
Forward-Looking Statements
Statements contained in this presentation that are not historical facts are forward looking statements which involve certain risks and uncertainties including, but not limited to, risks associated with the uncertainty of managing rapidly changing technologies, limited access to capital, competition, the ability to attract and retain qualified employees, our ability to execute our strategy, the uncertainty of the future performance of our partner companies, acquisitions and dispositions of additional partner companies, the inability to manage growth, government regulation and legal liabilities and the effect of economic conditions in the business sectors in which our partner companies operate, negative media coverage and other uncertainties as described in our filings with the Securities and Exchange Commission, including our Annual Report on Form 10-K.
Safeguard does not assume any obligation to update any forward looking statements or other information contained in this presentation.
The world needs us all to rethink how we’re doing business — now more than ever. As an independent creative idea company, we’re on a mission to build a world with more whole brands — those that see everything they do as a creative opportunity to have a positive impact. A brand has never been about logos and advertising — it’s the sum of every action it takes, from how it treats its employees to how it speaks to the world.
That starts with us.
More at barkleyus.com.
Speaker Steve Croth of Better The World Inc. recounts his experiences in running a successful social venture. Get the firsthand story about the experience of starting up an innovative company.
Part of the MaRS CIBC Presents Entrepreneurship 101 lecture series:
http//www.marsdd.com/ent101
2013 Giving In Numbers - December 2013 VolunteerMatch BPN WebinarVolunteerMatch
CECP’s annual research report, Giving in Numbers, presents a profile of corporate philanthropy in 2012 and shows how giving has evolved since before the global recession of 2008 and 2009. Giving in Numbers includes data from 240 of the largest companies in the world; 60 in the largest 100 of the Fortune 500. The report includes detailed information on matching-gifts programs, employee volunteerism, international giving, management and program costs, and many other aspects of corporate philanthropy. We’ll be digging into the trends and highlighting how and why companies are starting to look inward for how they can support nonprofits with the products, services and expertise at the core of their business. We’ll hear real-life examples from Discovery Communication’s Jennifer Cortner on their Creating Change program and hear how these programs impact the nonprofits they serve from VolunteerMatch’s own Shari Ilsen.
The world needs us all to rethink how we’re doing business — now more than ever. As an independent creative idea company, we’re on a mission to build a world with more whole brands — those that see everything they do as a creative opportunity to have a positive impact. A brand has never been about logos and advertising — it’s the sum of every action it takes, from how it treats its employees to how it speaks to the world.
That starts with us.
More at barkleyus.com.
Cost:
Free
Designing meaningful, mission-driven virtual volunteer opportunities, and managing remote volunteers can be challenging. How do you create work than can be done independently, and still supervise, evaluate, or recognize the work of a volunteer you never meet face to face? The good news is that now, with an ever growing set of online tools, building an online community and connecting with someone across miles (or continents) is easier. In this webinar we will discuss best practices for creating those opportunities and developing meaningful relationships with remote volunteers, including building and empowering remote teams, managing projects by letting go but not checking out, and creating a two-way communication plan to share the work of remote volunteers with the organization and share what's happening at the organization with remote volunteers.
Engaging Pro Bono and Skills-Based VolunteersVolunteerMatch
Integrating skills-based volunteers into your existing volunteer program is both exciting and scary. If you're thinking about adding skilled volunteers to your program, or if you've just started, this seminar can help you make the experience successful for both the volunteer and the organization. Navigating the introduction of the idea into your organization, developing the art of delegating work to volunteers, and setting achievable outcomes will be covered.
What You'll Learn:
How to design successful skills-based volunteer projects
Strategies for managing skills-based volunteers
More Related Content
Similar to VolunteerMatch Solutions BPN Webinar: Corporate Giving (& Volunteering) in Numbers
February 2013 VolunteerMatch Best Practice Network Webinar - Delivering Busin...VolunteerMatch
The presentation from the February 2013 VolunteerMatch Best Practice Network webinar session "Delivering Business Value from Corporate Citizenship". With guest speakers Katherine Smith, executive director of the Boston College Center for Corporate Citizenship and Tabatha Stephens, manager of corporate contributions and volunteers at FedEx.
Why Own Safeguard?
- Full Value Yet to be Realized
- Ownership Stakes in Exciting Partner Companies
- Top Performance of Proven Team
- Financial Strength, Flexibility and Liquidity
- Strong Alignment of Interests
Forward-Looking Statements
Statements contained in this presentation that are not historical facts are forward looking statements which involve certain risks and uncertainties including, but not limited to, risks associated with the uncertainty of managing rapidly changing technologies, limited access to capital, competition, the ability to attract and retain qualified employees, our ability to execute our strategy, the uncertainty of the future performance of our partner companies, acquisitions and dispositions of additional partner companies, the inability to manage growth, government regulation and legal liabilities and the effect of economic conditions in the business sectors in which our partner companies operate, negative media coverage and other uncertainties as described in our filings with the Securities and Exchange Commission, including our Annual Report on Form 10-K.
Safeguard does not assume any obligation to update any forward looking statements or other information contained in this presentation.
The world needs us all to rethink how we’re doing business — now more than ever. As an independent creative idea company, we’re on a mission to build a world with more whole brands — those that see everything they do as a creative opportunity to have a positive impact. A brand has never been about logos and advertising — it’s the sum of every action it takes, from how it treats its employees to how it speaks to the world.
That starts with us.
More at barkleyus.com.
Speaker Steve Croth of Better The World Inc. recounts his experiences in running a successful social venture. Get the firsthand story about the experience of starting up an innovative company.
Part of the MaRS CIBC Presents Entrepreneurship 101 lecture series:
http//www.marsdd.com/ent101
2013 Giving In Numbers - December 2013 VolunteerMatch BPN WebinarVolunteerMatch
CECP’s annual research report, Giving in Numbers, presents a profile of corporate philanthropy in 2012 and shows how giving has evolved since before the global recession of 2008 and 2009. Giving in Numbers includes data from 240 of the largest companies in the world; 60 in the largest 100 of the Fortune 500. The report includes detailed information on matching-gifts programs, employee volunteerism, international giving, management and program costs, and many other aspects of corporate philanthropy. We’ll be digging into the trends and highlighting how and why companies are starting to look inward for how they can support nonprofits with the products, services and expertise at the core of their business. We’ll hear real-life examples from Discovery Communication’s Jennifer Cortner on their Creating Change program and hear how these programs impact the nonprofits they serve from VolunteerMatch’s own Shari Ilsen.
The world needs us all to rethink how we’re doing business — now more than ever. As an independent creative idea company, we’re on a mission to build a world with more whole brands — those that see everything they do as a creative opportunity to have a positive impact. A brand has never been about logos and advertising — it’s the sum of every action it takes, from how it treats its employees to how it speaks to the world.
That starts with us.
More at barkleyus.com.
Cost:
Free
Designing meaningful, mission-driven virtual volunteer opportunities, and managing remote volunteers can be challenging. How do you create work than can be done independently, and still supervise, evaluate, or recognize the work of a volunteer you never meet face to face? The good news is that now, with an ever growing set of online tools, building an online community and connecting with someone across miles (or continents) is easier. In this webinar we will discuss best practices for creating those opportunities and developing meaningful relationships with remote volunteers, including building and empowering remote teams, managing projects by letting go but not checking out, and creating a two-way communication plan to share the work of remote volunteers with the organization and share what's happening at the organization with remote volunteers.
Engaging Pro Bono and Skills-Based VolunteersVolunteerMatch
Integrating skills-based volunteers into your existing volunteer program is both exciting and scary. If you're thinking about adding skilled volunteers to your program, or if you've just started, this seminar can help you make the experience successful for both the volunteer and the organization. Navigating the introduction of the idea into your organization, developing the art of delegating work to volunteers, and setting achievable outcomes will be covered.
What You'll Learn:
How to design successful skills-based volunteer projects
Strategies for managing skills-based volunteers
VolunteerMatch Best Practices for Recruiting OnlineVolunteerMatch
Learn how to make the most of your VolunteerMatch account by creating your volunteer opportunities using best practices. This webinar will cover the eight simple steps to making your opportunities stand out on VolunteerMatch.
Creative and Innovative Recognition Strategies for Today's VolunteersVolunteerMatch
Are you doing the right things to recognize the work volunteers do for your organization? Are your recognition strategies and events stuck in the past? In this webinar we'll discuss what motivates today's volunteers and discuss strategies for matching recognition to motivation. We'll also share examples and ideas to incorporate creative and meaningful recognition into your volunteer engagement strategy
Purpose Driven Corporate Social Responsibility is Not a Myth (+ Proof!)!VolunteerMatch
How do you balance purpose and corporate responsibility? And how do directives from leadership fit into your employee volunteer program goals? Last (but certainly not least), how do you create a program that’s inclusive of employee wants? If this feels like a lot to juggle, you’re not alone.
What’s ethics got to do with this? Ethics and Decision Making in Volunteer En...VolunteerMatch
As leaders of volunteer engagement we’re often asked to make difficult decisions. How do we know if the decisions we’re making are the right ones? When you’re in this type of dilemma how do you intervene or lead? In this highly interactive workshop we’ll explore how ethics guide the work we do leading and engaging volunteers, and we’ll practice using ethical decision making. Attendees will leave with a worksheet to help introduce and use ethical decision making in their organization.
Tap into the Power of Training and Set your Volunteers up to Succeed!VolunteerMatch
Are you preparing your volunteers for success, or leaving them to figure things out on their own? This session will explore best practices for adult education, and the need to develop a curriculum that meets the learning needs for new volunteers as well as supports ongoing learning for existing volunteers. In this engaging session we’ll practice effective and creative training delivery methods. Attendees will leave with a sample curriculum and a plan to evaluate their current volunteer training.
How to boost employee engagement with the volunteer match networkVolunteerMatch
Many companies invest a lot of time in researching nonprofits and curating one-off volunteer opportunities for their employees. Yet research shows that one-third of employees won’t actually give through their workplace because they’re not able to choose the causes that matter to them.
What if there were an easy way to connect employees with high-quality volunteer experiences that are meaningful to them?
There is. The VolunteerMatch Network is a consolidation of vetted, real-time nonprofit volunteer needs, all in one place. It can be easily integrated into your existing corporate giving platform in a way that’s tailored to your company’s goals and preferences.
On Tuesday, May 29, 2018 at 2pm ET/11am PT webinar attendees got a walkthrough of:
-Why it’s important to give your employees choice in your volunteer program
-How to balance employee choice with company-sponsored cause areas
-How the VolunteerMatch Network connects employees with causes that are meaningful to them
-How VolunteerMatch’s custom integrations can serve the interests of both your company and its individual employees, while saving you time and money.
So many volunteer managers depend on groups of volunteers to meet the needs of their programs. Different types of groups can come with their own challenges.
We’ll discuss ideas for working with corporate groups, youth groups, and other groups. Effective practices for engagement, ideas for diversifying the work and commitment level of volunteer groups, the importance of creating opportunities with measurable impacts, and communicating those impacts will be discussed.
In a Volunteer Recruitment Rut? Steps to Up Your Tech GameVolunteerMatch
With new, powerful technology popping up all over the web, managing online volunteer recruitment can be a time-consuming undertaking. But it doesn’t have to be. What if we told you there’s an easier way to maximize your volunteer opportunities’ reach and streamline your online recruitment efforts so you can focus on other parts of your program, like engaging volunteers?
In this best practices webinar, VolunteerMatch and the Association for Leaders in Volunteer Engagement (AL!VE) for shared insights into recruiting great volunteers online and tips for crafting an irresistible volunteer opportunity.
If you recognize the value in recruiting volunteers online or are having trouble finding the right fit lately, watch this video recording of our webinar: http://bit.ly/2q8JNwv.
Listen to Your Employees: How to Craft a Volunteer Program That Meets Their N...VolunteerMatch
In overwhelming numbers, employees want their companies to offer ways for them to volunteer. Yet, one-third of employees won’t give through their workplace because they’re not able to choose the causes that matter to them. On Tuesday, March 27, 2018, VolunteerMatch presented ways to gauge employee preferences and mobilize employees to give back in the way they want to.
Join this free webinar, hosted only once a year, to learn more about the CCVA and the process for applying for and receiving your CVA. Credentialing in any profession increases credibility and promotes career development. Learn about this unique performance-based credentialing program, the process for becoming Certified in Volunteer Administration and how it can benefit you and your organization. Recommended for those with at least 3 years of experience in any setting.
Stop Wasting Time! How to ‘Go Big’ with Your Employee Volunteer Program’s ImpactVolunteerMatch
We know the benefits employee volunteer programs have on business: increased employee engagement and satisfaction, better recruitment and retention, publicity, skill development, team-building, and more. But how do you maximize these benefits while also achieving the greatest community impact possible? VolunteerMatch delved into this topic in this webinar.
Aligning your volunteer program with employee interestsVolunteerMatch
Studies show that employees seek out companies that embody socially responsible values and provide an outlet for volunteering. You’ve checked those boxes yet can’t seem to get your employees to participate in your volunteer program.
Where’s the disconnect here?
Balancing it all: The Shifting Role of Volunteer Engagement LeadersVolunteerMatch
Roles and organizational priorities are shifting. It's exciting, but it can also feel like there's too much to do and no one to help you! In this session we'll discuss strategies for evolving and managing your role, being 'all things to all people' and how delegating and developing processes can help.
How to Make Volunteering Work for All Your EmployeesVolunteerMatch
On June 13, 2017, VolunteerMatch and Bright Funds teamed up to discuss how to create a multi-faceted corporate volunteer program to engage all employees.
Nonprofit Insights: Stories & Solutions Shaping the Future of Volunteer Scree...VolunteerMatch
It’s undeniable: vetting volunteers is essential in securing your nonprofit’s work.
The way in which you vet volunteers is equally as important. It could make all the difference as to whether a volunteer is mistakenly screened or not. It’s one reason why we’re sharing positive volunteer screening experiences and other stories of how crises happened or were averted from peers in the field.
You’ve just learned about technology options for your nonprofit, and you think, “Great, I’m so excited to get started! But wait—how can we start implementing within our current resources?” Engaging pro bono volunteers might be the right way to go!
Engaging pro bono volunteers for your technology needs will not only allow you to create new ways to deliver on your mission, but it will help broaden your volunteer options as well (in a way that many, many corporate volunteer programs are looking for!).
This session will take you through the entire process of finding just the right volunteer or group of volunteers, including:
How to create an effective job description and project timeline geared toward technology volunteers
Best practices in recruiting pro bono volunteers with specialized skill sets
How to market your new volunteer roles
How to scale your program to accommodate companies seeking pro bono opportunities for their employees
How to align your staff or volunteer structure to support pro bono volunteers
Nonprofit Insights: How Design Thinking Helps You Increase Impact And InnovationVolunteerMatch
Nonprofit organizations provide some of the most basic and essential services to those who need them most: clean water, food, shelter, etc. However, despite often Herculean efforts, many organizations lack resources and find themselves understaffed and underfunded. For organizations to survive, thrive, and fulfill their missions, the key is constant innovation.
During this free webinar, we’ll discuss how innovative nonprofits (e.g. American Red Cross, GRID Alternative, buildOn, etc.) utilize Customer Centric Design Thinking — a methodology developed at the Institute of Design at Stanford — to think outside-the-box and find ways to leverage existing resources, volunteers, staff, and social media presence to increase impact. We’ll then discuss methods for using design thinking to increase engagement, awareness, volunteerism, and fundraising at your organization.
This webinar will be lead by Ryall Carroll, Ph.D. Marketing and Co-Founder of raiserve.org.
At VM Summit 16, we heard from members of the Hunger Volunteer Collaborative including VolunteerMatch, the
Alliance to End Hunger, and the Taproot Foundation about how they fight hunger with pro bono programming that leverages logistic and safety expertise. Learn about ways to get involved and reduce food insecurity in the U.S., as well as examples of how companies are joining the effort.
VolunteerMatch Solutions BPN Webinar: Corporate Giving (& Volunteering) in Numbers
1. Corporate Giving
(& Volunteering) In Numbers:
A Look at Studies from CECP & VolunteerMatch
Margaret Coady Casey Brennan
Director Marketing & Insights Manager
Committee Encouraging Corporate Philanthropy VolunteerMatch
(CECP)
January 22, 2013
2. How To Ask Questions
• Type questions into the box on the
right side of the your screen
• Submit via Twitter to
@VM_Solutions using “#VMbpn”
• We will pose questions at the end of
the presentation
• A copy of the sides will be circulated
after the event
2
3. Corporate Giving (& Volunteering) in Numbers:
A Look at Studies from CECP & VolunteerMatch
Margaret Coady
Director
Committee Encouraging Corporate Philanthropy
Mcoady@CorporatePhilanthropy.org
Twitter: @MargaretCoady
3
4. Introduction to CECP
Who We Are
Nonprofit organization founded in 1999
International forum of corporate CEOs and
chairpersons.
What We Believe
Philanthropy is a long-term investment
Executive leadership is essential
Corporations have unique resources
Who is Engaged
Over 180 CEOs and Chairpersons
Companies from each industry sector
“I helped to start CECP with
Our Strategic Focus the belief that corporate
Represent the CEO voice. America could be a force for
good in society.”
Own the standard on philanthropy practice
- Paul Newman
and measurement
#VMbpn @CaseyB @VM_Solutions @CECPtweets @MargaretCoady
4
5. Members Snapshot
#VMbpn @CaseyB @VM_Solutions @CECPtweets @MargaretCoady
5
6. Audience Poll Question
Who is joining us today?
1. Corporate Grantmaker
2. Non-Corporate Grantmaker
3. Nonprofit
4. Consultant
5. Academia
#VMbpn @CaseyB @VM_Solutions @CECPtweets @MargaretCoady
6
7. Key Trends
► Context: The Current State of Corporate Philanthropy
► Focus: Fewer Grants, Larger Dollar Values, Fewer Issue Areas
► Unique Assets: Non-Cash Giving and Employee Engagement
► Shared Value: A Higher Form of Capitalism
► Tips and Ideas
#VMbpn @CaseyB @VM_Solutions @CECPtweets @MargaretCoady
7
8. Corporate Giving Standard Survey and Trend Report
• Annual survey of Global 500 companies on the
scope and scale of their philanthropy.
• Conducted each spring in association with The
Conference Board.
• 214 companies participated in the most recent
survey.
• Includes cash giving from the corporation, corporate
foundation giving, and non-cash giving (including pro
bono service).
• The survey, valuation guidance, and report are all
available as free downloads.
#VMbpn @CaseyB @VM_Solutions @CECPtweets @MargaretCoady
8
9. Context: The Current State of Corporate Philanthropy
Company Size
Revenue = $16.6 billion
Pre-Tax Profit = $ 2.5 billion
Employees = 38,000
Contributions
Total Annual Giving = $21.0 million
Corporate Cash 46%
Corporate Foundation Cash 35%
Non-Cash 19%
Structure
Have a Foundation = 82%
Total Staff = 8 staff
Administrative Costs = 7% of total giving
#VMbpn @CaseyB @VM_Solutions @CECPtweets @MargaretCoady
9
10. Context: Giving Trends Since the Economic Downturn
2007: Despite the economic warning signs that surfaced in late summer, total giving
was decisively up for the year. A strong majority of companies increased giving from
2006 to 2007, with a quarter of companies bumping up their giving by 25% or more.
2008: Corporate profits hit rock bottom as AIG, Lehman, Merrill, and the Big Three
automakers made headlines. Yet strong performance until those fateful third and fourth
quarters meant giving held steady with few companies increasing or decreasing their
giving by significant amounts.
2009: Though profits crept back up over the course of the year, this is when the data
showed a drop in corporate giving with forty percent of companies cutting giving by 10%
or more. Many companies tried to compensate with product donations as cash was in
short supply across the company. Few companies were taking on new projects or
nonprofit partners.
2010: Profits surged back for many companies, though some industries were still
awaiting their recovery. Giving across the group was at extremes: half of companies
posted giving levels much higher than in 2007 and the other half much lower, with few in
between. Cash giving made a big comeback for companies able to give more.
#VMbpn @CaseyB @VM_Solutions @CECPtweets @MargaretCoady
10
11. Context: Aggregate Total Giving Rose +8%
► From 2009 to 2010, there was an 18% increase in total giving
► This growth is partially explained by significant corporate mergers
2009-2011: Aggregate Total Giving
+ 8% $15.7 billion
+ 18%
$14.6 billion
$12.3 billion
2009 2010 2011
Note: Inflation-Adjusted, 3-year matched-set, N=144
#VMbpn @CaseyB @VM_Solutions @CECPtweets @MargaretCoady
11
12. Context: The Majority of Companies Gave More in 2011
► While some companies are well below 2009 levels, the majority are way up
2009-2011: Distribution of Companies by Changes in Total Giving
Total Giving Decreased for 34% of 6% Flat Total Giving Increased for 60% of
Companies from 2009 - 2011 Companies from 2009 - 2011
33%
48% of
companies
Percentage of Companies
15% 15%
12%
10%
9%
6%
<-25% -25% to -10% -10% to -2% Flat 2% to 10% 10% to 25% > 25%
Percentage Change in Total Giving
Note: Inflation-Adjusted, 3-year matched-set, N=144
#VMbpn @CaseyB @VM_Solutions @CECPtweets @MargaretCoady
12
13. Key Trends
► Context: The Current State of Corporate Philanthropy
► Focus: Fewer Grants, Larger Dollar Values, Fewer Issue Areas
► Unique Assets: Non-Cash Giving and Employee Engagement
► Shared Value: A Higher Form of Capitalism
► Tips and Ideas
#VMbpn @CaseyB @VM_Solutions @CECPtweets @MargaretCoady
13
14. Focus: Fewer Grants, Larger Dollar Values
2009-2011: Grants per Contributions FTE and Grant Size, Medians
$40,000 80
78
$37,248
73
$30,000 $31,145 70
$30,115
62
$20,000 60
2009 2010 2011
Grant Size Grants per Contributions FTE
Note: Inflation-Adjusted, 3-year matched-set, N=72
#VMbpn @CaseyB @VM_Solutions @CECPtweets @MargaretCoady
14
15. Focus: Fewer Issue Areas
► Only 4% of companies are highly dispersed in their giving (defined as less than 20%
giving in all program areas)
► Over 31% of companies give 50% or more to one program area and 81% of
companies give 20% or more to either Education or Health and Social Services
2009-2011: Percentage of Companies that Give Greater Than 20% to a Focus Area
54%
48%
36% 35%
11%
7%
4% 4%
0 focus areas 3 focus areas 2 focus areas 1 focus area
Highly Dispersed;
Highly Focused
No Clear Focus
2009 2011
Note: 3-year matched-set, N=89
#VMbpn @CaseyB @VM_Solutions @CECPtweets @MargaretCoady
15
16. Audience Poll Question
Complete this headline: Companies are
more focused because…
1. …they are more thoughtful and strategic about
where they give.
2. …fewer staff and management resources are
causing them to be more efficient.
#VMbpn @CaseyB @VM_Solutions @CECPtweets @MargaretCoady
16
17. Key Trends
► Context: The Current State of Corporate Philanthropy
► Focus: Fewer Grants, Larger Dollar Values, Fewer Issue Areas
► Unique Assets: Non-Cash Giving and Employee Engagement
► Shared Value: A Higher Form of Capitalism
► Tips and Ideas
#VMbpn @CaseyB @VM_Solutions @CECPtweets @MargaretCoady
17
18. Unique Assets: Non-Cash Giving and Employee Engagement
ADVICE from CORPORATE GIVERS:
“We have more to give than cash”
…Companies want to be more complete
partners to their nonprofits.
…Companies are increasingly seeking ways
to blend their tangible and intangible
assets with cash grants
#VMbpn @CaseyB @VM_Solutions @CECPtweets @MargaretCoady
18
19. Unique Assets: Non-Cash Giving and Employee Engagement
► Utility, Financial and Industrial companies show over 90% in cash giving
► Health Care and Consumer Discretionary have over 40% in non-cash giving
2011: Total Giving by Funding Type, Average Percentages
All Companies, N=214 46% 34% 20%
Manufacturing, N=87 45% 29% 27%
Service, N=127 46% 39% 15%
Consumer Discretionary, N=31 37% 23% 40%
Consumer Staples, N=16 46% 16% 38%
Direct Cash
Energy, N=7 73% 11% 17%
Foundation Cash
Financials, N=52 47% 48% 5% Non-Cash
Health Care, N=26 32% 21% 47%
Industrials, N=27 45% 48% 7%
Information Technology, N=21 49% 29% 22%
Materials, N=11 54% 36% 10%
Utilities, N=19 58% 39% 3%
Note: Excludes Telecom Services companies due to small sample size
#VMbpn @CaseyB @VM_Solutions @CECPtweets @MargaretCoady
19
20. The Volatility of Non-Cash Giving
2009-2011: Median Percent Change by Funding Type
Co mp anies wi th Decreased Gi ving Co mp anies wi th I ncreased Gi ving
n=48 n=87
32 %
26 %
10 %
Di rect Cash Fo und atio n C ash No n-Ca sh Di rect Cash Fo und atio n C ash No n-Ca sh
-8%
-12 %
-47 %
Note: Inflation-Adjusted, 3-year matched-set, N=135
#VMbpn @CaseyB @VM_Solutions @CECPtweets @MargaretCoady
20
21. Unique Assets: Non-Cash Giving and Employee Engagement
Spectrum of Employee Engagement Opportunities
#VMbpn @CaseyB @VM_Solutions @CECPtweets @MargaretCoady
21
22. Bringing Employee Engagement Programs Abroad
► 52% of reporting companies (76) have at least one formal employee
engagement program internationally
33% 2009-2011: Percent of Companies with International Employee Engagement Programs
28%
26% 26% 26% 26%
25% 25%
21% 21%
19% 19%
17%
16%
14%
12%
11%
10%
8% 8%
7%
4%
1%1%
Employee Company Paid- Flexible Family Dollars for Team Board Pro-Bono Retiree Incentive Other
Volunteer -Wide Day Release Scheduling Volunteering Doers Grants Leadership Service Volunteering Bonuses
Awards of Service Time
2009 2011
Note: 3-year matched-set, N=145
#VMbpn @CaseyB @VM_Solutions @CECPtweets @MargaretCoady
22
23. Key Trends
► Context: The Current State of Corporate Philanthropy
► Focus: Fewer Grants, Larger Dollar Values, Fewer Issue Areas
► Unique Assets: Non-Cash Giving and Employee Engagement
► Shared Value: A Higher Form of Capitalism
► Tips and Ideas
#VMbpn @CaseyB @VM_Solutions @CECPtweets @MargaretCoady
23
24. Leading Social Change through Business Strategy
The Big Idea:
How to Fix Capitalism and Unleash a Wave of Growth
SHARED VALUE
Policies and operating practices that enhance
the competitiveness of a company while
simultaneously advancing the economic and
social conditions in the communities in which it
operates. Shared value focuses on
identifying and expanding the connections
between societal and economic progress.
#VMbpn @CaseyB @VM_Solutions @CECPtweets @MargaretCoady
24
25. CECP Research Asks: What’s Next?
Shaping the Future:
Solving Social Problems through Business Strategy
▪ What will the next decade look like, and what are the
implications for corporate involvement in solving social issues?
▪ How can corporations position themselves now to maximize
their profitability and societal impact?
Business at its Best:
Driving Sustainable Value Creation
▪ Investigates how socially-sustainable practices can be
integrated into core business strategy, the implementation
obstacles, and how companies have developed scalable
solutions to overcome these obstacles.
#VMbpn @CaseyB @VM_Solutions @CECPtweets @MargaretCoady
25
26. Leading Social Change through Business Strategy
#VMbpn @CaseyB @VM_Solutions @CECPtweets @MargaretCoady
26
27. Key Trends
► Context: The Current State of Corporate Philanthropy
► Focus: Fewer Grants, Larger Dollar Values, Fewer Issue Areas
► Unique Assets: Non-Cash Giving and Employee Engagement
► Shared Value: A Higher Form of Capitalism
► Tips and Ideas
#VMbpn @CaseyB @VM_Solutions @CECPtweets @MargaretCoady
27
28. Unique Assets: Non-Cash Giving and Employee Engagement
Companies and nonprofits want to be great partners!
• Don’t assume that a company sees a nonprofit’s “pain points and visa versa! Be
real about your challenges and try to propose solutions.
• Set expectations and start a discussion on opportunities and limitations (on both
sides) early. Don’t postpone the “hard details”; engage in a spirit of joint problem-
solving.
• Management costs money (on both sides)! Set a realistic budget for items like
managing volunteers, measuring impact, handling product donations, etc.
• Listen to your gut: sometimes you may need to tell a donor (or recipient) “no.”
#VMbpn @CaseyB @VM_Solutions @CECPtweets @MargaretCoady
28
29. Valuation Guidance: Next Steps
1. Download CECP’s free resources
www.corporatephilanthropy.org
• “Giving in Numbers”
• Survey Valuation Guide
• “Developing the Global Guide to What Counts”
2. Take part in International Corporate Philanthropy Day
• Coming up: February 25, 2013
• A media platform and day to celebrate your great
work!
• Ideas and resources available on CECP’s website
3. Companies: Complete the survey of 2013 giving
• Contact Mstroik@CorporatePhilanthropy.org
#VMbpn @CaseyB @VM_Solutions @CECPtweets @MargaretCoady
29
30. THANK YOU
Corporate Giving (& Volunteering) in Numbers:
A Look at Studies from CECP & VolunteerMatch
Margaret Coady
Director
Committee Encouraging Corporate Philanthropy
Mcoady@CorporatePhilanthropy.org
Twitter: @MargaretCoady
30
32. About our Insights Program
How We Define Insights:
Actionable, measureable recommendations
based on experience or analysis.
How You Can Participate:
blogs.volunteermatch.org/volunteeringiscsr
Download the 2012 VolunteerMatch EVP Client Insights Survey at:
http://solutions.volunteermatch.org/volunteermatch-insights 32
33. About the Survey
Approach:
Fielded August 19 – September 14, 2012
among 97 current VolunteerMatch clients
with EVPs with a response rate of 45
percent. Outlier data removed for
accuracy.
Goals:
• Benchmark EVP inputs
• Inform client programs & identify
opportunities
• Provide best practices for all EVPs
Download the 2012 VolunteerMatch EVP Client Insights Survey at:
http://solutions.volunteermatch.org/volunteermatch-insights 33
34. BCCCC Evaluation Findings
VolunteerMatch
Driver Indicators Fortune 500
Clients
• Cause focus
Cause-Effective • Asset leveraging
Configuration • Philanthropic integration 50% 38%
• Productive partnerships
• Business goals
Strategic Business • Aligned infrastructure
Positioning • Resonant cause(s) 45% 32%
• Integration with corporate citizenship
• Facilitative procedures
• Formal encouragement
Culture of • Business department support
Engagement • Middle-management outreach 57% 36%
• Senior management modeling
• Accessible information
• Participation metrics
• Volume metrics
Actionable • Employee feedback
Evaluation • Nonprofit feedback 48% 28%
• Business outcomes metrics
• Social sector outcomes metrics
Drivers of Effectiveness in Employee Volunteering & Giving Programs Benchmarking Survey Tool 2008-2010
www.volunteerbenchmark.com
34
35. True Impact ROI Findings
True Impact Volunteerism ROI Tracker Results, 2012
35
37. Program Age: Young at Heart
48%
50
40
% of 30
6 yrs
total Average Age
21%
20
12% 11%
6%
10 3%
0-2 3-5 6-8 9-11 11-13 13-15 15+
# Years
Download the 2012 VolunteerMatch EVP Client Insights Survey at:
http://solutions.volunteermatch.org/volunteermatch-insights 37
38. Managed by Specialty Depts.
Common Departments Tasked with EVP Management
Corporate Philanthropy/Community Involvement 21%
42%
Corporate Responsibility/CSR 21%
Marketing/Communications 15%
External Relations/Corporate Affairs 13%
Corporate Foundation 13%
Human Resources 10%
Other 8%
0% 5% 10% 15% 20% 25%
Download the 2012 VolunteerMatch EVP Client Insights Survey at:
http://solutions.volunteermatch.org/volunteermatch-insights 38
41. Volunteer Committees Popular
Does your organization have
volunteer committees/councils to
help support the program staff?
• 71% Yes
• 29% No
Commonly organized by:
Geography/Location – 72% Centralized at HQ – 32% Department – 24%
41
42. Dreaming of More Resource$
I dream of
$61.79 per
I have
employee
$37.78 per
employee
Participants believe they need
64% more budget to run an
optimal program
42
43. Leadership Involvement
Important
Average C-Level Involvement in an EVP 51%
35%
30%
Percentage of Companies
30%
27%
25% 24%
20%
15%
15%
10%
5% 3%
0%
1 2 3 4 5
Low High
Level of Involvement
Download the 2012 VolunteerMatch EVP Client Insights Survey at:
http://solutions.volunteermatch.org/volunteermatch-insights 43
45. Stronger with Nonprofit Partners
Have strategic or national nonprofit partnerships for their program
62%
Average number of strategic nonprofit partners 4
Download the 2012 VolunteerMatch EVP Client Insights Survey at:
http://solutions.volunteermatch.org/volunteermatch-insights 45
46. Rally Action with Service Events
74%
Host a day, week,
or month of service
Download the 2012 VolunteerMatch EVP Client Insights Survey at:
http://solutions.volunteermatch.org/volunteermatch-insights 46
47. How To Recognize & Incentivize
How Employee Volunteers are Recognized
& Incentivized
70%
59%
Percentage of Companies
60% 56%
53%
50%
50%
41% 41%
40%
30% 26%
20%
10%
0%
Thank You Dollars for Public Contests & Volunteer Team Grants Other
Letters Doers Recognition Giveaways Awards
Type of Recognition or Incentive
Download the 2012 VolunteerMatch EVP Client Insights Survey at:
http://solutions.volunteermatch.org/volunteermatch-insights 47
48. High Engagement with Paid
Volunteer Time Off (PVTO)
17 hours per
employee per
year
Download the 2012 VolunteerMatch EVP Client Insights Survey at:
http://solutions.volunteermatch.org/volunteermatch-insights 48
49. Skilled Volunteering Low
Composition of a Typical Employee Volunteer Program
4%
13%
Traditional Volunteering
Skilled Volunteering
Pro Bono Volunteering
Micro Volunteering (<1%)
83%
Download the 2012 VolunteerMatch EVP Client Insights Survey at:
http://solutions.volunteermatch.org/volunteermatch-insights 49
50. What to pay attention to…
PROGRAM EVALUATION
50
51. Multi-Point Evaluation
Common Metrics for EVP Evaluation
Number of Employee Volunteers 94%
Number of Volunteer Hours 88%
Number of Assisted Nonprofits 62%
Employee Interest/Participation 56%
Metric
Event Feedback 41%
Social Value Generated 38%
Impact on Cause Area(s) 29%
Management Interest/Participation 26%
Skilled Volunteering Hours 24%
Other 12%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Percentage of Companies who Track Using this Metric
Download the 2012 VolunteerMatch EVP Client Insights Survey at:
http://solutions.volunteermatch.org/volunteermatch-insights 51
52. Population & Interest Important
Most Important Metrics Used for Program Evaluation
3%
Number of Employee Volunteers
9%
Employee Interest/Participation
35%
15% Number of Volunteer Hours
Impact on Cause Area(s)
Other
15%
Event Feedback
24%
52
53. Reported Benefits
Important Benefits of Employee Volunteer Programs
100%
Employee Engagement
Employee Morale 68%
Corporate Reputation 62%
Employee Recruitment and Retention 44%
Professional Development 26%
Business ROI 21%
Other 3%
Download the 2012 VolunteerMatch EVP Client Insights Survey at:
http://solutions.volunteermatch.org/volunteermatch-insights 53
54. Tips for Program Success
1 Track, measure &
report like crazy
2 Identify program
champions
3 Integrate staff skills
& expertise
4 Evolve, adapt &
repeat!
54
55. Do you have any
QUESTIONS?
Download the 2012 VolunteerMatch EVP Client Insights Survey at:
http://solutions.volunteermatch.org/volunteermatch-insights 55
56. Q&A
• Type questions into the box on the
right side of the your screen
• Submit via Twitter to
@VM_Solutions using “#VMbpn”
56
58. Save the Date – Feb 12th
Delivering Business Value
from Corporate Citizenship
Tuesday
February 12, 2013
10-11 a.m. PT (1-2 p.m. ET)
Featuring:
Katherine Smith
Executive Director
Boston College Center for Corporate Citizenship
Register:
https://www1.gotomeeting.com/register/481845000
58