Social media for Norfolk estate agents


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Slides from presentation to the Norfolk branch of the National Association of Estate Agents, delivered on Monday 24th January at the Kings Head Hotel, Dereham. Delivered by Kate Elliott in association with Alex Morris of Lambda Films

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Social media for Norfolk estate agents

  1. 1. Get Social Media Savvy Kate Elliott
  2. 2. What is Social Media? Web 2.0 A category of websites that is based on user participation and user-generated content Share, discuss, recommend, word of mouth, communicate, exchange, community
  3. 3. Why should I care about using social media? <ul><li>  </li></ul><ul><li>• had 92 million global visitors in June 2010 </li></ul><ul><li>(excluding applications usage eg Tweetdeck, Hootsuite and mobile apps) </li></ul><ul><li>• Facebook now has over 500 million active users; more than half of which visit the site at least once a day </li></ul><ul><li>Facebook is the second most visited website in the UK (7.14% of visits in July 2010) </li></ul><ul><li>  </li></ul><ul><li>• The age of the average web 2.0 (ergo social media) user is 33 </li></ul><ul><li>44% of UK residents have a social media profile </li></ul><ul><li>8% increase in 2010 in people who have commented on blogs </li></ul><ul><li>23% - 45% of UK web users now access web content via a mobile phone </li></ul><ul><li>  </li></ul><ul><li>• It’s FREE!!! </li></ul>
  4. 4. <ul><li>“ Its not local” </li></ul><ul><li>Zizzis Norwich Fire – 12 th Oct. 2010 </li></ul><ul><li> </li></ul><ul><li>12.15pm: @jamiewright24: Norwich is burning down! </li></ul>
  5. 5. <ul><li>“ I haven’t got time” </li></ul><ul><li>Online word of mouth </li></ul><ul><li>Time saving tools </li></ul><ul><li>Apps </li></ul><ul><li>Approx. 80% of Twitter use is mobile </li></ul>
  6. 6. <ul><li>“ I don’t know what to say!” </li></ul>“ We have noticed an increase in calls about …. – have you noticed a similar problem?” “ Join our survey about mortgage lending here: ” “ How are you coping in the cold weather? Post your snowy home pics here” “ Easter weekend is DIY weekend. Post your funny DIY disasters here” “ Great info on live snowfall across UK here” “ We have been working through the night on this project” (pic and link to full story on own web) “ Our thoughts on new statistics on house sales in the East just released (link)”
  7. 7. <ul><li>Top Tips for Using Social Media for Business </li></ul><ul><li>Watch & listen before you “speak” </li></ul><ul><li>Integrate with current website - * LINKS * </li></ul><ul><ul><li> and </li></ul></ul><ul><li>Encourage and engage conversation – be helpful </li></ul><ul><li>Don’t be too “salesy” – communicate not broadcast </li></ul><ul><li>Mobile – GPS – 4sq </li></ul>
  8. 8. <ul><li> </li></ul>
  9. 9. <ul><li>Redwings & Spillers Horse Feeds </li></ul><ul><li>15,500 fans </li></ul><ul><li>1kg feed donated per fan </li></ul><ul><li>18 tonnes feed donated for Winter </li></ul>
  10. 10. <ul><li>Estate Agency Examples </li></ul><ul><li>Freebridge Housing Association – </li></ul><ul><li>Freebridge 24 </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  11. 11. <ul><li>Useful Links </li></ul>• - Social media news • & - Social media platforms Local Twitter Stars @chris_greenf @stuartflatt @lambdafilms @willfarnell @breckland Learn More – Basic Social Media for Business Half Day Workshop – Fri. 25 th Feb. 2011, 9.30-12-30 Progress House, Blofield £40 + VAT
  12. 12. Kate Elliott Marketing Director Active Marketing & Design Ltd 5 Progress House Plantation Park Blofield Norwich NR13 4PL Tel: 01603 716700 [email_address] Twitter ID: @activemdkate Facebook/Linked In: Kate Elliott Blogger: activemarketingadvice Contacts