In this Video We know about Voice Search optimization. It is the process of optimizing your pages to appear in voice searches. Link : ' https://www.youtube.com/watch?v=r7ow6zqQHMQ '

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Difference between
traditional and voice
search
Why VSO
01 What is Voice Search
04
02 What is VSO
03
05 06
How you can do VSO
Final Thoughts

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What is Voice Search?

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What is Voice Search
Voice search, also called voice-enabled, allows the user to use
a voice command to search the Internet, a website, or an app

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What is Voice Search
Optimization?

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What is Voice Search Optimization?
Voice search optimization is the process of optimizing your pages to appear in voice
searches. When you optimize for voice search, you optimize for the way people
conduct verbal searches. Voice search optimization gives you the chance to have
your pages read out loud by a voice search device.

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Difference between traditonal
search and voice search

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Difference Between Traditional & Voice search
Typing in search engine
Simple keywords
Done in all devices
Utilised for all the topics
Return information as links
Eg: Pumpkin pie recipe
Voice Commands
Long tailed keywords
Mostly in mobile devices
More near me, how to questions
Info returned as voice
Eg: How do I make pumpkin pie
Traditional Search Voice Search

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Difference Between Traditional & Voice search

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How you can do Voice Search
Optimization?

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How to do VSO

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How to do VSO
Make your website friendly for Voice search
Make your website compatible for https

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How to do VSO
Increase the page loading speed and it should be <= 4.6
seconds
Here is a checklist of the do's and don'ts for good website loading speeds:
Use compressed images and videos on your site.
Use “async” and “defer” to reduce JavaScript parsing.
It is advisable to use CSS3 and HTML5 frameworks given that they load mobile web pages quickly.
Minify Style Sheets and JavaScript and lessen HTTP requests.
Reduce redirects and the number of plugins you use.
Use a Content Delivery Network (CDN).

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How to do VSO
Build an authoritative domain
Improve your content
Increase the no of external links that links to your website
Have a great user interface and provide them better user experience
Link your website in social media posts and boost the posts

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How to do VSO
Have short answers within your content
2 Line answers for queries
Include ”What is” questions

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How to do VSO
Include more conversational language and
Fully constructed questions
Think of possible questions and give short answers

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How to do VSO
Optimize featured snippet
Featured snippets are brief excerpts from a webpage that appear in Google's search results in order to
quickly answer a user's question. Featured snippet content is automatically pulled from pages that have
been indexed by Google

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How to do VSO

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How to do VSO
Optimize structured data so that Google bots can
recognize your content

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How to do VSO
Optimize Near me voice search and local SEO

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How to do VSO
Add a lot of pics on Google Business and Yelp to give
complete picture to the viewers

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How to do VSO
Google Action
Google My Business

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How to do VSO
Bing Yelp
You can create a skill that can be installed and can work with Alexa

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How to do VSO
Bing Yelp
Apple maps

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How to do VSO
Bing Yelp
ALEXA

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How to do VSO
Answer how to questions through videos

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How to do VSO
Answer the public.com

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Why Voice Search
Optimization?

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Why VSO
72% of people who own a voice-activated speaker say their devices
are often used as part of their daily routine

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Why VSO
4 categories in which voice based search would fall into

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Why VSO

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Why VSO
1 out of 4 individuals in the age group 16-24 use voice
based search on their mobile, per Global Web Index

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Why VSO
Voice recognition market size worldwide in 2020 and 2026(in billion U.S.
dollars)

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Final Thoughts

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Further Learning

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