Voice search is growing in importance for SEO. While millions use Google voice search, many are unaware of the technical implications. Voice technology can now recognize queries with up to 90% accuracy. Websites need to be optimized for voice and mobile searches, focusing on phrases and conversational content. By 2020, 30% of browsing may be without screens, and by 2050 half of searches could be by voice. Proper optimization includes considering how people naturally speak queries and prioritizing frequently asked questions and featured snippets.

1. Voice Search and SEO
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2. WeknowthatvoicesearchinSEOis
growing.Whilemillionsofpeopleuse
Googlevoicesearch,theyarestillnot
fullyawareoftheramificationsfroma
purelytechnicalpointofview.Also,
voicetechnologyandsearchare
becomingsoaccuratethatitisfar
easierforsomepeopletospeakthan
totype.Voicesearchcannow
recognizeandreturnyourdesired
resultswithupto90%accuracy.

3. Thoseconsumerswhousevoice
searchdosobecausetheyfindthe
technologytobeconvenient.They
don’thavetoworryabouttyping
andmisspellingsomething.Their
resultsarequickandcorrect.Many
peopleenjoythenoveltyofthe
technologyandalsoliketheideaof
beingabletogovoiceshoppingand
multitaskwhiledoingotherthings.
Voicesearchspeakstothetypeof
technologythatpeoplecan
envisionforthefuture.

4. Ofcourse,thereareanumberof
platformsthatprovidevoice
searchresults.Amazon,Baidu,
andHOUNDarejustafew.Here
aresomeofthebetterreasons
whyyoushouldoptimizefor
voicesearchnow:

5. 1.Voicesearchexpandstheneed
foramobile-friendlywebsite.
Mobilefriendlinessisaranking
requirementofGoogleandother
searchengines.Google,especially,
hasalwaysbeenonamissionto
makesurethatusershavethebest
onlineexperiencepossible.

6. Smartphonesandtabletsmakeup
almost60%ofinternetsearches
andtraffic.Peoplesearchonthe
move,andthewebsitethatcan
providewhattheyneedin
products,information,orservices
istheonethatgetstheirattention
andcommandstheirloyalty.

7. 2.Phrasesarewhatwilldrivetraffic
inthefuture.Whenyou’redoing
voicesearchoptimization,beaware
ofhowpeoplesearchwithvoiceas
opposedtohowtheymightquerya
searchengine.Whenpeopleask
theirphoneaquestion,theyhavea
tendencytospeakincomplete
sentences,forthemostpart.Long-
tailphraseswillthereforehavethe
greatestimpact.

8. 3.Downloadspeedwillalways
matterandmakeadifference.Afast
websitesatisfiesthecustomeraswell
assearchengines.Peoplewant
immediatesatisfactionandsearch
engineslikethepracticeofefficiency.

9. 4.Conversationalcontentrules.
Manydevelopersfocusonproviding
contentthatuserscanbondand
engagewith.Optimizeforvoice
searchtomakepeoplefeel
comfortablewhilegettingyour
messageacross.

10. 5.Googlevoicesearchoffersunique
benefitsandsolutionsforpeople
lookingforproductsandservices
rightwheretheyare.Itisnowquite
easytoaskyourphoneformore
informationonalocalbusiness.

11. SmartDeviceStats
“Smartspeaker”isalsoatermmany
developersareawareof.These
devicesincludeAmazonEcho,
GoogleHome,andAppleHomepod.
Whilenoteveryonehasone,the
numberofownersisgrowing.Upto
61%ofthepopulationownsasmart
speaker,andover50%ofthose
peopleusetheirdevicesdaily.Some
utilizetheirdeviceforeating,
research,schedulingtravel,and
takingcareofothersmalltasks.

12. Bytheyear2020,asmuchas30%
ofallWebbrowsingwillhappen
withoutascreen.By2050,the
expertspredictthatconsumerswill
conducthalfoftheirsearches
throughvoicetechnology.Voice
shoppingisalsothenewtrend!
Whilewewillnotgointofulldetail
here,thefuturewillalsoconsistof
visualsearch.

13. HowtoOptimizeforVoice
Search
AlwaysthinkintermsofFAQs.
Thinkofthenaturallanguage
peoplewillusealongwiththeir
probablesearchterms.For
instance,theymightquerythe
term“moviehours.”Ontheother
hand,theymightspeak“Listyour
moviesandhours,”soyouhaveto
getcreativeandlistentohow
peoplespeak.

14. Ofcourse,youhaveexistingpages
thatyoucanalwaysoptimizefor
voicesearchaswell.Youcanalways
conductresearchtodetermine
exactlywhatpeoplearetypingto
arriveonaparticularpage.Of
course,wekeepreminding
customerstooptimizetheircontent
formobile-friendlysearch.That
includesbothblogandwebsite
content.

15. Optimizeyourcontentforfeatured
snippetsaswell.AskGooglea
questionanditwillsometimestake
youtoasnippetpage.Thenthey
canclickthelinkthatleadsdirectly
toyourproduct,service,or
information.

16. Voicesearchwillcontinuetogrow
withmobile.Assuch,thereareno
signsofmobileusageslowing
down.Withtherightsupport,
yourwebsitecangainahigher
rankingandincreaseleadsand
conversions.

17. Ifyouareonamissionforyour
websitetorankhigher,then
considerpartneringwithAdvanced
DigitalMediaServices.Weoffer
the bestSEOservices andcangive
youguidanceforinternet
marketingthatspeakstoyour
industry,strategicstepsfor
increasingtrafficandsales,and
solutionstoembarkonaclearpath
torankhigheronthemajorsearch
engines.

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