1) Software-defined networking, storage, and computing can virtualize infrastructure and enable policy-based automation and management of the software-defined data center. 2) A software-defined enterprise utilizes a hybrid cloud to provide applications to users from both private and public clouds with common management and networking. 3) Horizon delivers a secure virtual workspace to access all resources from any device through a unified experience with centralized management from the software-defined data center.

1. Software-Defined Everything
Joe Baguley
Chief Technology Officer, EMEA
@joebaguley

2. Confidential
Driving
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3. 3

4. 4
Data
AnalysisApp

5. Scale
5

6. 6
Design
For
Failure

7. The Foundation for the Software-Defined Enterprise
Compute
Physical
Hardware
Policy-based
Management &
Automation Cloud Automation Cloud Operations Cloud Business
Software-Defined Data Center
Private
Clouds
Public
Clouds
Hybrid Cloud
VMware &
vCloud Data Center
Partners
Virtualized Infrastructure
Abstract & Pool
Compute
Abstraction =
Server
Virtualization
Network
Network
Abstraction =
Virtual
Networking
Storage
Storage
Abstraction =
Software-Defined
Storage
Applications
7
End User
Computing
Desktop Mobile
Virtual Workspace
Modern SaaSTraditional

8. The Software-Defined Enterprise
and Enabling IT as a Service
Software-Defined
Data Center (SDDC)
Hybrid Cloud Computing End-User Computing
8

9. Extending Compute Virtualization
to the Entire Data Center
9
Programmable + Policy-based Management
Network Storage Mgmt.Compute
Programmable + Policy-based Management
Network Storage Mgmt.Compute

10. Switching in Virtualization Today

11. Switching with NSX

12. Routing in Virtualization Today

13. Routing with NSX
70%
Network Security with NSXLoad Balancing with NSX

14. Minutes
+
Days
Conventional Network Approach
Switch Router Firewall Load Balancer
XMinutes
Virtual Network Approach

15. VMware Virtual SAN:
Radically Simplifies Storage
Virtual SAN
Clustered Datastore

16. 16

17. Extending Your Data Center to the Hybrid Cloud
Software-Defined
Data Center (SDDC)
Hybrid Cloud Computing End-User Computing
17

18. Why Hybrid Cloud?
18
Will your enterprise be pursing a hybrid strategy by 2015?
72%7.40%
20.70
%
Yes
No
Maybe
Gartner Data Center Conference Dec. 2013

19. Challenges Extending the Private Cloud to the
Public Cloud
19
Proprietary
Platform
Optimized for
New Apps
Only
Limited Network
Integration
Separate
Management
Tools
Separate
Processes,
Skillsets,
Your Data Center /
Private Cloud
Incompatible
Public Clouds
Leads to increased OpEx due to the additional staff and
training required to manage all these disparate tools.

20. Hybrid Cloud: Any App, Any Place …
No Compromise
20
Hybrid CloudOn-Premises
Data Center
Existing and New Apps
Common Management
Common Networking
Common Support

21. Virtual Workspace: Secure Access to
All My Resources – Anywhere, Anytime
21
End User Freedom
• Secure Access to Desktops, Apps, & Files
• Optimized User Experience Across Devices
• Personalized To Individual Needs
IT Control
• Hybrid Delivery
• Centralized Management & Automation
• Leverage Software-Defined Data Center

22. Software-Defined Enterprises Already on the Path
22

23. …and so is VMware
23
2012
JUNE
Launched
Private Cloud
2013
JAN
4 New Services
10,000 VMS
2013
MID
9 New Services
38,000 VMS
2013
END
12 New Services
50,000 VMS
Automation of
SDLC Environment
reduces provisioning
time from 4 weeks to
36 hours (95%), saving
$4.5M annually
Entered
New Market
IT resource optimization
allowed VMW to create
new subscription and
rating engine for vCloud
Hybrid Service
IT
Milestones
Business
Results
VMworld 2013
Hands-On Labs
Hands-on-Labs techs
reduced from 100 to 5
with zero downtime.
Costs reduced by 95%

24. Secure Access to Data, Apps, and Desktops
Software-Defined
Data Center (SDDC)
Hybrid Cloud Computing End-User Computing
24

25. The World of End-Users and IT Is Changing
Users DataApps

26. End-User Computing Vision
Mission: Secure Virtual Workspace for Work at the Speed of Life
PCs, Laptops
Thin Clients
Tablets,
Smartphones
Desktop
Management
and Delivery
Machine
Multi-Device
Workspace
(Mobile)
Desktop Laptop Tablet Phone
Windows is a registered trademark of Microsoft Corporation in the United States and other countries.

27. Introducing Horizon 6
27
Anytime, Anywhere Access Through a Unified Workspace
One login | One experience | Any device

28. One login | One experience | Any device
Easy Access to All Windows and Online Resources
28
Horizon Published
Apps
Packaged
ThinApps
SaaS Apps
Citrix XenApp
Office 365 Google Apps
Virtual Desktops

29. Introducing Horizon 6
Breakthrough Desktop Innovations
Optimized for the
Software Defined Data
Center
Closed Loop
Management
CapEx/OpEx
Reduction

30. AirWatch Solution Overview
Framework: Security, Multi-tenancy, Scalability, Privacy, Access-Control, Self-Service, Telecom Expense
Enterprise Mobility Management Platform
Mobile
Device
Management
Mobile Application
Management
Mobile Content
Management
Mobile Email
Management

31. Software-Defined Enterprises are…
37%
30%
26%
50%
more responsive to IT requests
While saving of both operations and development staff time
Increasing revenues due to new applications and IT services
Investing of their budgets in innovation
Able to secure nearly more budget than their less-mature counterparts2
3
Source: VMware Journey Benchmark Survey, 4th Wave 2013
31

32. Journey to the Software-Defined Enterprise
32
IT Production
CapEx Savings
Through
Consolidation Business Production
QoS and Reliability
Through
Automation ITaaS
OpEx and Agility
Through
IT as a Service
Phase II
Business
Partner
Phase III
Service
BrokerPhase I
Cost
Center
Virtualization & Abstraction
Management, Automation & Predictive Analytics
End User Virtual Workspace
Self-Service
Financial Tradeoffs, ROI

33. 33

34. Confidential
Driving
Thought
Leadership
Accelera6ng
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Leadership
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CTO