This document provides a visual merchandising report for Wills Lifestyle stores. It includes an analysis of current window displays, suggestions for improvements, a comparison to competitive brands, and a conclusion. The analysis finds that while Wills window displays are well balanced, interior displays do not match. Suggestions include improved signage for sub-brands, targeted lighting, more suggestive props, ensuring circulation space, and continuing window themes inside. A comparison shows how competitors advertise events or create immersive scenes. The conclusion is that Wills should better advertise its sub-brands and implement the discussed suggestions to deepen customer impact.
Visual Merchandising guidelines and playbooks, get ahead in retailJosh Hansen
This purpose of this presentation is to show the value of creating visual merchandising guidelines or playbooks and how photorealistic renders are the best way to present examples in the guidebooks.
If you are looking to create presentation guidelines or would like to see examples of what they look like, then this presentation will benefit you.
ARENA - Young adults in the workplace (Knight Moves).pdfKnight Moves
Presentations of Bavo Raeymaekers (Project lead youth unemployment at the City of Antwerp), Suzan Martens (Service designer at Knight Moves) and Adriaan De Keersmaeker (Community manager at Talk to C)
during the 'Arena • Young adults in the workplace' conference hosted by Knight Moves.
Explore the essential graphic design tools and software that can elevate your creative projects. Discover industry favorites and innovative solutions for stunning design results.
Visual Merchandising guidelines and playbooks, get ahead in retailJosh Hansen
This purpose of this presentation is to show the value of creating visual merchandising guidelines or playbooks and how photorealistic renders are the best way to present examples in the guidebooks.
If you are looking to create presentation guidelines or would like to see examples of what they look like, then this presentation will benefit you.
ARENA - Young adults in the workplace (Knight Moves).pdfKnight Moves
Presentations of Bavo Raeymaekers (Project lead youth unemployment at the City of Antwerp), Suzan Martens (Service designer at Knight Moves) and Adriaan De Keersmaeker (Community manager at Talk to C)
during the 'Arena • Young adults in the workplace' conference hosted by Knight Moves.
Explore the essential graphic design tools and software that can elevate your creative projects. Discover industry favorites and innovative solutions for stunning design results.
Decormart Studio is widely recognized as one of the best interior designers in Bangalore, known for their exceptional design expertise and ability to create stunning, functional spaces. With a strong focus on client preferences and timely project delivery, Decormart Studio has built a solid reputation for their innovative and personalized approach to interior design.
4. ANALY
YSIS OF W
WINDO Disp
OW play
Custommer devotes only a few seconds to any store w window or its s display and
d if the display is
able to generate interest and attract att
o d tention with the time frame, it can convert any
hin e t
passerb into a po
by otential cust
tomer. Anal
lysis of the two running themes – Street Café and
g é
New Ye ear – is given
n below:
Principles of VM – Balance, harmony
y, proportio
on, contrast,
, & emphasis
This phot is of Wills
to
Lifestyle sttore at Mahhagun
Metro Ma Vaishali. The
all, .
display is well balaanced
and in prooportion. The e red
and white colors crea a
e ate
signature ‘ ‘Wills’ ambie
ence.
The graphics and stars s add
harmony t to the display.
However this partic
r, cular display at
Ambienc Mall, Gurgaon is no in
ce ot
proportio The gr
on. raphics for the
theme ‘ ‘Street Café’ are not in
t
proper pperspective and the set tting
of mann nequins is such that it all
s t
appears disproportio onate. Also the
fixture i the centre where the
in
shoes ar displayed distracts the
re
eye.
5. In
nterior display elements
s
Howeverr the window
w and the inside of the s
store do not have any re elation. It wa
as observed that
the window displays attracted th
he customerrs due to its neat and cla
assy look butt the in‐store
e
ambience did not maatch up to it.
9. Com
mpariso of compe
on etitive brand
ds
VAN HEUS
V SEN
Visibility from outside – a very dull
–
loooking store. Use of bright yell
low lights with
bl lack background.
Adver on window announcing the ‘Suit
rt
Feest’.
Mann nequins we dressed in formal suits
ere
foocusing on t the Suit Fes
st
A commplete ward drobe was installed att one
of f the windoows. Others had Christ tmas trees, gifts
et tc to suggesst the curre
ent season.
10. ALLEN SOL
A LLY
Allen
n Solly had a
a
bright windo
b ow display with
thermocol ccutouts of
alphabets, a
a arranged in
n a
random manner and
stacked one
s e over the
other.
o
Somee other props
used were s
u stars and ba
alls.
The m
mannequin ns
were limited
w d to one or two
per window
p w.
PETER
R ENGLAN
ND
The stoore window had a
backgroound of the Indian
Crickett team playeers
wearing Peter Engl land
garmen nts.
t of that wer
In front re
manne equins dressed in
winter formals.
11. ARROW
A
Arrow had d two type oof displays: o
one where onnly
the m
mannequins w were dresse ed in winter clothes and the
other where a rooom interior was establis shed. The ch
hair
had lights attache
ed to it and t
the backgro ound had
res of nature
pictur e.