The document outlines rules for trend forecasting based on analyzing past cultural influences and consumer behaviors. It examines major news stories, films, TV shows, and fashion/home decor trends from 2012 to identify themes of empowerment, hope, coming together, and in-fighting. Two to three overarching trends are proposed for each year, along with sub-trends that continue or evolve new variations over time. The goal is to understand where society has been in order to predict likely directions it may take in the future.

3. How Do You Come Up
With The Trend Forecast?
?
?
?

4. Do You Just Make It Up?

5. Do You Divine It From God?

6. NOPE!

7. Follow Basic
Trend Forecasting
Rules

8. What Exactly Is A Trend?

9. “…any form of behavior that develops
among a large population and is
collectively followed with enthusiasm for
some period…”

10. TREND
=
People
+
Influence

11. Identifying
Influences

12. RULE#1
Find Out Where You Have Been.

13. Major Cultural Trends

14. Major News Stories
for the Last Year
Mass Shootings (Colorado, CT, etc.)
Presidential Election
Superstorm Sandy
Healthcare reform (Obamacare)
Libya (turmoil + Murder)
Penn State Sex-Scandal
U.S. Economy Comes back
Fiscal Cliff
Gay Marriage
Syria (turmoil)
2012
Pointless Violence
Faded Hope
Natural Disaster
In-Fighting
In Fighting
Sex-Scandal
Positive Financial
In-Fighting
Gender Issues
In-Fighting

15. In-Fighting

16. Top Grossing Films
for the Last Year
Marvel's The Avengers
The Dark Knight Rises
The Hunger Games
Skyfall
The Hobbit: An Unexpected Journey
The Twilight Saga: Breaking Dawn Part 2
The Amazing Spider-Man
Brave
Ted
Madagascar 3: Europe's Most Wanted
2012
Band Together To Win/Sci-Fy
Band Together To Win/Sci-Fy
Band Together To Win/Sci-Fy
Pay for Past Mistakes
Band Together To Win/Fantasy
Band Together To Win/Fantasy
Pay for Past Mistakes
Little Guy Wins/Gender
Escapist/Us Against The World
Band Together To Win/Fantasy

17. Band Together To Win
+
Sci-Fi

18. Top Rated TV Shows
for the Last Year
NBC Sunday Night Football
American Idol (Wednesday)
The Voice
Modern Family
American Idol (Thursday)
Big Bang Theory, The
Two and a Half Men
X-Factor
2 Broke Girls
Grey’s Anatomy
2012
Sports Battle
You Could Be A Star/Hope
You Could Be A Star/Hope
In-Fighting/Band Together To Win
You Could Be A Star/Hope
Funny/Little Guy Wins
Funny/In-Fighting
You Could Be A Star/Hope
Funny/Band Together To Win
Funny/In-Fighting

19. You Can Be A Star
+
Hope

20. You Can Be A Star
+
Hope
Band Together To Win
+
Sci-Fi
In-fighting
2012

21. Major Cultural Trends
Go Big.

22. You Can Be A Star
The Empowerment of the Individual
Thanks To Computers/Technology
1936 - First freely programmable computer.
1964 - Computer Mouse & Windows
1974 - The first consumer computers/first email
1976 - Apple I, II & TRS-80
1979 - Word Processors
1981 - Microsoft MS-DOS Computer Operating System
1984 - Apple Macintosh Computer/Domain Names
1985 - Microsoft Windows
1989 - AOL
1991 - First Web Page
1993 - First Browser
1998 - Google Begins
2001 - Wikipedia
2004 - Web 2.0
2005 - YouTube
2007 - iPhone

23. Major Cultural Trends
Economic
5 Year Recovery Mark

24. You Can Be A Star
+
Hope
Band Together To Win
+
Sci-Fi
In-fighting
2012
5 Year Recovery Mark Individual Power by Technology

25. Fashion Trends
Go Small.

26. Sparkle
Leather everything
Suiting
Peplum
Wedge Sneakers
Digitized Prints
Neo-Neon
Bold Prints
Cut-Outs
Large/Impact Collars
2012
Fashion
for the Last Year

27. Fashion Trends
Repeat Every 25-30 years.

28. Glittery
Euro-Centric
Traditional
Dark
Organic Structure
2012
Interiors
for the Last Year

29. 2012
You Can Be A Star
+
Hope
Band Together To Win
+
Sci-Fi
In-fighting
5 Year Recovery Mark Individual Power by Technology
Glittery Traditional Organic Structure Bold Prints Cut outs

30. RULE#2
You Can’t Please Everyone.

31. RULE#3
Home Décor Needs Materials

32. RULE#4
Materials Have Color.

33. RULE#5
2 Major Trends For Style/Year
1 Major Trend For Material/Year
1 Major Trend For Color/Year

34. RULE#6
Trends Have Sub-Trends.

35. RULE#7
From Year To Year Trends
Continue in Various Versions
Or Sub-Trends Shoot Up