The document discusses Canada's potential for economic and strategic power in the coming decades. It notes that Canada has consistently innovated and punched above its weight, especially in technology and natural resources. However, Canada is often underestimated by outsiders. The document argues that in the next 20 years, Canada will benefit economically from its large oil reserves and growing trade with China and the US. It posits that Canada is poised to become a major global economic and strategic player if it focuses on areas like technology and entrepreneurship.

1. Leonard J. Brody [email_address] Coming to Terms with Greatness A Very Un-Canadian Look at Ourselves & Our Future

2. “ Canadians are immoderate in their moderation. They’re terribly wanting in involvement, passion, intellectual adventure, spiritual questing – all those very, very vital things which make life. Canada wants to settle for a kind of kingdom of mediocrity… well, not a kingdom, a democracy of mediocrity .” Robertson Davies

3. The Classic Myths 45 Minutes The Impressive Reality 60 Minutes The Numbers 1 Hour The Great 20 Years Ahead 2 Hours Why We Are Great Entrepreneurs 30 Minutes A Pundits View on Trends 1 Hour Q&A Up to You! Agenda

4. “ I don’t even know what street Canada is on….” Al Capone “ I've been to Canada, and I've always gotten the impression that I could take the country over in about two days.” Jon Stewart Some Musings on Canada

5. “ They better hope the United States doesn't roll over one night and crush them. They are lucky we allow them to exist on the same continent.” Ann Coulter “ Without the U.S., Canada is essentially Honduras, but colder and much less interesting." Carlson Tucker Recent Thoughts From Pundits

6. The Canada You Thought You Knew

7. The Real Canada

8. The Word Is Getting Out Second Most Valuable National Brand in the World (Anholt-GMI) Nations Brand Index Q1 2005

9. Canada has consistently punched above its weight in innovation Canada is the leading producer of technological innovation in the world Canada has been the arsenal for many global companies Canada is one of the best kept industry secrets of all time If you’re not looking at Canada, you are making a big mistake The film industry figured it out Something Happening Here

10. 4th Most Active Technology Venture Market (PWC) 6th Most Open Economy (AT Kearney) 9th Private Equity Invested (PWC) Most Competitive Economy Through 2009 (Economist) 5 th Most Competitive Economy 2005 (WCY) In the World: Top 10 Entrepreneurial Nation (GEM) Entrepreneurial Spirit Per Capita Entrepreneurial Community Twice The Size Of U.S. 10% Self Employed in U.S. 20% Self Employed in Canada (Stats. Can., NBS)

11. 2 nd Largest Outsourcing Destination After India 8 of Top 100 Biz Schools Globally (FT) 18 of Top 40 Engineering Schools North America (Gourman) 1 st Computer Literacy G-8 (Stats. Canada) 2 nd Management Practices Globally (WCY) 1 st Post-Secondary Penetration Globally (WCY) World Class Talent Four Primary Outsourcing Concerns: Availability of Experienced Professionals Availability of Specific Technical Skills Cost Language & Cultural Similarities (IDC) Why Nearshoring to Canada is Taking Off: Strong Technical Talent, Long IT Tradition Customer Retention & Market Knowledge Cost (Currency & Travel) Language & Cultural Similarities (IDC)

12. 5 Canadian Cities in Top 25 Globally (Mercer) Calgary Cleanest City In the World (Mercer) Vancouver Best City in The World For Expats (Economist) 5 th Best Quality of Life Globally (UN) Vancouver Most Livable City in the World (Economist) Quality of Life Lowest Cost of Living In G-8 (WCY)

13. 4th Technical Infrastructure Globally (WCY) 4th Broadband Penetration Globally (Comscore) Best Overall Infrastructure Globally (Economist) Infrastructure Easiest Country for Foreign Investors to Establish Companies (FDI Magazine) Front Runner for FDI Attraction (UNCTAD) 4 th Easiest Country in the World to do Business (World Bank)

14. Most Cost Effective In G-8 (KPMG) 2 nd Tax Competitiveness Globally (Economist) Capital Gains Tax Lower Than US… Corporate Taxes on Their Way Personal Income Tax Lower or On Par With Much of U.S. Healthiest R&D Grant System in G-8 Technology Labour Costs Half as Much & Often Twice as Educated Cost of Business/Taxes

15. Internet (eBay, Yahoo, Flickr, InnerSell,abebooks.com) Aerospace (Spar, Bombardier) Life Sciences (QLT, Xenon, Paladin, Inex, Aspreva) New Media (EA, Discreet, Alias/Wavefront, ATI) Alternative Energy (Ballard Power, GH) Wireless (RIM, Sierra Wireless) Software (Red Hat, Akamai, Inktomi) Networks (Nortel, JDS Uniphase, Mitel, Sycamore) IT Services (CGI, Cognos, Workbrain) Advanced Computing (Platform Computing, DWave) Canadian Market Leadership

16. Canada Second Best Tech Cluster in North America (D&T Fast 500) Silicon Valley CANADA Route 128 Top 3 Tech Clusters in N. America Like, We Won, Eh!

17. Why We are Poised to Become an Economic & Strategic Powerhouse The Oil Sands Finally Deliver – Largest Known Oil Reserve in World Tech Cost & Soaring Price Per Barrel Has Made Extraction Realistic By 2015, 3 Million Barrels a Day in Production (CERI) Second Largest Oil Supplier After Saudi Arabia Increase gross revenues by C$40 billion annually in the next decade This will boost Alberta's provincial GDP by 10%, and overall Canadian GDP by 1.5-to-2% over a similar time frame China and US will Vie For Supply ( BMO Nesbitt Burns, 2005) The Next 20 Years Belong to Canada

18. Slightly Smaller than Vancouver Island Only 6 Million People Under the Thumb of 55 Years of War NO Natural Resources An Inherited Swamp This Just Isn't Good Enough Why We Should Be Taking Notes on Israel

19. This Just Isn't Good Enough How Israel is Schooling Us Second Largest Nation on Wall Street More Patents Per Capita Than Any Nation $4 Billion US In Foreign Investment 2004 3 rd Largest Military Exporter In the World 70 Native VC Funds Over 10 Billion Invested Last Year More Engineers & Scientists Per Capita Than Any Nation Tel-Aviv Exchange Outperformed All US Indices over Past 5 Years

20. “ Innovation Fabric” Nation Resiliency – ’72 Attitude Understanding There is a Third Period Unequivocal Respect We Invented the Wingman What Makes Us Good Entrepreneurs?

21. Trends of Note Dot Bomb is Dot Right Community is the App Adolescence Tailor Shops & Mobility

23. What is Web 2.0? Service, Not Software Control Over Data That Gets Better As People Use it Trusting Users as Co-Developers Harnessing Collective Intelligence Leverage The Long Tail Software Above the Level of a Single Device Lightweight Programming & User Interfaces

24. As of Oct 2005 over 70,000 blogs were created daily. A new weblog is created about every second. Recent Spikes are partly due to increase in Chinese Blogs - 55% of new bloggers are still posting 3 months later. 13% of all blogs update weekly (or more). About 2% - 8% of new blogs are spam (red spikes) New Blogs per Day

25. Blue = Mainstream Media Red = Blog Challenge: Fight, or Embrace?

26. What Will Get Funded Make Money From Web 2.0 Breakdown The Soviet Ministries Of the Carriers Upselling Online Don’t Bother: Basing Your Model on Solely on Advertising Saying “We Build Communities” Assuming You Know More than VC or Angels Raising Until You Have Adoption and Revenue Overestimating the Market

28. Frequency Of Using Sources Web portals Newspapers Q. 13/Q. 15 How often do you learn about news from _____? 1 of 3 Web portals and local TV newscasts are frequently used by more than half of the 18 to 34 population Network or cable TV websites Local TV newscasts

29. Intended Use Of Sources In Three Years – Net* *Net is difference of “will use more” and “will use less” The Internet 39% Local TV News 14% Cable TV News 10% Newspaper 8% National Net. News 5% The Internet is expected to become a more prominent news source

30. Importance When Selecting A News Source Moderately Important Very Important Critically Important Being trustworthy Being up-to-date *Alerting me to damaging or harmful situations Getting news quickly Getting news when I want it Making news easy to understand Having few advertisements *Making me think Getting only the news I want *Making me feel smarter *Being entertaining Trust, being up-to-date and alerting people to harm are important Functional - Q. 30 (A-L) How important are each of the following in your choice to get news from one form of media over another? *Emotional/Social Q. 31 (A-J) How important are each of the following in determining what sources you use for news 1=Not important at all, 5=Very important

31. How The Internet Compares To Other Sources The Internet compares very favorably on all measures other than being trustworthy National Net. News Cable TV News Local TV News Newspaper Internet is __vs. source Same Same Same Slightly Less Trustworthy Slightly More Same Slightly More More Entertaining Slightly More Slightly More Slightly More Slightly More Informative Slightly More Slightly More Slightly More Slightly More Easier to use Slightly More Slightly More Slightly More More Accessible Slightly More Slightly More Slightly More More Up-to-date

32. The News is Now Public Largest News Organization On Planet Media Has Lost It’s Lock on Breaking News Organize an Army Of Mobile Reporters Enable Media to Add 80% Incremental Content 6 th Most Influential Blog In the World (Feedster) The Skype of News Media

33. What Do We Need to Do? TECHNOLOGY EDUCATION POLICY OIL Smart Money Bigger Mouths

34. Some Thoughts On...Innovation Offer Your Hand: Change is hard for many people to accept. Don’t fight the detractors. Embrace those who will listen. Don’t Shoot For the Middle: Incremental innovation doesn’t go far, reach for the stars or don’t bother. Rob McEwen, Founder Goldcorp Geoffrey Ballard, Founder Ballard Power

35. " People are always blaming their circumstances for what they are. I don't believe in circumstances. The people who get on in this world are the people who get up and look for the circumstances they want, and, if they can't find them, make them." - George Bernard Shaw, "Mrs. Warren's Profession," 1893

36. Thank-You [email_address] www.amazon.ca/learningbusiness