This document provides a 7-step recipe for creating successful infographics. It begins by explaining that visuals are an effective way to convey information since people process images and words simultaneously (dual coding theory). The 7 steps are: 1) strategize your goals and message, 2) compile and check your data sources, 3) write a narrative, 4) choose visuals to illustrate key points, 5) layout the design, 6) create a media plan, and 7) track results. Examples are given for each step, such as using headlines or tweets to frame the message and choosing visuals that show scale, sequence or contrast outcomes. Tracking tools like Google Analytics and Bitly are recommended to measure an infographic's impact.
This document provides tips for effective presentations, focusing on preparation, delivery, and slides. It recommends starting with the end in mind, knowing your audience, and avoiding simply dumping information. For delivery, it suggests showing enthusiasm, making good eye contact, using gestures, practicing as a team, and remembering to breathe. For slides, it recommends using color, bullets with 7 words or less, parallel phrasing, appropriate fonts, size and style, and graphics to depict data and reality in the form of pie charts, bar charts, line charts, and other visuals.
The document discusses an MBA student's reasons for pursuing their degree. The student wants to build a career in business, eventually working their way up to CEO or other high-level positions. They also want to gain experience to start their own business one day. The document then outlines challenges MBA students face in preparing for assignments and interviews without sufficient resources and support. It introduces www.mbatutorial.net as a portal designed to fill this resource gap by providing case studies, articles, presentations and industry news to help students succeed.
This document analyzes the author's past and present romantic relationships using a BCG matrix format. It summarizes that the author's current relationship ranks highly compared to other relationships but that awareness of the relationship is low. The physical characteristics between the author and his partner are described as strong, though a disconnect was found between what the partner needs from the relationship and what the author provides. The summary concludes that the current relationship appears to be weakening with long-term prospects diminishing, and that addressing roadblocks is important to maintain the relationship.
Chicago November 1st, 2017. Economic Update, Transportation Innovation, US Trade Compliance Insights. Port and Congestion Innovation and Insights. Cyber Security and Transportation Security. Global Financial Insights. US Foreign Policy.
Writing Contests For School Students - Learning ThursdVeronica Rogers
If traveling on a ship from New York to San Francisco:
- Ships leave each port on the 1st of every month at noon and arrive exactly 6 months later.
- Using a simulation, the traveler would see 7 ships from San Francisco along the way.
- The number of ships seen depends on the timing of departures and arrivals between the two ports over the 6 month journey.
British Library - Digitising Historic NewspapersAly Conteh
Presentation given at Optical Character Recognition (OCR) for the mass digitisation of textual materials: Improving Access to Text workshop held at UKOLN, University of Bath on 24th September 2009
This document provides tips for effective presentations, focusing on preparation, delivery, and slides. It recommends starting with the end in mind, knowing your audience, and avoiding simply dumping information. For delivery, it suggests showing enthusiasm, making good eye contact, using gestures, practicing as a team, and remembering to breathe. For slides, it recommends using color, bullets with 7 words or less, parallel phrasing, appropriate fonts, size and style, and graphics to depict data and reality in the form of pie charts, bar charts, line charts, and other visuals.
The document discusses an MBA student's reasons for pursuing their degree. The student wants to build a career in business, eventually working their way up to CEO or other high-level positions. They also want to gain experience to start their own business one day. The document then outlines challenges MBA students face in preparing for assignments and interviews without sufficient resources and support. It introduces www.mbatutorial.net as a portal designed to fill this resource gap by providing case studies, articles, presentations and industry news to help students succeed.
This document analyzes the author's past and present romantic relationships using a BCG matrix format. It summarizes that the author's current relationship ranks highly compared to other relationships but that awareness of the relationship is low. The physical characteristics between the author and his partner are described as strong, though a disconnect was found between what the partner needs from the relationship and what the author provides. The summary concludes that the current relationship appears to be weakening with long-term prospects diminishing, and that addressing roadblocks is important to maintain the relationship.
Chicago November 1st, 2017. Economic Update, Transportation Innovation, US Trade Compliance Insights. Port and Congestion Innovation and Insights. Cyber Security and Transportation Security. Global Financial Insights. US Foreign Policy.
Writing Contests For School Students - Learning ThursdVeronica Rogers
If traveling on a ship from New York to San Francisco:
- Ships leave each port on the 1st of every month at noon and arrive exactly 6 months later.
- Using a simulation, the traveler would see 7 ships from San Francisco along the way.
- The number of ships seen depends on the timing of departures and arrivals between the two ports over the 6 month journey.
British Library - Digitising Historic NewspapersAly Conteh
Presentation given at Optical Character Recognition (OCR) for the mass digitisation of textual materials: Improving Access to Text workshop held at UKOLN, University of Bath on 24th September 2009
British Library - Digitising Historic NewspapersAly Conteh
Presentation given at Optical Character Recognition (OCR) for the mass digitisation of textual materials: Improving Access to Text workshop held at UKOLN, University of Bath on 24th September 2009
The expansion of the Panama Canal will allow larger ships to pass through the canal. This will impact global trade routes and patterns. The United States expanded the Panama Canal to keep it competitive and allow more cargo to pass through. The expansion includes new locks that can accommodate larger post-Panamax ships carrying up to 12,500 containers. This is expected to double the amount of goods passing through the canal. It may increase cargo volumes at Gulf ports in the United States and lead to more feeder ship traffic from Caribbean transshipment hubs. However, shippers will continue to make routing decisions based on fuel costs, delivery times, and the capabilities of ports along different trade routes.
Phase 4 – Individual Project The rough draft must be a compl.docxrandymartin91030
Phase 4 – Individual Project
The rough draft must be a completed paper, with APA formatting, all 7 sections complete (using
Roman numerals of each section per the outline), references, and good grammar.
You were recently hired as the VP of Logistics for the ABC Manufacturing Company. This is a new
position. During the lengthy interview process, the CEO shared her strategic plans for worldwide growth
in the company’s consumer sales. Previously, sales had been confined to domestic sales only. As a result
of little staff logistics expertise, the company had kept the traditional logistics model of shipping all
finished products from its warehouse and factory location on the East Coast of the United States, even
though there was a growing market on the West Coast that competition was serving from a West Coast
warehouse. However, the CEO pointed out that despite its national popularity from a feature and
quality perspective, it seemed to penetrate poorly on the West Coast because of her need to
charge higher prices as the result of higher shipping costs.
The marketing manager tried to mitigate this competitive disadvantage by freight equalization so that end
customers would pay the same amount of shipping costs as West Coast competition charged, regardless
of where they were located. This met with some insignificant success because timeliness of delivery was
another important issue. Therefore, the CEO had asked you, as your first assignment, to write a white
paper to address the following specific points. She remembered that you had quite a bit of experience
addressing some or all of these issues during your career.
Key Assignment Draft Format
As a stickler for formatting, she has specifically asked you to use the following
Roman numeral sections and headings in the paper:
Section I: Introduction (200 words)
A. In general, what are the qualitative pros and cons for domestic sales of
having multiple distribution centers and shipping locations in the United
States?
B. In general, what are qualitative pros and cons of having one or more
international distribution centers for international sales, as opposed to
shipping directly from a U.S. manufacturing location warehouse?
Key Assignment Draft Format
Section II: Decision-Making Criteria (300 words)
The CEO is considering either expanding the warehouse next to the East Coast
manufacturing plant; or for the same total construction and operating costs,
building a West Coast distribution center; or for the same total construction and
operating costs, building a combination manufacturing and warehouse location
on the West Coast. As a completely separate issue, she is also considering
opening a distribution center overseas, to serve the fast-growing warm weather
markets of France and Spain.
Key Assignment Draft Format
Given the following general information, what are at least 5 criteria that must be
considered when locatin.
CN is a major transportation company in North America that transports metals and other goods. It has over 80 facilities across Canada, the US, and Mexico, including ports, distribution centers, and intermodal terminals. CN can transport goods between many cities within 3-7 days and offers integrated logistics services like intermodal shipping by rail and truck. It has developed a new enclosed transport tray for shipping steel and other cargo safely and without damage.
Shocking Uc College Essay Prompts ThatsnotusLisa Graves
The document provides instructions for requesting writing assistance from the HelpWriting.net website. It outlines a 5-step process: 1) Create an account with a password and email. 2) Complete an order form with instructions, sources, and deadline. 3) Review bids from writers and select one. 4) Review the completed paper and authorize payment. 5) Request revisions until satisfied with the work. It emphasizes that original, high-quality content is guaranteed, with refunds offered for plagiarized work.
This document discusses crude-by-rail (CBR) transportation in North America. It provides background on the growth of unconventional oil and gas production from shale plays and oil sands. Technological improvements have increased productivity and lowered costs. This has driven growth in CBR to transport crude oil from production areas to refineries. The document outlines the historical phases of CBR and factors that will influence its future, such as rail capacity, regulations, and price differentials. It also summarizes projections for continued growth in CBR origins from the Bakken and Western Canada due to inadequate pipeline capacity in the short to medium term.
Canadian NGL Markets, Infrastructure and LPG Exports Congressmarketinglbcg
The WCSB has seen an exponential growth in NGL production volumes as producers increasingly target liquids-rich plays like the Montney and Duvernay. However, takeaway capacity is failing to keep up with supply volumes and, additionally, with traditional U.S. markets becoming saturated, producers are urgently needing to find new markets for their NGLs.
In order to support the prices necessary for the continued boom in NGL production in Canada, therefore, it is vital that the industry works together to establish fractionation, rail and pipeline infrastructure to take NGLs to market and examine solutions for establishing LPG exports to open up new destinations for Canadian NGLs.
This year's 2nd Annual Canadian NGL Markets, Infrastructure and LPG Exports Congress, therefore, will bring together Canada's leading E&Ps, midstream operators, railroad and petrochemical companies to share solutions for optimizing NGL fractionation, rail and pipeline infrastructure in Canada and to determine the optimal domestic and international markets for Canadian NGLs and LPGs.
The Port of Baltimore generates significant economic benefits for Maryland through the jobs and revenues it creates. It handles a diverse mix of cargo including containers, rolls on/rolls off cargo, autos, and bulk commodities. It has the capabilities to service very large ships and ranks highly in productivity compared to other ports. However, the container shipping industry is consolidating into large alliances and vessels, requiring ports to invest in deeper berths and larger cranes to remain competitive. The Port of Baltimore is pursuing improvements and promoting its strengths like capacity and efficiency to attract more cargo amidst challenges at other East Coast ports.
9/7/2015 IEB Wireframe
http://textflow.mheducation.com/parser.php?secload=19.2&fake&print 1/3
RAILROADS: AMERICA'S FIRST BIG
BUSINESS
In 1882, the year T. S. Hudson scampered across America, clocks in New York and Boston were 11
minutes 45 seconds apart. Stations often had several clocks showing the time on different rail lines, along
with one displaying “local mean time.” In 1883, without consulting anyone, the railroad companies
divided the country into four time zones an hour apart to clean up this inefficient mess. Congress did not
get around to making the division official until 1916.
Page 380
At the center of the new industrial systems lay the railroads, moving people and freight, spreading
communications, reinventing time, tying the nation together. Railroads also stimulated economic growth,
simply because they required so many resources to build—coal, wood, glass, rubber, brass, and, by the
1880s, 75 percent of all U.S. steel. By lowering transportation costs railroads allowed manufacturers to
reduce prices, attract more buyers, and increase business. Perhaps most important, as America's first big
business they created techniques of modern management, soon adopted by other companies.
A Managerial Revolution
A Managerial Revolution To the men who ran them, railroads provided a challenge in organization
and finance. In the 1850s one of the largest industrial enterprises in America, the Pepperell textile mills of
Maine, employed about 800 workers. By the early 1880s the Pennsylvania Railroad had nearly 50,000
people on its payroll. From paying workers to setting schedules and rates to determining costs and profits,
everything required a level of coordination unknown in earlier businesses.
The so–called trunk lines devised new systems of management. Scores of early companies had serviced
local networks of cities and communities, often with fewer than 50 miles of track. During the 1850s
longer trunk lines emerged east of the Mississippi to connect the shorter branches, or “feeder” lines. By
the outbreak of the Civil War, with four great trunk lines under a single management, railroads linked the
eastern seaboard with the Great Lakes and western rivers.
The operations of large lines spawned a new managerial elite, beneath owners but with wide authority
over daily operations. Daniel McCallum, superintendent of the New York and Erie in the 1850s, laid the
foundation for this system by drawing up the first table of organization for an American company. A tree
trunk with roots represented the president and board of directors; five branches constituted the main
operating divisions; leaves stood for the local agents, train crews, and others. Information moved up and
down the trunk so that managers could get reports to and from the separate parts.
9/7/2015 IEB Wireframe
http://textflow.mheducation.com/parser.php?secload=19.2&fake&print 2/3
MAP 19.1:
RAILROADS, 1870–1890RAILROADS, 1870–1890
By 1890 the railroad network stretched from .
The document discusses plans to transform coastal shipping in the United States through the creation of American Feeder Lines (AFL). It notes that currently less than 1% of US trade moves by coastal shipping, unlike in Asia and Europe where feeder ships connect ports. The AFL aims to apply this feeder ship model to the US by establishing routes between US ports to link them efficiently and reduce strain on roads and rails. This could help address weaknesses like an aging infrastructure network that struggles to handle rising cargo volumes as global trade increases.
The article discusses the issue of removing dams. It notes that while dams have historically been important for controlling flooding and providing water, there is now a movement to remove dams. Dams impact river ecosystems and remove them can help restore rivers. However, removing dams also means losing their economic and water supply benefits. The article provides an overview of both sides of the issue around removing dams.
ICIS webinar - Shale gas, the US project boom, and the impact on global petro...ICIS
On 27th May, ICIS hosted a free webinar on US shale gas, discussing how it has revitalized the US petrochemical sector, and triggered an unprecedented Project Boom.
Key topics include:
Macroeconomic outlook
US cost advantage vs Europe and Asia
US projects update – ethane crackers, PE, PDH, methanol
Engineering & construction (E&C) challenge
Capital spending (CAPEX) cycles
Global reaction and impact
http://www.icis.com/resources/
- The document discusses regional perspectives on CO2-enhanced oil recovery (CO2-EOR) in the United States. It provides an overview of CO2-EOR potential from US coal resources and utilization opportunities. It also summarizes existing CO2 pipeline infrastructure and annual CO2-EOR production in the US. The document concludes with a discussion of major US CCUS projects and the possible role of carbon markets and CO2-EOR under proposed EPA regulations.
2015 proved to be a very active year for the NCEast Alliance. The 2016 State of the Region highlights the activity and results that occurred throughout 2015.
English Composition I Persuasive Essay WorksheetIn order to comTanaMaeskm
English Composition I: Persuasive Essay Worksheet
In order to complete this assignment, respond to each prompt alongside the symbol
The following questions will ask you to consider the following elements necessary to compose your essay.
· Thesis statement
· Supporting claims
· Sources
· Opposing view
· Audience
· Goal (conclusion)
To compose your thesis statement, follow this example
Topic____________________
Argument___________________
#1 Reason that supports your argument ___________
#2 Reason that supports your argument ___________
#3 Reason that supports your argument ___________
Example:
Social Media sites should require secure log in for users to guard against misuse, protect user privacy, and monitor criminal behavior such as cyberbullying and fraud.
Social Media sites should require secure log in for users to guard against misuse, protect user privacy, and monitor criminal behavior such as cyberbullying and fraud.
Compose your thesis statement:
Write a complete sentence which includes reason #1
Example: Social media has become a playground for those with bad intentions, while secure logins cannot eliminate all hacking, they can limit the number of users who manipulate the system for misuse.
Write your topic sentence #1 here
Write a complete sentence which includes reason #2
Example: Invasion of privacy is near epidemic proportions; secure log ins could help limit the number of intrusions users experience in their on line communications.
Write your topic sentence #2 here
Write a complete sentence which includes reason #3
Cyberbullies are emboldened by the anonymity afforded by social media, knowing who has logged on can act as a deterrent, and in worst case scenarios identify those who victimize others sometime resulting in suicide.
Write your topic sentence here #3
Identify, summarize and align your sources.
Source (APA reference) #1:
State which reason the source supports your claim and why.
Source (APA reference) #2:
State which reason the source supports your claim and why.
Source (APA reference) #3:
State which reason the source supports your claim and why.
A persuasive essay presents a debatable topic. State the opposing view to your position.
Define your audience. Audience is not the instructor or your peers (necessarily) but the persons or group you would like to convince that your position is valid and should be considered.
In the conclusion, you will restate the main argument. What is the goal of your essay? Write a statement that communicates the outcome or change you would like to see based on your argument.
7. Container handling in mainports: a
dilemma about future scales
Joan Rijsenbrij
7.1 INTRODUCTION
The ongoing expansion of world population, and the further economic
development of almost every country, maintain increasing cargo flows all
around the world. This globalization, along with the growing demands
from consumers and the economies of scale, are essential drivers in
container sh ...
Explosive Growth in Frac Sand and Lithium- Lessons To Be Learned?Capstone Headwaters
This document discusses lessons that can be learned from the explosive growth and subsequent downturns experienced in the frac sand and lithium industries. It summarizes the available resources and recent market behaviors of frac sand and lithium, as well as how the industries have positioned themselves to respond to changes. Key points discussed include overcapacity in the frac sand industry leading to loss of pricing discipline, and abundant global lithium resources that suggest no long-term scarcity. New extraction technologies also threaten to commoditize lithium and reduce pricing power of current producers.
Presentation made in March, 2014. Highlights ocean transport and supply chain management. Chaos with container lines, supply chain erosion caused by container lines, cycle time compression, multichannel, segmentation, and risk mitigation.
How To Write A Biography Essay And Get An A - EsMelissa Dudas
The email from CMPDI, Ranchi requested that IIT Kharagpur conduct a study to analyze fuel
consumption in modern vehicles. CMPDI and IIT faculty met to discuss the project, which involved
analyzing historical fuel consumption data, gathering input from managers and contractors,
observing mines, getting information from equipment manufacturers, and analyzing data to estimate
fuel efficiency and consumption factors. The study aimed to help determine accurate diesel price
escalation formulas for heavy equipment mobile machinery contracts.
The expansion of the Panama Canal is scheduled for completion in mid-2016. This will allow larger methanol tankers to pass through the canal, changing global methanol trade routes. The expanded canal can accommodate vessels carrying up to 66,000 metric tons of methanol, compared to the current maximum of 40,000 metric tons. This is likely to significantly reduce transit times and costs between the US Gulf and Asian markets like China. China is a major importer of methanol and its internal distribution network and developing ports will play a key role in handling increased methanol shipments through the expanded Panama Canal. Geopolitical events, commodity price fluctuations, new regulations and plant capacities will all impact the future methanol market.
Visual Storytelling 202: How to test images onlineResource Media
The document discusses how data-driven communications, through testing images and visual content, can be an effective way to engage audiences and achieve organizational goals. It provides examples of how testing different images, copy, calls to action and other variables in emails, Facebook ads and posts, and webpages can help determine what resonates best with target audiences. Low-risk testing of visual content is encouraged as a way to gain real-time feedback and continuously improve communications strategies through iterative learning.
Visual Storytelling 101: What brain science tells us about image strategyResource Media
The document provides best practices for visual storytelling based on science. It discusses using photography, data visualization, and emotional storytelling to engage audiences. Various case studies and techniques are presented to help communicators develop compelling visual narratives, including leveraging mirror neurons to increase empathy, showing problems to motivate action, and using green infrastructure as an example topic.
More Related Content
Similar to Visual storytelling: Effective nonprofit infographics
British Library - Digitising Historic NewspapersAly Conteh
Presentation given at Optical Character Recognition (OCR) for the mass digitisation of textual materials: Improving Access to Text workshop held at UKOLN, University of Bath on 24th September 2009
The expansion of the Panama Canal will allow larger ships to pass through the canal. This will impact global trade routes and patterns. The United States expanded the Panama Canal to keep it competitive and allow more cargo to pass through. The expansion includes new locks that can accommodate larger post-Panamax ships carrying up to 12,500 containers. This is expected to double the amount of goods passing through the canal. It may increase cargo volumes at Gulf ports in the United States and lead to more feeder ship traffic from Caribbean transshipment hubs. However, shippers will continue to make routing decisions based on fuel costs, delivery times, and the capabilities of ports along different trade routes.
Phase 4 – Individual Project The rough draft must be a compl.docxrandymartin91030
Phase 4 – Individual Project
The rough draft must be a completed paper, with APA formatting, all 7 sections complete (using
Roman numerals of each section per the outline), references, and good grammar.
You were recently hired as the VP of Logistics for the ABC Manufacturing Company. This is a new
position. During the lengthy interview process, the CEO shared her strategic plans for worldwide growth
in the company’s consumer sales. Previously, sales had been confined to domestic sales only. As a result
of little staff logistics expertise, the company had kept the traditional logistics model of shipping all
finished products from its warehouse and factory location on the East Coast of the United States, even
though there was a growing market on the West Coast that competition was serving from a West Coast
warehouse. However, the CEO pointed out that despite its national popularity from a feature and
quality perspective, it seemed to penetrate poorly on the West Coast because of her need to
charge higher prices as the result of higher shipping costs.
The marketing manager tried to mitigate this competitive disadvantage by freight equalization so that end
customers would pay the same amount of shipping costs as West Coast competition charged, regardless
of where they were located. This met with some insignificant success because timeliness of delivery was
another important issue. Therefore, the CEO had asked you, as your first assignment, to write a white
paper to address the following specific points. She remembered that you had quite a bit of experience
addressing some or all of these issues during your career.
Key Assignment Draft Format
As a stickler for formatting, she has specifically asked you to use the following
Roman numeral sections and headings in the paper:
Section I: Introduction (200 words)
A. In general, what are the qualitative pros and cons for domestic sales of
having multiple distribution centers and shipping locations in the United
States?
B. In general, what are qualitative pros and cons of having one or more
international distribution centers for international sales, as opposed to
shipping directly from a U.S. manufacturing location warehouse?
Key Assignment Draft Format
Section II: Decision-Making Criteria (300 words)
The CEO is considering either expanding the warehouse next to the East Coast
manufacturing plant; or for the same total construction and operating costs,
building a West Coast distribution center; or for the same total construction and
operating costs, building a combination manufacturing and warehouse location
on the West Coast. As a completely separate issue, she is also considering
opening a distribution center overseas, to serve the fast-growing warm weather
markets of France and Spain.
Key Assignment Draft Format
Given the following general information, what are at least 5 criteria that must be
considered when locatin.
CN is a major transportation company in North America that transports metals and other goods. It has over 80 facilities across Canada, the US, and Mexico, including ports, distribution centers, and intermodal terminals. CN can transport goods between many cities within 3-7 days and offers integrated logistics services like intermodal shipping by rail and truck. It has developed a new enclosed transport tray for shipping steel and other cargo safely and without damage.
Shocking Uc College Essay Prompts ThatsnotusLisa Graves
The document provides instructions for requesting writing assistance from the HelpWriting.net website. It outlines a 5-step process: 1) Create an account with a password and email. 2) Complete an order form with instructions, sources, and deadline. 3) Review bids from writers and select one. 4) Review the completed paper and authorize payment. 5) Request revisions until satisfied with the work. It emphasizes that original, high-quality content is guaranteed, with refunds offered for plagiarized work.
This document discusses crude-by-rail (CBR) transportation in North America. It provides background on the growth of unconventional oil and gas production from shale plays and oil sands. Technological improvements have increased productivity and lowered costs. This has driven growth in CBR to transport crude oil from production areas to refineries. The document outlines the historical phases of CBR and factors that will influence its future, such as rail capacity, regulations, and price differentials. It also summarizes projections for continued growth in CBR origins from the Bakken and Western Canada due to inadequate pipeline capacity in the short to medium term.
Canadian NGL Markets, Infrastructure and LPG Exports Congressmarketinglbcg
The WCSB has seen an exponential growth in NGL production volumes as producers increasingly target liquids-rich plays like the Montney and Duvernay. However, takeaway capacity is failing to keep up with supply volumes and, additionally, with traditional U.S. markets becoming saturated, producers are urgently needing to find new markets for their NGLs.
In order to support the prices necessary for the continued boom in NGL production in Canada, therefore, it is vital that the industry works together to establish fractionation, rail and pipeline infrastructure to take NGLs to market and examine solutions for establishing LPG exports to open up new destinations for Canadian NGLs.
This year's 2nd Annual Canadian NGL Markets, Infrastructure and LPG Exports Congress, therefore, will bring together Canada's leading E&Ps, midstream operators, railroad and petrochemical companies to share solutions for optimizing NGL fractionation, rail and pipeline infrastructure in Canada and to determine the optimal domestic and international markets for Canadian NGLs and LPGs.
The Port of Baltimore generates significant economic benefits for Maryland through the jobs and revenues it creates. It handles a diverse mix of cargo including containers, rolls on/rolls off cargo, autos, and bulk commodities. It has the capabilities to service very large ships and ranks highly in productivity compared to other ports. However, the container shipping industry is consolidating into large alliances and vessels, requiring ports to invest in deeper berths and larger cranes to remain competitive. The Port of Baltimore is pursuing improvements and promoting its strengths like capacity and efficiency to attract more cargo amidst challenges at other East Coast ports.
9/7/2015 IEB Wireframe
http://textflow.mheducation.com/parser.php?secload=19.2&fake&print 1/3
RAILROADS: AMERICA'S FIRST BIG
BUSINESS
In 1882, the year T. S. Hudson scampered across America, clocks in New York and Boston were 11
minutes 45 seconds apart. Stations often had several clocks showing the time on different rail lines, along
with one displaying “local mean time.” In 1883, without consulting anyone, the railroad companies
divided the country into four time zones an hour apart to clean up this inefficient mess. Congress did not
get around to making the division official until 1916.
Page 380
At the center of the new industrial systems lay the railroads, moving people and freight, spreading
communications, reinventing time, tying the nation together. Railroads also stimulated economic growth,
simply because they required so many resources to build—coal, wood, glass, rubber, brass, and, by the
1880s, 75 percent of all U.S. steel. By lowering transportation costs railroads allowed manufacturers to
reduce prices, attract more buyers, and increase business. Perhaps most important, as America's first big
business they created techniques of modern management, soon adopted by other companies.
A Managerial Revolution
A Managerial Revolution To the men who ran them, railroads provided a challenge in organization
and finance. In the 1850s one of the largest industrial enterprises in America, the Pepperell textile mills of
Maine, employed about 800 workers. By the early 1880s the Pennsylvania Railroad had nearly 50,000
people on its payroll. From paying workers to setting schedules and rates to determining costs and profits,
everything required a level of coordination unknown in earlier businesses.
The so–called trunk lines devised new systems of management. Scores of early companies had serviced
local networks of cities and communities, often with fewer than 50 miles of track. During the 1850s
longer trunk lines emerged east of the Mississippi to connect the shorter branches, or “feeder” lines. By
the outbreak of the Civil War, with four great trunk lines under a single management, railroads linked the
eastern seaboard with the Great Lakes and western rivers.
The operations of large lines spawned a new managerial elite, beneath owners but with wide authority
over daily operations. Daniel McCallum, superintendent of the New York and Erie in the 1850s, laid the
foundation for this system by drawing up the first table of organization for an American company. A tree
trunk with roots represented the president and board of directors; five branches constituted the main
operating divisions; leaves stood for the local agents, train crews, and others. Information moved up and
down the trunk so that managers could get reports to and from the separate parts.
9/7/2015 IEB Wireframe
http://textflow.mheducation.com/parser.php?secload=19.2&fake&print 2/3
MAP 19.1:
RAILROADS, 1870–1890RAILROADS, 1870–1890
By 1890 the railroad network stretched from .
The document discusses plans to transform coastal shipping in the United States through the creation of American Feeder Lines (AFL). It notes that currently less than 1% of US trade moves by coastal shipping, unlike in Asia and Europe where feeder ships connect ports. The AFL aims to apply this feeder ship model to the US by establishing routes between US ports to link them efficiently and reduce strain on roads and rails. This could help address weaknesses like an aging infrastructure network that struggles to handle rising cargo volumes as global trade increases.
The article discusses the issue of removing dams. It notes that while dams have historically been important for controlling flooding and providing water, there is now a movement to remove dams. Dams impact river ecosystems and remove them can help restore rivers. However, removing dams also means losing their economic and water supply benefits. The article provides an overview of both sides of the issue around removing dams.
ICIS webinar - Shale gas, the US project boom, and the impact on global petro...ICIS
On 27th May, ICIS hosted a free webinar on US shale gas, discussing how it has revitalized the US petrochemical sector, and triggered an unprecedented Project Boom.
Key topics include:
Macroeconomic outlook
US cost advantage vs Europe and Asia
US projects update – ethane crackers, PE, PDH, methanol
Engineering & construction (E&C) challenge
Capital spending (CAPEX) cycles
Global reaction and impact
http://www.icis.com/resources/
- The document discusses regional perspectives on CO2-enhanced oil recovery (CO2-EOR) in the United States. It provides an overview of CO2-EOR potential from US coal resources and utilization opportunities. It also summarizes existing CO2 pipeline infrastructure and annual CO2-EOR production in the US. The document concludes with a discussion of major US CCUS projects and the possible role of carbon markets and CO2-EOR under proposed EPA regulations.
2015 proved to be a very active year for the NCEast Alliance. The 2016 State of the Region highlights the activity and results that occurred throughout 2015.
English Composition I Persuasive Essay WorksheetIn order to comTanaMaeskm
English Composition I: Persuasive Essay Worksheet
In order to complete this assignment, respond to each prompt alongside the symbol
The following questions will ask you to consider the following elements necessary to compose your essay.
· Thesis statement
· Supporting claims
· Sources
· Opposing view
· Audience
· Goal (conclusion)
To compose your thesis statement, follow this example
Topic____________________
Argument___________________
#1 Reason that supports your argument ___________
#2 Reason that supports your argument ___________
#3 Reason that supports your argument ___________
Example:
Social Media sites should require secure log in for users to guard against misuse, protect user privacy, and monitor criminal behavior such as cyberbullying and fraud.
Social Media sites should require secure log in for users to guard against misuse, protect user privacy, and monitor criminal behavior such as cyberbullying and fraud.
Compose your thesis statement:
Write a complete sentence which includes reason #1
Example: Social media has become a playground for those with bad intentions, while secure logins cannot eliminate all hacking, they can limit the number of users who manipulate the system for misuse.
Write your topic sentence #1 here
Write a complete sentence which includes reason #2
Example: Invasion of privacy is near epidemic proportions; secure log ins could help limit the number of intrusions users experience in their on line communications.
Write your topic sentence #2 here
Write a complete sentence which includes reason #3
Cyberbullies are emboldened by the anonymity afforded by social media, knowing who has logged on can act as a deterrent, and in worst case scenarios identify those who victimize others sometime resulting in suicide.
Write your topic sentence here #3
Identify, summarize and align your sources.
Source (APA reference) #1:
State which reason the source supports your claim and why.
Source (APA reference) #2:
State which reason the source supports your claim and why.
Source (APA reference) #3:
State which reason the source supports your claim and why.
A persuasive essay presents a debatable topic. State the opposing view to your position.
Define your audience. Audience is not the instructor or your peers (necessarily) but the persons or group you would like to convince that your position is valid and should be considered.
In the conclusion, you will restate the main argument. What is the goal of your essay? Write a statement that communicates the outcome or change you would like to see based on your argument.
7. Container handling in mainports: a
dilemma about future scales
Joan Rijsenbrij
7.1 INTRODUCTION
The ongoing expansion of world population, and the further economic
development of almost every country, maintain increasing cargo flows all
around the world. This globalization, along with the growing demands
from consumers and the economies of scale, are essential drivers in
container sh ...
Explosive Growth in Frac Sand and Lithium- Lessons To Be Learned?Capstone Headwaters
This document discusses lessons that can be learned from the explosive growth and subsequent downturns experienced in the frac sand and lithium industries. It summarizes the available resources and recent market behaviors of frac sand and lithium, as well as how the industries have positioned themselves to respond to changes. Key points discussed include overcapacity in the frac sand industry leading to loss of pricing discipline, and abundant global lithium resources that suggest no long-term scarcity. New extraction technologies also threaten to commoditize lithium and reduce pricing power of current producers.
Presentation made in March, 2014. Highlights ocean transport and supply chain management. Chaos with container lines, supply chain erosion caused by container lines, cycle time compression, multichannel, segmentation, and risk mitigation.
How To Write A Biography Essay And Get An A - EsMelissa Dudas
The email from CMPDI, Ranchi requested that IIT Kharagpur conduct a study to analyze fuel
consumption in modern vehicles. CMPDI and IIT faculty met to discuss the project, which involved
analyzing historical fuel consumption data, gathering input from managers and contractors,
observing mines, getting information from equipment manufacturers, and analyzing data to estimate
fuel efficiency and consumption factors. The study aimed to help determine accurate diesel price
escalation formulas for heavy equipment mobile machinery contracts.
The expansion of the Panama Canal is scheduled for completion in mid-2016. This will allow larger methanol tankers to pass through the canal, changing global methanol trade routes. The expanded canal can accommodate vessels carrying up to 66,000 metric tons of methanol, compared to the current maximum of 40,000 metric tons. This is likely to significantly reduce transit times and costs between the US Gulf and Asian markets like China. China is a major importer of methanol and its internal distribution network and developing ports will play a key role in handling increased methanol shipments through the expanded Panama Canal. Geopolitical events, commodity price fluctuations, new regulations and plant capacities will all impact the future methanol market.
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This document provides a 5-step plan for maximizing social media impact:
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1.) Introduction
Our Movement is not new; it is the same as it was for Freedom, Justice, and Equality since we were labeled as slaves. However, this movement at its core must entail economics.
2.) Historical Context
This is the same movement because none of the previous movements, such as boycotts, were ever completed. For some, maybe, but for the most part, it’s just a place to keep your stable until you’re ready to assimilate them into your system. The rest of the crabs are left in the world’s worst parts, begging for scraps.
3.) Economic Empowerment
Our Movement aims to show that it is indeed possible for the less fortunate to establish their economic system. Everyone else – Caucasian, Asian, Mexican, Israeli, Jews, etc. – has their systems, and they all set up and usurp money from the less fortunate. So, the less fortunate buy from every one of them, yet none of them buy from the less fortunate. Moreover, the less fortunate really don’t have anything to sell.
4.) Collaboration with Organizations
Our Movement will demonstrate how organizations such as the National Association for the Advancement of Colored People, National Urban League, Black Lives Matter, and others can assist in creating a much more indestructible Black Wall Street.
5.) Vision for the Future
Our Movement will not settle for less than those who came before us and stopped before the rights were equal. The economy, jobs, healthcare, education, housing, incarceration – everything is unfair, and what isn’t is rigged for the less fortunate to fail, as evidenced in society.
6.) Call to Action
Our movement has started and implemented everything needed for the advancement of the economic system. There are positions for only those who understand the importance of this movement, as failure to address it will continue the degradation of the people deemed less fortunate.
No, this isn’t Noah’s Ark, nor am I a Prophet. I’m just a man who wrote a couple of books, created a magnificent website: http://www.thearkproject.llc, and who truly hopes to try and initiate a truly sustainable economic system for deprived people. We may not all have the same beliefs, but if our methods are tried, tested, and proven, we can come together and help others. My website: http://www.thearkproject.llc is very informative and considerably controversial. Please check it out, and if you are afraid, leave immediately; it’s no place for cowards. The last Prophet said: “Whoever among you sees an evil action, then let him change it with his hand [by taking action]; if he cannot, then with his tongue [by speaking out]; and if he cannot, then, with his heart – and that is the weakest of faith.” [Sahih Muslim] If we all, or even some of us, did this, there would be significant change. We are able to witness it on small and grand scales, for example, from climate control to business partnerships. I encourage, invite, and challenge you all to support me by visiting my website.
This presentation by Professor Giuseppe Colangelo, Jean Monnet Professor of European Innovation Policy, was made during the discussion “The Intersection between Competition and Data Privacy” held at the 143rd meeting of the OECD Competition Committee on 13 June 2024. More papers and presentations on the topic can be found at oe.cd/ibcdp.
This presentation was uploaded with the author’s consent.
The importance of sustainable and efficient computational practices in artificial intelligence (AI) and deep learning has become increasingly critical. This webinar focuses on the intersection of sustainability and AI, highlighting the significance of energy-efficient deep learning, innovative randomization techniques in neural networks, the potential of reservoir computing, and the cutting-edge realm of neuromorphic computing. This webinar aims to connect theoretical knowledge with practical applications and provide insights into how these innovative approaches can lead to more robust, efficient, and environmentally conscious AI systems.
Webinar Speaker: Prof. Claudio Gallicchio, Assistant Professor, University of Pisa
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This presentation by Katharine Kemp, Associate Professor at the Faculty of Law & Justice at UNSW Sydney, was made during the discussion “The Intersection between Competition and Data Privacy” held at the 143rd meeting of the OECD Competition Committee on 13 June 2024. More papers and presentations on the topic can be found at oe.cd/ibcdp.
This presentation was uploaded with the author’s consent.
This presentation by OECD, OECD Secretariat, was made during the discussion “The Intersection between Competition and Data Privacy” held at the 143rd meeting of the OECD Competition Committee on 13 June 2024. More papers and presentations on the topic can be found at oe.cd/ibcdp.
This presentation was uploaded with the author’s consent.
• For a full set of 530+ questions. Go to
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Why Psychological Safety Matters for Software Teams - ACE 2024 - Ben Linders.pdfBen Linders
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But, how safe is a team? How can we determine if there are any factors that make the team unsafe or have an impact on the team’s culture?
In this mini-workshop, we’ll play games for psychological safety and team culture utilizing a deck of coaching cards, The Psychological Safety Cards. We will learn how to use gamification to gain a better understanding of what’s going on in teams. Individuals share what they have learned from working in teams, what has impacted the team’s safety and culture, and what has led to positive change.
Different game formats will be played in groups in parallel. Examples are an ice-breaker to get people talking about psychological safety, a constellation where people take positions about aspects of psychological safety in their team or organization, and collaborative card games where people work together to create an environment that fosters psychological safety.
This presentation by Tim Capel, Director of the UK Information Commissioner’s Office Legal Service, was made during the discussion “The Intersection between Competition and Data Privacy” held at the 143rd meeting of the OECD Competition Committee on 13 June 2024. More papers and presentations on the topic can be found at oe.cd/ibcdp.
This presentation was uploaded with the author’s consent.
Gamify it until you make it Improving Agile Development and Operations with ...Ben Linders
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In this presentation, Ben Linders will show how playing games with the DevOps coaching cards can help to explore your current development and deployment (DevOps) practices and decide as a team what to improve or experiment with.
The games that we play are based on an engagement model. Instead of imposing change, the games enable people to pull in ideas for change and apply those in a way that best suits their collective needs.
By playing games, you can learn from each other. Teams can use games, exercises, and coaching cards to discuss values, principles, and practices, and share their experiences and learnings.
Different game formats can be used to share experiences on DevOps principles and practices and explore how they can be applied effectively. This presentation provides an overview of playing formats and will inspire you to come up with your own formats.
27. Pacific Northwest ports are poised to become the link between
coal supplies in the American West and demand in Asian
markets. Gateway Pacific Terminal (GPT), which would be built
near Bellingham, would export 48 million tons per year, making
it North America's largest coal port.
Coal would be hauled from mines to port by BNSF Railways. 18
daily coal trains (9 full, 9 empty). Each 1.5 mile long train,
comprising about 150 cars, would shuttle between the mines
and the port, effectively rendering the rails a nonstop conveyor
belt for coal. Coal would be dumped into huge open heaps and
stored at the port site. Some of the world’s largest and most
polluting ships would make over 950 transits per year in waters
already crowded with oil tankers.
COAL EXPORT FACTS
28.
29.
30. TRY A HEADLINE OR TWEET
Picture it: 8 million tons of coal swamp Portland’s
downtown
Infographic: 8M tons of coal would fill Willamette
and bury Wells Fargo Center. bitly.com/coalx
#nocoaltrains
52. TOP 10 TIPS
1. Get clear on goals
2. Compile your data,
check, and cite
3. Translate big numbers
into human terms
4. Keep it simple
5. Use graphics that tell a
story at a glance
53. TOP 10 TIPS, CONTINUED
6. Create a media plan
7. Make social sharing
easy
8. Time strategically
9. Allow for easy
downloads and embeds
10. Track results with
Google Analytics and Bitly
54. QUESTIONS? IDEAS?
Feel free to follow up with me:
nicole@resource-media.org
www.resource-media.org
www.visualstorylab.org
Editor's Notes
Welcome and thank you for joining me for this final workshop on how to make infographics work for you.
I’m going to start with the obvious.
Tell me if you don’t feel this way some days: We’re all drowning in information.
My co-worker found this statistic for me: The average American adult is exposed to 174 newspapers worth of information every single day.
We can’t possibly process or retain all of it, so what happens?
We filter it.
To determine whether or not we ought to pay attention to a particular Facebook post, news story, tweet, or email, we give a quick scan to see how it relates to our lives.
Is it about a person or place or issue we connect to?
More often than not, if that thing is something you can’t relate to, out it goes!
No matter how hard that nonprofit worked to produce that data meant to shock you into caring about their issue.
It’s all about connection. Making sense of data.
How? Through stories. Yes, this infographics session is about telling stories.
Because stories give meaning to facts…and, in turn, facts support a story, and make it “real” in a different way.
Stories are how we make sense of the world.
We know connecting our issues to real people’s lives is more effective than reeling off a bunch of abstract facts to make our cases.
Call me old, but I’m still pained when I see infants staring at tablets and phones!
But, the point here is this: Stories are important (and these often entail just words), but visuals are equally important.
Humans are naturally visual creatures—approximately 60% of our brains are dedicated to visual processing.
Maybe this is why you were interested in a workshop on infographics!
We’re born being able to interpret visual cues, but have to learn language, and work much harder to decode letters and numbers than we do pictures.
Pictures are also remembered more easily than words.
Scientists call it the pictorial superiority effect.
Some of you may have heard me talk about this yesterday during the visual storytelling session.
Science tells us something else that may help explain the popularity of infographics.
Studies have shown that comprehension and retention goes up when we see words and pictures together.
Scientists call this dual coding theory.
But, this my friends, is the worst of the worst infographics out there.
Not to pick on the U.S. Military, but this is theirs.
They love Powerpoints, and this was on a slide deck that was made public and then circulated around the Internet as people laughed at their…what is the right phrase for this?
Ineffective communications?
I challenge you to find anything worse than this!
Not to worry, we are going to go into what makes a good infographic from here on out.
Simplicity is the name of the game.
Anyone could draw this, even me! It only contains a couple of numbers and about 25 words. But it speaks volumes.
By using a familiar visual—the food pyramid, it has tapped into a story we already know: government recommendations about nutrition for optimal health. And then it contrasts that familiar story with information about the government’s funding of crops that don’t fit within its nutrition guidelines. The food pyramid and funding pyramid don’t match!
That is the one, clear message they want you to take away from this graphic.
It was developed back in 2006, and, despite its inelegant design, was picked up by major newspapers and blogs including the New York Times.
It is still making the rounds online today. Because it’s powerful. You don’t need to understand agricultural policy to grasp its meaning.
And that is what an effective infographic can do: connect new information to a story or value your audience already holds.
They could’ve complicated this graphic by adding in additional charts about corn and soy subsidies, but that would’ve muddied the one simple message they wanted you to remember.
Here’s another that is dead simple, but immensely powerful.
It puts one key fact from the campaign to fight coal exports through the Pacific Northwest—the fact that 48 million tons of coal would be shipped through Seattle every year—into perspective by referencing familiar landmarks.
The graphics add meaning to the words and information, rather than simply illustrating them.
So, having looked at a couple infographics that work, it’s time to talk turkey.
I want to start off by sharing a case study that illustrates some best practices in infographic design and distribution, and then I’ll go into the how-to.
This was Resource Media’s first foray into infographic design, back in 2011.
It had been a year of extreme weather caused by changing climate.
And, since climate activists often struggle to bring climate impacts home to roost, so to speak, we decided to use the homiest day of the year, Thanksgiving, to relate extreme weather to people’s dinner plates and pocketbooks.
It was a wildly successful experiment.
Thanksgiving is notoriously a slow news time, so journalists are looking for juicy stories that are well packaged for publication.
As you can see, our messaging came through loud and clear—most headlines borrowed copy directly from the graphic and our accompanying press release.
How did we achieve this?
For one thing, we made it very easy for both traditional and online outlets to pick up the story.
We made the graphic available by PDF and JPEG for download, provided HTML embed code, sample tweets, and social media share links.
We did all of this on a free, easy to create website called a Weebly, and used the URL extremethanksgiving.org.
We were also mindful of dimensions.
We wanted people to share the graphic on Facebook, by email, on their blogs and websites.
With an increase in mobile web use, we knew a lot of our audience might see this on a small screen, so we decided we wouldn’t require a ton of zooming and scrolling.
It was easy to get the gist at a glance.
After doing a few of these, we’ve developed a seven step process we think sets organizations up for infographic success.
Step one is to take some time to strategize. Just as you would with any other communications effort.
Infographics often cost a fair bit of money, so it’s extra important to invest time at the front end to get clear on goals, audience, outreach plans, etc.
Here are the four questions that can help guide the strategy discussion.
We call them the four Ws even though one is an H…
Well, “How” has a “w” in it…there you go!
Who are you trying to reach?
This gets to audience.
Where do they live?
What do they care about?
Where do they spend time online?
What is your current connection to them, or best paths to reach them?
What do you want them to know and do?
This is getting at your message (or story).
Again, you don’t want to overwhelm them with detail, so you should narrow down what you want them to know, and focus on one or two key facts.
One or two!
Think back on that climate change / American slide I showed you.
That was not one or two facts!
This is also the time to consider a call to action.
What role can your audience play in your campaign, or how can they help support a solution?
Why should they care?
Again, facts and figures aren’t going to move people.
We make decisions based on feeling, so your strategy session is the time to figure out which emotions will move your audience to action and what data is likely to trigger that emotion and help your audience connect your issue to their lives and inspire them to action.
How will you reach them?
This is the 4th W, so to speak.
You need a distribution plan for your infographic.
Once you’ve identified your audience, you can start to map out the channels you can use to reach them.
That might be local press, blogs, your own social networks, or those of allied organizations.
And think here also about timing.
I’ll go deeper into developing a media plan for your infographic a bit later.
Step 2 is about fact finding.
Or, if you’re like many of our partners, fact winnowing.
You need hard data to create a true infographic, but you don’t want to overwhelm with information.
This probably goes without saying, but in this Wikipedia age, much of the information floating around the World Wide Web is unreliable.
And no one wants to publish an infographic only to find some of the underlying information is incorrect.
So check and double-check that your sources are credible, and contain the most recent information.
Then, don’t ask for people to take your word—cite those credible, neutral, high profile sources.
We love to use Government and Academic figures in our infographics where possible because opinion research shows those sources are typically highly trusted.
While numbers like 6 degrees of temperature change or 5 billion bushels of corn might be meaningful to your resident issue experts, the average person needs to have those facts translated into something they can wrap their brain around.
In the case of the biofuels infographic above that we created for a project, we wanted to illustrate the impact of ethanol production on food availability.
So, rather than focusing on the 5 billion and 412 million figures, we talked about the amount of corn it takes to fill up a tank of gas, and how that would feed a person for a year.
Your goals and strategy should inform your concept development.
It may be tempting to just gather your data and hand it off to a designer, but the discipline of writing out your message, or story, is important.
Remember where we started: humans use story to interpret facts and make sense of the world.
And we’re not going to persuade people to care with data—we have to inspire them by connecting our issues to their lives.
That data has to tell a story.
For example…
Here are some coal train facts we took from the website coaltrainfacts.org.
Lots of good information here.
Enough to alarm anyone that lives in the Pacific Northwest…
But if you threw them all into a graphic, you’d end up with something like this.
Choke.
This was actually put out by industry.
It’s just a collection of facts and figures with some charts and a map thrown in.
No story.
Contrast that with this wonderful Sightline infographic.
So wonderful that I’m using it twice in one presentation!
They have one key fact they want to convey.
A visual that really needs no preamble for their Seattle audience.
Now, that’s a clear message.
Your infographic message should be crisp enough to be conveyed in a headline or tweet.
Remember the Extreme Thanksgiving graphic I showed you earlier?
That one worked, and generated such on-message media coverage because the message was so simple and clear.
To test whether yours is social media and press friendly, try writing your own headlines and tweets.
Here, to shake things up with my favorite infographic du jour, we’re looking at the Portland version of the Sightline coal export graphic.
Now that you’ve got your message clear, it’s time to get visual!
The average attention span only is about 8 seconds.
That is not long enough to digest those complicated infographics with 13 different data sets included.
It means that shapes that we can easily grasp, like the food pyramid I started with.
Or these two: a pill bottle and human body, are a great shortcut to comprehension.
We see this kind of graphic and immediately know we won’t have to work too hard to decode them.
Rather than just using bar charts, pie charts and other standard data visualization tools, we like visuals that speak for themselves.
Consider this sea level rise graphic.
You don’t even really need copy or labels to understand what it’s trying to communicate:
Our famous cities will soon be underwater.
First Venice, then Los Angeles, and then San Francisco and lower Manhattan…
From “It’s not a done deal!” by Ramsey Hart on the AJAX mine
From “It’s not a done deal!” by Ramsey Hart
While this extension for chrome can be a little pesky (it is enabled by default, but is easy enough to disable in extensions, or pause) I think it can be helpful in communicating large numbers in terms people can understand, as the website puts it:
Dictionary of Numbers is an award-winning Google Chrome extension that tries to make sense of numbers you encounter on the web by giving you a description of that number in human terms. Like a dictionary describes words you don't know in terms you do, Dictionary of Numbers puts quantities you're unfamiliar with in terms you can understand. Because "8 million people" means nothing, but "population of New York City" means everything
If you’re working with a professional designer, you might provide all your thoughts on message, concept, visuals, and distribution channels in a brief.
And then, it’s time for them to put pen to paper.
Before our designer begins laying out the graphic in a design program, we like to ask for a few concept sketches.
These are from a building benchmarking graphic we worked on in San Francisco.
Again, size matters.
If you’re going to be sharing on Facebook, maximum dimensions are 600 dots per inch by 600 dots per inch.
And horizontal or square graphics work better than long skinny ones, the one on the right being a case in point.
Think also about mobile web browsing and email viewing.
If you try to cram too much information into a graphic, people on small screens won’t be able to make sense of them.
Once you’ve selected a concept and your designer has completed the design, you’re ready to start outreach.
While infographics can have a long life online (remember that food pyramid one has been around since 2006!), we like to time the launch around some event or milestone that will make reporters take notice.
Typically, while the designer is working on the graphic, we are working on a media plan.
We treat infographic releases almost like report releases:
We typically pitch them to reporters and bloggers,
Distribute them via our own or partner networks,
Create social media content that’s easy for others to share—using timely and relevant hashtags and keywords.
So, I’ll review a few key considerations to cover when developing your release plan.
First is timing.
If you want the press to cover this, you have to give them a plausible story line.
And often, that can be a campaign milestone, a decision point, or an event.
In the case of our Extreme Thanksgiving infographic, of course, the hook was Thanksgiving Day.
Next you want to develop a plan for press and blogger outreach.
This should be informed in part by your goals for the release.
Is it about reaching decisionmakers, voters, or consumers?
Does it apply mostly to a single geography?
You also need to factor in newsworthiness and be realistic about targets.
Don’t neglect local and online outlets.
While The New York Times and Washington Post are incredibly difficult, your local newspaper, public radio station, or community and issue blogs may be equally likely to reach your target audiences.
Social media, is, of course, a key channel for infographics.
People love to share good ones on Facebook, via Twitter, even Instagram and Tumblr.
To make sharing easy, develop template language for each platform, and share it with your staff, allies, and supporters.
Which brings me to my last point.
An infographic release is a great time to engage your project partners and individual supporters.
If you’re a member of issue-specific listservs, like the WMAN listserv, by all means enlist the help of other groups with similar missions to help get the message out.
We’ve found most partner networks to be incredibly generous about content sharing, in part because every organization now has so many channels to manage that we’re all always looking for great multimedia content that’s of interest to our communities.
As noted for the Extreme Thanksgiving graphic, we think it works best when the graphic has its own webpage with an easy to remember URL.
This is an interactive infographic we helped the American Council for an Energy Efficient Economy create to show how different cities stack up on energy efficiency.
It has historically been a traditional report card, but this graphic got a lot more traction because it was more dynamic.
Again, if you want people to help move your infographic around the web, make it easy for them by providing social share links right on the page where your infographic lives.
If you are so inclined, you could even include tweets and Facebook posts there, too.
If you don’t want to take this step, at least provide the tweet and Facebook post language when you’re emailing it out to project partners and allies, so they can help promote it using your message with minimal effort.
Since infographics cost considerable time and money, it makes sense to try to measure the return on your investment.
There are a couple of ways we like to track and evaluate their effectiveness.
First, if you’ve taken our advice and created a standalone webpage for your infographic, you can track traffic to the page over time, see who is referring visitors
(whether its newspaper websites, partners, your own social networks, emails, etc.).
And you can even see what keywords people are using to find the graphic via search.
Since you’ll hopefully have project partners and supporters sharing your infographic all over the social web, I recommend using bitly.com to shorten your links and facilitate tracking.
Bitly will show you when clicks happen, and also where, on Twitter, Facebook, etc.
Finally, press coverage is a good barometer to check if your message or story was clear and timely.
If your graphic doesn’t generate much press, it’s time for a debrief to consider whether the subject was newsworthy enough, whether the release was timed well, you targeted the right journalists, etc.
And don’t neglect online media.
Blogs have tremendous reach these days, and bloggers are often very eager for visual content!
So, just to reiterate:
Get clear on your goals
Compile your data, double-check it and cite your sources
Translate big numbers into human terms
Keep it simple!
Use graphics that tell a story at a glance
6. Create media plan
7. Make social sharing easy
8. Time your release strategically
9. Allow for easy downloads and embeds
10. And last, but not least, track your results with Google Analytics and Bit.ly, so you know what your return on investment is.