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Visual media // Visual Web part1
The document explores the concept of visual media as a form of communication that engages imagination and evokes emotions. It discusses the importance of visual content in modern social media, particularly Instagram, and offers insights on effective visual storytelling techniques. Additionally, it emphasizes the need for creativity and understanding in utilizing visual media to connect with audiences and promote engagement.
Visual media // Visual Web part1
- 2. Visual Media… what doesit mean to you?
- 3. Visual Media Definition: ameans of communication using visual effects. What are some examples?
- 4. Hint: you see onetype of visual media driving on highways
- 5. the virtual cycleof visuals The web in 1995 replicated magazine pages online.
- 6. The Wayback Machine archive.org Worksto prevent the Internet from disappearing into the past.
- 7. “Digitized information, especiallyon the Internet, has such rapid turnover these days that total loss is the norm…
- 9. Visual Media =Visual Thinking There’s a profound and enduring beauty in: Simplicity Clarity Efficiency - Jony Ive Senior VP Design, Apple
- 10. Quick Poll: • Areyou from a visual professional background? (e.g., design, architecture, mechanical engineering, artist) • Are you from a non-visual professional background?
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- 12. Duck? Left hemisphere thinker Duck? Leftbrain thinker Rabbit? right brain thinker Not quite.
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- 15. Divergent thinking People withpersonality traits such as: Nonconformity Curiosity Willingness to take risks Persistence
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- 18. “look for patterns,and then ask why those patterns exist.” - Debra Kaye, Red Thread Thinking
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- 20. Imagination • Everyone hasan imagination • We’re told to “stop imagining things…” • Imagination is good. • Use the mind’s eye to revive imagination through exercises…
- 21. Imagine… See. Hear. Taste.Touch. Smell With your mind’s eye: • The face of a loved one. • Your bedroom • A dog barking • The voice of a friend • The smell of bacon • The feeling of hunger • Of coming awake Inspired by: Adrian David Cheok
- 22. Visuals are Visceral RequiresImagination Evokes emotions Plays with our senses
- 24. Humans need tovisualize information to…
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- 29. The Three Modern-DayMusketeers
- 31. • 18 –29 year olds are the largest user base on Instagram • 40 million photos per day • 100 million monthly active users • Women are more likely to use instagram than men
- 32. Social. Media. Participatory Culture+ Collaboration = Community
- 33. The strength ofthe medium: Allows you to: • Be yourself. • Tell your story. • Show your unique, personal view of the world.
- 34. How do theyuse visual content in an engaging way? What are your Favorite Brands?
- 35. Chipotle. not onlytasty, it’s virtuous. Source: The New Yorker
- 36. Marketing Your Content Teach,help Attract, interact, Connect Brains The magnet Source: Andy Crestodina, Content Chemistry
- 37. Focus on YourCustomers Use fascination triggers
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- 40. Visual content needsto be… • Swipe-stopping: needs to stand out enough to stop a user while scrolling or mid-swipe • Storyf’d: brands that show photos to open up the mind//put customer’s imagination in driver’s seat • Self evident: requires few words to convey the message
- 41. Download the instagramapp • If you have an iPhone/iPad download it from the App store • If you have an Android, go to Google Play • Once the app is installed, tap the instagram logo to open it • Tap Register. • Create a username and password and fill out your profile • Tap Done.
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- 45. Go Play… • Walkaround campus • Take photos that tell your story + intersect with your customers • Tag photos with: #visualmedia
- 46. searchinstagram.com Search by hashtag Searchby location
- 47. Questions? Visit: www.jessicaannmedia.com Email: jessica{at} jessica ann media dot com (no spaces) Twitter: @itsjessicann Google+: Jessica Ann
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Editor's Notes
- #7 Favorite magazines/newspapers? When did you start reading them? Do you read them online or in print now? If you read them in print, you can store them and remember the info. If you read them digitally…there’s such rapid turnover with design + content…
- #8 How often do you get a new phone? How many have updated to iOS 7?
- #28 Something we all can build an understanding around…