This document discusses using visual language and color in advertising to influence and target different audiences. It suggests advertising can provoke different feelings by using different colors, and asks the reader to consider what colors make them feel angry, sad, or the feeling of summer. The overall message is that color and visuals are important tools to consider when creating advertising materials.

1. VisualLanguage
Advertising
Features of Advertising byRoom 12

2. Wecreatedtheletteringthrough using collageofanythingtodo withvisual
language…

3. Different feelings or ideas
can be provoked by using
different colours.
Think about…
What colour makes you
angry?
What colour is sad?
How about the feeling you
get in summer?

7. Who is the advertisementtryingtoinfluence?
Whichtargetaudience areyou?