Visual Analysis Of Geico Ads

Visual Analysis Of Geico Ads
Advertisers pay billions of dollars to create ads every year, and some prey on mankind's weakness, buying products they don't need. Magazines are a
popular place for advertisements because of the broad spectrum of people that purchase them. Magazines are sold in stores and people buy
subscriptions to them too. The techniques used in some advertisements should be consider wrong and even dangerous. Some examples of the things
used in advertisements are sexuality, fear, and bribery. Because these techniques are out there, people should be made aware of their seductive powers.
GQ: 60th Anniversary Edition has a Geico ad that shows some of those techniques (73). The audience that advertisers want to appeal with this ad are
males who like fashion... Show more content on Helpwriting.net ...
Advertising plays a big part in life, not having it could hurt the economy, and primarily as a country not enough people would buy things because
they simple don't know about them. So, advertising is a key informational tool about products in society today. The economy is built around
people spending money on all products that exist in the world, sustaining it through taxation. A person usually buys something because it appeals
to them in three ways: It looks good, it's a great deal, and this is a necessity. Because an item looks good, doesn't mean people should buy it but this
is the case most of the time. Also people love when they can save a dollar or two, and this is why there are coupons a different type of
advertisement similar to the Geico ad, essentially still promising that it will save money if money is spent. Is saving money spending money, just to
save a percentage in the long run? Sometimes, people will not save money because they don't have the product to begin with, and it can if an
existing product is price reduced by a similar product. The main reason people want to believe they buy something is because they think it's a
necessity to their life. In life there are tons of products that are needed, and some of those are advertised such as healthcare that should be free. People
need insurance in the society they live in today, and people can even be
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Canadian Magazine Dispute Case Study
1.To what extent do you think the U.S.–Canadian magazine dispute was motivated by genuine desires to protect Canadian culture?
I believe a small part of the dispute of the argument was to protect the Canadian culture. The magazine rotation is Canada is mostly American. There is
very little Canadian tradition in these magazines. Magazines show a large part of a country's culture. That is why many countries do not carry
magazines of different culture or have them in large rotation. Depending on the type of magazines, many residents look for trends that are going on in
their country. If a Canadian opens a home dГ©cor magazine, for example, and it is American then they will have a completely Americanized idea of
home dГ©cor, not of Canadian trends. So magazines can lead to culture and culture being lost.
2.To what extent do you think the government of Canada was pressured to seek to protect its market because of the ... Show more content on
Helpwriting.net ...
If you were the Canadian government, trying to protect the domestic magazine market, what kind of criteria would you establish to distinguish between
a split–run and a domestic magazine?
"Lack of enforcement of some existing policies provide competitive advantages to non–Canadian magazines and would appear to undermine
enforcement of Canadian (Jamison, 2008)."
Lacking of enforcement of pushing more Canadian magazines on the newsstands has caused major competition with Canada and foreign magazines. I
would make sure that the would work with foreign magazines to use some of the Canadian advertising, publishing as well as modeling agencies in
these magazines. If there can be no other compromise, I would use my position to make sure that agencies in publications are utilized in these
magazines as well so they can seek profit.
Jamison, Mark (2008). "Submission to the Federal Competition Policy Review Panel." Magazines Canada. Retrieved October 13, 2015.

Vanity Fair, A Popular Culture And Fashion Magazine
Famous actor Jennifer Aniston is the epitome of youth and success in today's pop culture. In essence, she represents what all middle aged women
should look like and what young women should want to look like at the age of 46. She can be found in various advertisements for health and beauty
products, and with a personal Fountain of Youth and a star on the Hollywood Walk of Fame, she is usually portrayed as an inspiration for women (and
if she is not thought of this way, she can definitely make a grown woman roll her eyes and scoff). For the past fifty years, advertisements have laid
down the laws and standards of recognizable beauty. Ads found in Vanity Fair, a popular culture and fashion magazine which targets young
–middle
aged women, and InStyle, a Hollywood fashion and celebrity trend magazine with a broad–aged audience of high–middle class women, will be used to
discuss points in Susan Bordo's "Beauty (Re)discovers the Male Body" on beauty, youthfulness, and addictions. An ad running in Vanity Fair is for
a Chopard watch, but it also alludes to an entire collection of jewelry called IMPERIALE. Posing in it, is Hilary Rhoda, who also models in ads for
companies such as EstГ©e Lauder, Gucci, and Dolce & Gabbana, which are companies known for their controversial advertisements. Portrayed as a
goddess in this particular ad, Rhoda is in a room alone, sitting in a throne–like chair, and she is gazing directly at her audience with eyes and face done
up in a thick coating of

Lisa Hilton What's Wrong With Skinny Essay
Walking into the library at most high schools brings to the eye an array of fashion magazines in the front shelves. Most schools acknowledges that
fashion has a large audience, but the skinnier and skinnier models have created a large group of people with eating disorders and bad self–images. In
her article "What's Wrong with Skinny?" that discusses eating disorders linked to the fashion industry, Lisa Hilton states that women are "so
pathologically stupid that they are unable to distinguish the fantasy of the runway from the realities of their own bodies". Fashion is something that
many girls let influence them into changing how they dress, feel, and eat; the skinnier the models are (or are "retouched" to look), the more it supports
eating... Show more content on Helpwriting.net ...
For the couture, we had to get up at 4 a.m. to be sewn into the clothes and there was huge pressure to be thin." Models in the fashion industry have
been getting thinner and thinner, with runway models being size 0 to size 4 and plus size models being between sizes 6 and 14, and they qualify for
anorexia on the charts of eating disorders according to Rader Programs, an organization that helps treat eating disorders. Most models use extreme
dieting methods such as eating tissues and lettuce to keep themselves thin. This is encouraged in the industry due to the need to stay thin. Because
these dieting techniques work for the models, some teenage girls get the idea that they can do that as well. Anderson and Domenico found that
women's magazines had 10.5 times more dieting information than men's magazines, which mainly focus on sex and women's fashion mistakes. Eating
disorders have caused major problems in teens starving themselves just to stay unnaturally

The Influence Of Media And Pop Culture On Young Girls
In today's society media and pop culture are heavy influences on girls of all ages. Everywhere we look there is something claiming to make us
"happier," look "better," and telling us how we can "improve" our lifestyles. Young girls to young adults are drawn to these advertisements. Studies say
that girls from the age of thirteen to nineteen are most vulnerable to the persuasion of the advertisements put out by companies claiming to help them
live a better and more defined life. Magazines such as Seventeen magazine target young girls using celebrities, visual techniques, and many other
techniques to draw their attention. To be in Style
One technique used by Seventeen is the use of bright colors to drawn in attention. They use bold, busy colors and fonts contrasted on clean, crisp
backgrounds to catch the young eyes of girls who connect these contrasts with an upbeat style. They use bold, feminine, sophisticated type fonts to grab
the eyes of women. Their headlines stick out, making themselves the center of attention.
Most of these headlines are fashion centered. They use fashion to appeal to girls find the best clothes makeup and hairstyles. They make it feel
personal by claiming to know what will work for you and "your body type, face shape, and skin tone." They sell their secrets on how to "look great
every day." They dress they're models in clothes that reflect the theme of the magazine. This appeals to the women's desire to be in style.
Idolization
Another technique they use and one of the most commonly used by Seventeen is the use of celebrities. Teens often look at celebrities as
superhumans. They find celebrities to look up to. They idolize them, want to be like them. Magazines use this to their advantage. They plaster the
faces of some of the most influential stars to their front pages claiming to help teens become just like their idol. They make sure to cover all social
platforms from actresses to singer, models, and socialites. Seventeen has used people such as Sarah Hyland, Maddie Ziegler, Zendaya and Carrie
Underwood. They use these people as marketing tools. These people are seen in the public eye as credible sources especially by the girls who look up
to them. They try to appeal to the fact

College Admissions Essay: A Career In A Fashion Magazine
In my "career" in fashion, I've had the pleasure of being able to intern in both a fashion gallery and an art studio. I've also had the opportunity to take
sewing and art classes outside and inside of school. I've tried to surround myself with all things fashion, including my room; my parents constantly get
on to me to do something with my assortment of fashion magazines. In filling myself with everything fashion, I've started to want more from myself
and my designs. I can sew and draw, even needlepoint; but I want to be able to do more. I want to be able to mix all of these elements together,
including embroidering and knitting. I also want to be able to push myself to my max by establishing skills that I can add to my pieces that set me apart

Cultural Product Analysis: Men And Women Magazine
Cultural Product Analysis: Men and Women Magazines Comparison
For many years, men and women have been inspired by the magazines they read. One way or another both genders are influenced by the magazines
they choose to read and get inspiration from. Whether some of us realized it or not, magazines have a way of changing how we see things either by
heat wise or just by showing us what kind of body images we should persuade. Many people who read magazines whether by copy or online come
across different advertisements in magazines that are being presented to either inspire the person or make them question their body image, life choices,
or the state of their health. Men and women magazine advertisements are very different, they present different ... Show more content on Helpwriting.net
...
The women magazines Glamour or Cosmopolitan do not show any messages that indicate power that women have or should consider having, these
magazines are all about fashion looks, relationships, hair styles and how to lose weight. The magazines do not encourage women or girls to be
powerful, strong, or independent and it does not even teach women to feel okay with being their true selves. Looking through the magazines on both
genders is hard to see whether there is gender stereotyping or not, since the magazines focus on sending messages to readers that are either positive or

Stereotypes Of Teenagers
The ages thirteen through nineteen have been influenced by many things through the media. TV programs, movies, advertising, magazines, and the
web. These medias are more used by teenagers than any other group. Teenagers are very difficult to figure out what they watch, or read, or listen. It's
different, but all together it's mostly the same. The TV programs have a lot of stereotypes towards teenagers. Girls think they can't do things that guys
do. There are programs out there that show those types of stereotypes and these stereotypes get into their head which makes them realize there's no
way for them to do it. The contradicted stereotypes are that there are some girls out there in this world that CAN do what any guy can do.... Show more
content on Helpwriting.net ...
In school, there are clubs and after school activities. The people running those advertise by giving out fliers or just straight up talking to you about
their club or the activities. They can also ask a specific person, like for example, they can go to a different race and talk about a certain subject
that's referring to that race. Anyone can be advertised in any way or anything. It doesn't matter if you're a girl or a guy or a different race. You'll be
advertised anyways. Sometimes when it's a specific type of advertisement that's referring to someone specific, it can make you think "oh it's not for
me so I should just ignore it." And it'll make you feel like that advertisement wasn't for you, but for someone else. There are so many different kinds of
magazines. There are fashion magazines, fitness magazines, cooking magazines, and all other kinds. The ones that teens usually look at are fashion,
fitness, and sport magazines. For girls the fashion magazine is the one they would most likely look at. They want to follow the trends and what's in
and what's out of fashion and some want to fit in with a crew that dresses differently. Same thing with the guys. Whatever's out of fashion for them,
they don't wear anymore, but for girls whatever was out can come back to trend. For the guys that usually doesn't happen. People may think of you
differently because of what you're wearing, but they really don't know who you really are.

Example Of Gam Lelaki Magazine
GLAM Lelaki is the only Malay language magazine that focuses on fashion, grooming and pop culture, the lifestyle of famous celebrities, current
issues and creative ideas. With many informative articles presented to the audiences, GLAM Lelaki wanted to ask the reader to think and ponder
together from a stylishly male perspective.
According to the editor, this magazine is one of many magazines produced by Blu Inc Media Sdn. Bhd. Blu Inc controls the publishing industry in
Malaysia since almost four decades ago with over 20 titles and three languages. In addirion, Blu Inc is the primary magazine publisher in Malaysia.
Blu Inc is very expert and has its own specialists and infrastructure to produce local and international magazine. They are also focusing to transform the
printed magazines into digital form.
The chief ... Show more content on Helpwriting.net ...
Among the famous titles such as CLEO, Harper's Bazaar, Marie Claire, Malaysian Women's Weekly, Seventeen, Shape, Cosmopolitan and Golf Digest.
These magazines, together with popular local titles, Female, Her World, Glam, Eh!, Nuyou and ICON offer a real opportunity for advertisers to reach
their target audience. They can advertise their advertisements in the magazine. Besides, their magazine can be purchased in three main languages in
Malaysia which are English, Bahasa Malaysia or Chinese.
Blu Inc's also is capable to publish corporate lifestyle magazine title The Peak, and a publishing platform for corporate clients in titles like YTL Life.
The Peak is a magazine that focuses on entrepreneurship, business and it is such a good platform for professionals and businessman for the exchange
of experience and story. Meanwhile, YTL Life magazine is a magazine created for luxurious lifestyle that include hotels, resorts and branded

Mucci Mag Transformational Leader Essay
The average American receives information of current events by television, paper magazines, radio and social media. News reporting has become a
very competitive industry where creativity becomes key to the success of the company. For a news reporting magazine like Mucci Mag to be
successful, the company will need a transformational leader who can keep the magazine moving forward in an innovative path. 'A transformational
leader expands their capabilities and move outside of the transactional space and into a transformational space that focuses on long term solutions rather
than short term gains." (Hogg Bill, 2017). Behind the scenes at Mucci Mag (a magazine publishing company), is a Transformational leader who works
with a team of employees ... Show more content on Helpwriting.net ...
They are courageously imperfect, embrace their true selves, and regularly exhibit integrity, vision, and compassion in a way that awakens and inspires
others." When the Transformational leader is courageous enough to evoke changes for their team, they are also providing intellectual stimulation. This
stimulation will occur by speaking to each other, brainstorming ideas, debating topics, and discovering and encouraging new ideas. When the
Transformational leader is courageous, others in their team will become inspired by their values and the ability to trust their way of thinking. In
conclusion, a Transformational leader with a clear vision and courage can bring change to a team. They can inspire others with creativity and can direct
a company to become innovative in their industry. Their job requires a great deal of passion when it comes to sharing your innovative ideas and
vision with others. The Transformational leadership core is courage. When a leader leads with courage, their vision will be clear to their team
members. All of their efforts will complete a successful product that will generate a profit for a news reporting magazine like Mucci

Fashion Magazines and Body Image Essay
Fashion Magazines and Body Image
Research indicates that exposure to thin ideal images in women's magazines is associated with heightened concerns for body shape and size in a
number of young women, although the media's role in the psychopathology of body image disturbance is generally believed to be mediated by
personality and socio–cultural factors. The purpose of this research study is to know and gather solid facts and reasons about fashion magazines
affecting the teenagers' body image in a form of research to self evaluation through careful accumulation of acceptable data and relevant resources for
such data to be precise and spontaneous in its respected details to support results.
Few studies have ... Show more content on Helpwriting.net ...
(1980) found that the percent of average weight of the models declined significantly. For example, in 1960; the average weight of Playboy models was
91% of the population mean. By 1978, mean weight of the models has dropped to 84% of the population mean. A similar trend was apparent among the
Miss America Pageant contestants: Prior to 1970, mean weight of the contestants was approximately 88% of the population norm. Following 1970,
mean weight of the contestants had decreased to 85% of the population norm.
Garner and colleagues also noted a trend toward noncurvaceousness from 1960 to 1979. The bust and hip measurements of Playboy models decreased
and their waist measurements increased significantly. These findings are consistent with those reported by Silverstein, Perdue, Peterson, and Kelly
(1986) who examined the curvaceousness of models appearing in Vogue and Ladies Home Journal from 1901 to 1981 and of popular movie actresses
from 1941 to 1979. The investigators found that among the models appearing in Ladies Home Journal and Vogue, the bust–to–waist ratio dropped
significantly.
Additionally, the average bust–to–waist ratio of actresses from the 1960s and 1970s was significantly smaller than that of actresses from the 1940s
and 1950s. Similar results were reported by Morris, Cooper, and Cooper (1989) in their study of British fashion models. Taken together, the findings of
Garner

Magazine Advertising And Gender Stereotypes
My thought process when collecting my magazine ads was that I wanted to showcase the various age groups of each gender. Many magazines have a
specific audience in mind meaning that magazines aimed towards a young teen would not be as explicit as a magazine aimed towards a grown woman
even though they might both contain the same message. I collected samples from three prominent magazines for females: J–14 (age range 8–14),
Seventeen (age range 10–21), and Cosmopolitan (age range 18–34). I also repeated the process and collected samples from magazines aimed at males:
Sports Illustrated for Kids (age range 8–15) and ESPN (age range 15+). I collected four ads per female magazine and three ads per male magazine for a
total of twenty ads. Each magazine that I used was from 2016 in order to ensure that the ads were relevant because of how gender roles have changed
over time. The limitations for my sample include the fact that not all magazines aimed towards females are strictly about beauty and fashion. There are
many other types of magazines that appeal to women such as cooking, health, and dГ©cor. ... Show more content on Helpwriting.net ...
The ads in the womens magazines tended to encourage female dependency on the product because they portrayed the product as an essential part of
obtaining goals and beauty. Meanwhile, the ads in the mens magazines promoted the product as an item that would enhance their already established
prestige and status. The ads from each magazine played upon the needs and wants of their targeted audience, women are perceived as wanting to
achieve the standard of beauty that society has set while men are perceived as needing to assert their dominance over other

War, And Fashion Magazines
H.19th Century
1. Queen Victoria 1837–1901 came into reign and considered makeup to be vulgar and not permitted except for prostitutes and actresses of Britain.
a.The white lead continued to be used as a foundation to achieve pale skin but it was done more naturally and secretly and women pinched their
cheeks and bit their lips to get a rosy natural look. The idea was to look like you weren't wearing any makeup at all.
The 20th century changed dramatically due to the silent films, war, and fashion magazines. I will give you a brief description of each decade of the
20th century up to the 21st century.
I.20th century
1920's
The 1920's cosmetics was now used in greater abundance than ever before. It was the most daring decade of cosmetics due to the dramatic and bold
vamp and flapper look of silent films and fashion magazines. Silent films was a powerful style leader of the vamp look which was accidental and not
really so dark in person due to the way the film was made then. The 20's was the birthplace of the Smokey eye.
a.Women applied deep colors to their lips and drew outside of their lines to highlight the "cupids Bow" following actress Clara Bow. The whiter the
skin meant the more the eyes and lips would pop out.
b.Eyebrows were drawn down to the temple like the Egyptians and were extremely thin.
c.The Women Trends of this time was Joan Crawford, Louise Brooks and Gloria Swanson who inspired millions of women to copy their clothes, hair
and cosmetics, and

Stereotypes That Cause Muscle Dissatisfaction In Fashion...
Fashion articles, fitness magazines, and commercials drive a negative complex when it comes to body image in society. Studies have shown that
commercialized beauty has caused muscle dissatisfaction to increase, appearance orientation to rise and positive comparisons to deplete. Mass media
is the number one contributor to the way a woman or man should feel about their bodies. All across the globe, images are sent out of muscular men
and petite woman, and this has caused a major dissatisfaction in body image. In a study done by Hargreaves and Tiggemann, it shows the increase in
appearance comparison after men were shown television commercials that contained muscular appearance ideals for men, and normal non–appearance
centered commercials. With one–hundred and four male undergraduates (age 18–35) in this study, and eighty–four hours of commercial tapings the...
Show more content on Helpwriting.net ...
Tiggemann gathered one–hundred and forty–four female undergraduates for the study (between 18 and 35 years) and presented them with fashion
magazines either centered on thin ideals of beauty or an advertisement containing only beauty products. In the study positive mood comparisons
depleted the more the women were shown fashion magazines containing thin body ideals. The negative mood compared to the positive in the
information given was an average of 15.66% in difference. Also, the thin ideal images produced an average of 51.39% in body dissatisfaction
compared to the control that had an average of 46.42% when shown only products. Yes, models are what women and men look to when consuming a
product, but because that's what our society is based on, they should represent all kinds of body types and not the one that seems social and culturally
acceptable. Trends come and go but they shouldn't set the bar for the way and individual should

Analysis of Smash Hits Essay
Analysis of Smash Hits 'Smash Hits' sells itself as a 'popular music magazine'; it fits well into this self–proclaimed genre and creates its image through
the codes, conventions, and generic signifiers of that genre. For example, bright, bold lettering–the red and white titles, almost like a stamp. Generic
signifiers and genre in general are vital to both the magazine and its audience, the audience use genre as a means of segmenting and recognition in the
crowded magazine market. Genres, signifiers, ... Show more content on Helpwriting.net ...
All three covers examined are very similar in both style and content, each with an almost identical layout. Whatever changes that do appear are few and
subtle. Audiences not only influence, but also have the ability to control the magazine and its style. This layout and formula obviously works, and so it
must continue in order to meet audience expectations and, in turn, maintain sales –'profit is king'. In relation to representation, the magazine knows
exactly who its target audience is, and gives clues to this by the submission or omission of people, races, cultures and lifestyles. The magazine includes,
white, young and childish pop stars with 'perfect' bodies and immature behaviour. These 'impossible templates of beauty' appeal to the young, teenage,
white, middle–class, heterosexual audience as they seem to admire and relate to those featured in the pages of 'Smash Hits'. 'Smash Hits' is a
mid–price magazine, at ВЈ1.25. It is affordable without being too cheap. The language of the magazine is obviously targeted at a younger, possibly
less intelligent audience. It adopts a highly colloquial register and avoids both complicated lexis and syntax, it tries to be inclusive of the reader's
thoughts and opinions, addressing them directly, and speaking in the first person. It uses subject specific words and jargon to create an

The Double-Bind Dilemma For Women In The Fashion Magazine...
There is a stigma surround the idea of female leaders and their competency, a stigma that is particularly relevant to the fashion magazine industry due
to is number of female in leadership positions and its need to provide a specific amount of varying amount of content to a generally female population.
According to the article by Catalyst "The Double–bind Dilemma For Women in Leadership: Damned If You Do, Doomed If You Don't" it is a
common belief that men have more innate abilities that make them better leaders (2007). The other side of that idea is that women are less competent
and ineffective leaders causing the double–bind. Women who take a leadership positions seriously are seen harsh and not well liked, however women
who take on a leadership position with a "feminine"... Show more content on Helpwriting.net ...
The article "Gender Structure and the Effects of Management Citizenship Behavior" found similar results to Catalyst's double standard of women
leaders. However, this article also touched on the thought there are some industries and circumstances that women would be preferred for leadership
(Brody, 2014). Particularly industries pertaining women where there are likely to more female employees working toward a goal that either benefit or
would be used by women. An example of one such industry is fashion magazines. These publications are considered to be mainly for women,
however some men read them as well. While the women who work in this industry are not often recognized or as well known, even the most superior
roles of editors and the editor–in–chief are not brought in any way. Even if someone knows of an editor it is not an easy task to learn

Vogue Magazine : The World 's Top Most Influential Fashion...
1.Introduction Vogue magazine is the world's top most influential fashion magazine in the world. How did a magazine like this become so popular
and worldwide famous. Vogue magazine was found in 1892 by Arthur Turnure. When it was first founded the idea for vogue was not about high
fashion it was about celebrating the ceremonial side of life it had sections for art and literature. It included social affairs and sports targeted for men as
well as women. Now, since Anna Wintour became editor in chief it is now primarily for woman as there is no sports section no literature or social
affairs, it is just about fashion and has adopted the name as the world's number one "fashion bible".
2.Findings 2.1 Vogue: At the beginning:
Originally Arthur Turnure was the founder of vogue from 1892 to 1904. After Tunures death Vogue was bought in 1905 by CondГ© Montrose
Nast. This is when Vogue started to get recognized as a global brand. Publication grew after CondГ© Montrose Nast took over this brand to a
weekly publication. Nast wanted to market overseas and make Vogue known to the world and started marketing overseas in 1910, 6 years later
Vogue was published in Britain for the first time. At this time Vogue covers were still in drawing format, it was not glamorous photographs on the
covers today. From 1911 Vogue had gained a reputation that is still intact by providing for the Г©lite, and this was also the year the included a
wedding section. By 1920 Vogue was published in USA,

Khloe And Demi Lovato
Cosmopolitan magazine, also known as Cosmo, is a fashion magazine known to target the women audience, around the world, on issues such as
beauty, sex appeal, health etc. The magazine appeals our audience through the use of celebrities, such as in the magazines below, Khloe Kardashian,
Nicki Minaj, and Demi Lovato. Through depicting each magazines cover, we will see the common patterns, and analyze the content of the texts
displayed and how they relate to women's style. In all of the magazines, all the women (Nicki, Khloe, and Demi) are shown to be exposing parts of
their body through slimmer and shorter clothing. The celebrities attract the readers by showing how beautiful "or sexy" they are portrayed in the cover
of the magazines. This is

Argumentative Essay On Body Image
Under society's customs for decades, young women have found themselves immersed in the pressure and anticipation to have exemplary bodies.
Nearly every young woman prefers to be slim, have a perfectly shaped body, that is beautified by applying pounds of makeup to their face but does
not appear ridiculously overdone. Who's responsible for these measures imposed on young women? When a young girl picks up the model on the cover
of Vogue being called flawless, naturally it's easy for her to then aspire to be a real–life imitation of the that model. These companies produce magazine
covers shown with girls' images daily. As if keeping the perfect body wasn't hard enough, our culture also forces girls into the forever expanding world
of composition, however, body image is a surging subject for young girls. Advertisements and pictures of lean female models are all over. Young women
are measured and perplexed by their physical appearances with attire intended to raise their physical structures; social media, magazines, the society,
marketing campaigns, advertisements, and the fashion gurus add to a strand of excellence.
The fashion industry is a major object of body image issues, as they believe clothes look better on more than average height and svelte women.
Established on a survey partaken by 13 to 17–year–old in the United States, 90% felt intimidated by trends and media to be sleek, with more than 60%
routinely evaluated themselves to supermodels, whilst 46% will endeavor to

Susan Bordo Never Just Pictures Summary
In the article "Never Just Pictures," the author, Susan Bordo, addresses the cultural reasons behind the rise in eating disorders. She asserts that modern
media and advertising campaigns have played an integral role in this increase. Though unfortunate, the media's focus is not on the well–being of its
viewers, but on the level of cash flow they provide. The advertising moguls use their agencies as double edged swords; they will make ads for
McDonalds, then go in the next room and conduct a photo–shoot with a six–foot–two, eighty pound woman. The world of advertising needs to realize
their work is being seen by millions of people and is affecting some of those people in extremely negative ways. The author of this article begins her
analysis of the rise in eating disorders by acknowledging America's obsession with being the ideal weight. From an extremely young age, American
children are being taught that women in movies and on the covers of magazines possess the ideal figure. The author states "Children are being
taught...being fat is the worst thing one can be" (Bordo 1). This is disturbing to say the least. There many attributes worse than being overweight:
dishonest, cruel, and murderous to name a few. Bordo also uses an example in the first paragraph of her essay that is appalling. Alicia Silverstone, the
lead role in Clueless, was completely bombarded with insults about her weight, though she had only gained a few pounds since her starring role. The
advertisers did

Analysis of the Representation of Women in Magazines Essay
Analysis of the Representation of Women in Magazines
In this essay, I am going to analyse how girls and women are represented in a range of magazines. Depending on the target audience, the contents of
the magazine differs. This essay will look and describe the differences between the magazines and why they are there. The age groups and magazines I
will be examining are; teenage with the magazine 'Sneak,' twenty something's with the magazine 'Glamour,' and middle aged with the magazine
'Women's Own.' I will give a general overview of each target audience and what is represented.
I will begin with 'Sneak' and the target audience of teenagers. Although aimed at teenagers, many eight and... Show more content on Helpwriting.net ...
'Glamour' is aimed mainly at late teens to late twenties. When flicking through the magazine, I noticed that there was more text and adverts. This
reflects how the age–group has more time and disposable income. Also, 'Glamour' was the most expensive magazine, being ВЈ1.90 and included a
website, (see figure 2,) which again indicates a higher disposable income and extra time. The front cover yet again includes an hourglass shaped
celebrity, but she is older, although she still conforms to the dominant ideology for a young female. The magazine includes the latest fashion and
make–up styles, but on a much larger scale when compared to 'Sneak.' "MASSIVE FASHION SPECIAL: 1322 HOT NEW LOOKS." It again
includes problem pages, but the problems are mainly on lifestyle or sex, instead of dating. 'Glamour' also advertises to the stereotypical women using
its front page with the advert; "20% off SHOES At Faith for every reader." Magazines can use this effectively, because it represents the expectations
reflected by society and the media.
'Women's Own' is mostly aimed at middle aged housewives, although older people do read it, because it would give them a chance of extended
youth. The front cover for the magazine, (see figure 3,) is dramatically different. It has older soap celebrities, who some women would be able to
relate to. The people on the cover are less bothered about

Ethical and Legal Issues in Magazines
Ethical and legal issues
According to D. E. Summer and S. Rhoades in Magazines: a complete guide to the industry; magazines face the same legal and ethical issues than
newspapers: "[...] plagiarism, libel, slander, invasion of privacy, editorial bias, and inaccuracy"[1]. Indeed, there are some limits to what a journalist
can write, an editor can publish, a photographer can photograph, and a designer can design. Magazines go sometimes beyond the ethical or legal
bounds. All these issues are parts of the decision–making process that magazines have to handle.
в–Ў Ethical issues
It is a tough decision to run an article or not when it comes to an ethical issue. Magazines writers face dilemmas. On one hand they are "[...] the public
... Show more content on Helpwriting.net ...
It is the editor's responsibility to draw the limit between the editorial content and what advertisers want. Advertisers also give controversial ads that
can raise some ethical problems for the readers. Some examples of controversial ads such as Benetton, Tom ford Perfume, Dolce&Gabbana, American
Apparel or a French campaign against Aids (a man making love to a giant–black scorpion)[6] have been seen in most famous fashion magazines. They
are always racial, ethnicity or sexual oriented which can be good when it creates a buzz but also can be associated with the magazine's image and may
damage the latter (obviously it depends also on the magazine's policy, conservative or not).
The code of ethics (several are available) is a set of rules that can help journalists to make the right decision, a sort of written standards that can be
used as guidelines and there are not binding. According to the code of ethics, journalists should seek the truth and report it, minimize harm, act
independently, and be accountable. It can be used as a general guideline but cannot be followed exactly as it is, because it may be too vague to be
applied and sometimes it does not give clear–cut advice, does not fit with the magazines policy or does not correspond to the writer, editor,
photographer or designer's point of view, value or principles. When the code of ethic is not useful enough, then they have to check with their own
personal ethics which means taking a very

Frankie And Boyfriend Comparison
Magazines are a way for us to connect to celebrities, keep up with the latest fashion news and who's dating who. The aim of this essay to contrast and
compare two different magazines targeted at teenage girls; Frankie and Girlfriend. Even though these magazines are fundamentally aimed at the same
age group and reader base, there are obvious differences between the two. Girlfriend magazine is a very colourful and graphic magazine comprising of
approximately 150 pages and printed on glossy paper. Girlfriend is designed for a quick fix of fashion and relationship advice. Frankie is a demure
looking magazine comprising of approximately 120 pages and is printed on recycled paper. Frankie is designed for those looking to read something
quirky and something a little different. Frankie is issued bi–monthly, whilst girlfriend hits the shelves every month. Girlfriend's price fluctuates every ...
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The cover model is always someone well known to everybody, and is usually the 'celebrity of the month' or the most influential celebrity at the
time of publication like Katy Perry or Jennifer Lopez. In order to sell as many issues as possible, the models name is clearly printed on the front cover
to specify familiarity. The magazine is full of bright colours and different fonts as well as highly glossy pages to draw potential reader's attention.
Words are highly emotive, such as 'rad', 'OMG' and hot are used to catch the readers eye as well as stories and tips. Our society is hooked on looking
like a celebrity, so when girlfriend prints, 'J–Lo's sexy bum lift secrets exposed' and 'how to look like Kendall Jenner', of course young girls and
teenagers are going to buy this magazine as sadly they rate looks over anything else. Most of the time the models head covers majority of the title
because the magazine believes the celebrity will see the issue rather than the name the magazine has made for

Essay about Teen Magazines' Negative Influence on the...
I open up the "hottest" teen magazines on the market; Allure, Cosmopolitan, Seventeen, and Teen Vogue are a few at the top. As I flip through the
magazine this holiday season I see pages of clothes that only the rich can afford, pictures of half–naked people draped over each other, articles about
horoscopes and editorials talking about which teen star is the sexiest. Fashion, makeup, men, sex, celebrities, and exercising are the most popular
topics I see as I peruse these magazines. These popular magazines take no time to tell me how beautiful I am, but only tell me the hundreds of things
I need to do to improve. They tell me that I need more new, expensive makeup to look like a movie star. These magazines teach me how to seduce a
man, but... Show more content on Helpwriting.net ...
Magazines no longer give girls advice on how to grow up to be a respected person or a loving friend; instead they give advice on how to "hook up
quick" or "make his dreams come true." Where has all the wholesome advice gone? Women have let the idea of looking beautiful take over their
self–confidence and life. Healthy Place, an online magazine teaching women about living a healthy life, says that, "today's fashion models weigh
twenty–three percent less than the average female, and a young woman between the ages of 18–34 has a seven percent chance of being as slim as a
catwalk model and a one percent chance of being as thin as a supermodel." So why do women push themselves to be excessively thin when these
models are anomalies? They do it because the media tells them that this look is the only look that can attract men. Even if a woman is "beautiful"
according to the media's standards, she will always find something about her body that she hates, whether it is her hair or her belly button, no
women is completely satisfied. Our society is very accepting of different religions and lifestyles, so why can we not accept different types of
beauty as well? As a teenager, I know the pressure put on females to look a certain way. I attended a public high school in a rather wealthy area. So,
while other girls could afford the "in" clothes, I spent my shopping days at the sales rack. My Christmas lists were full of basic jeans and shoes,
because it was the

Magazine Analysis Of Cosmopolitan Magazine
The international fashion magazine Cosmopolitan which, started as a family magazine, afterward, changed into a women's magazine. The former
editor in chief of Cosmopolitan is Michele Promaulayko is also the editor in chief of Yahoo Health. The magazine covers different issues related to
women like relationship, health, fashion, and beauty. The purpose of the magazine is to discuss the issues of women furthermore educate them about
health and fashion. The author places an importance on subjects such as lifestyle, relationships, and beauty in order to make women consider these
subjects. Just like any other magazine, Cosmopolitan has numerous amounts of advertisements in its magazines. The magazine sends a negative
message by suggesting women have to look a certain way and it also portrays women in a sexual way and expects women to have an appearance like
that of celebrities. Throughout the article, the advertisements suggest that their products will make the women reach the beauty standard. In order for
women to buy the products, the advertisers set the beauty standard high. The author engages the attention of young women by using a picture of a
model on the cover of the magazine. In the middle of the magazine, there is a model with perfect skin and hair. The author also uses phrases like,
"My life as a size 18..." to occupy the attention of young girls because nowadays countless young girls are concerned about their weight. The use of
images and phrases make the

Women 's Influence On Women
Introduction
Each day, the life of a woman gets harder within the societal structure of 'beauty'. From their head to their toes they are told how to look, when it's
appropriate to look a certain way, and set to unrealistic standards in order to conform. It is not only a problem egged on by the male population, it
also is increasingly noticed in the female population along with media coverage as well. One would think as far as the times have come that this idea
of 'beauty' would be seen in everyone but unfortunately that is not the case. Pressures make women believe that they are not considered beautiful if
they do not have magazine model bodies or they don't have the face structure of a celebrity or they do something different than the norm with their
hair or they are too short. It really is not a wonder why women struggle to feel pretty every day. False impressions are being put in the minds of youth
and public by media that women just can't live up to and shouldn't have to. It all starts with the view society gets from mass media.
Literature Review In all ways media coverage of the ideal woman is not only sexualized but demanded. Media is forcing the idea of a 'perfect
woman'. When there is no such thing, women begin to analyze other girls and even more harshly, themselves. "[Viewing images of the sexualised
female body can acculturate girls and women to self–objectify." (Slater & Tiggemann, Sept. 2015, pg. 3) In addition to self abuse (of any form), there
is also this

Fashion Magazines Affects Women's Self-Esteem
Depleting Body Image:
The Effects of Female Magazine Models on the Self–esteem and Body Image of College–age Women
Influence of Magazines on College–Age Females' Body Image
Millions of women every day are bombarded with the media's idea of the "perfect" body. These unrealistic images are portrayed in women's
magazines all over the country. The message being sent to women is that they are not pretty or skinny enough. The average American woman is 5'4"
and weighs 140 pounds, while the average American model is 5'11" and weighs 117 pounds. Annually, magazine companies spend billions of dollars
on diet and exercise advertisements to put in their magazines. Magazines sell body dissatisfaction to their readers through unrealistic images of ... Show
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They found it was important to use the body and breast variables separately. Cusumano and Thompson also found a distinct lack of a relationship
between exposure to body size ideals and measures of body satisfaction, eating disturbance, self–esteem and one's own actual degree of obesity.
Internalization of social norms of appearance accounted for significant and substantial variance, whereas exposure was not.
Thomsen's (2002) study "Health and Beauty Magazine Reading and Body Shape concerns among a group of college women," proposed testing a
structural equation model which incorporates several mediating processes through which beauty/fashion, health/fitness magazines might influence the
college–age female's fear of being fat. He explores the potential direct and indirect effects of two additional mediating influences: "hope and the
internalized belief that men expect women to be thin." Three key findings emerge from this study. The first is women's belief about men's preferences
or expectations for female thinness were the strongest predictor of body shape and size concerns. Although two types of magazines were studied, only
health and fitness magazine readings were directly linked to body shape and size concerns. Finally, hope was not influenced by the reading, expected
future weight gain and loss, and body shape and size concerns; this finding was not anticipated.
Turner, Hamilton, Jacobs, Angood and Dwyer's (1997) study "The influence of fashion magazines on the body

ELLE Magazine Publication and Audience Analysis
ELLE Magazine Publication & Audience Analysis
Introduction of Publication. ELLE is a fashion magazine that began in France in 1945 when sellers were transitioning from the sales–oriented era into
the market–oriented era, which is characterized by marketing based on a determined target market and focusing on what consumers want and need.
Adhering to this prevailing notion of the time, ELLE's aspiration to advise females of the latest trends in fashion, beauty, lifestyle, and relationships has
satisfied many women's needs and wants by inspiring them to begin a new life after World War II. Targeted User Profile and Audience Dimensions.
ELLE employs a unique mix of all four segmentation techniques, namely geographic, demographic, ... Show more content on Helpwriting.net ...
Your Style." Positioning Statement and Benefits Offered to Target. Through close analysis of the advertisement and Chamilia's slogan, which can also
act as a positioning statement, it is apparent that Chamilia is appealing to consumers as a company where customers can discover their own
personalized style in jewellery. Through the use of a drawn picture, Chamilia's message through the advertisement is that they can assist their customers
in exercising their creativity and retaining control in painting their own unique world of fashionable jewellery. Furthermore, Chamilia claims this can
be accomplished while maintaining high quality of the resulting piece of jewellery, as indicated in their advertisement by telling consumers that they
can "[d]esign combinations of dazzling sterling silver, 14k gold, Swarovski crystal, colored stones and Italian Murano glass" (ELLE). This is
furthered by their website, which describes their company as one where your "...options are endless. Create a special piece around a...style that's
meaningful to you. Your finished designs will be as dazzling as they are personal" (Chamilia). The benefits that can be derived from customers also
include the satisfaction of social needs. Chamilia provides their customers with products that identify them as belonging to a higher status in society.
Target Market of Chamilia. The advertisement is targeted at sophisticated women with

Vogue Essay
1.Introduction
In this report I have focused on Vogue magazine. Vogue is a product from the magazine publisher Conde Nast which publishes magazines including
Glamour, GQ and Vanity Fair.
Vogue is an American fashion magazine and was founded in 1892. The current editor of American Edition is Anna Wintour.
The purpose of this report is to recommend a marketing communications campaign focused on the Digital Edition of the magazine in order to increase
sales and reduce costs. In order to do that, we will conduct a SOSTAC composed of Situation Analysis, set Objectives, promotional Strategies, Tactics,
Implementation and Control. .
2.Context/situation analysis
The context analysis is a study of what my company and brand is doing now, ... Show more content on Helpwriting.net ...
At the beginning VOGUE purely targeted women between 25–54 years old, but created these two new editions in order to widen its target audience.
After showing the segmentation and target market that Vogue is focused on, we will study the positioning strategy that Vogue use. Positioning is
defined as"the relative perceptul position of one brand usually compared with competing brands altough arrange of positioning approaches are possible
to achieve" (Pickton and Broderick, 2005). Vogue has its own identity; its brand sets it apart from other magazines. It is the most valuable high fashion
magazine, continuing to position itself as both unique and authentic. They have developed relationship marketing, defined as "Marketing with the
conscious aim to develop and manage long–term and/or trusting relationsips with customers, distributors, suppliers, or other parties in the marketing
environment". It focuses on the best designers, fashion photographers and models in order to retain its core customer– stylist women. Vogue tries to
provide added value,so the brand has prices that are not cheap, investing in creativity and focusing on quality. They try to create a consitent marketing
mix rto have a long–term relationship with the target market, and they try to crea
Since joining Editor Anna Wintour, she tried to improve the status and reputation of the magazine in order to be better that the

Mass Media Has A Strong Effect On Adolescent Female...
In our society, mass media is something we are all a part of in our daily lives. When we wake up in the morning until we go to bed at night, we are
a part of mass media. From the minute, we sit down at the computer, or if we decide to turn on the television or flip through a magazine. Mass
media is in the magazines we read and there are advertisements everywhere we look. This is who we are in this culture today but within this mass
amount of information streaming around us, there also seems to be the common theme of the "perfect body." Yes, sex sells as many seem to think but
what is this portrayal really doing to those who are younger and growing up is this culture of ours. This literature review considers whether the use of
mass media has a strong effect on adolescent female teenagers leading to anorexia nervosa by responding to the following question:
Understanding how consumption of media is affecting our youth who may lead to reasons of anorexia nervosa in our society.
The Relationship Between Media Consumption and Eating Disorders
There have been many different studies that have found that exposure to the skinny ideal or 'perfect body' in the media plays a role in creating
distorted body perceptions, dieting, and eating disorder symptoms, which can lead to anorexia nervosa in vulnerable women and young girls. One of
these studies examined factors related to reduced eating problems in teenage girls who included such things as increasing thin ideal internalization,

Marketing Strategies For The Business Strategy For 2015
1.0 Executive Summary
F! Publishing is a young and coming media agency situated in the East End of London. In the business strategy for 2015 it was decided to launch a
completely new project – FidГЁle Magazine. Digital migration of readers to the online platforms has been one of the factors of print magazine
circulation decline and the reason for companies to invest more money into digital marketing (Hucker, 2014).
1.1 Business Plan Aims
This business plan carries out a detailed proposal of the launch of the new magazine in the publishing industry, results of the market research for the
target readership and marketing strategies for the launch.
2.0 Company Summary (Introduction)
FidГЁle Magazine is a publication that wants to deliver information about fashion matters and lifestyle, make the audience aware of sexism issues,
rights of women and break the usual standards of women, which our society has implemented. The fashion shoots and editorials intend to have a
different approach than other fashion magazines. The magazine intends to satisfy the readership with a precise concern in fashion, women
empowerment and events – written in a highly amplified manner ensuring phenomenal content is provided at all times. В«FidГЁleВ» means loyal
and faithful in French and that is what the magazine wants to be for its readers and vice versa. The magazine will be a biannual printed publication
which will have an inside code that will allow its readers to log in to an online version of

Sociological Perspective
A Sociological Perspective of Magazine's Influence Looking through popular magazines has long been a source of reading entertainment for many
people. Throughout the years magazines slowly but surely also began influencing their reader's lives. Readers of all ages, nationally and gender were
now looking though magazines for answer on life, fashion, love and even sex. Advertising companies soon began to notice the phenomenon that was
happening and began incorporating their ads into magazines. Today, magazines are full of ads. The scary part of all this is that advertising companies
are willing to corrupt your mind to convince you to buy their product. The level of influence is unmeasurable since it can come in many forms.
Because of this, I've ... Show more content on Helpwriting.net ...
In order to know how influential magazines are, we must first ask why people read magazines. Many people purchase magazines to learn
something or they enjoy keeping up with current products, events and celebrities. So basically it doesn't matter if you're looking for fitness tips or
beauty tricks, the readers will in one way or another be influenced by the advertisements and messages in the magazines. The type of influence may
vary from positive to negative. Advertising, particularly for fashion and cosmetics, has a powerful effect on how the reader's views themselves.
Often when you ask someone what is the definition of beauty they will show you a picture of a model or celebrity. These magazines gives the reader
often very unrealistic ideation. Often the models used for ads are extremely thin and dramatically photoshopped to look as flawless as possible.
Young women rely heavily on them for information on beauty, love and fashion, valuing their advice nearly as highly as that of their peers. This leads
to an unrealistic ideation for many readers to follow. Men's magazine in my opinion doesn't have enough character. The magazines consisted of fitness
tips, samples of cologne and clothing. Nowhere did I observe dialog for self–expression. This leads to my main issue with magazines which is own as
gender socialization. Magazine's

Got Milk Advertising
This paper explores the effectiveness of a Got Milk advertisement featuring actress Hayden Panettiere. First, this analysis will examine the producer of
the advertisement, Goodby Silverstein & Partners for the California Milk Processor Board, noting its mission to promote the benefits of drinking
fat–free or low–fat milk. From there, it moves into a discussion of the Got Milk campaign and how Hayden Panettiere can promote their healthy
lifestyle. This paper will also analyze the creation of Seventeen magazine, as well as explore the audience it reaches to make the message effective.
Overall, by analyzing the advertisement and the message it promotes, women and teenagers will most likely accommodate the message and reconsider
milk as a viable drinking option.
What Does Hayden Panettiere Have To Do With Got Milk? On Thursday morning, I was sitting down in the lobby at my orthodontist waiting to get
called in. While waiting, I decided to flip through Seventeen magazine and came across a Got Milk advertisement. What initially caught my eye was
the figure of famous American ... Show more content on Helpwriting.net ...
Campaign is one of the most famous commodity brand campaigns in the United States. It is an "American advertising campaign encouraging the
consumption of cow's milk, which was created by the advertising agency Goodby Silverstein & Partners for the California Milk Processor Board
and later licensed for use by milk processors and dairy farmers" ("Campaign", n.d, para 1). Their idea came after wanting to recover from the milk
consumption decline due to massive consumption of soft drinks. To make this possible the producers accepted to finance the California Milk
Processor Board by granting three cents for every gallon of milk that was processed. The campaign's mission is to get everybody to drink at least three
glasses of fat–free or low–fat milk a day. Their advertisement will lead to an increase in the awareness of milk's use, and people would lose weight
while staying

The Influence Of Stereotypes
I get the new issue of Cosmopolitan every month and each issue is pretty close to being the exact same. It's filled with ads for the clothing brands,
the latest beauty products and usually advice columns on sex or how to get a man. There was a story titled 3 Super Feminine Trends That Are
Already Dominating NYFW, and it showed several photos of models walking down the runway in New York Fashion Week. Each one of the models
looks emaciated. Their collar bones are popping out, their legs look like toothpicks, and the clothes that they are modeling are just hanging off of
them, they don't even fit! I've always noticed how thin models were, and I've never understood why being extremely thin was a requirement to be a
model. Its sad that a woman that is a size 4 is considered 'plus size.' The clothing ads include extremely photoshopped models, with thin bodies and
perfect skin. ... Show more content on Helpwriting.net ...
In the documentary Killing Us Softly, they had a quote from Cindy Crawford that read, "I wish I looked like Cindy Crawford." Societies idea of
beauty sends a message that the thinner you are, the better you look. This has affected women of all ages, sometimes even men. We look at overweight
people like they're disgusting, and praise thin people. The magazine cover of Kim Kardashian is a great example, saying that this weight gain is
"Pregnant Kim's nightmare" and comparing her to a killer whale. Fat shaming is a huge problem, just like Laci Green asks, 'Why is fat such a big
deal?" (Green) She also brings up in her video the fact that fat shaming leads to other very serious mental and health problems, such as eating
disorders. According to our lecture, as many as 10 million women and 1 million men suffer from anorexia or bulimia.

Magazine Advertisements Send Unhealthy Signals to Young Women
British doctors yesterday called on the media to use female models with more realistically proportioned bodies instead of "abnormally thin" women
who contributed to the rise in the numbers of people suffering from eating disorders.
A report by the British Medical Association claimed that the promotion of rake–thin models such as Kate Moss and Jodie Kidd was creating a distorted
body image which young women tried to imitate. It suggested that the media can trigger and perpetuate the disease.
"Female models are becoming thinner at a time when women are becoming heavier, and the gap between the ideal body shape and reality is wider than
ever," said the report. "There is a need for a more realistic body shape to be shown on television and ... Show more content on Helpwriting.net ...
The report points out that eating disorders are a mostly western phenomenon and that fewer Asian and black women apparently suffer from them. It
says that in young men, perceived body image is "a crucial factor in the onset of the illness".
The report adds: "Advertising, in particular, may influence young people's perception of fashion and beauty and attitudes towards food. Young women
may compare themselves to extremely thin models, working in the fashion industry or advertising products, and perceive themselves as fat in
comparison, rather than healthy and attractive."
In 1998, a survey by the Bread for Life campaign, cited by the Eating Disorders Association, showed that 89% of women between 18 and 24 wanted
more "average sized" models used in magazines.
Yesterday, however, the London–based Premier agency, which represents Naomi Campbell and Claudia Schiffer, said women who bought fashion
magazines featuring thin models were as much to blame as their editors and the advertisers who used them. Agencies, advertisers and magazines were
only responding to consumer demand.
"Advertisers, magazines and agencies supply the image that consumers want to see," said a spokesman. "Statistics have repeatedly shown that if you
stick a beautiful skinny girl on the cover of a magazine you

Self Confidence Satire
Dear editors of every major fashion cooperation,
The issue with self–confidence has been one that has gone on for decades. Since time began, humans have compared themselves to each other, and put
themselves down because of it. As media and technology have improved, the level of self confidence in the average human has gone down. The
importance of self–confidence is something I, and many other girls, feel very strongly about. I've seen countless blog posts, tweets, posts on
Instagram or Facebook, all talking about your magazines or advertisements. Some are good, some are very bad. Yet it seems to me like I am seeing
more of the negativity coming through when talking about these magazines. I have observed many reviews discussing the use of Photoshop ... Show
more content on Helpwriting.net ...
And that may be true, but when it comes down to it, it's very difficult. People, specifically men, don't necessarily realize that when the message is
splattered across social media platforms, on television, in magazines, in stores, it's hard to ignore the message getting thrown in your face. Some
people may not understand what the big fuss is about. I hear people preach about the importance of loving the body you have, not the one you wish
you had. The same people who tell you those things, are more than likely to be one who is considered to be 'normal weight' as deemed by the
magazines. "[Designers] want you to believe that you are not beautiful enough or young enough or thin enough, and they do that by draping cadaverous
16–year–olds across double–page spreads so you will feel so wretched that you will have to buy their products to make yourself feel better" (J.K.
Rowling). This statement could not have said this any better. The fashion and beauty industries today are so hell–bent on making completely
unrealistic and unreachable goals that I am not even sure they realize the dire impact they have on women of all ages. It pains me to know that people
out there are actually getting paid lots of money to alter girls' ages, tell women how to live, and influencing their decisions about the biggest of things;
their own health. If people are going to preach about

Com306D
DEPARTMENT OF COMMUNICATION SCIENCE
COM 306–D
COMMUNICATION RESEARCH
ASSIGNMENT 1
TASK 5.10
DUE DATE: 27 FEBRUARY 2011
STUDENT NAME: CHANE ARNOLDS
STUDENT NR: 35599243
SIGNED DECLARATION
I, Chanel Arnolds, hereby declare that this assignment is my own work, except where I have clearly acknowledged the work off others by means of
correct referencing techniques.
I have read and understood sections 8 and 9 of Tutorial letter 301/2010 regarding referencing techniques and plagiarism.
Submitted via myUnisa
Chane Arnolds
Student nr: 35599243
27 February 2012
TABLE OF CONTENTSPAGE
DECLARATION
1 MAIN ISSUE 3 2 RESEARCH ... Show more content on Helpwriting.net ...
Sub problems:
Does similar advertisements run in the February 2012 Elle magazine versus the March 2012 Elle magazine?
Assumption 2:

Some concepts only make use of one creative element.
Sub problems:
Do advertisements only make use of one creative element?
Assumption3:
All advertisements make use of visual creative elements like pictures.
Sub problems:
Do all advertisements use visual creative elements like pictures?
Assumption 4:
Different advertisements make use of different creative elements.
Sub problems:
Do different advertisements make use of different creative elements?
Assumption 5:
The same creative concepts can be found in consecutive issues of one magazine.
Sub problems:
Do consecutive issues of one magazine feature the same creative concepts?
5 GOAL AND OBJECTIVES The goal of this research would be applied research because this research aims to evaluate similar advertisements and
creative concepts found in consecutive issues of one magazine.
The objectives are exploratory because through research investigation will be done into whether or not the above theory is true.
The nature and scope of work which should be done:
Investigation of the varying creative concepts used in consecutive issues of Elle magazine.
6 RESEARCH QUESTIONS
Were the same creative concepts featured in both issues of the magazine?
How do you think the creative concepts in the February 2012 issue of Elle magazine differed to the March

Advertisements Analysis Essay
I collected advertisements from different magazine and interest sources. I used three magazines to review and collect advertisements from. The
magazines are called Watch, Discover Beauty Within, and Seventeen. Watch magazine is a lifestyle magazine entertainment, fashion and beauty
magazine. This magazine gives audience a look into the world of celebrities and style through the celebrity's perspective. The magazine contains
interviews and photo shoots of celebrities. Discover Beauty Within is a beauty magazine launched by Walgreens that provides tips, tricks and coupons
exclusively to shoppers at Walgreens. Seventeen magazine is a fashion magazine that consist of fashion, beauty, dating, and health tips. The magazines
varied from teens, adult magazine and beauty. I used six internet sources for additional advertisements online. I used four different blogs, Victoria
Secret, and CBS network. The selection of magazines and internet sources targeted women of different ages and topics. A significant amount of the
sources for women seem to have the same subject matter, such as beauty, fashion, relationship advice, and celebrities.
In the first ad we have an ad for a Metro bus where a women is trying to engage another one in a conversation. However the other women is not
interested and responds with "can we just talk about shoes". The ad reinforces the stereotype that women are not smart or intelligent enough to want to
discuss things outside of the typecast gender role

The Importance Of Beauty Adverts For Online Chinese...
As a woman on Facebook, my daily news feed is peppered with a barrage of beauty advertisements. Ads for make–up subscription boxes and diet teas
wedge themselves between harrowing news stories and cat memes. They fill side bars with flashing promises to improve whatever it is that society
says I need to improve, or reveal the next new thing to help me stay young, unique, and relevant. While most are simply irritating and easy to ignore,
none have been quite as intriguing as the recent onslaught of ads for online Chinese clothing boutiques. These online stores, based in places like Hong
Kong and Shanghai, should easily garner customers with images of beautiful, waif–like models wearing gorgeous clothing that sells for a fraction of the
... Show more content on Helpwriting.net ...
"One reason such companies can so routinely take advantage of people using Facebook's infrastructure," they write, "is that the social network's
policing of users and advertisers is limited to what happens on the service – its monitoring doesn't extend to bad experiences users have once an ad
click takes them away from the site." In essence, Facebook absolves itself of any involvement while also giving the retailers the platform to advertise
as unscrupulously and aggressively as they wish. It would appear that this unchecked partnership is the gateway for many risky clothing purchases, but
Chinese boutiques have also followed a trend set by larger retailers to use bloggers instead of models to sell clothing. Beauty and fashion bloggers tend
to review these retailers extremely favorably, usually after partnering with the retailers through so–called "blogger programs" to receive free clothes in
exchange for positive reviews and a flattering camera angle while they model their latest clothing haul (Porter). Popular bloggers wearing and
promoting the hottest fashions can contribute greatly to increased desirability. According to Nia Porter, author of Racked article "Are High–Fashion
Copies Actually Legal," bloggers with high social media influence (that is, bloggers with a larger–than–average following) that participate in blogger

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