The document provides details on the proposed store FoxFace Boutique that will be opening in Tulsa, Oklahoma. It discusses the store's branding and personality, focusing on having a whimsical and vintage feel through its logo design and subtle hints of foxes throughout the store. It also analyzes Tulsa as the ideal city for the store, noting its growing economy focused on wealthy industries, as well as its Pearl District neighborhood which is being developed into an artistic area with many new businesses. Specifically, the store will be located in a brick building in the Pearl District and will have exposed brick walls contrasted with sweet colors and patterns to create an energetic yet appealing atmosphere for its target market of women ages 21-45.
This document provides a marketing plan for Speakeasy Nightclub & Lounge in Appleton, WI. It analyzes the bar's internal and external environment, including its target market of millennials. Speakeasy's current strategy of promotions and Facebook posts is not driving consistent business. The plan outlines goals of completing renovations, gaining customer feedback, and using social media to engage customers and create a presence online. It recommends implementing drink specials and promotions on underperforming nights to drive more traffic and sales. The marketing strategies aim to rebrand Speakeasy as the top nightlife destination by catering to millennials and creating a better atmosphere through improvements and an online presence.
Speakeasy Proposal: An Uncompromising Nightlife Experiencetaralv
The document outlines plans for a non-alcoholic nightlife space called SpeakEasy that aims to attract high-achieving professionals in San Francisco through an exclusive, technology-enabled experience focused on health, wellness, and stimulating conversation. Customer research revealed preferences for exclusivity, convenience, and a living room atmosphere. The business will target professionals aged 25-35 making over $100k through membership and curated events.
This document provides an executive summary and table of contents for a marketing campaign plan for Pizza Hut. It summarizes research conducted by dividing team members into four groups to study consumer insights, digital media, brand history, and internal/external relations. Through focus groups, surveys, taste tests and interviews, the research uncovered that while consumers like Pizza Hut's pizza, its branding and digital ordering processes are not distinguishing it from competitors and many consumers remain unaware of new options. The document outlines three target audiences segmented by ordering behavior and proposes strategies to incentivize each group to increase digital ordering, including exclusive promotions, an enhanced app experience, and a loyalty rewards program.
This document provides a summary of a speech given by Alec about how he grew his Scottish deli business internationally without much additional spending. Some key points:
- Alec utilized existing resources like his computer and networking on LinkedIn to find contacts and opportunities abroad.
- He worked closely with Scottish Development International for support with exporting, regulations, and contacts in different markets.
- Alec traveled extensively to meet people in person, learn about new markets, and promote his products directly to customers.
- Through passion and persistence, Alec was able to successfully export Scottish food products to countries in Asia and significantly increase his business revenues.
The researchers observed Starbucks customers at four locations in Grand Rapids, Michigan over a period of time. Through observation of 300 customers and interviews with Starbucks managers, they found that most customers were females ages 21-39 who purchased specialty coffees like lattes and then left the store. The challenges included difficulty gathering all relevant data through observation alone and having a small sample size. Future research should use surveys to gather more customer demographic data to better understand their behaviors.
In the leisure activities of the business community, Pub is one of the most popular leisure activities in Taipei. In today's busy life and industry particularly under the competitive pressure of the working environment, making many people accumulated pressure during the day, to think of night pubs at night, through drink and relaxing space, or even enjoy dancing to release the spirit pressure of a long day of tight. First of all, this study is to understand the motives and purpose of the young people go to night pub, night pub exactly what mysterious force can attract young people stay long night and do not choose to rest at home, and would rather sacrifice their sleep out to night pub to play. Choosing one Taipei night pub as an example case, using marketing 8P (product, price, place, promotion, personnel, physical environment, process of service assembly, and philosophy) to discuss their operating policy and mode, using interview method (including customer and night pub manager), by means of the marketing 8P and interview of customers and night pub managers, to explore the customers demand and satisfaction.Study found that customers thought the night pub was the improper place in the past. For the first time of going to nightclubs reasons mostly are to meet their friends, join party, and a taste of first try. Through interview research, consumer moderate mental relaxation and stress release can bring positive feedback. From the industry point of view, to increase the opportunities for customers to patronize, the first way is to give consumers a good first impression, meet the needs of customers seeking change. On the security using a more stringent management and control will improve customer confidence. Through the diversity service contents can enhance the pub customers’ loyalty and satisfaction.
This document provides a marketing plan for Speakeasy Nightclub & Lounge in Appleton, WI. It analyzes the bar's internal and external environment, including its target market of millennials. Speakeasy's current strategy of promotions and Facebook posts is not driving consistent business. The plan outlines goals of completing renovations, gaining customer feedback, and using social media to engage customers and create a presence online. It recommends implementing drink specials and promotions on underperforming nights to drive more traffic and sales. The marketing strategies aim to rebrand Speakeasy as the top nightlife destination by catering to millennials and creating a better atmosphere through improvements and an online presence.
Speakeasy Proposal: An Uncompromising Nightlife Experiencetaralv
The document outlines plans for a non-alcoholic nightlife space called SpeakEasy that aims to attract high-achieving professionals in San Francisco through an exclusive, technology-enabled experience focused on health, wellness, and stimulating conversation. Customer research revealed preferences for exclusivity, convenience, and a living room atmosphere. The business will target professionals aged 25-35 making over $100k through membership and curated events.
This document provides an executive summary and table of contents for a marketing campaign plan for Pizza Hut. It summarizes research conducted by dividing team members into four groups to study consumer insights, digital media, brand history, and internal/external relations. Through focus groups, surveys, taste tests and interviews, the research uncovered that while consumers like Pizza Hut's pizza, its branding and digital ordering processes are not distinguishing it from competitors and many consumers remain unaware of new options. The document outlines three target audiences segmented by ordering behavior and proposes strategies to incentivize each group to increase digital ordering, including exclusive promotions, an enhanced app experience, and a loyalty rewards program.
This document provides a summary of a speech given by Alec about how he grew his Scottish deli business internationally without much additional spending. Some key points:
- Alec utilized existing resources like his computer and networking on LinkedIn to find contacts and opportunities abroad.
- He worked closely with Scottish Development International for support with exporting, regulations, and contacts in different markets.
- Alec traveled extensively to meet people in person, learn about new markets, and promote his products directly to customers.
- Through passion and persistence, Alec was able to successfully export Scottish food products to countries in Asia and significantly increase his business revenues.
The researchers observed Starbucks customers at four locations in Grand Rapids, Michigan over a period of time. Through observation of 300 customers and interviews with Starbucks managers, they found that most customers were females ages 21-39 who purchased specialty coffees like lattes and then left the store. The challenges included difficulty gathering all relevant data through observation alone and having a small sample size. Future research should use surveys to gather more customer demographic data to better understand their behaviors.
In the leisure activities of the business community, Pub is one of the most popular leisure activities in Taipei. In today's busy life and industry particularly under the competitive pressure of the working environment, making many people accumulated pressure during the day, to think of night pubs at night, through drink and relaxing space, or even enjoy dancing to release the spirit pressure of a long day of tight. First of all, this study is to understand the motives and purpose of the young people go to night pub, night pub exactly what mysterious force can attract young people stay long night and do not choose to rest at home, and would rather sacrifice their sleep out to night pub to play. Choosing one Taipei night pub as an example case, using marketing 8P (product, price, place, promotion, personnel, physical environment, process of service assembly, and philosophy) to discuss their operating policy and mode, using interview method (including customer and night pub manager), by means of the marketing 8P and interview of customers and night pub managers, to explore the customers demand and satisfaction.Study found that customers thought the night pub was the improper place in the past. For the first time of going to nightclubs reasons mostly are to meet their friends, join party, and a taste of first try. Through interview research, consumer moderate mental relaxation and stress release can bring positive feedback. From the industry point of view, to increase the opportunities for customers to patronize, the first way is to give consumers a good first impression, meet the needs of customers seeking change. On the security using a more stringent management and control will improve customer confidence. Through the diversity service contents can enhance the pub customers’ loyalty and satisfaction.
Snapple's brand identity and messaging became scattered over the years, confusing consumers about what Snapple stands for. While consumers still love Snapple's flavors and Real Facts, they rarely think of Snapple when choosing a drink. The document outlines research conducted on Snapple drinkers, identifying three key target audiences. It was found that while consumers have fond memories of Snapple, the brand no longer resonates with them. The campaign will take an approach of "refreshing mouths and minds" by reintroducing Snapple's delicious flavors and refreshing its brand identity to reignite consumers' passion for the brand.
The media plan aims to reinforce Starbucks' brand image and increase profitability through a targeted media strategy. The plan will advertise Starbucks specialty coffees across traditional and non-traditional media outlets to develop brand awareness and ensure repeat purchases. The target audience is Americans ages 15-49, with a focus on magazines, newspapers, television, outdoor and internet advertising that will reach consumers in their daily media consumption. Recommended magazines and newspapers target professionals with high incomes matching Starbucks customers. The plan seeks to actively involve consumers and maximize brand exposure through various media channels.
Capitol Media is proposing a media campaign plan for Quack's Bakery to help with their expansion to Omaha, Nebraska. The 44-week campaign aims to generate 500 weekly visitors and 800 social media fans within 8 months. The $52,000 budget will target "Foodies" ages 25-54 in specific Omaha zip codes making $50,000-$99,000 annually. Competitors in the Old Market district include Bliss Old Market Bakery next door and Culprit Cafe a few minutes away. Research found Omaha residents interested in new food and the area attracts visitors.
The document outlines marketing opportunities and events for 2011 with The Source magazine, including issue release parties celebrating cover artists and themes, concerts, showcases, and partnerships with sports and music events like the NBA All-Star Weekend and SXSW to promote brands and artists. It also provides details on the magazine's audience demographics, reporting a readership of 1.5 million people who are mostly 18-44 years old and interested in hip hop music and culture. The Source is positioning itself as the top brand in hip hop media across both print and digital platforms.
DHC Distilling Co. seeks to inspire consumers and build emotional connections through craft spirits. They will launch several spirit brands made with quality ingredients and appealing designs. DHC plans to open a distillery and cocktail bar in Covington, KY to attract millennials and grow their brands through community engagement and unique experiences. Their goal is to challenge consumer preferences with consistently high-quality products.
1) Salwa Rosseau is a 23-year-old woman from Casablanca, Morocco who is studying in the US. She discussed how Moroccan culture emphasizes religion, extended families, and friendships over professionalism, which both improves social ties but also limits Western business practices.
2) In Morocco, family plays a key role in business through nepotism and a preference for family-owned small businesses over large corporations. Friendships also blur the line between personal and professional relationships.
3) While Western products and culture are idolized, Moroccans still prefer traditional artisanal goods and reject impersonal and low quality Western business models. They also increasingly support Islamist politics seen
El documento discute la contaminación global y formas en que los individuos pueden ayudar a reducirla. Explica que las acciones diarias como el consumo excesivo de energía y agua y la compra de productos contaminantes afectan el medio ambiente. Señala que aunque los gobiernos y las instituciones deben desempeñar un papel, la participación ciudadana es fundamental para resolver los problemas ambientales. Propone varias soluciones como el uso de transporte público, reciclaje, y comprar productos menos contaminantes.
Ashish Shejwal is a mechanical design engineer with 2 years of experience designing gauges and fixtures for domestic and international markets. He is currently working at Keshrup System Pvt. Ltd. where he is responsible for the complete mechanical design of gauges including drawings, material selection, analysis of vibration and noise levels, and responding to customer inquiries. He has expertise in CAD software like AutoCAD, SolidWorks, and CATIA and knowledge of manufacturing processes.
El documento describe cómo los padres que parecen estrictos o molestos en realidad lo hacen porque se preocupan profundamente por el bienestar de sus hijos. Les enseñan lecciones de vida importantes como el ahorro, la responsabilidad y la honestidad para que puedan crecer y convertirse en adultos de bien.
Un virus es un malware que altera el funcionamiento de una computadora sin el permiso del usuario. Los virus típicamente reemplazan archivos ejecutables con versiones infectadas para propagarse. Pueden destruir datos o simplemente causar molestias. El primer virus reconocido atacó una computadora IBM en 1972 y se llamaba Creeper. Los sistemas Windows y Android son más vulnerables a virus debido a su popularidad y falta de seguridad inicial. Los métodos de protección incluyen antivirus y precauciones como no instalar software de fuentes desconocidas.
This document summarizes an observational study of gorillas at a zoo exhibit. It notes that an enrichment break involving food was started in November 2008. The study aimed to determine if this enrichment break increased the gorillas' time spent feeding, foraging, exploring and moving, and decreased their rest time. It describes the study methodology which involved observing each gorilla individually for 15 minute intervals and recording their behaviors and locations. Preliminary results found the gorillas tended to spend more time on active behaviors during the enrichment break, but larger sample sizes were needed to make the results statistically significant.
A small showcase of my best projects throughout my 2nd and 3rd year of studying Product Design (Marketing & Innovation) at Maynooth University (2014-2016).
Adolf Hitler was the Chancellor and leader of Germany from 1933 until his suicide in 1945. He took absolute power and maintained it throughout his rule, implementing anti-Semitic policies that led to the Holocaust. Germany had ceased to recognize restrictions from the Treaty of Versailles by the late 1930s. The war began in 1939 and involved many countries around the world over the next six years, ending with Germany and Japan's surrender in 1945 after Allied invasions and atomic bombings.
El documento destaca la importancia de saber expresarse por escrito mediante textos, cartas e informes, ya que las actividades laborales requieren desarrollar la habilidad de escribir. Explica que un párrafo puede estar formado por una o más oraciones separadas por punto y seguido, y que las oraciones son conjuntos de palabras que componen una unidad de sentido.
Trujillo se encuentra en la costa norte del Perú y cuenta con un clima cálido y lluvias esporádicas. La ciudad es conocida por su rico patrimonio arqueológico de las culturas Mochica y Chimú, como las Huacas del Sol y de la Luna. Trujillo ofrece varios eventos culturales, como festivales de canto lírico, ballet y ferias del libro, así como fiestas populares como el Festival de la Marinera Trujillo.
Dokumen tersebut memberikan informasi tentang Rotifera. Rotifera adalah hewan mikroskopis air tawar yang memiliki ciri khas berupa corona dan mastax. Tubuhnya terdiri dari berbagai organ seperti sistem pencernaan, ekskresi, saraf, dan reproduksi. Rotifera diklasifikasikan ke dalam beberapa kelas seperti Seisonoida, Bdelloidea, dan Monogononta. Rotifera berperan penting dalam rantai makanan ekosistem perairan dan sebagai pakan
This document discusses global warming and its causes. It defines global warming as the increase in average surface temperatures due to greenhouse gas buildup, while climate change refers more broadly to long-term changes in temperature and precipitation. The main cause of global warming is greenhouse gas emissions from human activities like burning fossil fuels and deforestation, which trap heat in the atmosphere. This is leading to rising sea levels and temperatures, melting glaciers and ice sheets, and increased extreme weather. While some debate the role of human activities, most scientists agree industrialization and the automotive, energy, agriculture, and logging industries are to blame for increasing carbon dioxide and methane in the atmosphere.
K.M. Vimukthi's curriculum vitae provides information about his education and professional experience as a Quantity Surveyor. He received a GCE O/L in 2006 with distinction in 6 subjects and credits in 4, and a GCE A/L in 2010 with credits in 3 subjects. He has worked as a Trainee, Assistant, and currently as a Quantity Surveyor on various road construction projects since 2012. His duties include measurement, cost estimation, bill preparation, and liaising with clients and management. He is currently working on the Weras Ganga Storm Water Drainage Project and has two professional referees.
Este documento resume la obra de teatro "La Malinche" del autor Víctor Hugo Rascón Banda. Se divide en dos partes, la primera es la obra de teatro dividida en 37 escenas que tiene lugar en la tribuna de la cámara de diputados. La segunda parte es la bitácora de Rascón Banda sobre la puesta en escena de la obra realizada por el director Johann Kresnik. El documento también incluye palabras desconocidas para el autor como faraute, arcabuz y vasallo y frases que le gustaron de la obra.
This document discusses the importance of fluid mechanics in daily life through various examples. It begins by defining fluid mechanics and its fields of application. It then provides historical context before explaining fluid mechanics underlies many common technologies like air conditioning, gas turbines, rockets, and aerodynamics. More everyday examples are given such as rain droplets forming due to surface tension, hot air balloons rising due to buoyancy, drag forces on trees and leaves, the circulatory system, water pipes, and the operation of hair dryers. In conclusion, fluid mechanics has broad importance across many sectors of engineering and impacts our daily lives more than realized.
The document discusses how the foundations of the ultimate customer experience were created in medieval marketplaces over 1,000 years ago, with highly personal interactions, immediate feedback loops, and success depending on word-of-mouth reputation. It argues that while mass media disrupted this for a century, digital technologies are reconnecting businesses to these core marketplace values of personal connections and word of mouth. For companies to succeed with digital customer experience requires adopting a "Medieval Mindset" and overcoming cultural impediments within organizations.
Snapple's brand identity and messaging became scattered over the years, confusing consumers about what Snapple stands for. While consumers still love Snapple's flavors and Real Facts, they rarely think of Snapple when choosing a drink. The document outlines research conducted on Snapple drinkers, identifying three key target audiences. It was found that while consumers have fond memories of Snapple, the brand no longer resonates with them. The campaign will take an approach of "refreshing mouths and minds" by reintroducing Snapple's delicious flavors and refreshing its brand identity to reignite consumers' passion for the brand.
The media plan aims to reinforce Starbucks' brand image and increase profitability through a targeted media strategy. The plan will advertise Starbucks specialty coffees across traditional and non-traditional media outlets to develop brand awareness and ensure repeat purchases. The target audience is Americans ages 15-49, with a focus on magazines, newspapers, television, outdoor and internet advertising that will reach consumers in their daily media consumption. Recommended magazines and newspapers target professionals with high incomes matching Starbucks customers. The plan seeks to actively involve consumers and maximize brand exposure through various media channels.
Capitol Media is proposing a media campaign plan for Quack's Bakery to help with their expansion to Omaha, Nebraska. The 44-week campaign aims to generate 500 weekly visitors and 800 social media fans within 8 months. The $52,000 budget will target "Foodies" ages 25-54 in specific Omaha zip codes making $50,000-$99,000 annually. Competitors in the Old Market district include Bliss Old Market Bakery next door and Culprit Cafe a few minutes away. Research found Omaha residents interested in new food and the area attracts visitors.
The document outlines marketing opportunities and events for 2011 with The Source magazine, including issue release parties celebrating cover artists and themes, concerts, showcases, and partnerships with sports and music events like the NBA All-Star Weekend and SXSW to promote brands and artists. It also provides details on the magazine's audience demographics, reporting a readership of 1.5 million people who are mostly 18-44 years old and interested in hip hop music and culture. The Source is positioning itself as the top brand in hip hop media across both print and digital platforms.
DHC Distilling Co. seeks to inspire consumers and build emotional connections through craft spirits. They will launch several spirit brands made with quality ingredients and appealing designs. DHC plans to open a distillery and cocktail bar in Covington, KY to attract millennials and grow their brands through community engagement and unique experiences. Their goal is to challenge consumer preferences with consistently high-quality products.
1) Salwa Rosseau is a 23-year-old woman from Casablanca, Morocco who is studying in the US. She discussed how Moroccan culture emphasizes religion, extended families, and friendships over professionalism, which both improves social ties but also limits Western business practices.
2) In Morocco, family plays a key role in business through nepotism and a preference for family-owned small businesses over large corporations. Friendships also blur the line between personal and professional relationships.
3) While Western products and culture are idolized, Moroccans still prefer traditional artisanal goods and reject impersonal and low quality Western business models. They also increasingly support Islamist politics seen
El documento discute la contaminación global y formas en que los individuos pueden ayudar a reducirla. Explica que las acciones diarias como el consumo excesivo de energía y agua y la compra de productos contaminantes afectan el medio ambiente. Señala que aunque los gobiernos y las instituciones deben desempeñar un papel, la participación ciudadana es fundamental para resolver los problemas ambientales. Propone varias soluciones como el uso de transporte público, reciclaje, y comprar productos menos contaminantes.
Ashish Shejwal is a mechanical design engineer with 2 years of experience designing gauges and fixtures for domestic and international markets. He is currently working at Keshrup System Pvt. Ltd. where he is responsible for the complete mechanical design of gauges including drawings, material selection, analysis of vibration and noise levels, and responding to customer inquiries. He has expertise in CAD software like AutoCAD, SolidWorks, and CATIA and knowledge of manufacturing processes.
El documento describe cómo los padres que parecen estrictos o molestos en realidad lo hacen porque se preocupan profundamente por el bienestar de sus hijos. Les enseñan lecciones de vida importantes como el ahorro, la responsabilidad y la honestidad para que puedan crecer y convertirse en adultos de bien.
Un virus es un malware que altera el funcionamiento de una computadora sin el permiso del usuario. Los virus típicamente reemplazan archivos ejecutables con versiones infectadas para propagarse. Pueden destruir datos o simplemente causar molestias. El primer virus reconocido atacó una computadora IBM en 1972 y se llamaba Creeper. Los sistemas Windows y Android son más vulnerables a virus debido a su popularidad y falta de seguridad inicial. Los métodos de protección incluyen antivirus y precauciones como no instalar software de fuentes desconocidas.
This document summarizes an observational study of gorillas at a zoo exhibit. It notes that an enrichment break involving food was started in November 2008. The study aimed to determine if this enrichment break increased the gorillas' time spent feeding, foraging, exploring and moving, and decreased their rest time. It describes the study methodology which involved observing each gorilla individually for 15 minute intervals and recording their behaviors and locations. Preliminary results found the gorillas tended to spend more time on active behaviors during the enrichment break, but larger sample sizes were needed to make the results statistically significant.
A small showcase of my best projects throughout my 2nd and 3rd year of studying Product Design (Marketing & Innovation) at Maynooth University (2014-2016).
Adolf Hitler was the Chancellor and leader of Germany from 1933 until his suicide in 1945. He took absolute power and maintained it throughout his rule, implementing anti-Semitic policies that led to the Holocaust. Germany had ceased to recognize restrictions from the Treaty of Versailles by the late 1930s. The war began in 1939 and involved many countries around the world over the next six years, ending with Germany and Japan's surrender in 1945 after Allied invasions and atomic bombings.
El documento destaca la importancia de saber expresarse por escrito mediante textos, cartas e informes, ya que las actividades laborales requieren desarrollar la habilidad de escribir. Explica que un párrafo puede estar formado por una o más oraciones separadas por punto y seguido, y que las oraciones son conjuntos de palabras que componen una unidad de sentido.
Trujillo se encuentra en la costa norte del Perú y cuenta con un clima cálido y lluvias esporádicas. La ciudad es conocida por su rico patrimonio arqueológico de las culturas Mochica y Chimú, como las Huacas del Sol y de la Luna. Trujillo ofrece varios eventos culturales, como festivales de canto lírico, ballet y ferias del libro, así como fiestas populares como el Festival de la Marinera Trujillo.
Dokumen tersebut memberikan informasi tentang Rotifera. Rotifera adalah hewan mikroskopis air tawar yang memiliki ciri khas berupa corona dan mastax. Tubuhnya terdiri dari berbagai organ seperti sistem pencernaan, ekskresi, saraf, dan reproduksi. Rotifera diklasifikasikan ke dalam beberapa kelas seperti Seisonoida, Bdelloidea, dan Monogononta. Rotifera berperan penting dalam rantai makanan ekosistem perairan dan sebagai pakan
This document discusses global warming and its causes. It defines global warming as the increase in average surface temperatures due to greenhouse gas buildup, while climate change refers more broadly to long-term changes in temperature and precipitation. The main cause of global warming is greenhouse gas emissions from human activities like burning fossil fuels and deforestation, which trap heat in the atmosphere. This is leading to rising sea levels and temperatures, melting glaciers and ice sheets, and increased extreme weather. While some debate the role of human activities, most scientists agree industrialization and the automotive, energy, agriculture, and logging industries are to blame for increasing carbon dioxide and methane in the atmosphere.
K.M. Vimukthi's curriculum vitae provides information about his education and professional experience as a Quantity Surveyor. He received a GCE O/L in 2006 with distinction in 6 subjects and credits in 4, and a GCE A/L in 2010 with credits in 3 subjects. He has worked as a Trainee, Assistant, and currently as a Quantity Surveyor on various road construction projects since 2012. His duties include measurement, cost estimation, bill preparation, and liaising with clients and management. He is currently working on the Weras Ganga Storm Water Drainage Project and has two professional referees.
Este documento resume la obra de teatro "La Malinche" del autor Víctor Hugo Rascón Banda. Se divide en dos partes, la primera es la obra de teatro dividida en 37 escenas que tiene lugar en la tribuna de la cámara de diputados. La segunda parte es la bitácora de Rascón Banda sobre la puesta en escena de la obra realizada por el director Johann Kresnik. El documento también incluye palabras desconocidas para el autor como faraute, arcabuz y vasallo y frases que le gustaron de la obra.
This document discusses the importance of fluid mechanics in daily life through various examples. It begins by defining fluid mechanics and its fields of application. It then provides historical context before explaining fluid mechanics underlies many common technologies like air conditioning, gas turbines, rockets, and aerodynamics. More everyday examples are given such as rain droplets forming due to surface tension, hot air balloons rising due to buoyancy, drag forces on trees and leaves, the circulatory system, water pipes, and the operation of hair dryers. In conclusion, fluid mechanics has broad importance across many sectors of engineering and impacts our daily lives more than realized.
The document discusses how the foundations of the ultimate customer experience were created in medieval marketplaces over 1,000 years ago, with highly personal interactions, immediate feedback loops, and success depending on word-of-mouth reputation. It argues that while mass media disrupted this for a century, digital technologies are reconnecting businesses to these core marketplace values of personal connections and word of mouth. For companies to succeed with digital customer experience requires adopting a "Medieval Mindset" and overcoming cultural impediments within organizations.
The document discusses how marketing and advertising have become less effective due to changes in consumer behavior in the 1990s. Consumers became more cynical, media-literate, and empowered. Traditional advertising approaches no longer worked as well. Effective youth marketing now requires understanding youth culture and gaining acceptance within those environments through grassroots efforts like supporting music and art scenes, rather than just mass media campaigns. For marketing to be successful in the future, it will need to focus more on integrity, sincerity, and creativity across multiple channels rather than relying primarily on traditional advertising approaches.
Audience profiles provide media producers with detailed demographic information about their target audiences. This allows them to tailor products and services to match audience interests. Some key ways audiences can be defined include by age, gender, socio-economic status, geographic location, and psychographic factors like values and attitudes. Magazines like Vogue and Chat have very different audience profiles - Vogue targets higher-income women in cities, while Chat readers are generally working-class women in rural areas. Understanding audience profiles is important for targeting advertising and content to increase sales and revenue.
The document provides an analysis of the target market, competitors, and marketing strategies for a proposed women's boutique. It analyzes the demographics, behaviors, and interests of the target market of women ages 35-50 in middle to upper-middle income brackets. Three main competitors are identified: Dillard's, Target, and a local boutique. Dillard's and Target have a larger customer base due to their national presence but carry a broader range of products. The local boutique has a loyal following but relies more on word-of-mouth. Marketing strategies analyzed include promotions, social media, and branding. A SWOT analysis compares the strengths, weaknesses, opportunities and threats faced by each competitor.
The document provides a 5-step toolkit for using the HelpWriting.net service to get writing assistance. The steps include: 1) Creating an account and providing contact details. 2) Completing a 10-minute order form with instructions, sources, and deadline. 3) Reviewing bids from writers and choosing one. 4) Reviewing the completed paper and authorizing payment. 5) Requesting revisions if needed, with HelpWriting.net providing original, high-quality content or a full refund.
Booming Boutique is a start-up women's clothing retail store that will cater to Baby Boomer women in Pleatsville, Florida. The store will sell fashionable apparel and accessories tailored specifically to the styles and fits preferred by this demographic. The owners have experience in retail and fashion merchandising and have developed relationships locally. They project that first year sales will reach $285,000 and will surpass $525,000 by the third year of operation. Initial funding of $282,000 is being sought through personal investments, grants and loans to cover start-up costs.
Culture plays a massive part on how people think and behave, and in turn how they perceive marketing campaigns. In this ebook I look at how culture impacts buyer behaviour and how you can use this to improve your marketing campaigns.
The document proposes splitting an existing store into two locations to better target both current and college-aged customers. The original store would remain largely the same to retain existing customers aged 17-45, while a new store near campus would focus on college students through promotions of school sports and colors. Advertising at the new store would target students through on-campus bulletin boards, event sponsorships seen by parents and teachers, and social media. This approach aims to expand the customer base without alienating current shoppers.
Essay My Vacation. How I spent my summer vacation essay in English MY SUMMER...Cristina Araujo
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2. Store Personality.
The name of the store will be FoxFace Boutique. The logo will be a minimalist
fox’s face, done without outline in a very geometric way and color blocked with
cream and burnt orange. Behind it will be a lighter teal blue color, with text in
black. The font will be vintage-inspired cursive, but clearly legible. Small, subtle
hints at foxes will also be found in the store’s art, décor, and shopping bags. The
goal is to not make the store seem childish, despite its animal affiliation. The
store will focus on having an exciting brand personality, intended to be a unique
experience with a whimsical and vintage touch. Currently, no slogan seems feasible,
since fox-related words, such as foxy, could be received in a more promiscuous way
than intended.
3. City and Regional Profile.
Flagship store.
City.
In the last year (2015), the two largest cities in Oklahoma outpaced average
national growth for metropolitan areas, according to the Federal Bureau of Economic
Analysis. While Oklahoma City remains the state’s most known area, Tulsa has begun
to outpace the capital. Tulsa’s Gross Domestic Profit grew by 3.7 percent last year,
the bureau continued, which was more than an entire percent higher than the national
average. While Oklahoma City was ranked 99th
out of all 381 metropolitan areas that
experienced growth, Tulsa outranked it by falling into the 51st
placeholder. Part of
Tulsa’s growth may be due to their industry relying heavily on “aerospace,
including aerospace manufacturing and aviation; health care; energy; machinery and
electrical equipment manufacturing; transportation, distribution and logistics”,
which are all fairly wealthy industries. Despite large amounts of local revenue being
generated by aforementioned industries, cost of doing business is 15 percent under
the U.S. average due to low tax, energy, and property costs. With low cost of living,
Tulsa has been increasingly attracting young, skilled professionals causing Forbes to
rank the city as 2013 “number one city for young entrepreneurs in the U.S.” and the
Fiscal Times ranked Tulsa “second U.S. city for young people to find jobs”.
Considering Forbes and Fiscal Times ranking, and commentary, on Tulsa, the
city seems ideal for prospective business. Specifically, with the average persons per
household being 2.48 it can be assumed that of the growth in younger professionals,
4. many are in relationships. Individuals in relationships have more disposable income
than singles, which means there is more spending potential from these individuals.
Examining the population as a whole, a majority 88 percent of the population was
reported as having at least a high school diploma, and 23 percent as having a
bachelor’s degree or higher. A more educated population typically yields a higher
median household income, which Tulsa reflects with a near $50,000 median income. In
addition to simply growing, Tulsa’s growth seems to be predictably stable with over
80 percent of residents having lived in their household over a year.
District.
Within Tulsa, many districts are populated with shopping centers, restaurants,
and other draws for consumer shopping; however, the Pearl District seems best suited
for Fox-Face’s starting location. In recent years, an initiative by the city has
been in motion to turn the area into an artistic, and bustling, area for locals to
visit. During recent renovations, several businesses moved into the Pearl District
such as: a yoga studio, a Mediterranean restaurant, a boxing gym, an architectural
firm, a high-class bar, a communal workshop that emphasizes the arts and music, a
café with a reading room, and a tattoo shop. All these types of businesses emphasize
the overall artistic atmosphere the city intended for the district, which sits next
to a newly built park with a view of downtown Tulsa. In the future, the city intends
to evaluate zoning and expand parking areas along with investing in a light rail line
into the Pearl District to further encourage commuters to enjoy the renovated
district.
5. Despite the numerous businesses moving to the Pearl District, the only
boutique currently in the area is one within a large building with many other shops.
Without direct street access, this makes the shop less of a competition. Along with
the lack of accessibility, the boutique is mostly known for kitsch knick-knacks and
handmade goods from around the world, all with a very bohemian feel. While the Pearl
District is overall artistic, the bohemian style of the potentially competing
boutique varies greatly from the style intended for Fox-Face; therefore, it would not
be a concern.
Building.
Majority of buildings within the Pearl District are brick and not free
standing. The architecture has an industrial vibe that works well for the artistic
community. Within the store, the brick will be utilized to contrast with sweet colors
and prim patterns all to create an energetic and trendy feel, while also staying
appealing to a slightly older demographic. In this way, it will be very similar to
the atmosphere of the artistic, southern area of Nashville.
6. Marketing.
Target Market.
General.
The ideal place to fall within the VALS survey would be to appeal to
Experiencers first, and secondly Believers and Achievers. While three ideal types may
seem like a vast reach, they have a few key factors in common that make them the
ideal target. Experiencers almost comes naturally to any store creating an inviting
environment, and a start to finish shopping experience. With experiencers, it is all
in the details of the store and service, but good customer service should always be
the case. Experiencer type is also the most common out of all the VALS survey
results; therefore, it would be ridiculous not to consider their needs since they
most likely make up the majority of the target market.
To consider Believers as well would be beneficial since they value community,
have strong me-too fashion attitudes, rely on spirituality for inspiration, and find
advertising a legitimate source of information. Since the Pearl District is an ever
developing community with the intentions of adding more community to the city of
Tulsa, the individuals visiting the area would be those who value a friendly
community, such as Believers. Furthermore, any person with a strong attitude toward
fashion would be beneficial to consider for a boutique. As well, majority of patrons
in Tulsa practice a form of Christianity; religion is a strong influence in the area
of Tulsa. Even if just considering spirituality, Believers should still be targeted
since within the Pearl District is a yoga studio, which will draw individuals looking
7. to strengthen their spirituality. Finally, Believers would be easy to draw into the
store since they believe in the truth of advertising. This would allow less
advertising to be more effective.
Achievers would account for the ambitious skilled youth currently making up
the majority of individuals moving to the Tulsa area. Achievers are known for being
committed to family, which is similar to Believers’ preference for a friendly
community. Achievers also are hardworking and professional, meaning they most likely
are successfully making a slightly higher income, but they are also peer conscious,
which means they will want to stay in style with new clothing. Most likely clothing
purchased by Achievers would be split between business casual, to stay ahead and be
considered trendy at work, and at home casual, in order to comfortably spend time
with their family.
Specific.
As derived from the analysis of the city, the majority of the population seems
to be younger skilled workers and the majority of households have at least two
individuals living there. Two person households typically indicates a larger
disposable income, and younger individuals in general would be interested in spending
their disposable income on clothing worth investing in, but that is also stylish. By
keeping most of the clothing appealing to trend-seeking women in their twenties, but
also selling basic wardrobe building pieces, the store can appeal to women in their
thirties or higher who may have children or may not be as interested in fads as well.
Hopefully, being within the reach of an affluent area with money from aerospace and
oil will capture the interest of more established women. It would be an opportunity
8. missed to consider the slightly older than twenty demographic, since they are most
likely college-educated with the income to buy from a boutique. Ultimately, the ideal
range would be 21 (just out of college or almost finishing) to 45 (established, with
significant income).
Marketing Plan.
When the store first opens, marketing and advertising will be heavier than
later in the store’s life or around holidays; however, it is essential to also keep
costs as low as possible while making as large a reach to the target market as
possible. Social media, such as Facebook and Instagram, will be used frequently to
share new product and promotions. Hopefully, over time collaboration with other local
businesses will occur. For instance, offering a coupon to the coffee shop in the same
district as a distraction for husbands, who can go get a cup of coffee and browse the
bookstore while his wife shops, or as a gesture of goodwill, would allow mutual
business growth for the community. Television advertising seems too costly when
weighed against the benefits, but advertising with local businesses and print media
advertising in minimum would be sustainable depending on costs.
9. Décor and Floor Plan.
Décor.
As mentioned previously, in order to be cohesive with the area and utilize the
building materials, the store will have some exposed brick walls. In contrast, the
other major wall within the shopping area will have either paint or wallpaper that
falls within the quirky-cute aesthetic of the store. For example, white and light
gray chevron falls within the stores color story and would elevate the chicness of
the store interior without making it seem like a children’s store. Ultimately, the
accent wall should be simplistic even if it is patterned. From the store area, a
transition should occur to where the customer may try on clothing.
The lighter wood floor will transition to soft carpeting and the décor will
make the customer feel as if they are stepping into the privacy of their own bedroom.
To amplify this intimate feeling, plush rugs, comfortable furniture, and a vanity
with a mirror and accessories for sale will be placed in the area along with the
changing rooms.
Overall, cohesiveness between the shopping and changing section of the store
will be formed through colors and aesthetic. The sweet southern, yet quirky artistic,
feeling will be found in both areas. Fixtures and furniture will be a mix of glass
(for fixtures) and revitalized antiques. The colors will fall within the range of:
light gray, cream, pale teal blue, burnt red-orange, and black accents. These colors
are also represented in the FoxFace logo; therefore, will create an overall unity.
10. Artwork will be a mix of body-positive imagery and quotes, whimsical pictures, and
preferably local art.
Floor Plan.
Fixtures will be arranged in a boutique style, with multiple miniature
shopping areas with slightly different color stories and themes. Near the changing
section, but still in the shopping area, would be a rack for vintage resale clothing
and locally designed and made clothing. Despite a semi-random arrangement of 4-way
stands, a clear path is made from doorway to register in order to reduce congestion
of traffic flow. 4-way racks heavily populate the front of the store since they are
more eye-catching and are easier browsed than tables.
If the customer veers right, the clothing has one particular color story and
is more casual-wear clothing. If the customer enters and continues straightforward,
then a different color story than the casual side will be merchandised and the
clothing will be more formal, but not overly so. Next to the fitting rooms at the
rear of the store a rack and table, placed near a mirror, will be full of accessories
for customers to try-on with clothing. Merchandising a heavy amount of accessories
near the register and fitting room will encourage customers to buy more on impulse to
expand on their garment purchases.
11. Fall 2016 Trend Analysis.
Style Features.
Considering fall in Tulsa is typically in the mid 40 degree range, a mix of
comfy sweaters, long dresses, pants, and full skirts would be ideal. Lace seems to be
continuously popular, as well as clothing that is either slouchy or has a drop seam
shoulder. Large details, such as buttons on jackets, are breaking onto the scene and
work well with the quirky-cute aesthetic aimed at the younger end of the target
market. Leather also seemed fairly popular as a contrast to the lace, and overall
sweeter side, of fall designs. Popular patterns are color blocking, vintage looking
florals, and quirky shapes (e.g. hearts, animals). Garments with a touch of shine,
frill, or fur also seem to be popular despite the splashes of color not being typical
for these types of details. In all, vintage, girly silhouettes accented with funky
patterns or edgy leather is the direction for fall Fox-Face should consider.
Leather, Lace, Chiffon, Knit
Hearts, Color Blocks, Animals, Vintage Florals
Full Skirts, Slouchy Sweaters, Boxy Jackets, Long Dresses
Large Buttons, Ruffles and Frills, Detailed Shine, Fur used as trim
Maroon, Pale Pink, Navy, Cream, Gray, Mustard, Black, Faded Brown
13. Color Story.
Pink: Fuzzy Mitten
Maroon: Loving Hearts
Brown: Peppermint Mocha
Cream: Vanilla Cream
Yellow: Gourd-geous
Blue: Button-Up Blue
Gray: Artic Fox
Black: Night Sky
Pantone reported popular colors for the upcoming fall as being a “unity of
strength, confidence and complexity”. A mix of warmer and cooler colors, all on the
darker side except the pink and cream to accent. These colors allow some clothing
items to transition well into the upcoming spring, as well as invite a little more
color into the not too cold fall Tulsa experiences.
24. References
2014 ECONOMIC SUMMARY WITH FORECASTS FOR 2015-2019. (n.d.). Retrieved February 16, 2016, from
http://www.growmetrotulsa.com/business-attraction/relocation-data/economic-profile
Mecoy, D. (2015, September 24). OKC, Tulsa economic growth outpace national rate. Retrieved
February 16, 2016, from http://newsok.com/article/5448876
U.S. Census Bureau. (2015, December 02). Tulsa County QuickFacts from the US Census Bureau.
Retrieved February 16, 2016, from
http://quickfacts.census.gov/qfd/states/40/40143.html
Evatt, R. (2015, April 12). A new business district comes together in the Pearl District.
Retrieved February 16, 2016, from http://www.tulsaworld.com/business/retail/a-new-
business-district-comes-together-in-the-pearl-district/article_ab29f712-7024-517a-
9303-18182067588e.html
2016 Fall Ready-to-Wear. (n.d.). Retrieved March 3, 2016, from http://wwd.com/
2016 Fall Ready-to-Wear. (n.d.). Retrieved March 3, 2016 from http://www.vogue.com/fashion-
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