This document provides an overview of virtual influencers in China. It defines virtual influencers as digital characters created through computer graphics that are given personalities and used on media platforms for their influence. Virtual influencers are becoming more popular in China as they are seen as more controllable and appealing to younger generations compared to real celebrities. The document then categorizes various types of virtual influencers in China, including branded influencers owned by companies to promote their brands, independent influencers working as singers or in gaming/lifestyle, and examples of popular individual influencers. It concludes that the virtual influencer market in China is estimated to grow significantly in the next 10 years.

1. VIRTUAL
INFLUENCER
IN CHINA
Report by JUXT,
A Flexible Marketing Partner

2. AYAYI
INDEPENDENT VIRTUAL INFLUENCER
FASHION, SPORTS, LIFESTYLE
A virtual in
fl
uencer (VI) is a
digital character created in
computer graphics software, then
given a personality de
fi
ned by a
fi
rst-person view of the world, and
made accessible on media platforms
for the sake of in
fl
uence.
In the past 2 years, as there are
many celebrity scandals, virtual
in
fl
uencers are preferred because
1. VIs are more controllable and free of
risks and scandals.
2. VIs are more preferred by young
generation of China.
DEFINITION

3. 翎 Ling
INDEPENDENT VIRTUAL INFLUENCER
CHINA TRADITIONAL CULTURE, LIFESTYLE
NEW & YOUNG
OPPORTUNITY
The VI market is estimated to
rocket up in the next 10 years.
90%
Most of fans or followers of
VIs are young people born in
1990s or 2000s, who are the
mainstream consumers.

4. CATEGORIES

5. BRANDED VI
HUAXIZI
BRANDED VIRTUAL INFLUENCER, OWNED BY
CHINA LOCAL COSMETIC BRAND, HUAXIZI
HXZ FEATURES TYPICAL ORIENTAL BEAUTY, TO REFLECT ITS CORE
CONCEPT “ORIENTAL MAKEUP, FLOWER BASED MAKEUP”. E.G. A
BEAUTY SPOT IS DESIGNED ON RIGHT BROW RIDGE.
HXZ IS ELEGANT, GENTLE AND INDEPENDENT, TO REFLECT THE
PERSONA OF THE BRANDS’ CONSUMERS AND THE KEY
PERSONALITY AND BELIEF OF THE BRANDS.
HXZ TALKS AND BEHAVES SINCERE, CONFIDENT AND MODERN,
BUT IS OBSESSED WITH CHINESE CULTURE & TRADITIONS, AND
COMPLIES WITH THE BRAND’S PRINCIPLES.
Weibo: https://weibo.com/u/7289831032

6. BRANDED VI
BECO
BECO IS A BEAUTIFUL AND LOVELY GIRL FROM ANOTHER PLANET,
WHO USE LOVE OF HUMAN AS THE FOOD.
SHE HAS BECOME THE BRAND AMBASSADOR, IN WEIBO, RED,
DOUYIN AND BILIBILI.
IDO CO-WORKS WITH 52TOYS, A TOY BRAND, TO CREATE REAL
DOLL OF BECO.
BECO VISITS THE OFFLINE EVENTS AND TAKE PHOTOS AND
SHARE THEM WITH HER FOLLOWERS.
BRANDED VIRTUAL INFLUENCER, OWNED BY
CHINA LOCAL JEWELRY BRAND, IDO
Weibo: https://weibo.com/u/7508122226 Bilibili Space

7. BRANDED VI
OTHER BRANDED VIRTUAL INFLUENCERS
(OR VIRTUAL BRAND AMBASSADORS)
安未希
CHINA UNICOMM
Zoe,
NESCAFÉ
屈晨曦
WATSON’S

8. INDEPENDENT VI
VIRTUAL SINGERS OR IDOL GROUP
NAME: LUO TIANYI
CHINESE NAME: 洛天依
GENDER: FEMALE
AGE: 15
HEIGHT: 156 CM
DOB: 12TH JULY
CAPRICORN
Weibo: https://weibo.com/u/5146173015 Bilibili SPACE

9. INDEPENDENT VI
GAMING BASED VIRTUAL INFLUENCERS
星瞳 OF TENCENT
AMBASSADOR OF QQ DANCE, 1ST VIRTUAL FASHION BLOGGER IN CHINA, AND A SINGER.
OFFLINE SHOP VISITS
AND PRODUCT TRIAL
LEVIS: CUSTOMIZED IN REAL WORLD AND GAME
Weibo: https://weibo.com/u/7318115383 Bilibili Space

10. INDEPENDENT VI
LIFESTYLE VIRTUAL INFLUENCERS
AYAYI
PRODUCT TRIAL, OFFLINE EVENT VISITS AND COMMERCIALS.
BOSE LOUIS VUITTON GUERLAIN
Weibo: https://weibo.com/u/6336997013 Little Red Book

11. INDEPENDENT VI
OTHERS - 国⻛ (CHINA TRADITION)
翎 Ling
LOVE CHINA TRADITIONAL CULTURES, AND SPORTS, FASHION.
100年润发 百雀羚 TESLA
Weibo: https://weibo.com/u/7401480248 Little Red Book

12. INDEPENDENT VI
OTHERS - MAKEUP
柳夜熙
SKILLED IN MAKEUP, AND GAINED 4 MILLION FANS OVER ONE NIGHT.
ON 31ST OCT, 柳夜熙, A NEW BEAUTY
VIRTUAL INFLUENCER, WENT ONLINE
AND RELEASED A SHORT VIDEO VIA
TIKTOK. SHE GAINED 1 MILLION
FANS WITHIN 24 HOURS AND 4
MILLION WITHIN 1 WEEK.
Weibo: https://weibo.com/u/7431953645
Douyin: 84908267037

13. THANK YOU.
Copyright © 2021 JUXT. All rights reserved. No part of the
materials including charts, graphics or logos, available in this
document may be copied, photocopied, reproduced, translated or
reduced to any electronic medium or machine-readable form, in
whole or in part, without speci
fi
c permission. Distribution for
commercial purposes is prohibited.
Image credit to rawpixel.com