Facing with Trade Shows' boundaries, we are looking for solutions that couls help to minimize attendance risk, especially for SMEs. Here it comes a partnership proposition for Events' Professionals.

1. HOW we can IMPROVE attendees
PERFORMANCE AT TRADE SHOWS

2. Positions we meet with at Trade Shows:
Face-to-face communication

3. Positions we meet with at Trade Shows:
Face-to-face communication
Target audience at the same
time, in the same place

4. Positions we meet with at Trade Shows:
Face-to-face communication
Target audience at the same
time, in the same place
Industry’s tendencies hub

5. Positions we meet with at Trade Shows:
Face-to-face communication
Target audience at the same
time, in the same place
Industry’s tendencies hub
High access price (space rent, equipment’s
delivering, booth’s designing, etc.)

6. Positions we meet with at Trade Shows:
Face-to-face communication
Target audience at the same
time, in the same place
Industry’s tendencies hub
High access price (space rent, equipment’s
delivering, booth’s designing, etc.)
Long time preparation

7. Positions we meet with at Trade Shows:
Face-to-face communication
Target audience at the same
time, in the same place
Industry’s tendencies hub
High access price (space rent, equipment’s
delivering, booth’s designing, etc.)
Long time preparation
The need of extra HR

8. The positions we meet with during the show:
Face-to-face communication
Target audience at the same
time, in the same place
Industry’s tendencies hub
High access price (space rent, equipment’s
delivering, booth’s designing, etc.)
Long time preparation
The need of extra HR
Low access of ROI evaluation

9. The positions we meet with during the show:
Face-to-face communication
Target audience at the same
time, in the same place
Industry’s tendencies hub
High access price (space rent, equipment’s
delivering, booth’s designing, etc.)
Long time preparation
The need of extra HR
Low access of ROI evaluation
Additional promotion need

10. Facing with these boundaries
Where is a solution that could improve current circumstances?
Minimizing attendance risk
Especially for SMEs
To enter the trade shows globally and currently
Here it comes a ...

11. “VIRTUAL MEETING ISLAND”
DIGITAL EXHIBITORS AND VISITORS INTERFACE
VS.
WALKING AND STRUGGLING

12. Involving
•Offer a new value service for
attendees
•Increase participants number
involving SMEs engagement
•Create x 4 additional incomes because
of higher value of sqm comparing with
traditional rental space
Events‘
Organizers
• Attend trade shows remotely getting
the same visitors traffic
• Access to test new products and
markets more globally, without loss
and huge expenses
• Interaction with visitors not only
during, but after the show as well
Exhibitors
• More potential to meet common manufacturers and
creators who could not come to a current trade show
this time
• No need physical business cards exchange. Virtual
meeting during the show keeps the connection after
the show as well
• Time productivity while waiting an appointment
with physical exhibitors – to sit, to take a lovely drink
and enjoy a comprehensive preview without
extraneous interruption
Visitors

13. Involving all the industry players –
organizers, exhibitors and visitors –
this new activity “Virtual Meeting
Island ” brings in to the show a
flexibility and reduce its awareness
about digitalization challenges.

14. The audience of SMEs forms a minority
comparing with all the trade shows‘ attendees.
According to the mentioned boundaries, this
segment keeps a look for outside alternatives
willing to succeed with lower risk.
“Virtual Meeting Island” offers a new service
that allows to integrate small and growing
companies avoiding painful aspects – risk of
investments.

15. As our survey revealed...
The feature of Traditional + Virtual expo combination would
encourage 62% of companies which do not attend trade shows at
all.
The interest is even greater among the companies that were
already looking for new alternatives.

16. The efficiency it
creates
Created niche for SMEs to test new products and
meet the market needs remotely
Saved time, money and HR
Feedback allows to make the
right decision choosing next
show with a full attendance
package
Connection which is
continued after the
show straightly on
Digital

17. The efficiency it
creates
Created niche for SMEs to test new products
and meet the market needs remotely
Saved time, money and HR
Feedback allows to make
the right decision
choosing next show with
a full attendance package
First
connection
potential

18. The efficiency it
creates Comparing the differences between traditional and virtual expo, traditional
trading is about communication face-to-face. It is obvious, virtual is not
going to change it. Otherwise, for a first time meeting, how often the
contracts are signed…
That is why the opportunity of virtual trading enables to start without a
risk, creating an option to come to trade show physically after event’s
market testing and attendees reactions virtually. Call it direction for a
further attendance selection.

19. for any questions and interests contact
eventpro@exponeer.com
www.exponeer.com