Contoso is disrupting online retail by closing the loop between customers and retailers. Their new product will make online shopping more accessible to small businesses. It is affordable, easy to use, and the only product dedicated to small retailers. It has been tested with entrepreneurs and has simple, efficient functionality as well as community features. Contoso believes people need better online shopping tools for small businesses and none currently offer all the benefits of their minimalist, designed product. Their growth strategy is to establish the product locally then release more broadly while gathering feedback.