Virtual Curiouser & Curiouser
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1. The document discusses how our mental models and blindspots influence our interpretations of the world and interactions with brands. It notes that we develop systematic associations based on what we are exposed to unconsciously. 2. It provides three recommendations for marketers based on insights about mental models: apply consistent branding to develop familiar associations; stand out to trigger impulses through things like logos and promotions; and relate to target audiences through storytelling and customized communications. 3. The document encourages readers to learn more about neuromarketing by reading the book it references in order to better understand how to influence perceptions and interactions with brands.
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Jonathan Belisle | Chance | Creative Mornings Montreal - Novembre 2014
This document contains 8 sections that describe various aspects of Jonathan Bélisle's life and career experiences. Some key points include:
1) Bélisle connects with nature and sees it as helping develop one's ability to see hidden signs from their deep self.
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This document summarizes the key points learned from a perception psychology class. It discusses how perception involves complex processes behind recognizing stimuli in the environment. The author was fascinated by how depth and size are perceived, including visual illusions like the Ponzo and Ames Room illusions. They conducted an experiment using the "thumb technique" to test if objects of different sizes could have the same visual angle. The document concludes by discussing how perception applies to everyday life and how the author will now view the world differently.
Chapter 7Thinking and IntelligenceFigure 7.1 Thinking .docx
Chapter 7
Thinking and Intelligence
Figure 7.1 Thinking is an important part of our human experience, and one that has captivated people for centuries.
Today, it is one area of psychological study. The 19th-century Girl with a Book by José Ferraz de Almeida Júnior, the
20th-century sculpture The Thinker by August Rodin, and Shi Ke’s 10th-century painting Huike Thinking all reflect the
fascination with the process of human thought. (credit “middle”: modification of work by Jason Rogers; credit “right”:
modification of work by Tang Zu-Ming)
Chapter Outline
7.1 What Is Cognition?
7.2 Language
7.3 Problem Solving
7.4 What Are Intelligence and Creativity?
7.5 Measures of Intelligence
7.6 The Source of Intelligence
Introduction
Why is it so difficult to break habits—like reaching for your ringing phone even when you shouldn’t, such
as when you’re driving? How does a person who has never seen or touched snow in real life develop an
understanding of the concept of snow? How do young children acquire the ability to learn language with
no formal instruction? Psychologists who study thinking explore questions like these.
Cognitive psychologists also study intelligence. What is intelligence, and how does it vary from person
to person? Are “street smarts” a kind of intelligence, and if so, how do they relate to other types of
intelligence? What does an IQ test really measure? These questions and more will be explored in this
chapter as you study thinking and intelligence.
In other chapters, we discussed the cognitive processes of perception, learning, and memory. In this
chapter, we will focus on high-level cognitive processes. As a part of this discussion, we will consider
thinking and briefly explore the development and use of language. We will also discuss problem solving
and creativity before ending with a discussion of how intelligence is measured and how our biology
and environments interact to affect intelligence. After finishing this chapter, you will have a greater
appreciation of the higher-level cognitive processes that contribute to our distinctiveness as a species.
Chapter 7 | Thinking and Intelligence 217
7.1 What Is Cognition?
Learning Objectives
By the end of this section, you will be able to:
• Describe cognition
• Distinguish concepts and prototypes
• Explain the difference between natural and artificial concepts
Imagine all of your thoughts as if they were physical entities, swirling rapidly inside your mind. How is it
possible that the brain is able to move from one thought to the next in an organized, orderly fashion? The
brain is endlessly perceiving, processing, planning, organizing, and remembering—it is always active. Yet,
you don’t notice most of your brain’s activity as you move throughout your daily routine. This is only one
facet of the complex processes involved in cognition. Simply put, cognition is thinking, and it encompasses
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Chapter 7Thinking and IntelligenceFigure 7.1 Thinking .docx
Chapter 7
Thinking and Intelligence
Figure 7.1 Thinking is an important part of our human experience, and one that has captivated people for centuries.
Today, it is one area of psychological study. The 19th-century Girl with a Book by José Ferraz de Almeida Júnior, the
20th-century sculpture The Thinker by August Rodin, and Shi Ke’s 10th-century painting Huike Thinking all reflect the
fascination with the process of human thought. (credit “middle”: modification of work by Jason Rogers; credit “right”:
modification of work by Tang Zu-Ming)
Chapter Outline
7.1 What Is Cognition?
7.2 Language
7.3 Problem Solving
7.4 What Are Intelligence and Creativity?
7.5 Measures of Intelligence
7.6 The Source of Intelligence
Introduction
Why is it so difficult to break habits—like reaching for your ringing phone even when you shouldn’t, such
as when you’re driving? How does a person who has never seen or touched snow in real life develop an
understanding of the concept of snow? How do young children acquire the ability to learn language with
no formal instruction? Psychologists who study thinking explore questions like these.
Cognitive psychologists also study intelligence. What is intelligence, and how does it vary from person
to person? Are “street smarts” a kind of intelligence, and if so, how do they relate to other types of
intelligence? What does an IQ test really measure? These questions and more will be explored in this
chapter as you study thinking and intelligence.
In other chapters, we discussed the cognitive processes of perception, learning, and memory. In this
chapter, we will focus on high-level cognitive processes. As a part of this discussion, we will consider
thinking and briefly explore the development and use of language. We will also discuss problem solving
and creativity before ending with a discussion of how intelligence is measured and how our biology
and environments interact to affect intelligence. After finishing this chapter, you will have a greater
appreciation of the higher-level cognitive processes that contribute to our distinctiveness as a species.
Chapter 7 | Thinking and Intelligence 217
7.1 What Is Cognition?
Learning Objectives
By the end of this section, you will be able to:
• Describe cognition
• Distinguish concepts and prototypes
• Explain the difference between natural and artificial concepts
Imagine all of your thoughts as if they were physical entities, swirling rapidly inside your mind. How is it
possible that the brain is able to move from one thought to the next in an organized, orderly fashion? The
brain is endlessly perceiving, processing, planning, organizing, and remembering—it is always active. Yet,
you don’t notice most of your brain’s activity as you move throughout your daily routine. This is only one
facet of the complex processes involved in cognition. Simply put, cognition is thinking, and it encompasses
the processes associated with perception, knowledge, problem solving, judgment, langu ...
Recommended
Jonathan Belisle | Chance | Creative Mornings Montreal - Novembre 2014
This document contains 8 sections that describe various aspects of Jonathan Bélisle's life and career experiences. Some key points include:
1) Bélisle connects with nature and sees it as helping develop one's ability to see hidden signs from their deep self.
2) Family experiences like creating safe spaces to learn and fail were important for Bélisle.
3) Bélisle had enuresis for 18 years which helped develop his strong sense of humor, patience, and interest in fields like lucid dreaming.
4) Living in the suburbs gave Bélisle solitude to reflect and think about societal issues which informed his future work.
Article 3
The document discusses techniques for improving observation and memory. It recommends actively engaging your senses and imagination when meeting new people to help commit names and faces to memory. Specific techniques included asking questions about a person's face, saying their name aloud several times, and paying close attention for 10 seconds. Regular practice paying attention and allowing your mind to wander can help you learn to better control your attention.
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This document discusses the importance of empathy and developing emotional awareness. It notes that empathy requires presence and lack of divisiveness. While technology enables connection, people are more disconnected than ever. Emotions happen faster than reasoning and are influenced by the stories we tell ourselves. True empathy comes from respecting others' perspectives and recognizing that everyone has the same basic needs, emotions, and means of emotional expression. It encourages shifting away from blame and judgement towards understanding others with compassion.
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The document discusses how the mind works and the nature of reality. It describes how the left brain processes logic, words and specifics while the right brain handles emotions and imagination. It also discusses how our internal reality is shaped by our experiences and reference points from the past. Finally, it explains that in order to change behaviors and emotions, we need to look beyond surface level symptoms and understand the underlying causes operating in our minds.
Perception 2
This document discusses how magicians are able to fool audiences through exploiting human perception and cognitive biases. It explains that magicians are able to direct attention away from crucial moments through misdirection, illusion, and exploiting principles of perception like continuity and expectancy. The document also discusses how culture and past experiences shape individual frames of reference that influence perception. Magicians are able to manipulate these frames to make impossible feats seem possible.
Final project post
This document summarizes the key points learned from a perception psychology class. It discusses how perception involves complex processes behind recognizing stimuli in the environment. The author was fascinated by how depth and size are perceived, including visual illusions like the Ponzo and Ames Room illusions. They conducted an experiment using the "thumb technique" to test if objects of different sizes could have the same visual angle. The document concludes by discussing how perception applies to everyday life and how the author will now view the world differently.
Chapter 7Thinking and IntelligenceFigure 7.1 Thinking .docx
Chapter 7
Thinking and Intelligence
Figure 7.1 Thinking is an important part of our human experience, and one that has captivated people for centuries.
Today, it is one area of psychological study. The 19th-century Girl with a Book by José Ferraz de Almeida Júnior, the
20th-century sculpture The Thinker by August Rodin, and Shi Ke’s 10th-century painting Huike Thinking all reflect the
fascination with the process of human thought. (credit “middle”: modification of work by Jason Rogers; credit “right”:
modification of work by Tang Zu-Ming)
Chapter Outline
7.1 What Is Cognition?
7.2 Language
7.3 Problem Solving
7.4 What Are Intelligence and Creativity?
7.5 Measures of Intelligence
7.6 The Source of Intelligence
Introduction
Why is it so difficult to break habits—like reaching for your ringing phone even when you shouldn’t, such
as when you’re driving? How does a person who has never seen or touched snow in real life develop an
understanding of the concept of snow? How do young children acquire the ability to learn language with
no formal instruction? Psychologists who study thinking explore questions like these.
Cognitive psychologists also study intelligence. What is intelligence, and how does it vary from person
to person? Are “street smarts” a kind of intelligence, and if so, how do they relate to other types of
intelligence? What does an IQ test really measure? These questions and more will be explored in this
chapter as you study thinking and intelligence.
In other chapters, we discussed the cognitive processes of perception, learning, and memory. In this
chapter, we will focus on high-level cognitive processes. As a part of this discussion, we will consider
thinking and briefly explore the development and use of language. We will also discuss problem solving
and creativity before ending with a discussion of how intelligence is measured and how our biology
and environments interact to affect intelligence. After finishing this chapter, you will have a greater
appreciation of the higher-level cognitive processes that contribute to our distinctiveness as a species.
Chapter 7 | Thinking and Intelligence 217
7.1 What Is Cognition?
Learning Objectives
By the end of this section, you will be able to:
• Describe cognition
• Distinguish concepts and prototypes
• Explain the difference between natural and artificial concepts
Imagine all of your thoughts as if they were physical entities, swirling rapidly inside your mind. How is it
possible that the brain is able to move from one thought to the next in an organized, orderly fashion? The
brain is endlessly perceiving, processing, planning, organizing, and remembering—it is always active. Yet,
you don’t notice most of your brain’s activity as you move throughout your daily routine. This is only one
facet of the complex processes involved in cognition. Simply put, cognition is thinking, and it encompasses
the processes associated with perception, knowledge, problem solving, judgment, langu.
Chapter 7Thinking and IntelligenceFigure 7.1 Thinking .docx
Chapter 7
Thinking and Intelligence
Figure 7.1 Thinking is an important part of our human experience, and one that has captivated people for centuries.
Today, it is one area of psychological study. The 19th-century Girl with a Book by José Ferraz de Almeida Júnior, the
20th-century sculpture The Thinker by August Rodin, and Shi Ke’s 10th-century painting Huike Thinking all reflect the
fascination with the process of human thought. (credit “middle”: modification of work by Jason Rogers; credit “right”:
modification of work by Tang Zu-Ming)
Chapter Outline
7.1 What Is Cognition?
7.2 Language
7.3 Problem Solving
7.4 What Are Intelligence and Creativity?
7.5 Measures of Intelligence
7.6 The Source of Intelligence
Introduction
Why is it so difficult to break habits—like reaching for your ringing phone even when you shouldn’t, such
as when you’re driving? How does a person who has never seen or touched snow in real life develop an
understanding of the concept of snow? How do young children acquire the ability to learn language with
no formal instruction? Psychologists who study thinking explore questions like these.
Cognitive psychologists also study intelligence. What is intelligence, and how does it vary from person
to person? Are “street smarts” a kind of intelligence, and if so, how do they relate to other types of
intelligence? What does an IQ test really measure? These questions and more will be explored in this
chapter as you study thinking and intelligence.
In other chapters, we discussed the cognitive processes of perception, learning, and memory. In this
chapter, we will focus on high-level cognitive processes. As a part of this discussion, we will consider
thinking and briefly explore the development and use of language. We will also discuss problem solving
and creativity before ending with a discussion of how intelligence is measured and how our biology
and environments interact to affect intelligence. After finishing this chapter, you will have a greater
appreciation of the higher-level cognitive processes that contribute to our distinctiveness as a species.
Chapter 7 | Thinking and Intelligence 217
7.1 What Is Cognition?
Learning Objectives
By the end of this section, you will be able to:
• Describe cognition
• Distinguish concepts and prototypes
• Explain the difference between natural and artificial concepts
Imagine all of your thoughts as if they were physical entities, swirling rapidly inside your mind. How is it
possible that the brain is able to move from one thought to the next in an organized, orderly fashion? The
brain is endlessly perceiving, processing, planning, organizing, and remembering—it is always active. Yet,
you don’t notice most of your brain’s activity as you move throughout your daily routine. This is only one
facet of the complex processes involved in cognition. Simply put, cognition is thinking, and it encompasses
the processes associated with perception, knowledge, problem solving, judgment, langu ...
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1 3 The Social Self © istockphoto.comphototer
1
3 The Social Self
© istockphoto.com/phototerry
2
Core Questions
1. What is the “self”?
2. How do we know the self is social?
3. Why do we present different selves in different situations?
4. Is the truth always the self’s friend?
5. What is self-esteem and how can we measure it?
3
Who are you if you have lost your memory? Consider the following movies about memory
loss:
Memento (Todd & Todd, 2000): A man finds mysterious tattoos on himself after
sustaining brain damage that prevents him from accessing any new memories.
50 First Dates (Giarraputpo, Golin, Juvonen, & Producers, Segal, 2004): A woman
has difficulty falling in love because she can’t remember the romantic events from the
previous day.
The Bourne Ultimatum (F. Marshall, Crowley, Sangberg, & Greengrass, 2007): A
CIA agent tries to figure out who he is after suffering long-term amnesia and
brainwashing.
Total Recall (Moritz, Jaffe, & Wiseman, 2012): A man in the future discovers his
memory has been altered and starts an adventure to discover his true self and history.
Finding Dory (Collins & Stanton, 2016): A friendly but forgetful blue tang fish
struggles to be reunited with her long-lost parents.
The characters in these memory-loss movies had to imagine their probable selves into
existence. Hollywood scriptwriters are not the only ones using memory loss to imagine the
self into existence. The rest of us also have imperfect memories, so we construct our sense
of who we are by piecing together fragments of memory, interpreting uncertain evidence,
and hoping for the best.
The self is the story we tell ourselves about ourselves. William Swann and Michael
Buhrmester (2012) call the self a “functional fiction” because it’s a story with a purpose.
And even though it’s a made-up, pieced-together tale that has an audience of only one
person, this solitary self is also a social self. That’s because the plot of our self-story always
involves family, friends, neighborhood, culture, and much more. To understand how each
of us live, think, and behave in a social world, we have to first understand how we define
and perceive ourselves.
Learning Objectives
3.1 Explain how social psychology has defined self-awareness and the self-concept.
3.2 Analyze how our self-perceptions are influenced by others.
3.3 Explain how we adjust our public self-presentation to influence others.
3.4 Articulate why we sometimes benefit from positive illusions and moderate self-deceptions.
3.5 Apply both explicit and implicit methods to the many facets of self-esteem, including its dark side.
4
What Is the “Self”?
— LO 3.1: Explain how social psychology has defined self-awareness and the self-
concept.
Perhaps the proverbial slap on a newborn baby’s backside (or the more likely suction device
up the baby’s nose) first jars us into self-awareness. Before that moment, we were part of
someone else’s body. ...
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Intuition Its Powers and Perils Introduction .docx
Intuition: Its Powers and Perils
Introduction
As a research psychologist and communicator of psychological science, I have spent a career
pondering the connections between subjective and objective truth, between feeling and fact, between
intuition and reality. I'm predisposed to welcome unbidden hunches, creative ideas, the Spirit's
workings. I once took an instant liking to a fellow teenager, to whom I've now been married for nearly
forty years. When I meet job applicants, my gut reactions sometimes kick in within seconds, before I
can explain my feelings in words. “Not everything that can be counted counts, and not everything that
counts can be counted," said a sign in Albert Einstein's office.
But from science and everyday life, I also know that my intuition sometimes errs. My geographical
intuition tells me that Reno is east of Los Angeles, that Rome is south of New York, that Atlanta is east
of Detroit. But I am wrong, wrong, and wrong. “The first principle," said Einstein's fellow physicist
Richard Feynman, “is that you must not fool yourself—and you are the easiest person to fool."
For Webster and for this book, intuition is our capacity for direct knowledge, for immediate insight
without observation or reason. “Intuitive thinking is perception-like, rapid, effortless," notes Princeton
University psychologist Daniel Kahneman. By contrast, “deliberate thinking is reasoning-like, critical,
and analytic."
Do we all have untapped intuitive powers? Are we worthy of Shakespeare’s acclaim, “in apprehension
how like a god!"? When hiring, firing, and investing should we plug into our “right brain"
premonitions? Should we follow the example of Star War's Luke Skywalker, by turning off our
computers and trusting the Force?
Or are skeptics right to define intuition as our inner knowing that we're right, whether we are or not?
Are we like “the hollow man . . . headpiece filled with straw" (T. S. Eliot)? With bright people so often
believing demonstrably dumb things, do we instead need more “left brain" rationality? To think and
act smarter, should we more energetically check intuition against reality and subject creative hunch to
skeptical scrutiny?
The Acclaimed Powers of Intuition
In his BBC Reith Lecture in 2000, Prince Charles lifted up the wisdom of the heart. “Buried deep within
each and every one of us there is an instinctive, heart felt awareness that provides—if we allow it to—
the most reliable guide as to whether or not our actions are really in the long term interests of our
planet and all the life it supports. . . . Wisdom, empathy and compassion have no place in the
empirical world yet traditional wisdoms would ask 'without them are we truly human?'" We need, said
the future king, “to listen rather more to the common sense emanating from our hearts."
In this postmodernist New Age, Prince Charles has plenty of company. Scholars, popular writers, and
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This document discusses how Learnertainment uses entertaining methods to engage the brain and enhance learning by overcoming the brain's natural defenses. It explains that the brain is constantly scanning for threats and prioritizes survival, but can also be motivated by pleasure. By eliciting positive emotions through entertainment, Learnertainment distracts the brain from negative feelings that inhibit learning and promotes embracing new ideas.
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1 3 The Social Self © istockphoto.comphototer
1
3 The Social Self
© istockphoto.com/phototerry
2
Core Questions
1. What is the “self”?
2. How do we know the self is social?
3. Why do we present different selves in different situations?
4. Is the truth always the self’s friend?
5. What is self-esteem and how can we measure it?
3
Who are you if you have lost your memory? Consider the following movies about memory
loss:
Memento (Todd & Todd, 2000): A man finds mysterious tattoos on himself after
sustaining brain damage that prevents him from accessing any new memories.
50 First Dates (Giarraputpo, Golin, Juvonen, & Producers, Segal, 2004): A woman
has difficulty falling in love because she can’t remember the romantic events from the
previous day.
The Bourne Ultimatum (F. Marshall, Crowley, Sangberg, & Greengrass, 2007): A
CIA agent tries to figure out who he is after suffering long-term amnesia and
brainwashing.
Total Recall (Moritz, Jaffe, & Wiseman, 2012): A man in the future discovers his
memory has been altered and starts an adventure to discover his true self and history.
Finding Dory (Collins & Stanton, 2016): A friendly but forgetful blue tang fish
struggles to be reunited with her long-lost parents.
The characters in these memory-loss movies had to imagine their probable selves into
existence. Hollywood scriptwriters are not the only ones using memory loss to imagine the
self into existence. The rest of us also have imperfect memories, so we construct our sense
of who we are by piecing together fragments of memory, interpreting uncertain evidence,
and hoping for the best.
The self is the story we tell ourselves about ourselves. William Swann and Michael
Buhrmester (2012) call the self a “functional fiction” because it’s a story with a purpose.
And even though it’s a made-up, pieced-together tale that has an audience of only one
person, this solitary self is also a social self. That’s because the plot of our self-story always
involves family, friends, neighborhood, culture, and much more. To understand how each
of us live, think, and behave in a social world, we have to first understand how we define
and perceive ourselves.
Learning Objectives
3.1 Explain how social psychology has defined self-awareness and the self-concept.
3.2 Analyze how our self-perceptions are influenced by others.
3.3 Explain how we adjust our public self-presentation to influence others.
3.4 Articulate why we sometimes benefit from positive illusions and moderate self-deceptions.
3.5 Apply both explicit and implicit methods to the many facets of self-esteem, including its dark side.
4
What Is the “Self”?
— LO 3.1: Explain how social psychology has defined self-awareness and the self-
concept.
Perhaps the proverbial slap on a newborn baby’s backside (or the more likely suction device
up the baby’s nose) first jars us into self-awareness. Before that moment, we were part of
someone else’s body. ...
Written All Over Their Faces
This education pack accompanies an art exhibition about facial expressions and the underlying emotions they indicate. It discusses how facial expressions are sometimes difficult to interpret accurately due to desires to mask feelings or cultural norms around expression. The exhibition aims to teach people to scrutinize facial expressions more carefully in order to better navigate emotionally charged situations. It presents Professor Paul Ekman's research demonstrating that certain facial expressions reflexively indicate core emotions like sadness, anger, surprise, fear, disgust, and contempt. The pack provides instructions to study the facial expressions through pictures and mirrors and then test the knowledge interpreting photos.
Micro expression master
Fortunately, the incredibly delicious desserts that I’m about to share with you have no processed sugars or preservatives.
Perceptions
The document discusses how perceptions differ between individuals due to subjective experiences and the selective and creative nature of perception. It explains that culture, gender roles, and co-cultures all influence perceptions. Perceptions are shaped by one's unique experiences and background as well as social and cultural influences.
New microsoft office word document (3)
The document provides an overview of Transactional Analysis theory as developed by Eric Berne in the 1950s and expanded upon by others since. It discusses the key concepts of ego states (Parent, Adult, Child), transactions between people from different ego states, and the modern subdivision of ego states into more detailed categories. Transactional Analysis aims to understand personality, communication patterns, and repetitive behaviors through analyzing stimuli and responses between people's ego states.
Intuition Its Powers and Perils Introduction .docx
Intuition: Its Powers and Perils
Introduction
As a research psychologist and communicator of psychological science, I have spent a career
pondering the connections between subjective and objective truth, between feeling and fact, between
intuition and reality. I'm predisposed to welcome unbidden hunches, creative ideas, the Spirit's
workings. I once took an instant liking to a fellow teenager, to whom I've now been married for nearly
forty years. When I meet job applicants, my gut reactions sometimes kick in within seconds, before I
can explain my feelings in words. “Not everything that can be counted counts, and not everything that
counts can be counted," said a sign in Albert Einstein's office.
But from science and everyday life, I also know that my intuition sometimes errs. My geographical
intuition tells me that Reno is east of Los Angeles, that Rome is south of New York, that Atlanta is east
of Detroit. But I am wrong, wrong, and wrong. “The first principle," said Einstein's fellow physicist
Richard Feynman, “is that you must not fool yourself—and you are the easiest person to fool."
For Webster and for this book, intuition is our capacity for direct knowledge, for immediate insight
without observation or reason. “Intuitive thinking is perception-like, rapid, effortless," notes Princeton
University psychologist Daniel Kahneman. By contrast, “deliberate thinking is reasoning-like, critical,
and analytic."
Do we all have untapped intuitive powers? Are we worthy of Shakespeare’s acclaim, “in apprehension
how like a god!"? When hiring, firing, and investing should we plug into our “right brain"
premonitions? Should we follow the example of Star War's Luke Skywalker, by turning off our
computers and trusting the Force?
Or are skeptics right to define intuition as our inner knowing that we're right, whether we are or not?
Are we like “the hollow man . . . headpiece filled with straw" (T. S. Eliot)? With bright people so often
believing demonstrably dumb things, do we instead need more “left brain" rationality? To think and
act smarter, should we more energetically check intuition against reality and subject creative hunch to
skeptical scrutiny?
The Acclaimed Powers of Intuition
In his BBC Reith Lecture in 2000, Prince Charles lifted up the wisdom of the heart. “Buried deep within
each and every one of us there is an instinctive, heart felt awareness that provides—if we allow it to—
the most reliable guide as to whether or not our actions are really in the long term interests of our
planet and all the life it supports. . . . Wisdom, empathy and compassion have no place in the
empirical world yet traditional wisdoms would ask 'without them are we truly human?'" We need, said
the future king, “to listen rather more to the common sense emanating from our hearts."
In this postmodernist New Age, Prince Charles has plenty of company. Scholars, popular writers, and
workshop gurus are training people .
THE eARTh OF AGILE - a story notebook
Using this story notebook, you sontinue the story making process about the Future of Work.
This storytelling process about The Future of Work is
a participatory activation process to which many
have contributed: the people who submitted their
videos for the short movie Computer of the Future
and all participants during the ArtOfAgile Experience
Event on December 3, 2019. You will find all the (links) to the information to make up your mind: who do I choose to be in my work for the future?
Ethnography: The Secret Everybody Knows
Ethnography provides deeper insights than traditional market research by studying human behavior and culture. It involves observing people in their natural environments to understand their perspectives without preconceptions. Major companies use ethnography to innovate, as it reveals hidden motivations driving decisions. ESP Collective helps clients apply ethnography's inductive, contextual, and participatory philosophy to gain an insider's view of customers and discover opportunities from an outsider's observations of behavior.
NLP in English
This document provides an overview of Neuro-Linguistic Programming (NLP) and discusses how it can be used to change behaviors and achieve desired outcomes. It examines how people think, feel, communicate and build relationships. Key concepts discussed include setting goals, establishing rapport, using sensory acuity for feedback, and reprogramming beliefs and physiology through techniques like anchoring. The document also discusses strategies for eliciting a person's process for achieving different states and the role of physiology in changing feelings and health.
Mastering the non verbal language of leadership
This document discusses the importance of mastering nonverbal communication skills for leadership. It notes that leadership involves both verbal and nonverbal skills. The document then provides advice on how to improve nonverbal communication skills, including maintaining open body language, making eye contact, using handshakes and gestures effectively, and presenting with confidence. It introduces body language flashcards as a tool for learning and practicing nonverbal skills.
Perception and Behavior: How To Stimulate Creativity
Perception is shaped by individual factors like interests, needs, experiences, and biases. It involves exposure to stimuli, attention, and interpretation based on existing categories of meaning. Perception is subjective and selective. Deep structures like beliefs, values, and fears influence perception more than surface level factors. Emotions act as a gatekeeper to learning and automatic "fight or flight" responses can be re-programmed for positive thinking. Perception influences individual behavior and is critical to understand how people interact with the world.
The Cognitive Neuroscience of Empathy, DevOpsDays Austin 2016
Slide from The Cognitive Neuroscience of Empathy, You're A DevOps Natural, including speaker notes and bibliographies
Disruptive perception
The Cannes Lions International Festival of Creativity is the biggest global award show in brand communications and an annual gathering of creative industry professionals. Landor is excited to have had the opportunity to share its insights at Cannes with some of the world’s top creative minds.
Micro Expression Master.pdf
In this Ebook, you will discover the topics about the types of body expressions, the basics of reading body language, the implication of the smallest body language, the interpretaion of body languages, the micro expression matter, the benefits of understanding the body expressions, the skills that are required in understanding the body languages, understanding what other people are thinking and the effects of body language on communication.
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Virtual Curiouser & Curiouser
- 1. ES Virtual Curiouser & Curiouser SHARING INSIGHTS - ESTRELLA SPAANS Book: Blindsight by Matt Johnson & Prince Ghuman
- 2. ANEXPERIMENRT Your Blindspot • Look at the image at eye level about an arm's length away, in your right hand • Cover your left eye with your left hand • With the right eye, look at the X. Focus on the X, but be aware of the dot. • SLOWLY bring the image closer to your face maintaining the focus on the X. • Result: you have find your blindspotonce the dot completelydisappears out of your sight! How to find your blindspot? ES
- 3. This blindspot does not only happen with this experiment, its hidden within every interaction with brand experiences WEARETRICKED ES
- 4. Reality of Life Mental Model ESOur Mental Models Senses "A mental model is a representation of an individual of the surrounding world, the relationships between its various parts and a person's intuitive perception about his or her own acts and their consequences." Behavior INTERPREATIONOFTHEWORLD INTERPRET ASSOCIATIONS INFLUENCESINTERACT
- 5. Neuromarketing What can we do knowing this? ES 1.Our representation of the world include systematic networks with associations. The more we see something, the more it gets locked into these networks (being familiar). Even when this was unconsciously. This is known as the mere-exposure effect. Apply consistentbranding (e.g Cola Cola = Happiness) 2. Mental anchoring: we define what is essential in life through anchors, the things we pay attention to. - System 1 (being more open towards our impulses). - System 2 (doing something with a goal). Stand out from other brands to trigger impulses (e.g Tiffany & color blue, promotion signs) 3. Humans connect souls and essenceto objects, experiences,and products, especially when we can relate to them through anchors placed in our past. Each generation has different topics, languages, behaviors. Create essence through Storytelling & Adjustcommunications to Target Audience. (e.g. Heineken Express, Netflix & Memes, & Perrier & France) SOMEFACTSANDHOWTOACT
- 6. There a many more examples... Read the book if you want to get emerged into the world of neuromarketing! ES GETTOKNOWMORE!