Details on the member benefits for universities with interest in joining the Cleveland Chapter of the VR/AR Association. With over 3900 companies and 16000+ professionals with 50+ chapters worldwide, we are an excellent resource for seasoned industry veterans and those new to Augmented and Virtual Reality and its use cases in both consumer and commercial markets. CLEVR and RazorEdge are the founding sponsors of the Cleveland Chapter and are working to build a vibrant VRBelt here in the midwest.

1. The VR/AR Association (VRARA) is the global industry association for
virtual reality, augmented reality, and mixed reality connecting leading
solution providers with brands and customers.
Our programs and initiatives are designed to accelerate anyone’s growth,
knowledge, and connections.
www.thevrara.com
www.thevrara.com/cleveland

2. Priorities of VRARA
● Networking & Events
● Speaking opportunities
● Email Newsletters
● Sponsorship
● Podcasts & Webcast
● Case Studies
● Blog and Video Posts
● Education
● Case Studies
● Industry statistics
● Research
● Networking
● Guidelines
● Best Practices
● Committee Participation
● Field Research
© The VRAR Association
Create Member Value
Knowledge ResponsibilityPromotion

3. ● To create opportunities for influencers, companies,
and individuals
● To promote the use of VR and AR
● To foster education & research
● To assist members in growing their business
● To create market awareness of vendor members &
individuals
● Industry initiatives & projects
● Industry Committees creating best practices for
different verticals
Key Objectives of VRARA
VRARA is designed to foster collaboration between innovative companies and people in the
virtual reality and augmented reality ecosystem that accelerates growth, fosters research and
education, helps develop industry standards, connects member organizations and promotes the
services of member companies.VR

4. The VRARA Team
Nathan Pettyjohn VRARA Founder & President
Founder, aisle411 (early AR partner of Google’s Project Tango)
Kris Kolo VRARA Global Executive Director & NYC President
Executive at Toys R Us, Verizon | Advisor (Apple)
Mike Boland VRARA SF
Chief Analyst, ARtillry
Steve Dann VRARA London
CEO, Amplified Robot
Dan Burgar VRARA Vancouver
Director of Business Development and Partnerships at Archiact
See the full team here
Chapter Presidents are experts in the VR AR Industry and ready to help you!

5. Industry Core Advisory Board
Cathy Hackl, HTC VIVE
Cathy is a renowned speaker and expert in the immersive industry. NBC News named Hackl as one of the top
Latina women working in VR. Prior to HTC, she worked as chief communications officer for Future Lighthouse,
one of the world’s leading cinematic VR studios and was also selected as an Oculus Launchpad fellow in 2017.
She also counseled UPS as a VR expert during the launch of the VR driving training program. Hackl is an Emmy
nominated communicator, marketer and PR specialist who has crafted messaging and communications for CNN,
ABC News and Discovery Communications.
Greg Jones, Google
Greg joined Google in 2010, where he led a broad range of growth strategy projects with YouTube, Google Travel, etc.
In early 2013, he joined the SMB Acquisitions team to lead New Business Sales (NBS), which targets the highest
potential new Google advertising customers. In two years, he grew NBS 300% to a global team of ~400 people in 22
offices serving over 50 countries generating over $1.8B in annualized revenue and growing over 80% annually. In
2015, Greg joined Google Play to develop the GTM strategy for a major APAC country, and in 2016, he joined the
Daydream (VR) team to lead Tango (AR) operations.

6. www.thevrara.com
3900+
Companies
50+
Chapters
16K+
Professionals
Community Training Research &
Events
20+
Committees
Online & On-Site
Equipment

7. www.thevrara.com
50+
Chapters
Global reach and
opportunity with a
local presence

8. VRARA Mission:
Enable collaboration
between companies &
people in the VR AR (&
MR) ecosystems and to
accelerate growth
About: VR/AR Association (VRARA)
VRARA as Platform:
VRARA is the
networking platform for
the industry to thrive as
an ecosystem:
hardware, software,
content

9. VRARA Ecosystem
3900+ Companies, Organizations, Universities, Agencies, Brands..
● 42% Apps & Content (education, gaming,
consumer, enterprise applications)
● 23% Hardware (headsets, HMD, cameras,
controllers, haptics)
● 22% Community (university, research, lab,
center/incubator/accelerator, online portal,
news, event/conference, fund/VC)
● 10% Tools (tools for 3D, SDKs, Analytics,
Advertising)
● 3% Discovery & Distribution (App Stores,
Web portals, etc)

10. Featured Members and Sponsors

11. Featured Members and Sponsors

12. Membership gives universities access to:
1. Support Team
a. Leverage VRARA staff around the world to help you with business development, marketing & events.
2. Programs & Initiatives participation
a. Industry Committees (for each vertical: work on best practices, guidelines, standards, projects)
b. VRARA Training Program - Classes & Workshops for VR/AR/Unity/ARKit/WebVR/etc
c. University Partner Program
d. Get access to theDirectory, the largest database of companies involved or interested in VR AR MR 360
3. Events
a. Unlimited attendee passes (free) for all VRARA chapter events
b. VRARA and partner speaking opportunities
c. Discounts up to 50% to industry events such as CES VRFest, NRF, MWC, AWE, CVR, VRLA, VRDC, more here
4. Research
a. Unlimited access to research reports and publications generated by the VRARA
b. Discounts on paid 3rd party research when available
5. Promotion & Marketing
a. Get featured in the VRARA Newsletter, Blog, Webcast, Podcast, YouTube show
b. Discounts on Sponsorship opportunities
6. Equipment Rentals/Lease Program: Rent GearVR, HTC Vive, Hololens, Oculus
7. Office & Co-Working Spaces: Discounts for WeWork and others
Academic Membership Benefits Summary

13. Academic Membership ROI
PROGRAMS & INITIATIVES
● University Partner Program - be connected with companies and think tanks willing to sponsor your
university research
● Industry Committees - participate in projects, pilots, and initiatives
● Training Program - learn VR/AR/Unity/ARKit/WebVR/product etc
● Equipment Rental - HTC Vive, HoloLens, GearVR, Oculus, Asus, Nokia, etc
EVENTS
● Free admission to VRARA events: $5100 value
● Discounts to other industry events: up to $8500 cost savings
● Discount for exhibit booth: up to 45% cost savings!
RESEARCH
● Free research reports: value of $3000
● Discounts to 3rd party research: cost savings of up to 20%
Value of being a featured member on podcast, webinar, newsletter, Social Media
● See our metrics later in the slide deck
Value of global connected community and networking
● Priceless
ACCESS
● To theDirectory of VR AR MR companies, customers, partners
● Co-Working Office space discounts at WeWork and others

14. University Partner Program
● Industry Sponsored Research - The association
facilitates connecting companies globally that have
interest in sponsoring University led research in the
virtual reality and augmented reality ecosystem. This
includes technology development and testing, market
research, psychological impacts of VR and AR
technology, medical implications and uses, and how
journalism and content create will be impacted through
virtual reality and augmented reality channels
● VR and AR Certification courses & training - The
association can help facilitate connecting other member
companies with certified and trained talent, through
internships and job opportunities as well as feedback to
the university on key subject matter for both basic and
advanced course knowledge requirements
● Mentorship Programs - The association assists in
creating mentorship programs for students to work with
industry leading companies in virtual reality and
augmented reality
● Distribution of Research - The Association helps
distribute research reports, summaries, case studies
and experiences through the newsletter, and directly to
other member companies.
● Promotion and Exposure for University Programs -
Through promotion in the VR/AR Association
Newsletter, the Everything VR & AR Podcast, and panel
and speaking opportunities at regional and global
chapter events.
● Internship Program

15. www.thevrara.com
20+
Committees
Committees are
creating best
practices, guidelines
& standards
Existing Committees:
1. Advertising
2. AEC (Architecture, Eng, Construction)
3. Aerospace
4. Arcade
5. Automotive
6. Criminal Justice
7. Education
8. Enterprise
9. Entertainment
10. Healthcare
11. Licensing
12. Marketing
13. Public Safety/Emergency Response
14. Retail & eCommerce
15. Storytelling
16. COMING SOON: UNIVERSITIES COMMITTEE
VRARA Industry Committees
Committees are creating best practices, guidelines & call to actions to accelerate the
industry with smart growth. Participants work on projects & research.

16. Participants include:
1. Brandon Birckhead MD, Medical College of
Wisconsin (doctor)
2. Brennan Spiegel MD, Cedars-Sinai Health
System (doctor)
3. Corvecto Virtual Medical Coaching
4. Loyola University Medical Center
5. Medical Realities
6. MediVision 3D
7. National Behavioral Health Innovation Center
(Univ of Colorado)
8. Rafael J. Grossmann, M.D., FACS (doctor)
9. Sentireal
10. Shafi Ahmed PhD FRCS (doctor)
11. Stanford - Virtual Reality-Immersive
Technology (VR-IT) Clinic & Laboratory
12. The Phorix Group
13. VRHealth
14. Others
VRARA Industry Committee:
Healthcare
This committee is working on VR AR in Digital Health, Medical, Healthcare, and Education.
WWW.THEVRARA.COM

17. Core Drivers
▪ Curriculum development
▪ Industry Sponsored Research
▪ VR and AR Certification courses & training
▪ Mentorship Programs
▪ Distribution of Research
▪ Promotion and Exposure for University
Programs
▪ Internship Program
NEW: VRARA Universities Committee
Mission: To be able to share research, studies, events, help students get jobs, access to the industry and potentially developing
programs. Drive collaboration with other universities for best practices and studies and showcase what various schools are
leveraging AR/VR for.
WWW.THEVRARA.COM
Charter Members
British Columbia Institute of Technology
Columbia University
Duy Tan University, Vietnam
Edith Cowan University, Australia
Ghent University, Belgium
Lawrence Technological University
Marist College
Mississippi State University
Rutgers
San Francisco State University
Tampa Preparatory School
The California State University
The New School
The University of Sydney
Thomas Jefferson University
University of Maryland

18. Industry Events
VRARA partners with all events related to VR AR
VRARA Members get up to 75% off or VIP tickets to
these events, including exhibit booth
See our Events page for all upcoming events.

19. VRARA Events
VRARA events typically host 100-300 people per event
See our Events page for all upcoming events.
Reach up to 60,000 people who attend VRARA events!

20. VRARA Cleveland Events
WWW.THEVRARA.COM
Mini AR/VR Expo with Kent State University CAED - College of Art
and Design & Cleveland Urban Design Collaborative
KSU Professor David Jurca along with technology strategists from
RazorEdge and immersive tech evangelists from CLEVR led students
through experiences with AR/VR headsets and discussions focused on
how the emerging technology can enhance the architecture and
environmental design process.
The graduate students were challenged to envision how full body
immersion, 6 DOF tracking and eye/retinal tracking could be deployed
within the design process to compress feedback loops and allow for a
more accurate modeling against a far wider range of environmental
parameters.

21. VRARA Cleveland Events
WWW.THEVRARA.COM
Cleveland Game Developers :: Global Game Jam 2018
Cleveland VR/AR Association and CLEVR sponsored the Cleveland 2018 Global Game Jam put on by the Cleveland Game Developers.
A wide range of Cleveland based university students and tech entrepreneurs come together for a 48 hour game development “jam”
where artists, game engine specialists, software developers, musicians, writers and story tellers come together and create a live game.
Several VR/AR games were created at this year’s event with over 100 participants!

22. Reach up to 5 Million people worldwide via our marketing
channels including:
● Events in major cities around the world
● iTunes radio show (Podcast)
● Live webcasts (Webinars)
● Newsletter
● Social Media
● VR AR News & Entertainment Video Channel (YouTube)
● 3rd party media partners (listed on www.thevrara.com)
VRARA Marketing Channels

23. VRARA Live Webcast Platform
Reach millions of subscribers!
See all webinars here
Organize a live event virtually anywhere, anytime!
Giving the webinar was awesome. I had some interesting questions and
connected with a number of potential clients. Highly recommend this
experience for other members of VRARA.
— Robert Merki, Director of Product, cognitiveVR

24. VRARA Social Media
Reach thousands of users via our Twitter media campaigns
Over 35 Twitter accounts to make Tweets go viral!

25. CLEVR, the founding sponsor of the
Cleveland VR/AR Association is
working to build a vibrant VRBELT
across the Midwest.
Join us in channeling the ingenuity of
our citizens towards the improvement
of Cleveland’s socioeconomic health
via the ethical adoption and creation of
VR/AR based products, content and
solutions.
CLEVR and the #VRBELT

26. thevrara.com/cleveland
© The VRAR Association
Thank You!
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Contact reynaldo@thevrara.com with any membership questions.