The document summarizes a seminar presentation on viral marketing. It defines viral marketing as a technique that uses social media and technology to increase brand awareness or achieve other marketing goals through self-replicating processes similar to the spread of viruses. It notes that emotional, valuable, educational, entertaining, and humorous content along with discounts and games are most likely to spread virally. Examples mentioned include Skrilo, PhonePe, Hike, and Tez. Advantages include low cost and high brand awareness, while disadvantages include lack of control and lower chance of success. The conclusion states that with proper planning, viral marketing can rapidly reach a large audience at low cost.

1. Department of Management Studies
JNNCE, Shimoga – 577204 (Karnataka)
Seminar On
“Viral Marketing”
Under the Guidance of
Dr. Santosha
Assistant Professor
Department of Management Studies
JNNCE, Shimoga
Presented By
Mr. Dhinda Mohammed Sharif
III Semester, MBA
Department of Management Studies
JNNCE, Shimoga

3. : Contents :
What is Viral Marketing?
What works for Virality
Examples
Types & Channels of Viral Marketing
Advantages of Viral Marketing
Disadvantages of Viral Marketing
Conclusion

4. What is Viral Marketing ?
It is a marketing technique that uses pre-
existing social networking services and other
technologies to produce increases in brand awareness or
to achieve other marketing objectives (such as product
sales or marketing buzz) through self-
replicating Viral processes, similar to the spread
of epidemic diseases or computer viruses.

5. What works for Virality:
Emotion
Something of Value
Educational Content
Data
Things of Monetary Value
(Discounts and Coupons)
Something Entertaining
Humor
Games

6. Skrilo
PhonePe
Hike
Tez

7. Types & channels of Viral Marketing:
Word of Mouth
E-Mail
E-Newsletters
Blogging
Chat Rooms
Video-Clips
Games

8. Advantages of Viral Marketing:
Easy Way
Low Cost
Saves Time
Hugh Brand Awareness

9. Disadvantages of Viral Marketing:
Short term success
Uncontrollable
Lower chance of success

10. Conclusion:
Viral Marketing is unpredictable, but with proper
planning and timing one can experience rapid growth to
reach large audience in a short span of time at a
reasonable cost. In future it will become a leading choice
of medium for marketing to advertisers.