Sociale medier og PR

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En præsentation om hvad sociale medier betyder for PR arbejdet i virksomheder og organisationer

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Sociale medier og PR

  1. 1. brings you a presentation<br />Klik for at redigere titeltypografi i masteren<br />Social Media and PR<br />Challenges and Opportunities<br />
  2. 2. Social media are <br />different<br />from other media<br />
  3. 3. The internet is NOT a<br />medium<br />
  4. 4. The Internet has mediatedus all<br />
  5. 5.
  6. 6. Cogito ergo sum has become<br />I blog/Tweet/Facebook/Youtube/flickrtherefore I am<br />
  7. 7. ?<br />Whatare the consequences<br />
  8. 8. #1<br />Consequence<br />User Generated Content<br />
  9. 9. User created media<br />
  10. 10. Micro media<br />
  11. 11. Mini media<br />
  12. 12. #2<br />Consequence<br />Deportalization<br />
  13. 13. The way it used to be...<br />Sender<br />(PR)<br />Customer<br />Customer<br />Medium<br />Radio<br />Newspaper<br />TV<br />Company<br />(PR)<br />Communi-cation<br />Message<br />
  14. 14. ...the age of social media<br />Company<br />Userreviews<br />Wikipedia<br />Companywebsite<br />Blogs<br />Facebook<br />Pricecomparison<br />Twitter<br />Mobile apps<br />Deportalization<br />
  15. 15. #3<br />Consequence<br />The open organization<br />
  16. 16. Transparancy<br />
  17. 17. Share your knowledge<br />
  18. 18. Share your secret sauce<br />
  19. 19. Challenges<br />
  20. 20. The gate keeper role is<br />challenged<br />
  21. 21. We loose control<br />
  22. 22. Externally<br />
  23. 23. Internally<br />
  24. 24. More work<br />Number of WordPress blogs<br />
  25. 25. Most organizations are not ready for social media<br />
  26. 26. Opportunities<br />
  27. 27. Viral opportunities<br />Get your customers to talk about you or your product<br />
  28. 28. Your customers are doing your work<br />For free!<br />
  29. 29. Your employees are doing your work<br />
  30. 30. Skip the intermediaries<br />Become your own medium<br />
  31. 31. New tools<br />Surveillance<br />Pitching<br />
  32. 32.
  33. 33.
  34. 34. PR becomes product development<br />And vice versa<br />
  35. 35. The gate keeper<br />has become<br />The shepherd<br />
  36. 36. Thank you<br />www.petersvarre.dk<br />www.twitter.com/petersvarre<br />www.facebook.com/petersvarre<br />www.slideshare.net/petersvarre<br />www.youtube.com/petersvarre <br />www.foursquare.com/user/petersvarre<br />www.kommunikationsforum.dk/peter-svarre<br />

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