Vipanchith Reddy Nalimela
Week-6 Discussion
Marketing Management
BADM-533-01
University of Cumberlands
The assigned reading for this week has many important concepts that would help in learning the marketing management course. The marketing framework is important to learn the basic about the market. The basic structure of a market is made of 5C’s i.e., customer, company, content, collaborators, and competitors. The basic framework of product manufactured by any company is governed by for basic elements like product, price, place and promotion. Making the product reach the right customers at right time can be done by understanding the basic elements of promoting the product like segmentation, targeting, and positioning. The market research techniques caught my attention for the detailed analysis that can be made in different situations using the techniques provided in this chapter. The conjoint analysis is particularly helpful in catching the customer’s attention in the café like situations. In the given scenario designing the conjoint for making most of the customers happy while ordering the pizza can be efficiently done using the conjoint studies and conjoint analysis. Each customer has different preferences and product attributes while ordering a pizza as there were zillion combinations of ingredients used in making a pizza. In the situations and scenarios like ordering a pizza, the Café should also optimize the time for ordering and receiving a pizza for a customer and also make the café should make the customer feel happy about the price he or she being charged for a pizza. The conjoint analysis particularly helpful in pricing the fair and square for a product and making customer feel happy about the price that they have paid for a particular product. The B schools café are usually visited by regular customers often the people associated with the B school like students and staff would visit the B School Café for their different needs like breakfast, lunch, snacks, etc and offering the packages or programs like monthly packs etc, for these kinds of customers would be helpful for both the Café managers and visiting customers(Iacobucci., 2018).
PIZZA
COMBINATION
PRICE
WHEAT CRUST
THICK CRUST + PLAIN CHEESE + SAUSAGE
$60/MONTH
WHEAT CRUST
THIN CRUST + PLAIN CHEESE+SAUSAGE
$55/MONTH
WHITE CRUST
THICK CRUST + PLAIN CHEESE+ SAUSAGE
$50/MONTH
WHITE CRUST
THIN CRUST + PLAIN CHEESE + SAUSAGE
$40/MONTH
There were many more combinations that can be used and added to the conjoint analysis. The analysis and the design for ordering a pizza at a café would make the customers choose their orders easily and also the offering the customers such analysis would make the customer both loyal and happy with the service provided. This analysis would make the customer happy by making him or her feel that he is paying for the service that he or she is being provided with(Iacobucci., 2018).
References:
Iacobucci, D. (2018). Marketing management. 5th ed. Cengag.
Marketing Assignment Help | Marketing Assignment Help with Onlineassignemnt.net Online
The document provides guidelines for conducting an online survey for a DVD rental company. It begins by outlining the objective of the survey, which is to determine the level of competition in the DVD rental market and customer satisfaction with existing services. It then designs a survey with questions about how respondents first learned about the company, how many times they have used the rental service, and their satisfaction levels. The document concludes by stating the survey will be emailed to 25 respondents and the results will be analyzed.
Hi Emmanuel, You earned a grade of F on your assignment (57)..docxpooleavelina
Hi Emmanuel,
You earned a grade of F on your assignment (57%). Assignment One covered an introduction, mission statement, goals, environmental analysis, and SWOT/Needs analysis. After addressing these elements, you should have been ready to move onto the second step of your marketing plan, Assignment Two. Remember, reading and including feedback is crucial in improving. Please review the feedback below. In order to score highly, more effort needs to be put forth. It important you make changes now in order to have everything needed for your final project.
You did not describe feedback received. You did not explain how feedback will be used to improve the marketing plan.
Brand Strategy: You did not provide a brand promise and did not provide all the executional elements that support the brand. These include the brand name – why? What does it mean? Brand logo – what is it, why does it work?;Brand slogan, should be short, emotional, and memorable - "Just Do It" or "A diamond is forever." Brand extension – what is a natural fit to grow your brand and company? All these executional elements need to be designed to support your brand. This was not clearly explained.
Target Market: You did not provide the demographic profile (e.g., age, gender, ethnicity, etc.), psychographic profile, professional profile, geographic profile, and any other segmentation variable you deem necessary. There is no such thing as a target market of everyone and this does not seem clear in your description. See pages 93-104.
Positioning Statement and Perceptual Map: You did not submit or incompletely included a perceptual map that shows your company’s position against its competitors. Who are the competitors? What are their positions? How does that compare to your position? See textbook pages 107-113. You did not share a fully prepared positioning statement that included who you are talking to, who are you better than and why you are better. Be very realistic in this comparison. You can't be the best with the lowest price. Think of three legged stool with Quality, Service, and Price as the legs. If you have the lowest price - your quality and service need to match that; otherwise you have a lopsided stool.
Consumer Behavior: There is little connection between your branding promise, the executional elements of your brand and the first step of need recognition in the consumer buying process. You did not examine relevant consumer behavior of your target market (also, your target markets are too broad. Considerations should be: age, lifestyle values, attitudes, wants and needs, gender, age, number of kids, education income, stage in the household lifecycle, geographic location (urban vs. rural, etc.), or risk orientation, etc.). You need to explain more about your target market's consumer behavior - lifestyle values, attributes, wants and needs, etc. with the brand name, logo, slogan, brand extension, and positioning statement. Why will your brand promise will resonate with them ...
Do you have a marketing strategy in place to emerge from COVID-19 ahead of your competition? Strategic marketing begins with a clear understanding of who your customer and potential customers are and the attributes that drives purchase behavior. Marketers often create personas trying to bucket certain characteristics of audiences together. Sometimes this exercise is done based on their feelings, interviewing customers or looking at what others say within the industry vs. relying on empirical audience data that can be readily available.
Data-driven customer acquisition is critical to high performing marketing campaigns and necessary to truly impact revenue growth.
Once you can more fully understand your customer and what the job to be done is, creating a customer journey map with pathways to purchase and developing a winning marketing strategy becomes clearer and more precise. Continuing to use loyal customer data attributes and insights allows brands to run hyper-targeted digital advertising and guide future campaign success.
This document provides an overview of the course materials for MKT 575 Entire Course. It lists the weekly assignments, which include analyzing a company's marketing strategy, creating a pitch deck for a challenging consumer market, writing memos on buyer behavior and marketing research, and conducting an analysis for a new product launch. It also provides sample assignment descriptions and instructions for a marketing research brief and new product launch analysis. The document aims to provide students with a full course overview and guidance on the weekly assignments.
Marketing Assignment Help | Marketing Assignment Help with Onlineassignemnt.net Online
The document provides guidelines for conducting an online survey for a DVD rental company. It begins by outlining the objective of the survey, which is to determine the level of competition in the DVD rental market and customer satisfaction with existing services. It then designs a survey with questions about how respondents first learned about the company, how many times they have used the rental service, and their satisfaction levels. The document concludes by stating the survey will be emailed to 25 respondents and the results will be analyzed.
Hi Emmanuel, You earned a grade of F on your assignment (57)..docxpooleavelina
Hi Emmanuel,
You earned a grade of F on your assignment (57%). Assignment One covered an introduction, mission statement, goals, environmental analysis, and SWOT/Needs analysis. After addressing these elements, you should have been ready to move onto the second step of your marketing plan, Assignment Two. Remember, reading and including feedback is crucial in improving. Please review the feedback below. In order to score highly, more effort needs to be put forth. It important you make changes now in order to have everything needed for your final project.
You did not describe feedback received. You did not explain how feedback will be used to improve the marketing plan.
Brand Strategy: You did not provide a brand promise and did not provide all the executional elements that support the brand. These include the brand name – why? What does it mean? Brand logo – what is it, why does it work?;Brand slogan, should be short, emotional, and memorable - "Just Do It" or "A diamond is forever." Brand extension – what is a natural fit to grow your brand and company? All these executional elements need to be designed to support your brand. This was not clearly explained.
Target Market: You did not provide the demographic profile (e.g., age, gender, ethnicity, etc.), psychographic profile, professional profile, geographic profile, and any other segmentation variable you deem necessary. There is no such thing as a target market of everyone and this does not seem clear in your description. See pages 93-104.
Positioning Statement and Perceptual Map: You did not submit or incompletely included a perceptual map that shows your company’s position against its competitors. Who are the competitors? What are their positions? How does that compare to your position? See textbook pages 107-113. You did not share a fully prepared positioning statement that included who you are talking to, who are you better than and why you are better. Be very realistic in this comparison. You can't be the best with the lowest price. Think of three legged stool with Quality, Service, and Price as the legs. If you have the lowest price - your quality and service need to match that; otherwise you have a lopsided stool.
Consumer Behavior: There is little connection between your branding promise, the executional elements of your brand and the first step of need recognition in the consumer buying process. You did not examine relevant consumer behavior of your target market (also, your target markets are too broad. Considerations should be: age, lifestyle values, attitudes, wants and needs, gender, age, number of kids, education income, stage in the household lifecycle, geographic location (urban vs. rural, etc.), or risk orientation, etc.). You need to explain more about your target market's consumer behavior - lifestyle values, attributes, wants and needs, etc. with the brand name, logo, slogan, brand extension, and positioning statement. Why will your brand promise will resonate with them ...
Do you have a marketing strategy in place to emerge from COVID-19 ahead of your competition? Strategic marketing begins with a clear understanding of who your customer and potential customers are and the attributes that drives purchase behavior. Marketers often create personas trying to bucket certain characteristics of audiences together. Sometimes this exercise is done based on their feelings, interviewing customers or looking at what others say within the industry vs. relying on empirical audience data that can be readily available.
Data-driven customer acquisition is critical to high performing marketing campaigns and necessary to truly impact revenue growth.
Once you can more fully understand your customer and what the job to be done is, creating a customer journey map with pathways to purchase and developing a winning marketing strategy becomes clearer and more precise. Continuing to use loyal customer data attributes and insights allows brands to run hyper-targeted digital advertising and guide future campaign success.
This document provides an overview of the course materials for MKT 575 Entire Course. It lists the weekly assignments, which include analyzing a company's marketing strategy, creating a pitch deck for a challenging consumer market, writing memos on buyer behavior and marketing research, and conducting an analysis for a new product launch. It also provides sample assignment descriptions and instructions for a marketing research brief and new product launch analysis. The document aims to provide students with a full course overview and guidance on the weekly assignments.
Today there is a lot of buzz around customer experience. Many companies have realized that investments in customer experience improvement is important not just because it helps to boost the bottom lines of their businesses but because it takes at least 4 to 6 times more cost to acquire a new customer than to retain an existing customer.
Personalization Strategy Workshop - Los AngelesOptimizely
This document provides an agenda and overview for a personalization strategy workshop hosted by Optimizely in Los Angeles on August 18, 2016. The agenda includes: registration and refreshments at 2:30 PM, an opening by Travis Bryant at 3:00 PM, a personalization capabilities overview and demo by Ian Thiel at 3:15 PM, a break at 3:45 PM, a discussion of personalization best practices by Matty Wishnow at 4:00 PM, and group discussion and networking from 5:00 PM. The workshop will focus on personalization strategies and capabilities using Optimizely's platform. Presenters will discuss personalization demos, case studies, and best practices to help attendees develop effective personalization approaches
Topic 2- Understanding the Customer Journey .pptJaySears2
This document discusses customer journeys and marketing strategies. It begins by outlining the AIDA model of awareness, interest, desire, and action. It then provides details on creating awareness, interest, and desire in customers. Retaining customers is also discussed. The rest of the document discusses marketing statistics showing customers' extensive research journeys, the Buyology theory about unconscious consumer behavior, and examples of Apple's customer engagement strategies.
Marketing 101 is an overview of what is marketing's role within an organisation, how to build a solid marketing staretgy based on analysis, strong messaging and picking the right tools.
It is a starting point if you are unsure about how to tackle the marketing needs of your business or are just starting out in a marketing role. Actionable advice, clear explanation and a few exercises to get the ball rolling.
This document provides guidance on developing an effective product strategy in 10 steps. It begins with creating an ambitious product mission or vision. Next, it is important to understand customer needs and how they are evolving by conducting user research. You must also understand where your product fits within the broader value chain. Identifying how markets may change allows you to strategize for the future. Key performance indicators should then be developed based on product goals. Finally, initiatives are prioritized on the roadmap to work towards achieving the strategic goals. The overall process outlined aims to create a product strategy that delivers value to customers and meets business objectives.
1. The document discusses sales promotion activities undertaken by organizations like BigBazaar to increase sales.
2. It provides examples of popular sales promotion techniques like buy-one-get-one-free offers, customer loyalty programs, product demonstrations, free gifts, discounted prices, and competitions.
3. The objectives of the study on BigBazaar's sales promotions are to evaluate activities during festivals, analyze impacting factors, study the impact on consumer buying decisions, and suggest strategies to attract and retain customers.
CEOThe mission of Knockout Shoes is to be recognized as a soci.docxtidwellveronique
CEO
The mission of Knockout Shoes is to be recognized as a socially responsible company providing high quality shoes for the North American and Latin American markets.
The overall strategy of Knockout Shoes is focused differentiation while addressing socially responsible business practices. The decisions by operations, financing, and marketing support this strategy because we have limited all production to North America and Latin American. We have limited sales to Wholesale and Internet sales in North America and Latin America. We have purchased the contracts of Ophrah Beyonse, Tiger Green, and Jose Montana. We have engaged in green manufacturing practices. We have limited the number of models sold. We use high-quality materials in the manufacturing process. We have provided sufficient capital to sustain operations. We have provided a return to stockholders and to society.
VPO
We produce all of our shoes in North America and Latin America because this allows for better control over the manufacturing process and reduces the cost to ship shoes to the two target markets. We limited our models to 50 to maintain better control over the manufacturing process and to limit the costs for styling. We have set our superior material usage rate at 80% to ensure a high quality shoe. We use green materials. We have set the enhanced styling features to $20,000 per model to support the production of a shoe that is perceived to be high quality. We have invested in energy efficiency. We use recycled boxing materials. Our entire workforce has received ethics training, and we have a diverse workforce. We spend $2,000 per worker on Best Practices Training.
VPM
We have set our wholesale price at $60 and our internet price at $85 because the shoes are high quality shoes. We sell only in North America and Latin America. We do not allow internet sales outside of North America and Latin America. We have contracted with Ophrah Beyonse, Tiger Green, and Jose Montana because these three have the best celebrity appeal scores for our two markets. We do not provide for private label production because it does not support our strategy of focused differentiation. We have set our advertising budget at $10,000,000. We offer a $3 rebate as part of our advertising strategy. We are able to provide delivery within 1 week because most of our shoes are manufactured in the country in which they are sold. We have few shipments between North America and Latin America.
VPF
We have issued 100,000 shares of stock and secured a 10-year bank loan of $8,000,000 to finance operations. We declared a dividend of $.15 to provide a return to stockholders. We have plans to ensure that ROE is at least 15% per year. We have plans to ensure that our cost of pairs sold is no more than 53%. We have plans to ensure that our default risk is no more than Medium. We have committed 3% of pre-tax profits for charitable contributions.
The New Product Development Proce ...
Affiliate marketing is a performance-based online business model where individuals (affiliates) earn commissions for promoting other people's or companies' products and generating sales or leads. It's a mutually beneficial arrangement between advertisers and affiliates, as advertisers get more exposure and sales, while affiliates earn a commission for their promotional efforts.
How Does it Work?
Join an Affiliate Program: Affiliates begin by joining an affiliate program offered by a company or through an affiliate network. Popular affiliate networks include Amazon Associates, ShareASale, and ClickBank.
Choose a Product or Niche: Affiliates select products or services they want to promote. It's often beneficial to choose a niche or industry that aligns with their interests or expertise.
Get an Affiliate Link: Once accepted into an affiliate program, affiliates receive unique tracking links. These links help the advertiser track sales and leads generated through the affiliate's promotional efforts.
Promote the Products: Affiliates can promote products through various channels, such as websites, blogs, social media, email marketing, or YouTube. The key is to create valuable content that encourages people to click on the affiliate links.
Earn Commissions: When people click on the affiliate link and make a purchase or complete a desired action (like signing up for a trial), the affiliate earns a commission. Commissions can be a percentage of the sale or a fixed amount.
Tips for Beginners:
Choose a Niche You're Interested In: Select a niche or industry that you have knowledge or passion for, as it makes creating content more enjoyable and authentic.
Create Quality Content: Focus on producing high-quality content that provides value to your audience. This can be in the form of blog posts, videos, social media posts, or other engaging formats.
Disclose Your Affiliate Relationships: Be transparent with your audience by disclosing your affiliate relationships. This builds trust and helps maintain credibility.
Experiment and Learn: Affiliate marketing involves some trial and error. Experiment with different strategies, track your results, and learn from your experiences.
Stay Updated: The online landscape is dynamic. Stay informed about industry trends, changes in affiliate programs, and new marketing strategies to adapt and improve your approach.
Remember, success in affiliate marketing often takes time, persistence, and a willingness to learn and adapt to the evolving online landscapes..
Get the link to the best affiliate platform below
https://sites.google.com/view/paykickstart-official/home
This document outlines how to create content at every stage of the buyer's journey to improve inbound marketing strategies. It discusses mapping the buyer persona's journey and creating content to address their problems at each stage - awareness, consideration, and decision. Content should include blog posts, guides, videos and more. Aligning content to the buyer journey and addressing their questions and needs at each step can help turn prospects into qualified leads and increase event attendance and sponsor engagement.
Customer Lifecycle Software Stack: 12 Tools to Help You Raise Profits by 75%LizzyManz
The document discusses tools to help manage the customer lifecycle from awareness to advocacy. It identifies 12 tools to help with key stages: awareness (Hootsuite, WordPress), engagement (Insightly, Salesforce CRM), evaluation (Hubspot, Mopinion), purchase (Apple Business Chat, OptinMonster, PayPal), post-purchase (Process Street, Churn Zero), and advocacy (Influitive, GrowthSurf). Each tool is described briefly with its features and pricing. The goal is to understand and guide customers through each stage to maximize customer lifetime value and retention.
Driving Marketing Efficiency In The Consumer Goods Business With Advanced Ana...Gina Shaw
"Information is the oil of the 21st century, and analytics is the combustion engine" – Gartner
A large percentage of marketing efforts in a consumer goods business has little to no impact on sales. One primary reason for low-yield marketing campaigns is the inability to leverage data. Success in the consumer goods industry largely depends on the speed and accuracy of decision-making.
This eBook will help you discover:
1. Challenges marketers face in in the consumer goods business
2. The current state of marketing analytics
3. The overview and importance of advanced analytics
4. Traditional analytics vs advanced analytics
5. Advanced analytics solutions use cases in the areas of
- Measuring marketing effectiveness
- Optimizing marketing and advertising spend
- Sales forecasting
- Product portfolio management
- Marketing mix modelling
6. Driving analytics adoption within your organization with AI
7. Case study: How a global CPG company reduced marketing spend by 5% with advanced analytics
8. How you can get started right away?
Rehashing offline copy or boring marketing collateral for your website just doesn't cut it anymore. Your website, blogs, webinars, video and podcasts, social media, and other online content all offer you tremendous opportunities to connect with your customers and drive business. Sounds great right? It is. But only if you do it well, and create the kind of content that both resonates with your customers and meets your business objectives.
Toyota is a popular vehicle manufacturer in Sri Lanka with over 75% market share. The document discusses Toyota's marketing mix strategies, including the 4Ps and 7Ps frameworks. It analyzes Toyota's product offerings, placement and distribution channels, pricing approaches, and promotional activities. Toyota aims to provide safe, efficient mobility through technological innovations like automated driving and connected vehicles. It seeks to contribute to societal progress through open innovation and partnership.
Slides Dominic Gadoury recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
http://TheProductMentor.com
FIN 336 Milestone Two Guidelines and Rubric Economic Envir.docxnealwaters20034
FIN 336 Milestone Two Guidelines and Rubric
Economic Environments and Risk Mitigation
Overview: This milestone will help you complete Sections II and III of the final project.
Prompt: Develop a report that analyzes one company’s approach to multinational expansion. Include financial factors such as economic environments and
market conditions, risk mitigation strategies, and ethical and legal practices.
Specifically, the following critical elements must be addressed:
II. Economic Environments and Market Conditions
C. Explain the role of international financial markets and institutions in global environments in evaluating their impact on the company’s risk
management strategies.
D. Analyze impacts of exchange rate on the company’s performance for determining if a loss occurred because of fluctuations or devaluations of
foreign currencies. Provide examples from the past year to support your claims.
III. Risk Mitigation: Examine sources of risk and risk reduction methods available to multinational corporations. Use the 2007–2008 annual report and the
most current annual report to support responses in this section.
B. Discuss risks and financial factors associated with exchange rates and interest rates for assessing how they inform the company’s financial
management approaches.
C. Discuss diversification in the company’s expansion model for examining advantages or disadvantages, and provide examples and financial
information from the past year to support claims.
D. Discuss company strategies before and after the 2007–2008 crisis for determining possible reasons for the company’s current financial
performance. Provide examples to support your claims.
Rubric
Guidelines for Submission: Your paper must be submitted as a 1- to 2-page Microsoft Word document with double spacing, 12-point Times New Roman font,
and one-inch margins. Cite appropriate academic references as necessary.
Critical Elements Proficient (100%) Needs Improvement (75%) Not Evident (0%) Value
Economic
Environments and
Market Conditions:
Financial Markets
and Institutions
Explains the role of international financial
markets and institutions in global
environments in evaluating their impact on
the company’s risk management strategies
Explains the role of international financial
markets and institutions in global
environments in evaluating their impact on
the company’s risk management strategies,
but explanation is cursory, illogical, or
missing key elements
Does not explain the role of international
financial markets and institutions in global
environments
18
Critical Elements Proficient (100%) Needs Improvement (75%) Not Evident (0%) Value
Economic
Environments and
Market Conditions:
Impacts of Exchange
Rate
Analyzes impacts of exchange rate on the
company’s performance for determining if a
loss occurred because of fluctuations or
devaluations of foreign currencies, and
provides examples from .
files may help with writing paperEvaluation Essay Topic Sho.docxnealwaters20034
files may help with writing paper
Evaluation Essay Topic: Should world leaders use a pandemic crisis brought about by a killer virus to boost their own popularity?
Write a 1.5-2-page Evaluation Argument Essay in response the assigned topic. (Note: Write essay in third person.
DO NOT USE
“I,” “me,” “my,” “we,” “our,” “you,” or “your”).
.
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1. The document discusses sales promotion activities undertaken by organizations like BigBazaar to increase sales.
2. It provides examples of popular sales promotion techniques like buy-one-get-one-free offers, customer loyalty programs, product demonstrations, free gifts, discounted prices, and competitions.
3. The objectives of the study on BigBazaar's sales promotions are to evaluate activities during festivals, analyze impacting factors, study the impact on consumer buying decisions, and suggest strategies to attract and retain customers.
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CEO
The mission of Knockout Shoes is to be recognized as a socially responsible company providing high quality shoes for the North American and Latin American markets.
The overall strategy of Knockout Shoes is focused differentiation while addressing socially responsible business practices. The decisions by operations, financing, and marketing support this strategy because we have limited all production to North America and Latin American. We have limited sales to Wholesale and Internet sales in North America and Latin America. We have purchased the contracts of Ophrah Beyonse, Tiger Green, and Jose Montana. We have engaged in green manufacturing practices. We have limited the number of models sold. We use high-quality materials in the manufacturing process. We have provided sufficient capital to sustain operations. We have provided a return to stockholders and to society.
VPO
We produce all of our shoes in North America and Latin America because this allows for better control over the manufacturing process and reduces the cost to ship shoes to the two target markets. We limited our models to 50 to maintain better control over the manufacturing process and to limit the costs for styling. We have set our superior material usage rate at 80% to ensure a high quality shoe. We use green materials. We have set the enhanced styling features to $20,000 per model to support the production of a shoe that is perceived to be high quality. We have invested in energy efficiency. We use recycled boxing materials. Our entire workforce has received ethics training, and we have a diverse workforce. We spend $2,000 per worker on Best Practices Training.
VPM
We have set our wholesale price at $60 and our internet price at $85 because the shoes are high quality shoes. We sell only in North America and Latin America. We do not allow internet sales outside of North America and Latin America. We have contracted with Ophrah Beyonse, Tiger Green, and Jose Montana because these three have the best celebrity appeal scores for our two markets. We do not provide for private label production because it does not support our strategy of focused differentiation. We have set our advertising budget at $10,000,000. We offer a $3 rebate as part of our advertising strategy. We are able to provide delivery within 1 week because most of our shoes are manufactured in the country in which they are sold. We have few shipments between North America and Latin America.
VPF
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Affiliate marketing is a performance-based online business model where individuals (affiliates) earn commissions for promoting other people's or companies' products and generating sales or leads. It's a mutually beneficial arrangement between advertisers and affiliates, as advertisers get more exposure and sales, while affiliates earn a commission for their promotional efforts.
How Does it Work?
Join an Affiliate Program: Affiliates begin by joining an affiliate program offered by a company or through an affiliate network. Popular affiliate networks include Amazon Associates, ShareASale, and ClickBank.
Choose a Product or Niche: Affiliates select products or services they want to promote. It's often beneficial to choose a niche or industry that aligns with their interests or expertise.
Get an Affiliate Link: Once accepted into an affiliate program, affiliates receive unique tracking links. These links help the advertiser track sales and leads generated through the affiliate's promotional efforts.
Promote the Products: Affiliates can promote products through various channels, such as websites, blogs, social media, email marketing, or YouTube. The key is to create valuable content that encourages people to click on the affiliate links.
Earn Commissions: When people click on the affiliate link and make a purchase or complete a desired action (like signing up for a trial), the affiliate earns a commission. Commissions can be a percentage of the sale or a fixed amount.
Tips for Beginners:
Choose a Niche You're Interested In: Select a niche or industry that you have knowledge or passion for, as it makes creating content more enjoyable and authentic.
Create Quality Content: Focus on producing high-quality content that provides value to your audience. This can be in the form of blog posts, videos, social media posts, or other engaging formats.
Disclose Your Affiliate Relationships: Be transparent with your audience by disclosing your affiliate relationships. This builds trust and helps maintain credibility.
Experiment and Learn: Affiliate marketing involves some trial and error. Experiment with different strategies, track your results, and learn from your experiences.
Stay Updated: The online landscape is dynamic. Stay informed about industry trends, changes in affiliate programs, and new marketing strategies to adapt and improve your approach.
Remember, success in affiliate marketing often takes time, persistence, and a willingness to learn and adapt to the evolving online landscapes..
Get the link to the best affiliate platform below
https://sites.google.com/view/paykickstart-official/home
This document outlines how to create content at every stage of the buyer's journey to improve inbound marketing strategies. It discusses mapping the buyer persona's journey and creating content to address their problems at each stage - awareness, consideration, and decision. Content should include blog posts, guides, videos and more. Aligning content to the buyer journey and addressing their questions and needs at each step can help turn prospects into qualified leads and increase event attendance and sponsor engagement.
Customer Lifecycle Software Stack: 12 Tools to Help You Raise Profits by 75%LizzyManz
The document discusses tools to help manage the customer lifecycle from awareness to advocacy. It identifies 12 tools to help with key stages: awareness (Hootsuite, WordPress), engagement (Insightly, Salesforce CRM), evaluation (Hubspot, Mopinion), purchase (Apple Business Chat, OptinMonster, PayPal), post-purchase (Process Street, Churn Zero), and advocacy (Influitive, GrowthSurf). Each tool is described briefly with its features and pricing. The goal is to understand and guide customers through each stage to maximize customer lifetime value and retention.
Driving Marketing Efficiency In The Consumer Goods Business With Advanced Ana...Gina Shaw
"Information is the oil of the 21st century, and analytics is the combustion engine" – Gartner
A large percentage of marketing efforts in a consumer goods business has little to no impact on sales. One primary reason for low-yield marketing campaigns is the inability to leverage data. Success in the consumer goods industry largely depends on the speed and accuracy of decision-making.
This eBook will help you discover:
1. Challenges marketers face in in the consumer goods business
2. The current state of marketing analytics
3. The overview and importance of advanced analytics
4. Traditional analytics vs advanced analytics
5. Advanced analytics solutions use cases in the areas of
- Measuring marketing effectiveness
- Optimizing marketing and advertising spend
- Sales forecasting
- Product portfolio management
- Marketing mix modelling
6. Driving analytics adoption within your organization with AI
7. Case study: How a global CPG company reduced marketing spend by 5% with advanced analytics
8. How you can get started right away?
Rehashing offline copy or boring marketing collateral for your website just doesn't cut it anymore. Your website, blogs, webinars, video and podcasts, social media, and other online content all offer you tremendous opportunities to connect with your customers and drive business. Sounds great right? It is. But only if you do it well, and create the kind of content that both resonates with your customers and meets your business objectives.
Toyota is a popular vehicle manufacturer in Sri Lanka with over 75% market share. The document discusses Toyota's marketing mix strategies, including the 4Ps and 7Ps frameworks. It analyzes Toyota's product offerings, placement and distribution channels, pricing approaches, and promotional activities. Toyota aims to provide safe, efficient mobility through technological innovations like automated driving and connected vehicles. It seeks to contribute to societal progress through open innovation and partnership.
Slides Dominic Gadoury recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
http://TheProductMentor.com
FIN 336 Milestone Two Guidelines and Rubric Economic Envir.docxnealwaters20034
FIN 336 Milestone Two Guidelines and Rubric
Economic Environments and Risk Mitigation
Overview: This milestone will help you complete Sections II and III of the final project.
Prompt: Develop a report that analyzes one company’s approach to multinational expansion. Include financial factors such as economic environments and
market conditions, risk mitigation strategies, and ethical and legal practices.
Specifically, the following critical elements must be addressed:
II. Economic Environments and Market Conditions
C. Explain the role of international financial markets and institutions in global environments in evaluating their impact on the company’s risk
management strategies.
D. Analyze impacts of exchange rate on the company’s performance for determining if a loss occurred because of fluctuations or devaluations of
foreign currencies. Provide examples from the past year to support your claims.
III. Risk Mitigation: Examine sources of risk and risk reduction methods available to multinational corporations. Use the 2007–2008 annual report and the
most current annual report to support responses in this section.
B. Discuss risks and financial factors associated with exchange rates and interest rates for assessing how they inform the company’s financial
management approaches.
C. Discuss diversification in the company’s expansion model for examining advantages or disadvantages, and provide examples and financial
information from the past year to support claims.
D. Discuss company strategies before and after the 2007–2008 crisis for determining possible reasons for the company’s current financial
performance. Provide examples to support your claims.
Rubric
Guidelines for Submission: Your paper must be submitted as a 1- to 2-page Microsoft Word document with double spacing, 12-point Times New Roman font,
and one-inch margins. Cite appropriate academic references as necessary.
Critical Elements Proficient (100%) Needs Improvement (75%) Not Evident (0%) Value
Economic
Environments and
Market Conditions:
Financial Markets
and Institutions
Explains the role of international financial
markets and institutions in global
environments in evaluating their impact on
the company’s risk management strategies
Explains the role of international financial
markets and institutions in global
environments in evaluating their impact on
the company’s risk management strategies,
but explanation is cursory, illogical, or
missing key elements
Does not explain the role of international
financial markets and institutions in global
environments
18
Critical Elements Proficient (100%) Needs Improvement (75%) Not Evident (0%) Value
Economic
Environments and
Market Conditions:
Impacts of Exchange
Rate
Analyzes impacts of exchange rate on the
company’s performance for determining if a
loss occurred because of fluctuations or
devaluations of foreign currencies, and
provides examples from .
files may help with writing paperEvaluation Essay Topic Sho.docxnealwaters20034
files may help with writing paper
Evaluation Essay Topic: Should world leaders use a pandemic crisis brought about by a killer virus to boost their own popularity?
Write a 1.5-2-page Evaluation Argument Essay in response the assigned topic. (Note: Write essay in third person.
DO NOT USE
“I,” “me,” “my,” “we,” “our,” “you,” or “your”).
.
FIN 402 Week 3 Case ProblemsCase Problem 6.1 Sara Decides to Tak.docxnealwaters20034
FIN 402 Week 3 Case Problems
Case Problem 6.1 Sara Decides to Take the Plunge
1. LG 1
2. LG 6
Sara Thomas is a child psychologist who has built a thriving practice in her hometown of Boise, Idaho. Over the past several years she has been able to accumulate a substantial sum of money. She has worked long and hard to be successful, but she never imagined anything like this. Even so, success has not spoiled Sara. Still single, she keeps to her old circle of friends. One of her closest friends is Terry Jenkins, who happens to be a stockbroker and who acts as Sara’s financial advisor.
Not long ago Sara attended a seminar on investing in the stock market, and since then she’s been doing some reading about the market. She has concluded that keeping all of her money in low-yielding savings accounts doesn’t make sense. As a result, Sara has decided to move part of her money to stocks. One evening, Sara told Terry about her decision and explained that she had found several stocks that she thought looked “sort of interesting.” She described them as follows:
· North Atlantic Swim Suit Company. This highly speculative stock pays no dividends. Although the earnings of NASS have been a bit erratic, Sara feels that its growth prospects have never been brighter—“what with more people than ever going to the beaches the way they are these days,” she says.
· Town and Country Computer. This is a long-established computer firm that pays a modest dividend yield (of about 1.50%). It is considered a quality growth stock. From one of the stock reports she read, Sara understands that T&C offers excellent long-term growth and capital gains potential.
· Southeastern Public Utility Company. This income stock pays a dividend yield of around 5%. Although it’s a solid company, it has limited growth prospects because of its location.
· International Gold Mines, Inc. This stock has performed quite well in the past, especially when inflation has become a problem. Sara feels that if it can do so well in inflationary times, it will do even better in a strong economy. Unfortunately, the stock has experienced wide price swings in the past. It pays almost no dividends.
Questions
a. What do you think of the idea of Sara keeping “substantial sums” of money in savings accounts? Would common stocks make better investments for her than savings accounts? Explain.
Answer: It is not a smart idea for Sara to retain substantial sums of money in her savings account for the reason that she could potentially make more money by investing in stocks. For example, the average rate for a savings account is 0.06%, and if you invest in stock, you can make anywhere from 0-15% depending on the amount of risk you is willing to take.
b. What is your opinion of the four stocks Sara has described? Do you think they are suitable for her investment needs? Explain.
Answer: Three out of the four stocks are ok investments to make since there is so little information provided. I do not think the NASS is a good i.
Film Review Select a contemporary English film of your choice that .docxnealwaters20034
Film Review: Select a contemporary English film of your choice that includes significant content about social issues. Review and analyze the film in an essay of 3-5 pages (double-spaced). The review will include a short summary of the content and mostly focus on sociological analysis. You should use very few outside sources (or none) and instead focus on your own analysis.
.
Fieldwork Research Primary SourcesThis assignment assumes 4.docxnealwaters20034
Fieldwork Research: Primary Sources
This assignment assumes 4 steps:
Attend a live music making opportunity, a concert, or watch an entire music concert on YouTube. It can be of any music genre (see instructions below).
Interview an insider of that culture
Write a
Fieldwork Concert Report
Transcribe and arrange the
interview
(in the same paper)
this the concert https://www.youtube.com/watch?v=lxjgqVsYu0g&feature=youtu.be ( kpop music is korean music )
first you have to make about concert report/ participant observation :
Students will attend minimum one live or online music performance. The preferred ethnographic writing is that of a participant observation – meaning, you take part in the music making next to the performers, so that you can live their experiences. Sometimes this is not possible, and you will have to experience music making from the fan’s perspective, or just that of the spectator’s perspective – in the case of Western classical concerts, or if you are viewing a concert on YouTube. Your goal is to capture the performance, event, and situation, and meaning of the event to the people involved (insider’s point of view). In order to do this, please describe as accurately as possible:
• The physical setting (stage, concert hall, audience) – you can draw a plan of the hall and/or take pictures, if allowed
• The behavior of individuals and groups of people – both the artists on the stage, as well as the audience
• Conversation and interactions between people • Sequence of events (before the concert, during the concert, after the concert)
• Demographic survey (count or approximate how many people are there; offer information about their gender, age, professional background, education level – if possible). In trying to assume the audience’s socio-economic status, you can look at their fashion style, cars, etc.
• Rationale of the event: for WHOM is the event held, WHERE was it held, WHEN did it happen, and WHY did it happen
• People’s emotions, meanings, and beliefs (if possible)
the second part is to make interview with 2 persons individually ( create 2 persons from your imagination introduce them and ask them these questions):
Upon gaining access in a live performance event or an online music-genre specific chatroom, students will follow the steps below to conduct one interview with a participant in the specific culture/performance:
1- what is your reaction of songs?
2- do you like it? and why do you like it?
3- why do people like these songs or concert?
4- Identify the most expert participant member that you can have access to interview (“key informant”): for some concerts, it would be hard or almost impossible to interview the performer. In such case, interview an audience member/participant/fan that has most knowledge of the culture/genre performed or strong ties to the particular music tradition.
5. Inform them of the purpose of your research, and gain acceptance for interviewing. If the su.
Field TripAssist the cooperating teacher for the age you are obs.docxnealwaters20034
Field Trip
Assist the cooperating teacher for the age you are observing in planning a field trip. The site you use may be as simple as a walk to a park or to the fire/police station. Other options include: zoo, museum, library, farm, etc.
Please type the answers to the following questions regarding the field trip:
1. Explain why this site was chosen. Be sure to state what subject or them is covered and provide the MDE CCRS that supports your reason for this rip and what is studied.
2. Describe/explain safety concerns about the chosen field trip site.
3. How does the field trip relate to what the children are currently learning?
4. List and explain your duties involved in planning this field trip (permission slip, contacting bus, etc.).
*Include a sample permission slip that would be given to the parents before the field trip and a brochure of the field trip site.
.
Field of study ( Interdisciplinary studies)Choose a piece of w.docxnealwaters20034
Field of study ( Interdisciplinary studies)
Choose a piece of writing for your field (journal article, news or magazine article, lab report, etc.).
Using either the insert comment feature on Word or Adobe, or handwriting and scanning/posting images, annotate the piece.
Annotations should highlight what you think is important, ask questions, make comments.
Your annotations should show an awareness of the argument of the piece, whether or not it is effective.
Part II: You will create an infographic (poster, brochure, webpage, etc.) that uses images and text to present on what writing in your field looks like.
.
Feminist & Empowerment TheoriesFeminist theory can be applie.docxnealwaters20034
Feminist & Empowerment Theories
Feminist theory can be applied with Peter and Fernando to promote self-determination and problem-solving skills for their current and future challenges. Feminist theory states that patriarchal culture is concerned with power and oppression over minority populations (Adams et al., 2013). Specific feminist techniques include: an analysis of oppression and power, exploring client self-esteem and interdependence, and empowering clients (Sommers-Flanagan & Sommers-Flanagan, 2014). Patriarchy is damaging to males in society (Sommers-Flanagan & Sommers-Flanagan, 2014) and teaches ‘manhood’ where the dominant heterosexual culture views homosexual men and women as ‘others’ (Adams et al., 2013). This can be seen with Fernando’s father who has disapproval of his son’s sexual identity. In addition, Peter has taken on the responsibility of head of household while Fernando has taken on the role of stay-at-home caretaker to Jose. Feminist theory brings together personal and political thinking to increase the client’s power (Turner, 2017).
When applying feminist theory within a relationship there is an emphasis on the concept of mutuality wherein there is a sense of respect, interest, empathy, and responsiveness experienced by both parties (Turner & Maschi, 2015). This fosters resilience through a two-way relational dynamic (Turner & Maschi, 2015). The use of this approach within the case of Peter and Fernando would help to foster resilience in the family dynamic through this emphasis on mutuality. By fostering empathy, respect, and responsiveness within the relationship dynamic will help Peter and Fernando improve communication through empathy and respect for each other’s perspective.
Empowerment is a concept that is strongly supported by evidence in social work practice (Turner, 2017). Empowerment theory and feminist theory both provide social workers with the expertise to validate client experiences, support client strengths, and promote collectivism through mutual aid and support (Turner, 2017). Three dimensions of empowerment theory include: (1) a development of a more positive identity and sense of self, (2) build knowledge and critical thinking to connect personal and political realities, and (3) build resources and strategies to achieve personal and collective goals (Turner, 2017). Empowerment theory assumes that the client(s) are the expert on the issue at hand and have within them the strengths to overcome the given problem (Turner & Maschi, 2015). It is then the job of the social worker to connect the client to resources within their community and assist them in utilizing those resources in keeping with their identified strengths (Turner & Maschi, 2015).
.
Feminist Family TherapyPresentation originally given by Allen.docxnealwaters20034
Feminist Family Therapy
Presentation originally given by Allen Mallory
1
In-Class Journal Feminism and Family Therapy
What do you typically think of when you hear the word “feminism?”
How do you define feminism?
Do you think feminism is a useful concept for marriage and family therapy?
Why or why not?
For those who do use ideas from feminism in therapy what might that look like?
Three (of many facets) of feminist theory importance of history, context, reflexive
2
The Who’s Who of Family Therapy
Jay Haley
Cloe Madanes
Strategic “ power and control as central to family patterns ….symptoms result from repetitive, unproductive attempts to control or influence other family members”
Madanes “ revers hierarchies are not bad in certain situations. They become problematic when there is incongruence in those hierarchies. Problems arise from dilemmas between love and violence
3
The Who’s Who of Family Therapy
Salvador Minuchin
Focus on changing interactional patterns and moving clients in the room, alliances, boundaries, and coalitions
Interesting that Minuchin worked with low income population were traditional gender roles likely look different, enactments
4
The Who’s Who of Family Therapy
Murray Bowen
Differentiation/fusion, genograms/family of origin, intergenerational patterns, family life stages,
5
The Who’s Who of Family Therapy
Ivan Boszormenyi-Nagy
Ethical considerations, fairness, trust, ledger of entitlement/indebtedness, invisible loyalties, integration of interpersonal and intra-psychic (the context), multidirectional pariality
6
The Who’s Who of Family Therapy
Carl Whitaker
Enter into the family system and use self to change patterns, co-therapy, atheoretical, battle for stucture, battle for initiative (fatherly figure), goal is to give the family new experience through craziness, creativity, humor, fantasy, treat children as children, and use of self.
7
The Who’s Who of Family Therapy
Virginia Satir
Nurturance, strength/growth focused, when one person has pain the whole family experiences, sculpting, holistic growth (different aspects of the self), use of self
8
Feminisms
Liberal
Radical
Marxist/Socialist
Eco
Postmodern
Women of Color
Postcolonial
Intersectionality
Liberal – equality through legal means and social reform (most commonly used in MFT)
Radical – oppression of women most fundamental form of oppression (what people are referring to when they say feminazi/haters
Marxist/Socialist- capitalism and patriarchy as root of women's oppression public and private sphere change
Eco – mainly focused on domination and oppression o.
Felicia makes fabulous fried foods that she sells to family and .docxnealwaters20034
Felicia makes fabulous fried foods that she sells to family and friends. Felicia’s friend, Fergus, is interested in selling her fried foods using the name “Felicia’s Fabulous Food Company.” Felicia is flattered but does not have enough time to fry any more foods; so Felicia charges Fergus $125,000 to allow Fergus to use her recipes and market the food using her name. On March 10, 2001, Fergus and Felicia enter into a written agreement that provides:
1. Felicia will market and advertise the fried foods.
2. All food is to be prepared with no deviation from Felicia’s recipes.
3. Fergus will manage sales and accounts receivables.
4. Felicia and Fergus will each pay 50 percent of the expenses of the business, such as electricity, water, telephone, heat, insurance and advertising.
5. Felicia will keep two-thirds of the gross receipts and Fergus one-third.
Ten years later, Fergus and Felicia had a number of disagreements and Fergus decides to leave the business. At the time, the business’s net worth was $857,000. Felicia argues that she owns the business and that Fergus, if not an employee, was no more than a franchisee. Fergus argues that he is Felicia’s partner. Were Felicia and Fergus partners? Explain and discuss the factors that lead to your conclusion.
.
Federalism Comparing Government Response in Hurricane Katrina vs..docxnealwaters20034
Federalism: Comparing Government Response in Hurricane Katrina vs. Coronavirus
Submissions must be a minimum of 2 pages, in length. This does not include your bibliography or works cited. This should be attached and added on as the last page of your essay. Y ou will only have one attempt to upload and submit your paper. Your bibliography or works cited page, and your paper, must be uploaded as a single file. They cannot be uploaded separately. No e-mailed assignments will be accepted.
Your response should be your own thoughts and analysis. Research and resources should be incorporated with scholarly application. I.e. used as examples or evidence to support your analysis. Citations may be formatted in APA, MLA or Chicago style, as long as they are consistent throughout. You must include in-text (parenthetical) citations, as well as a bibliography.If you have questions about citation formatting, please ask me, or utilize the tool easybib.com. You must provide in-text citations, to show ownership of any information that you include, in your essay, which is either
1. Not considered common knowledge
2. Paraphrased
3. Directly quoted
Failure to cite information, properly, will result in students receiving an automatic zero. Furthermore, to not do so is considered plagiarism.
Make sure to use complete sentences, and proper grammar. Your response to the prompt should focus on analyzing the information you gather and use to complete the constitutional chart through application. Incorporate the information you gathered by using it to provide examples and support for your response to the prompt.
Essay Topic and Objective:
You will be watching two 50 minute documentaries: The Storm and Coronavirus Pandemic in order to complete this essay.
1. The Storm: Hurricane Documentary (Links to an external site.)
2. Coronavirus Pandemic Documentary (Links to an external site.)
Federalism Overview: Considered together, Hurricane Katrina and Covid-19 both produced policy disasters in the United States that were both unnecessary and linked to federalism. These challenges produced by nature raise the question of whether certain disasters are beyond the capacities of state and local government.
Objective: While watching these films, the central theme to take away from these videos is a better and more comprehensive understanding of Federalism, through real life evidence and explanation. Critically analyze each of the elements and consequences of each different national disaster, based on different level of government’s responses, actions. Leadership, communication processes, and decision-making. Despite, both Hurricane Katrina and Corona Virus being deemed as “national emergencies”, the power organization resulted in vastly different responses by each level of government’s leadership (across all levels: federal, state and local).
Introduction to Federalism: State and Local governments are the first line responders to crisis. The institutions encompass not only the na.
Federalism Comparing Government Response in Hurricane Katrina v.docxnealwaters20034
Federalism: Comparing Government Response in Hurricane Katrina vs. Coronavirus
You will be watching two 50 minute documentaries: The Strom and Coronavirus Pandemic in order to complete this essay.
Topic Overview
: Considered together, Hurricane Katrina and Covid-19 both produced policy disasters in the United States that were both unnecessary and linked to federalism. These challenges produced by nature raise the question of whether certain disasters are beyond the capacities of state and local government.
Objective
: While watching these films, the central theme to take away from these videos is a better and more comprehensive understanding of Federalism, through real life evidence and explanation. Critically analyze each of the elements and consequences of each different national disaster, based on different level of government’s responses, actions. Leadership, communication processes, and decision-making. Despite, both Hurricane Katrina and Corona Virus being deemed as “national emergencies”, the power organization resulted in vastly different responses by each level of government’s leadership (across all levels: federal, state and local).
Introduction to Federalism:
State and Local governments are the first line responders to crisis. The institutions encompass not only the national government and the American states, each with their own distinctive histories, but extend down to the local level of counties, cities, smaller communities, and special-purpose entities such as school districts. Support and opposition for Federalism rests on government leadership, power, decision-making, and response to national disasters. Response is a geographic and constitutional matter of design. The principles underlying federalism create a power system where multiple levels of government (local, state, and federal) coexist in an organization of power that is both exclusive and shared, depending on the event at hand. Though the federal government has a vital role to play in advancing national priorities through the powers enumerated to it by the U.S. Constitution, our founders recognized long ago that many of the challenges our citizens face can best be addressed at the state level. The Constitution set forth means for strengthening national government’s power, intended to establish a more perfect union (Preamble). Federalism would be the new organization of power, between local, state and federal U.S. government, in order to the remedy weaknesses caused by the Articles of Confederation.
Principles of Federalism
Limited government
States’ rights (10th amendment)
Goals of Federalism:
Foster cooperation
Prevent Federal Intrusion into State
Protect State’s utility as “laboratories” of democracy
Central Themes to Focus on and Think About
comparisons and discussion of struggles between local,
state and federal levels of government according to how federalism has manifested into a power tug-of-war in authority
division of power
division .
Feedback for 4 Milestone Two Research and SupportPlease addre.docxnealwaters20034
Feedback for 4 Milestone Two: Research and Support
Please address Milestone two’s feedback and include these changes when working on your Milestone 3 assignment.
1)Proposal Care Support
The data you cite in this section supports that there is a nursing shortage. However, I would have liked to see you add more insight into what research shows on the impact this shortage has on patient safety and quality care. What does the research say about the nursing shortage and its connection with quality care, thus leading you to believe a change was necessary?
2) Value-Based Support
While you discussed financial impacts of your proposal, you did not touch on value based reimbursement. How does short staffing effect patient care and then ultimately reimbursement rates received by your institution?Top of Form
Bottom of Form
3) Data Evidence
You listed an example of a quality indicator that MAY be effected by the nrusing shortage. However, you need to include data that the nursing shortage itself is an issue. How many nurses is your facility short? What is the nurse to patient ratio? How many openings are there? etc.
4) Strategies
While you gave great examples of strategies that could be used to help improve the nursing shortage, are there any interprofessional strategies currently in use that would also be helpful?
5) Strategy Defense
So what nursing indicators will be affected with the implementation of your proposal? See http://ojin.nursingworld.org/MainMenuCategories/ANAMarketplace/ANAPeriodicals/OJIN/TableofContents/Volume122007/No3Sept07/NursingQualityIndicators.html for a list of the Nursing Sensitive Indicators Additionally, while you wrote your own professional insight, I would have liked to see you utilize research to add support to these views and ideas.
6) Articulation of Response
Submission has errors related to citations, grammar, spelling, or syntax
Running head: RESEARCH & SUPPORT 1
Research and support 2
Nursing Shortage and the Need for More Nurses
Research and Support
Proposal Care Support
Nurses are a very critical part of a health care facility. Nursing shortage is not just a problem experienced in the United States but globally. The shortage is as a result of high turnover, unavailability of potential educators and unfair distribution of the workforce. Healthcare organizations are therefore competing to acquire the scarce nurses in order to improve their delivery of quality care. According to the US Bureau of Labor Statistics, more than 1.1 million additional nurses are required to address the shortage problem (Haddad, 2019). For an organization to effectively compete for the scarce nurses, acquire top talent and reduce employee turnover, it must offer an enticing compensation and benefits package. Organizations that offer great wages and benefits easily attract applicant and maintain the nurses they already have. My proposal to offer a better compensation and benefits package would therefore lead to an i.
Federal Budget SpeechDo you want to know who you are Don.docxnealwaters20034
Federal Budget Speech
"
Do you want to know who you are? Don't ask. Act! Action will delineate and define you
." - Thomas Jefferson
The federal budget spends close to four trillion dollars a year and is split between mandatory spending (what the federal government has to spend due to congressional legislation) and discretionary spending (what the federal government spends as a result of congressional allotment). Roughly speaking, mandatory spending accounts for two-thirds of the federal budget and discretionary spending accounts for one-third of the federal budget.
Every year the executive and legislative branches debate budgetary priorities for the federal bureaucracies such as the Department of Defense, the Pentagon, the Environmental Protection Agency, Veteran Affairs, the Department of Education, and others. Many of these debates occur within congressional committee meetings as members of Congress, federal employees, outside interests, and individual citizens articulate funding requests.
For the Unit 9 Assignment you will compose a speech advocating why your chosen department, administration, or agency within the federal bureaucracy should receive additional funding.
Because the “world is a stage,” let us establish the setting, plot, and the ensuing action for your speech.
Setting:
Exterior: Washington D.C. State Capitol Building.
Interior: Room 221B. Congressional Hearing Room.
Plot:
Imagine that you are in a cavernous room. You sit before a large table facing twenty one senators from the Budget Committee. Photographers, more than you can imagine, squeeze between the space that separates you from the members of Congress. Behind you in the gallery, public policy wonks and regular citizens sit, awaiting your presentation.
You are a featured speaker from a citizen group that advocates a particular public policy funding concern for your federal department, administration, or agency. Prior to the meeting you have already read the president’s proposed federal budget for the upcoming year from the
Office of Management and Budget
and you have some budgetary concerns. You read in alarm how the upcoming federal budget request from the White House reduces funding for your federal department, administration, or agency. But, as you know, it is up to Congress to fund the executive bureaucracy. The executive branch requests funding and the legislative branch allocates funding. This is your chance to request more funding for your federal department, administration, or agency of choice.
Action:
Equally eager and nervous you stand in front of a lectern. “Now,” you think, “now I am ready…” You click on the microphone, examine your prepared speech about your funding request, and you begin to speak with eloquence and passion!
Directions
: Compose a 400 word transcript of your public policy speech.
Select a specific example of public policy from one of the following fields:
Economic policy – for example, U.S. budget deficit spending.
.
February is Black History Month. In great honor of this month, y.docxnealwaters20034
February is Black History Month. In great honor of this month, your project will be to make a PowerPoint or Microsoft Word document depicting a notable African American figure. Please follow the guidelines below. This is an independent project which means you cannot work with a partner. Period!
Choose an African American to research and have your person approved today.
Begin your research. Do not use Wikipedia. You may use books, encyclopedias, and the internet. Gather information that will thoroughly answer the following questions:
1. Name of person 2. Where he or she was born and when 3. 10 detailed facts about the person or persons (1-2 Sentences per fact.) 4. Fully discuss why he/she is a prominent figure in society (4-6 sentences) 5. Discuss why you believe this person made a significant contribution to African American history. (4-6 sentences) 6. Must include a picture
****This will count as project and class participation grade****
All of the topics MUST be addressed to receive full credit. Your responses can be written or typed preferably, but it must be neat! Your research must be in your OWN words, otherwise you will receive a 0 for plagiarizing. All projects will be ran through turnitin.com. It is a website that shows if someone plagiarized.
Your facts can be in paragraph or outline form.
Spelling, grammar, and neatness counts!
.
Feedback developed by Estee Beck, PhD
General strategies for peer response attribution to an unknown author
The Good, the Bad, and the Ugly of Peer Feedback
Research in writing studies show evidence that undergraduate student writers are not familiar
with providing adequate peer feedback, and instead rely upon mildly pleasant comments as a
way to not offend a fellow student. At the same time, getting feedback is a crucial step in
writing. Feedback provides insight from a detached reader, who may provide overall direction
for the works-in-progress. Learning how to give feedback requires practice, patience, good
reading skills, and sensitivity toward relations. But, students need training with how to give
good peer feedback.
How to give not-so-great feedback:
Here’s a sample paragraph from a friend who has asked for some feedback on the scope of the
paragraph. He’s concerned that the summary paragraph does not provide enough detail to
conclude a section of the paper.
for working within electronic computer
Although computers & writing and digital rhetoric employ different methodologies
benefits apply to classroom based writing practices along with research and
scholarship, the ultimate quest provides insight into a knowledge and information
exchange economy through and with digital technologies. As people make
-mediated spaces, both fields form around a
sense of searching for how people and machines interact with each other. While the
advancements with digital technologies, especially with movement in the multi-
million dollar Internet of Things industry, the relationship of not just human-to-
machine interaction, but also machine-to-machine interaction will become
important for rhetoricians to address. Again, understanding the function of rhetoric
in algorithmic processes is just one step in support of positioning a rhetorical code
studies as central to rhetorical scholarship.
Comment [BE1]: I have no idea what this means!
Comment [BE2]: Long
Comment [BE3]: Who cares?
Comment [BE4]: This is a horrible paragraph.
The comments in the margins show a few traits: An uncaring critique, ignorance, inadequate
explanation, and a final comment that’s not too pleasant to read. What’s missing from the four
comments?
Here’s the same paragraph, with some alterations:
Although computers & writing and digital rhetoric employ diferent methodologies
Comment [BE6]: Punctuation
Comment [BE5]: Spelling error
for working with electronic computer mediated spaces both fields form a sense of
searching for people and machines interact with each other. While the benefits
apply to classroom based writing practices along with research and scholarship, the
ultimate quest provides insight into a knowledge and information exchange
economy through and with digital technologies. As people mke advancements with Comment [BE7]: Spelling error
digital technologies, especially with mov.
FC305 Essay’s Guidelines March Start cohort Deadline Mond.docxnealwaters20034
FC305 Essay’s Guidelines March Start cohort
Deadline: Monday 15th of June 2020 by 09.00am
First Draft Deadline: Monday 11th of May 2020 by 09.00am
1000 words (+/- 10% – i.e. 900-1100)
Read all instructions very carefully
1. Your assignment needs to be submitted via VLE Turnitin App on the date given above. Submit both versions in their respective Turnitin portals.
2. You should observe the word count stated on the assignment brief. A 10% margin is allowed above or below the limit. You will lose marks if this is not followed.
3. Penalties apply for late submissions.
4. If you failed to submit on time due to an Exceptional Extenuating Circumstance (EEC), you should submit an EEC form within three days of the assessment deadline. These are available from Student Service and may, depending on your circumstances, affect your final mark.
Choose ONE of the UN Global Issues from the selection available on your VLE (and as instructed in a separate email) and discuss it critically.
Marking criteria
Total Mark for each criterion
Content and Understanding30%
· Relevance
· Appropriate detail
· Depth of knowledge (evidence of understanding of the topic)
· Evidence of research
Critical Thinking20%
· Understanding of the debates relating to the topic
· Evidence of original thought
· Analysis
· Construction of a coherent argument
Structure20%
· Logical and coherent structure
· Clear introduction and conclusion
· Overall presentation
Citation of authority and Bibliography20%
· Accurate referencing
· Variety of sources (at least 5 academic references)
· In text References
Overall style10%
· Overall style ranging from impressive to confusing, inaccurate, or poor
Academic Referencing
A good place to start is with academic sources, also called scholarly sources. These sources can include books, academic journal articles, and published expert reports. Whatever the exact form, academic sources all have in common the fact that they are peer-reviewed. Peer reviewed sources are written by an expert in the field and have passed review by other experts who judged the source for quality and accuracy. If a source is peer-reviewed, you know it is a good choice for high-quality, accurate information about your topic.
Not all sources show whether they are scholarly relevant or peer-reviewed, but there are some clues you should check.
· Look at the author's credentials. They should have an advanced degree and/or an affiliation with a scholarly organization like a university or a science foundation.
· Look as well for a list of references or a bibliography. Most high-quality research is based on other research, so a good source will have a list of works the author studied as he or she was writing it. Check this list to make sure.
· Finally, you can tell a lot about a source by looking at the publisher who publishes it. Scholarly sources should be published by a professional association like the American Medical Association; by a university, for example the Oxford Unive.
Faster Computing has contacted Go2Linux and requested a brief p.docxnealwaters20034
Faster Computing has contacted Go2Linux and requested a brief proposal presentation for migrating its systems from Windows to Linux. The company is specifically interested in seeing the following information:
Based on your current understanding of Faster Computing's business, what are some potential benefits of Linux?
The company is aware that many different Linux derivatives exist. Which would Go2Linux recommend, and why?
Are there graphical interfaces available for the Linux workstations that would provide similar functionality to Windows? Some users are concerned about working with a command-line interface.
What steps will be required to migrate the systems from Windows to Linux?
What tools are available on Linux for the servers to provide file sharing, web servers, and email servers?
The deliverable for this phase of the project is a three- to five-slide PowerPoint narrated presentation. For each slide, you will embed your own audio recording as if you were presenting the content to the Faster Computing team. Faster Computing has not yet committed to the project, so this should be presented as a proposal.
The presentation should be visually appealing; inclusion of at least one image that supports the content and adds value to the proposal is required. You must cite at least two quality sources.
.
Faster Computing was impressed with your presentation. The compa.docxnealwaters20034
Faster Computing was impressed with your presentation. The company is interested in moving forward with the project, but the senior management team has responded to the presentation with the following questions and concerns:
How will security be implemented in the Linux systems—both workstations and servers?
End users have expressed some concern about completing their day-to-day tasks on Linux. How would activities such as web browsing work? How would they work with their previous Microsoft Office files?
The current Windows administrators are unsure about administering Linux systems. How are common tasks, such as process monitoring and management, handled in Linux? How does logging work? Do we have event logs like we do in Windows?
Some folks in IT raised questions about the Linux flavor that was recommended. They would like to see comparisons between your recommendation and a couple of other popular options. What makes your recommendation the best option?
How does software installation work on Linux? Can we use existing Windows software?
How can Linux work together with the systems that will continue to run Windows? How will we share files between the different system types?
The deliverable for this phase of the project is a memo. There is no minimum or maximum page requirement, but all of the questions must be fully answered with sufficient detail. The recommended format is to respond to the questions in a bulleted format. Provide sufficient detail to fully address the questions. You must cite at least two quality sources.
Template
Go2Linux, Inc.
Provide a brief summary of your recommendation
of a specific version of Linux. Explain how your choice meets the business need of Faster
Computing, Inc.
The bold text questions below represent the specifics you need to focus on. For
each question, refer to your Implementation Proposal (Assignment #1) for consistency. In this
assignment you will provide technical details for Information Technology personnel.
Any example Linux commands should be properly displayed (e.g., in lower case)
and any acronyms explained on first use (e.g., Secure Shell (SSH)).
·
How will you implement security in the Linux systems?
o
Start by outlining how you plan to migrate the existing Windows
Servers to Linux. Ho
w will users authenticate? What technologies will be used? What
kind of access controls will be used?
o
Will you recommend simple authentication mechanisms or employ
multiple factors? For passwords, what policy(ies) will you recommend?
needed>
o
How will you handle data-at-rest and data-in-transit?
needed>
o
How will you enforce software installations and control which
applications may run on the network?
·
End users have expressed some concern about completing their day-to-day tasks on
Linux. How would activities such as email/web browsing work? How would they work
with their previous Microsoft Office files?
o
Th.
Physiology and chemistry of skin and pigmentation, hairs, scalp, lips and nail, Cleansing cream, Lotions, Face powders, Face packs, Lipsticks, Bath products, soaps and baby product,
Preparation and standardization of the following : Tonic, Bleaches, Dentifrices and Mouth washes & Tooth Pastes, Cosmetics for Nails.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
How to Fix the Import Error in the Odoo 17Celine George
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
Main Java[All of the Base Concepts}.docxadhitya5119
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
1. Vipanchith Reddy Nalimela
Week-6 Discussion
Marketing Management
BADM-533-01
University of Cumberlands
The assigned reading for this week has many important concepts
that would help in learning the marketing management course.
The marketing framework is important to learn the basic about
the market. The basic structure of a market is made of 5C’s i.e.,
customer, company, content, collaborators, and competitors.
The basic framework of product manufactured by any company
is governed by for basic elements like product, price, place and
promotion. Making the product reach the right customers at
right time can be done by understanding the basic elements of
promoting the product like segmentation, targeting, and
positioning. The market research techniques caught my attention
for the detailed analysis that can be made in different situations
using the techniques provided in this chapter. The conjoint
analysis is particularly helpful in catching the customer’s
attention in the café like situations. In the given scenario
designing the conjoint for making most of the customers happy
while ordering the pizza can be efficiently done using the
conjoint studies and conjoint analysis. Each customer has
different preferences and product attributes while ordering a
pizza as there were zillion combinations of ingredients used in
making a pizza. In the situations and scenarios like ordering a
pizza, the Café should also optimize the time for ordering and
receiving a pizza for a customer and also make the café should
make the customer feel happy about the price he or she being
2. charged for a pizza. The conjoint analysis particularly helpful in
pricing the fair and square for a product and making customer
feel happy about the price that they have paid for a particular
product. The B schools café are usually visited by regular
customers often the people associated with the B school like
students and staff would visit the B School Café for their
different needs like breakfast, lunch, snacks, etc and offering
the packages or programs like monthly packs etc, for these
kinds of customers would be helpful for both the Café managers
and visiting customers(Iacobucci., 2018).
PIZZA
COMBINATION
PRICE
WHEAT CRUST
THICK CRUST + PLAIN CHEESE + SAUSAGE
$60/MONTH
WHEAT CRUST
THIN CRUST + PLAIN CHEESE+SAUSAGE
$55/MONTH
WHITE CRUST
THICK CRUST + PLAIN CHEESE+ SAUSAGE
$50/MONTH
WHITE CRUST
THIN CRUST + PLAIN CHEESE + SAUSAGE
$40/MONTH
There were many more combinations that can be used and added
to the conjoint analysis. The analysis and the design for
ordering a pizza at a café would make the customers choose
their orders easily and also the offering the customers such
analysis would make the customer both loyal and happy with the
service provided. This analysis would make the customer happy
by making him or her feel that he is paying for the service that
he or she is being provided with(Iacobucci., 2018).
References:
Iacobucci, D. (2018). Marketing management. 5th ed. Cengage
3. Learning
Hardware & Software Assignment (35 points)
Problem:
Your boss Michael Sparks, Vice President of Warehouse
Operations, wants to purchase devices such as tablets or
laptops for the six (6) Customer Account Managers. The
company would like the Customer Account Managers to
be more accessible and have the ability to respond to customers
more efficiently and in a timelier manner. Mr.
Sparks has asked you as the Customer Account Supervisor, to
research the purchase of a device that will meet the
needs of these employees. You will need to persuade Mr. Sparks
that your solution is the best solution for this
group of employees.
In order to persuade Mr. Sparks to purchase your solution, you
will need to research different devices and software
that meet the needs of the Customer Account Managers.
The following criteria should be considered. Mr. Sparks is on a
tight budget but wants the best solution.
Cost $500 per unit, apps and accessories – device will need to
access the organizations warehouse inventory application
which does have a mobile interface.
Connectivity WIFI and 5G or 4G ability.
Processor Processing speed must be powerful/fast enough to
multitask
4. Display Easy to read and use
Size Device must be readable and practical to carry
Accessories Chargers, cases, etc.
Warranty 2 years or more
Dual Cameras Front and rear facing for online meetings such as
Teams, Zoom,
Skyping or Facetime, taking photos of
items in the field
Operating System Apple, Android, Windows
Software Available Apps, productivity software such as word
processing,
spreadsheets, browsers etc.
Any costs associated should be included in the costs for the
devices.
He has given you a budget of $500 dollars for each unit. There
are six Customer Account Managers.
You will need to research vendor websites and evaluate and
select an appropriate device using the minimum
requirements listed above. Since Mr. Sparks has stated that the
device should also have 4G/5G capability, you will
need to consider the cost of the data plan. The data plan should
be included in your analysis but is outside the
$500 for each device. However, the total expense for 4G/5G
support should be included in your analysis.
The point is to get the most for the money allocated for each
5. device and to persuade Mr. Sparks to purchase your
recommended solution.
Use appropriate persuasive techniques and memo etiquette. Be
sure to use a memo format (see BCOM
Appendix Module in D2L). Save your persuasive memo to a
word processing file that can be read in a Word
format. ( i.e. Lastname2200memo.docx)
Submit file to D2L.
Week 6
In this week's chapter, I learned the importance of customer
satisfaction and why it is important to have good customer
relationship. To satisfy the customer company should
continuously focus on research on their needs and wants. To
learn about customers different research techniques are used. I
found marketing research techniques very interesting. The most
popular research techniques used in marketing are cluster
analysis, perceptual mapping, focus groups, conjoint analysis,
and surveys. Cluster analysis is the method that is used to group
similar objects into respective categories. It will help to identify
specific groups within a population. Perceptual mapping is a
technique used to compare different products and identify gaps
in the market and demonstrate how the brand is positioned
against competitors. A Focus group is a research method where
a small group of people gathers to provide feedback regarding a
product and services. Conjoint analysis is a research technique
that helps to measure what customer’s value most about the
product and services and lastly survey helps to collect feedback
from the target audience. It is an affordable as well as a reliable
way to gather information.
In conjoint analysis, products are broken down into attributes
and those attributes are tested to identify what customers prefer.
6. Pizza can be made by combining many ingredients. If I have to
design conjoint for b school cafe I would have designed in the
following way. In the following table, pizza is sorted into four
attributes that is pizza base, crust, topping, and veg/non-veg and
given four options with combinations.
Types
Option 1
Option 2
Option 3
Option 4
Pizza Base
Wheat
White
Wheat
White
Crust
Thick
Thin
Thin
Thick
Topping
Plain Cheese
Extra Cheese
Extra Cheese
Plain Cheese
Veg and Non-Veg
Vegetable
Sausage and
Green Pepper
Sausage and
Green Pepper
Vegetable
I will use the above conjoint and measure what the café
manager and students will order more frequently from given 4
options. I will use conjoint analysis of the above combination to
35. i. Imagine designing a conjoint for your b-school’s café. In
particular, you’re in charge of the daily pizza orders. Pizzas are
tricky—while they’re a simple food, they can be created in a
zillion combinations. What factors should you test in terms of
your fellow students’ likely preferences? Wheat crust vs. white,
thick vs. thin, plain cheese vs. sausage vs. sausage and green
pepper vs. vegetarian (you get the picture). Design a conjoint
that would result in identifying 2 or 3 popular slices that your
café managers could order every morning. The student body
knows you’re responsible—how do you make most of them
happy?
[Your initial post should be based upon the assigned reading for
the week, so the textbook should be a source listed in your
reference section and cited within the body of the text. Other
sources are not required but feel free to use them if they aid in
your discussion].
[Your initial post should be at least 450+ words and in APA
format (including Times New Roman with font size 12 and
double spaced). Post the actual body of your paper in the
discussion thread then attach a Word version of the paper for
APA review]
[Your post must be substantive and demonstrate insight gained
from the course material. A peer response such as “I agree with
her,” or “I liked what he said about that” is not considered
substantive and will not be counted for course credit. A blank
post just to review other submissions will not be tolerated]