SlideShare a Scribd company logo
1530 Blue Meadow Road
Potomac, MD 20854
Initial Listing Meeting
• House Tour
• Local Market Review
• Specific CMA – Comps
• Independent Appraisal*
• Marketing Program
• Social Medial Support
• Internet Support
• Open House Program
• Direct Delivered Invitations
• Buyer Matching Program
• Brochure & Print Materials
• Seller Partner Program
74% of Sellers Were not Satisfied with Previous
Agent
The NationalAssociationofRealtor’srecent surveyshowsthat74% ofhomebuyerswerenotsatisfiedwiththe
service oftheir previous agent.
Top 5 Reasons
Complaint Our Solution
PoorCommunication Weekly Showing Reports
PromisedUnrealistic SpeedofSale Market Facts Reviewed on Regular Basis (DOM)
PromisedUnrealistic SellingPrice Based on Real TimeFacts – IndependentAppraiser*
DifficulttoContact Direct Line/Text –24 Hour Answering
ShowingHome toUnqualified Buyers 90% Pre-Qualified byLender
What Steve’s ClientsSay…….
“Asa life long resident andbusiness owner in the Metroarea, Steve
hasa thorough knowledge of the neighborhoods andreal estate
trends.”
“Steve understands the power ofgreat marketing andhis experience
andmany contacts willbenefit you.“
His Competitive spirit and sharpnegotiating skills allow him tohelp
his clients fulfill their dreams.”
Doc Harry
Steve & Susan Norman & Cheryl
Tony & Marlee
Satisfaction Guarantee
Montgomery County Real Estate Market
• The Montgomery County real estate market have remained stronger than most markets in the US.
• The proximity to DCandthe Federal Government keeps the employment rate strong which in turn keep the real estate market stable.
New Listings: Propertiesnewonthemarket in month
Total Active: All propertiesforsale/rentonthe market
Months of Inventory: Howmanymonthsof inventoryat currentsalespace
Under Contract: Propertiesthatwentundercontract inmonth but havenot closed
Units Sold: TotalUnitsClosed
Average Days on Market: Average numberof daysa propertywas onthemarket
Montgomery County, Maryland
Period New Listings Total Active Months of Inventory Under Contract Units Sold Average Days on Market
Criteria : DateRange: PriceRange: Type:Residential
Active Listings
Address List PastPrice Change BR FB HB Lvls FP Gar Bsmt Acrs Age Tax Liv Area DOM
Sold
Address CloseDate Credit-$ Close$ Net $ BR FB HB Lvls FP Gar Bsmt Acrs Age Tax Liv Area DOM
Active Listings
Address List PastPrice Change BR FB HB Lvls FP Gar Bsmt Acrs Age Tax Liv Area DOM
Sold
Address CloseDate Credit-$ Close$ Net $ BR FB HB Lvls FP Gar Bsmt Acrs Age Tax Liv Area DOM
Marketing
• ComingSoonYard Sign
• ComingSoonListing inZillow, Trulia, Realtor.cometc.
• ComingSoonMailBlast to over 3,000RealEstateAgents,andPublications
• ComingSoon–MRISfor 21daysmaximum
• SignPost installed onproperty
• SocialMarketing Begins over 100URLS.
• EmailBlasts sent to5,000Buyer inBuyer MatchingSystem
• Brokers Open*
• OpenHouse Program*
• Follow Upto OpenHouse Visitors –ShowingReport
• Reverse OfferProgram
Buyer Matching System
“Your Property Might Already be SOLD”!
On adailybasisactiveBuyersreceive allnew listings thatmeet theircriteria.
YourBuyermayalreadybein ourdatabase.
Open House Program
WeWant and Need You as Our Partner
• The sale ofyourhomemaybethe single largesttransactionofyourlife.
• It certainlyis oneof themostimportantdecisions ofyourlife.
• Yourparticipationin theMarketing andSaleofyourpropertyis paramounttoa successfulsale.
Owner Participation– You be Our Partner
No one knowsyourhouseandneighborhoodbetterthanyou.
If youbringa buyerthatis notrepresentedbyanAgent /Brokerwewill reduceourcommissionrateby1%. *
*DualAgencyAgreementmustbe signedbyallparties
Had Some Great Closings
Made Some Great Friends
Time Line – NextSteps
• ListingAgreement –RequiredDocuments
• Design Consultant*
• Make Repairs&Adjustments
• PlaceComing SoonSign
• MarketingPhotography
• InstallLockbox
• ScheduleOpenHouse
• SatisfactionGuarantee
• RatifyContract
• Home Inspection*– Radon–Pest
• NegotiateHome InspectionNotice–3dayresponsedeadline
• LenderAppraisal
• Settlement
The Required Documents
• Understanding Whom
• Duel Agency
• Listing Agreement
• Showing Instructions
• Satisfaction Guarantee
Listing Agreement
Understanding Whom
Consent for Dual Agency
Buyer Agency Agreement
Vip seller 12.24.2018.  10 am
Vip seller 12.24.2018.  10 am
Vip seller 12.24.2018.  10 am
Vip seller 12.24.2018.  10 am
Vip seller 12.24.2018.  10 am
Vip seller 12.24.2018.  10 am

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Vip seller 12.24.2018. 10 am

  • 1.
  • 2.
  • 3. 1530 Blue Meadow Road Potomac, MD 20854
  • 4. Initial Listing Meeting • House Tour • Local Market Review • Specific CMA – Comps • Independent Appraisal* • Marketing Program • Social Medial Support • Internet Support • Open House Program • Direct Delivered Invitations • Buyer Matching Program • Brochure & Print Materials • Seller Partner Program
  • 5. 74% of Sellers Were not Satisfied with Previous Agent The NationalAssociationofRealtor’srecent surveyshowsthat74% ofhomebuyerswerenotsatisfiedwiththe service oftheir previous agent. Top 5 Reasons Complaint Our Solution PoorCommunication Weekly Showing Reports PromisedUnrealistic SpeedofSale Market Facts Reviewed on Regular Basis (DOM) PromisedUnrealistic SellingPrice Based on Real TimeFacts – IndependentAppraiser* DifficulttoContact Direct Line/Text –24 Hour Answering ShowingHome toUnqualified Buyers 90% Pre-Qualified byLender
  • 6. What Steve’s ClientsSay……. “Asa life long resident andbusiness owner in the Metroarea, Steve hasa thorough knowledge of the neighborhoods andreal estate trends.” “Steve understands the power ofgreat marketing andhis experience andmany contacts willbenefit you.“ His Competitive spirit and sharpnegotiating skills allow him tohelp his clients fulfill their dreams.” Doc Harry Steve & Susan Norman & Cheryl Tony & Marlee
  • 7.
  • 8.
  • 10.
  • 11. Montgomery County Real Estate Market • The Montgomery County real estate market have remained stronger than most markets in the US. • The proximity to DCandthe Federal Government keeps the employment rate strong which in turn keep the real estate market stable. New Listings: Propertiesnewonthemarket in month Total Active: All propertiesforsale/rentonthe market Months of Inventory: Howmanymonthsof inventoryat currentsalespace Under Contract: Propertiesthatwentundercontract inmonth but havenot closed Units Sold: TotalUnitsClosed Average Days on Market: Average numberof daysa propertywas onthemarket Montgomery County, Maryland Period New Listings Total Active Months of Inventory Under Contract Units Sold Average Days on Market Criteria : DateRange: PriceRange: Type:Residential
  • 12. Active Listings Address List PastPrice Change BR FB HB Lvls FP Gar Bsmt Acrs Age Tax Liv Area DOM Sold Address CloseDate Credit-$ Close$ Net $ BR FB HB Lvls FP Gar Bsmt Acrs Age Tax Liv Area DOM
  • 13. Active Listings Address List PastPrice Change BR FB HB Lvls FP Gar Bsmt Acrs Age Tax Liv Area DOM
  • 14. Sold Address CloseDate Credit-$ Close$ Net $ BR FB HB Lvls FP Gar Bsmt Acrs Age Tax Liv Area DOM
  • 15.
  • 16.
  • 17. Marketing • ComingSoonYard Sign • ComingSoonListing inZillow, Trulia, Realtor.cometc. • ComingSoonMailBlast to over 3,000RealEstateAgents,andPublications • ComingSoon–MRISfor 21daysmaximum • SignPost installed onproperty • SocialMarketing Begins over 100URLS. • EmailBlasts sent to5,000Buyer inBuyer MatchingSystem • Brokers Open* • OpenHouse Program* • Follow Upto OpenHouse Visitors –ShowingReport • Reverse OfferProgram
  • 18. Buyer Matching System “Your Property Might Already be SOLD”! On adailybasisactiveBuyersreceive allnew listings thatmeet theircriteria. YourBuyermayalreadybein ourdatabase.
  • 20. WeWant and Need You as Our Partner • The sale ofyourhomemaybethe single largesttransactionofyourlife. • It certainlyis oneof themostimportantdecisions ofyourlife. • Yourparticipationin theMarketing andSaleofyourpropertyis paramounttoa successfulsale. Owner Participation– You be Our Partner No one knowsyourhouseandneighborhoodbetterthanyou. If youbringa buyerthatis notrepresentedbyanAgent /Brokerwewill reduceourcommissionrateby1%. * *DualAgencyAgreementmustbe signedbyallparties
  • 21. Had Some Great Closings Made Some Great Friends
  • 22. Time Line – NextSteps • ListingAgreement –RequiredDocuments • Design Consultant* • Make Repairs&Adjustments • PlaceComing SoonSign • MarketingPhotography • InstallLockbox • ScheduleOpenHouse • SatisfactionGuarantee • RatifyContract • Home Inspection*– Radon–Pest • NegotiateHome InspectionNotice–3dayresponsedeadline • LenderAppraisal • Settlement
  • 23. The Required Documents • Understanding Whom • Duel Agency • Listing Agreement • Showing Instructions • Satisfaction Guarantee