Kyle McCormick proposes opening a violin and English school in Taiwan called Violish. The school would teach English to elementary students through playing the violin. This offers a unique alternative to traditional cram schools and a well-rounded learning experience. Kyle analyzes the competitive English teaching industry, identifies elementary students as the target market, and provides financial projections showing increasing sales over five years as the school gains students and teachers. Violish aims to establish a new way of learning English that is fun and develops students' creativity through music.

1. Violin English School
Kyle McCormick

2. The Problem
•
Taiwanese pre-school and elementary school
students need a fun, unique way to enhance their
learning experience and environment for English
speaking cram schools offered in Taiwan. My
Violin/English school will offer them an alternative way
to learn English, through learning the Violin. The more
senses you get involved in a learning process, the more
one is to retain in the end, and playing a string
instrument like the Violin, strengthens your reading,
writing, and opens your mind to unlimited potential
and adventure.

3. The Problem Cnt.
• I have seen the stress filled nights and ever so long days of
the average Taiwanese student. Every day besides Sunday
is all about learning; math, social studies, history, and
English (especially English) is crammed down their throats
so they can keep up with, and stay ahead of, intellectual
competition throughout the world. What they tend to lose
out on is a more well rounded learning experience, where
classroom learning is fun, filled with music, good feelings
and an atmosphere where students look forward to going.
Creating an English teaching cram school that teaches
English through teaching the Violin creates a new
classroom experience, offereing Taiwanese parents a place
to enroll their childeren where they can learn a string
instrument and the English language all in one.

5. Company Name: Violish
Kyle McCormick
• Mission- Establish new way to learn English
• Vision- Introduce a successful concept
• Values- Responsibility, Integrity, Passion,
Leadership
• Strategy- Relaxed, Fun and teamwork
environment

6. Industry Analysis
• The English teaching Industry in which I will be
entering is extremely popular with the majority
of Taiwanese Families.
• 80% of elementary students attend cram schools
• English is very important to the Taiwanese people
knowing that it is essential for the international
business world.
• Music is also important in their culture and highly
valued.

7. Target Market
• Elementary school students
• The younger children of Taiwan, are the people
who need to be offered an alternative learning
technique.
• This way, I can attract and retain committed and
interested students for a longer time
• High school students are too busy studying for
college to participate in the program I plan on
creating

8. Competition
• Competing Schools ;Strengths and Weakness
• 1. Hess-
– Large with many franchised locations
– Curriculum and too many teachers
• 2. Giraffe
– Popular (strength)
– Curriculum (weakness)
• 3. Joy
– Large (strength)
– Curriculum (weakness)
• 4. Sesame Street
– Very Popular (strength)
– Dying down (weakness)
•

9. SWOT
• Strength- My Violin/English school will stand out amongst the large chain, and
small privately owned English schools, because of the uniqueness and genuine
love of music and language that will eminent from me and my staff. Students will
learn a string instrument, as well as real, American English, from an American,
born and raised, and study out of a book written by an American author.
• Weakness- We will be small and new, so our presence will not be well advertised,
by being small is not always a bad problem to have.
• Opportunities- I feel that I have the opportunity to truly change the idea of cram
school, and formulate a new, much more enjoyable and effective way to teach
English. I will make a name for myself, and establish a credible school that
provides people the opportunity to try something different.
• Threats- I think there are few threats towards my Cram school and me. There is
always the threat of failure, or getting a bad or negative review from parents or
students, but my objective would be to have fun and I’m pretty good at doing so. I
know my students will get something out of the classes I teach and I can’t wait to
give them an opportunity to learn.

10. Making Money
• My violin school will primarily bring money in
through students tuition.
• I will also be able to sell t-shirts, violins, my
curriculum and other essential tools needed in
order to play the violin and/or learn English.

11. Start Up Expenses
• Requirements Start-up Expenses (6 Months)
• Plane Ticket $1,000
• Resident Visa $500
• Advertising $250
• Per Diem $9,900 55$ per day, food, housing etc.
• Classroom Cost $2,400 10$ per head per week
• Supplies (violins and curriculum books) $2,000 10
violins=150$ each books=15$
• Website (Domain & Hosting Monthly) $150
• Total Start-up Expenses $16,200

12. Start Up Assets
• Start-up Assets Cash Assets $16,200 (savings)
Other Current Assets $2,000 (my violin)
• Long-term Assets N/A
• Total Assets $18,200

13. Sales Forecast and Schedule
• Per student
– Beginner Class
– Intermediate Class
– Advanced Class
• Per Month
– 200$ or 6000 NTD
– 300$ or 9000 NTD
– 320$ or 9600 NTD

14. Class 1 Beginner Class 2-3 students
Class 2 Intermediate Class 2-3 students
Class 3 Advanced class 3-4 students
Class 4 Beginner Class 2-3 students
Class 5 Intermediate Class 2-3 students
Class 6 Advanced Class 3-4 students
Private Lessons Varies 1 lesson = 1 hour
Private Lessons Varies 1 lesson = 1 hour

15. Time of Day Monday Tuesday Wednesday Thursday Friday
6:oo am School closed School closed School closed School closed School closed
7:oo am School closed School closed School closed School closed School closed
8:oo am School closed School closed School closed School closed School closed
9:oo am School closed School closed 7 School closed 7
10:oo am School closed School closed 7 School closed 7
10:30 am School closed School closed 7 School closed 7
11:oo am School closed School closed Office hours School closed Office hours
12:oo pm School closed School closed Office hours School closed Office hours
1:oo pm Office hours Office hours Office hours Office hours Office hours
2:oo pm Office hours Office hours Office hours Office hours Office hours
3: oo pm Office hours Office hours Office hours Office hours Office hours
4:oo pm Office hours Office hours Office hours Office hours Office hours
5:oo pm 1 4 1 4 Private Lessons
6:oo pm 1 4 1 4 Private Lessons
6:30 pm 2 5 2 5 Private Lessons
7:oo pm 2 5 2 5 Private Lessons
7:30 pm 2 5 2 Private Lessons
8:00 pm 3 6 3 6 Private Lessons
8:30 pm 3 6 3 6 Private Lessons
9:00 pm 3 6 3 6 Private Lessons
9:30 pm End 3 End 6 End 3 End 6 Office Hours
10:00 pm Closed Closed Closed Closed Closed

16. • 1-6 months: I will be establishing, building and preparing
my school so it will be ready for the upcoming semesters.
As previously stated in my market analysis, I am prepared
to have around 10 beginner students in my first year, so the
above classroom schedule is designed towards what my 4th
or 5th year schedule may be like.
• As you can see from the previous schedule, I will have
plenty of flexibility to adapt to whatever schedule is
appropriate for the students interested in participating in
my school. The earlier hours of my day will be spent
planning organizing and recruiting students. As the years
go on, I will design a more accurate and detailed schedule
to better accommodate the skill levels and/or ages of my
students.

17. • 6 – 12 months: This
will be the first few
months I will be
teaching. I am not
going to be focused
on bringing in the
most cash flow, I will
be testing my target
market to try and
really understand
what they want. I will
also be focused on
making a good
impression on the
parents and students
who will be
participating in my
classes.

18. • 1-5 years: After I am
comfortable with my
routine and am confident
enough to bring on more
and mores students, I will
start recruiting as many
students and potential
teachers as I can. These
are the year that I will look
forward to start making
real profit.
•
• 5-10 years: After either
finding a few good
teachers to help me out or
after my students have
progressed far enough, I
expect to be a fully
functioning well known
and respected English
school with a large student
body and several good
teachers working for me.

19. SALES TABLE YR 1-5
Table: Sales
Forecast Year 1 Year 2 Year 3 Year 4 Year 5
Sales
Beginner $20,000 $24,000 $20,000 $20,000 $20,000
Intermediate $0 $24,000 $30,000 $30,000 $30,000
Advanced $0 $0 $19,200 $25,600 $32,000
Private Students $4,000 $4,000 $6,000 $8,000 $8,000
Violins $2,000 $3,000 $3,000 $3,000 $3,000
Curriculum $840 $1,260 $700 $875 $700
School
Merchandise $0 $240 $240 $240 $240
Total Sales $26,840 $56,500 $79,140 $87,715 $93,940
Direct Cost of
Sales Year 1 Year 2 Year 3 Year 4 Year 5
Beginner $0 $0 $0 $0 $0
Intermediate $0 $0 $0 $0 $0
Advanced $0 $0 $0 $0 $0
Private Students $0 $0 $0 $0 $0
Violins $1,500 $2,250 $2,250 $2,250 $2,250
Curriculum $360 $540 $300 $375 $300
School
Merchandise $0 $200 $200 $200 $200
Subtotal Direct
Cost of Sales $1,860 $2,990 $2,750 $2,825 $2,750