Vinod Hegde
•Download as PPTX, PDF•
0 likes•119 views
Hindustan Unilever Limited (HUL) has undertaken several rural marketing initiatives to reach customers in rural areas of India. These include Operation Bharat to distribute personal care products, Project Streamline to extend distribution networks, and Project Shakti which employs women micro-entrepreneurs (Shakti Entrepreneurs) and provides a community portal (I-Shakti) with health, education, and agricultural information. Similarly, Nokia introduced SMS alerts from newspapers for rural customers and developed applications for non-urban areas providing entertainment, education, and agriculture information. The sturdy and low-cost Nokia 1100 targeted suburban and rural markets as well.
Report
Share
Report
Share
Recommended
APR Workshop 2010-Learning Routes-Innovation marketplace-Ariel Halpern
APR Workshop 2010-Learning Routes-Innovation marketplace-Ariel HalpernIFAD International Fund for Agricultural Development
The document describes an Innovation Marketplace event that took place from November 1-6, 2010 in Nanning, China. The event showcased innovations in poverty reduction from Asia and the Pacific regions. It featured innovation stands from organizations working in areas like microfinance, natural resource management, and information technologies. The document encourages participants to learn from the innovations, provide feedback, and engage in knowledge sharing tables on topics related to rural development projects, advocacy, microenterprise, and more. Participants were also invited to identify challenges and best practices to develop a learning program.Project Shakti HUL
Project Shakti was launched by Hindustan Unilever Limited (HUL) in 2000 to boost sales in rural India and provide income opportunities for women. It trains rural women as direct-to-home sales agents for HUL products. Over 12,000 women entrepreneurs have been trained to date. The project aims to reach 100 million rural consumers by 2006 and scale up the number of women entrepreneurs to 25,000. It helps HUL penetrate untapped rural markets while empowering women economically.
Unilever in INDIA: Hindustan Lever's Project Shakti-Marketing FMCG to the Rur...
Project Shakti is HUL's initiative to improve rural distribution and provide income opportunities for women. It selects villages and recruits local women to become direct-to-consumer retailers ("Shakti Amma") of HUL products. The women receive business training and credit support. They earn income through door-to-door selling and petty shops. The program aims to reach 600 million consumers across India by improving access to affordable products and generating sustainable livelihoods for rural women.
Hulfinal 090728133705-phpapp01
Hindustan Unilever Limited (HUL) is India's largest fast-moving consumer goods company with a presence across India through 100 factories. It was formed in 1933 as Lever Brothers India Limited and later became HUL. HUL touches the lives of two out of three Indians through its brands. It aims to add vitality to life through brands across home and personal care categories. HUL has undertaken various rural marketing initiatives like Project Shakti to boost rural sales, provide livelihood opportunities to women, and improve health and hygiene in villages. Project Shakti partners with self-help groups and has over 45,000 women entrepreneurs across 15 states generating Rs. 700-1000 per month income each. H
Hul success in rural market
Hindustan Unilever Limited (HUL) entered the Indian market in 1888. In the 1960s, HUL recognized rural India as a huge market opportunity and began expanding its rural operations. Some key strategies HUL employed included developing affordable products through value engineering, introducing smaller product packages, establishing direct distribution networks to rural vendors/retailers, and utilizing culturally appropriate promotional methods. In 1998, HUL launched Project Streamline and Project Bhart to improve rural distribution. In 2001, HUL launched Project Shakti, a partnership with rural women's self-help groups, to directly reach consumers in villages. Project Shakti now operates in over 100,000 villages across 15 states, providing livelihood
HUL rural mkt
Hindustan Unilever Limited (HUL) entered the rural Indian market in the 1960s as 70% of India's population lived in rural areas, presenting a major business opportunity. HUL tailored its marketing strategies - known as the 4Ps (Product, Price, Place, Promotion) - to the rural context, with innovations like smaller product packages, door-to-door distribution through local vendors, and culturally appropriate promotions. A key initiative was Project Shakti in 2000, partnering with rural women's self-help groups to provide door-to-door sales and livelihoods. Shakti now includes over 45,000 women entrepreneurs across 15 states, reaching over 100,000 villages.
Hindustan Unilever Limited
HUL used various initiatives to strengthen its distribution network and compete in the changing Indian market. It launched programs like Super Value Stores, Project Shakti, Lakme beauty salons, and Ayush therapy centers to expand reach. Project Shakti empowered rural women by training them to sell products. HUL also used beverage vending machines and its Hindustan Lever Network for direct selling. Through initiatives like Program Vijeta, HUL built strong relationships with wholesalers and retailers. This comprehensive distribution strategy helped HUL achieve a strong competitive position in India.
Rural Marketing
Hindustan Unilever has launched Project Shakti, a rural initiative to provide marketing infrastructure for products made by rural communities. The initiative aims to ensure rural producers have access to ready markets, allow products to reach a wide customer base, and facilitate financial benefits reaching producers. Shakti recruits and trains rural women as entrepreneurs to directly sell HUL products in villages, generating an average monthly income of Rs. 700-1,000. The program now operates in over 80,000 villages across 15 states.
Recommended
APR Workshop 2010-Learning Routes-Innovation marketplace-Ariel Halpern
APR Workshop 2010-Learning Routes-Innovation marketplace-Ariel HalpernIFAD International Fund for Agricultural Development
The document describes an Innovation Marketplace event that took place from November 1-6, 2010 in Nanning, China. The event showcased innovations in poverty reduction from Asia and the Pacific regions. It featured innovation stands from organizations working in areas like microfinance, natural resource management, and information technologies. The document encourages participants to learn from the innovations, provide feedback, and engage in knowledge sharing tables on topics related to rural development projects, advocacy, microenterprise, and more. Participants were also invited to identify challenges and best practices to develop a learning program.Project Shakti HUL
Project Shakti was launched by Hindustan Unilever Limited (HUL) in 2000 to boost sales in rural India and provide income opportunities for women. It trains rural women as direct-to-home sales agents for HUL products. Over 12,000 women entrepreneurs have been trained to date. The project aims to reach 100 million rural consumers by 2006 and scale up the number of women entrepreneurs to 25,000. It helps HUL penetrate untapped rural markets while empowering women economically.
Unilever in INDIA: Hindustan Lever's Project Shakti-Marketing FMCG to the Rur...
Project Shakti is HUL's initiative to improve rural distribution and provide income opportunities for women. It selects villages and recruits local women to become direct-to-consumer retailers ("Shakti Amma") of HUL products. The women receive business training and credit support. They earn income through door-to-door selling and petty shops. The program aims to reach 600 million consumers across India by improving access to affordable products and generating sustainable livelihoods for rural women.
Hulfinal 090728133705-phpapp01
Hindustan Unilever Limited (HUL) is India's largest fast-moving consumer goods company with a presence across India through 100 factories. It was formed in 1933 as Lever Brothers India Limited and later became HUL. HUL touches the lives of two out of three Indians through its brands. It aims to add vitality to life through brands across home and personal care categories. HUL has undertaken various rural marketing initiatives like Project Shakti to boost rural sales, provide livelihood opportunities to women, and improve health and hygiene in villages. Project Shakti partners with self-help groups and has over 45,000 women entrepreneurs across 15 states generating Rs. 700-1000 per month income each. H
Hul success in rural market
Hindustan Unilever Limited (HUL) entered the Indian market in 1888. In the 1960s, HUL recognized rural India as a huge market opportunity and began expanding its rural operations. Some key strategies HUL employed included developing affordable products through value engineering, introducing smaller product packages, establishing direct distribution networks to rural vendors/retailers, and utilizing culturally appropriate promotional methods. In 1998, HUL launched Project Streamline and Project Bhart to improve rural distribution. In 2001, HUL launched Project Shakti, a partnership with rural women's self-help groups, to directly reach consumers in villages. Project Shakti now operates in over 100,000 villages across 15 states, providing livelihood
HUL rural mkt
Hindustan Unilever Limited (HUL) entered the rural Indian market in the 1960s as 70% of India's population lived in rural areas, presenting a major business opportunity. HUL tailored its marketing strategies - known as the 4Ps (Product, Price, Place, Promotion) - to the rural context, with innovations like smaller product packages, door-to-door distribution through local vendors, and culturally appropriate promotions. A key initiative was Project Shakti in 2000, partnering with rural women's self-help groups to provide door-to-door sales and livelihoods. Shakti now includes over 45,000 women entrepreneurs across 15 states, reaching over 100,000 villages.
Hindustan Unilever Limited
HUL used various initiatives to strengthen its distribution network and compete in the changing Indian market. It launched programs like Super Value Stores, Project Shakti, Lakme beauty salons, and Ayush therapy centers to expand reach. Project Shakti empowered rural women by training them to sell products. HUL also used beverage vending machines and its Hindustan Lever Network for direct selling. Through initiatives like Program Vijeta, HUL built strong relationships with wholesalers and retailers. This comprehensive distribution strategy helped HUL achieve a strong competitive position in India.
Rural Marketing
Hindustan Unilever has launched Project Shakti, a rural initiative to provide marketing infrastructure for products made by rural communities. The initiative aims to ensure rural producers have access to ready markets, allow products to reach a wide customer base, and facilitate financial benefits reaching producers. Shakti recruits and trains rural women as entrepreneurs to directly sell HUL products in villages, generating an average monthly income of Rs. 700-1,000. The program now operates in over 80,000 villages across 15 states.
PROJECT SHAKTI
Project Shakti is an initiative by HUL to financially empower rural women through micro-enterprise opportunities. It provides training to women to become village-level entrepreneurs ("Shakti Amma") selling HUL products in their communities. Over 45,000 women have been trained, covering over 100,000 villages. The project aims to improve rural livelihoods and living standards while expanding HUL's distribution network in rural India.
Presentation on distribution channel of hindustan unilever
Hindustan Unilever (HUL) has a vast distribution network in India to deliver its products from manufacturers to customers. HUL uses over 7,000 redistribution stockists linked to over 1 million retail outlets across India. HUL also has various initiatives to expand its rural reach, such as Project Shakti which partners with self-help groups and microfinance organizations, and Project Streamline which places over 6,000 sub-stockists in rural villages to serve over 5,000 villages and 37% of India's rural population. HUL constantly works to develop its distribution channels to meet the changing needs of Indian consumers.
Hulfinal 090728133705-phpapp01
Hindustan Unilever Limited (HUL) is India's largest fast-moving consumer goods company formed in 1933 as a subsidiary of Unilever. HUL touches the lives of two out of three Indians through its various products. Some of HUL's key rural marketing initiatives include Project Shakti, which provides micro-enterprise opportunities to rural women, and Lifebuoy Swasthya Chetana, an health and hygiene awareness program. Project Shakti now operates in over 80,000 villages across 15 states, benefiting 45,000 women entrepreneurs. HUL's rural programs aim to increase consumption, boost incomes and improve living standards in villages across India.
rural.pdf
HUL has a long history in India dating back to 1888. It entered the rural market in the 1960s in recognition of the large rural population and changing consumption patterns. HUL launched "Project Shakti" in 2001 to partner with self-help groups of rural women entrepreneurs for door-to-door sales in villages. Project Shakti now includes over 45,000 women across 15 states selling to over 100,000 villages. It has helped provide sustainable livelihoods while also increasing access to HUL's products in rural areas. HUL has also used other innovative rural marketing strategies like customized products, packaging, and promotions as well as the "Khusiyon Ki Doli" awareness program.
HUL.pptx
this ppt describes and illustrate the strategies deployed by hul to cover its market shares to rural markets up.
Rural marketing initiatives of hul
Hindustan Unilever Limited (HUL) launched an initiative called "Khushiyon ki Doli" to market their brands in rural areas of three Indian states. The goal was to educate consumers in remote villages about personal hygiene and increase preference for HUL brands. Through a multi-brand approach involving products like Wheel, Surf Excel, and Lifebuoy, the initiative uses traditional symbols and technology to raise awareness, engage consumers, and increase retail sales. HUL has also expanded its rural retail presence by adding female distributors and ensuring popular products reach rural consumers through various educational initiatives.
overview of infosys co
Infosys is an Indian multinational corporation that provides business consulting, information technology and outsourcing services. It has over 160,000 employees worldwide and was founded in 1981 in Bangalore, India. Infosys' vision is to help clients meet their goals through people, services and solutions, while its mission is to provide clients with what they need to address IT challenges and business goals. Infosys generates billions in annual revenue and has experienced significant growth in income, though also growth in expenses, over the past decade.
Collaboration with the audiences - experiences from Yle. Guest lecture @ HY T...
Yle, Finland's public broadcasting company, outlined its 2020 strategy which focuses on anticipating changes in television and becoming the leading online media service through Yle Areena. The strategy aims to renew television, make Yle Areena the main distribution channel, and find new ways to serve young people by strengthening youth content and collaborating with young creators. Yle engages audiences through crowdsourcing ideas, experiences and user-generated content for its programs and digital platforms. Examples include constructive journalism projects, social storytelling formats, and a platform that funds citizen-created videos. Managing the complexities of social media while balancing exploitation and exploration of new opportunities is a key challenge.
Go rural – the new mantra
The document discusses rural marketing strategies of Hindustan Unilever Limited and ITC. It describes HUL's Shakti program which trains women entrepreneurs to distribute HUL products in villages, generating income. It aims to reach 600 million consumers by 2010. HUL also launched the "Khushiyon ki Doli" rural marketing initiative. The document outlines ITC's e-Choupal program which builds a cost-effective procurement system through farmer networks, and its Choupal Saagar rural hubs providing collection, storage and retail services. Many Indian companies see opportunities in rural marketing to expand business and revenue through India's large rural population while also creating jobs and supporting communities.
Project shakti
Project Shakti is HUL's initiative to increase rural distribution and provide income opportunities for women. It selects villages and recruits local women entrepreneurs called Shakti Ammas to sell HUL products door-to-door. Products are affordably priced in small packages. Shakti Ammas earn a commission on sales and make Rs. 1000-1500 per month on average. The program aims to cover 100,000 villages and 600 million consumers by 2010.
Corporate Social Responsibilities of Airtel
Airtel outlines its vision, core values, and initiatives around corporate social responsibility. Its vision is to be the most loved brand by enriching lives through understanding customer needs. Its core values center around being alive to customer needs, inclusive of all communities, and respectful by sharing customers' experiences. Airtel's social responsibility efforts focus on three pillars - connecting underserved communities, leveraging mobile technology for health, education and commerce, and supporting education initiatives for underprivileged children. It also discusses global initiatives in Africa, Bangladesh, and Sri Lanka around sustainability and community support.
Rural marketing of hero motors
This presentation talks about Rural Marketing strategy of Hero Motors Corporation. Also talks about Hero's 4 P's for Rural Marketing.
Project Shakti - Unilever India
Hindusthan Lever had a challenge with the competitors in Rural India. They devised a strategy to enter the market at the grass root level and utilize the entrepreneurial woman. Based on perceptions, there are some ethical questions. This case looks at the strategies on how to capture the emerging markets and work at the grass root level with the consumer behaviors. Not only understand the consumer behavior, but introduce the need and also the products to the consumers who NEVER used any product in that area.
Case Study 7- A Bold Step into the Modern Economy & A Remote Solution for a G...
- Lux, a researcher in Singapore, came up with the idea for a two-sided USB device called iTwin while thinking about how to securely access and share files between multiple devices.
- The iTwin splits in two, with one half plugged into the user's computer and the other half taken with the user and plugged into another computer to access the same files securely from both devices without using cloud storage or needing to remember additional passwords.
- Lux partnered with his friend Kal to develop a prototype for the iTwin, which provides secure access to files between two computers connected via the device's two USB halves without any software installation required.
Integrated Marketing Communication Plan for Idea Cellular
This document summarizes the history and marketing strategies of Idea Cellular Limited, an Indian telecommunications company. It discusses how Idea started in 1995 and expanded through mergers and acquisitions over the years. The document also describes Idea's marketing communications approaches, including its use of television, print, radio, and outdoor advertising. A key part of Idea's strategy has been socially-relevant ad campaigns addressing issues like education, health, and the environment.
Rural Communication by various brand in India
The document discusses various rural marketing strategies employed by brands in India such as Bru Coffee, ITC, and Tata Tea to increase penetration in rural areas. Strategies included using audio-visual instruments to spread awareness, providing free samples, developing products tailored to rural needs, and involving local youth and farmers as representatives. Challenges faced included low preference for newer products and the need to overcome infrastructure and technology barriers in communication.
Mkt mgt rural-ppt
Rural India represents a large potential market segment. Major companies like HUL and ITC have developed initiatives targeting rural consumers, like Project Shakti and E-Choupal, which provide income opportunities and market connectivity to rural areas. These programs have helped boost sales in rural India and close the gap with urban consumption patterns. Reaching rural customers requires investment to build awareness of new product categories and overcome barriers like low incomes and lack of infrastructure.
CSR VALUES OF ITC AND IUL
This document provides information on the corporate social responsibility initiatives of ITC Limited and Hindustan Unilever Limited. It summarizes ITC's initiatives such as being carbon positive and water positive for many years, generating livelihoods for over 5 million people through programs like e-Choupal, and social and environmental projects related to watershed development, renewable energy, waste recycling, and empowering women and disabled people. It also summarizes Hindustan Unilever's initiatives focused on mental well-being of blue-collar workers during COVID-19, its Project Shakti empowering rural women, mobile health services, and disaster relief efforts.
Kuching | Jan-15 | Terrat Village
Given by Martin Kariongi
The second in our series of workshops designed to gather input from stakeholders involved in existing off-grid projects in Africa, Asia and Latin America. This event was held in Malaysia for the ASEAN countries, organised by Smart Villages and the Academy of Sciences Malaysia (ASM) in collaboration with Universiti Malaysia Sarawak (UNIMAS).
This presentation gives an overview of the activities taken in the remote village of Terrat, in Northern Tanzania, and the impact this has had on the population.
This is a re-upload of the original file, which was corrupt on Slideshare
For more information, please visit e4sv.org
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
More Related Content
Similar to Vinod Hegde
PROJECT SHAKTI
Project Shakti is an initiative by HUL to financially empower rural women through micro-enterprise opportunities. It provides training to women to become village-level entrepreneurs ("Shakti Amma") selling HUL products in their communities. Over 45,000 women have been trained, covering over 100,000 villages. The project aims to improve rural livelihoods and living standards while expanding HUL's distribution network in rural India.
Presentation on distribution channel of hindustan unilever
Hindustan Unilever (HUL) has a vast distribution network in India to deliver its products from manufacturers to customers. HUL uses over 7,000 redistribution stockists linked to over 1 million retail outlets across India. HUL also has various initiatives to expand its rural reach, such as Project Shakti which partners with self-help groups and microfinance organizations, and Project Streamline which places over 6,000 sub-stockists in rural villages to serve over 5,000 villages and 37% of India's rural population. HUL constantly works to develop its distribution channels to meet the changing needs of Indian consumers.
Hulfinal 090728133705-phpapp01
Hindustan Unilever Limited (HUL) is India's largest fast-moving consumer goods company formed in 1933 as a subsidiary of Unilever. HUL touches the lives of two out of three Indians through its various products. Some of HUL's key rural marketing initiatives include Project Shakti, which provides micro-enterprise opportunities to rural women, and Lifebuoy Swasthya Chetana, an health and hygiene awareness program. Project Shakti now operates in over 80,000 villages across 15 states, benefiting 45,000 women entrepreneurs. HUL's rural programs aim to increase consumption, boost incomes and improve living standards in villages across India.
rural.pdf
HUL has a long history in India dating back to 1888. It entered the rural market in the 1960s in recognition of the large rural population and changing consumption patterns. HUL launched "Project Shakti" in 2001 to partner with self-help groups of rural women entrepreneurs for door-to-door sales in villages. Project Shakti now includes over 45,000 women across 15 states selling to over 100,000 villages. It has helped provide sustainable livelihoods while also increasing access to HUL's products in rural areas. HUL has also used other innovative rural marketing strategies like customized products, packaging, and promotions as well as the "Khusiyon Ki Doli" awareness program.
HUL.pptx
this ppt describes and illustrate the strategies deployed by hul to cover its market shares to rural markets up.
Rural marketing initiatives of hul
Hindustan Unilever Limited (HUL) launched an initiative called "Khushiyon ki Doli" to market their brands in rural areas of three Indian states. The goal was to educate consumers in remote villages about personal hygiene and increase preference for HUL brands. Through a multi-brand approach involving products like Wheel, Surf Excel, and Lifebuoy, the initiative uses traditional symbols and technology to raise awareness, engage consumers, and increase retail sales. HUL has also expanded its rural retail presence by adding female distributors and ensuring popular products reach rural consumers through various educational initiatives.
overview of infosys co
Infosys is an Indian multinational corporation that provides business consulting, information technology and outsourcing services. It has over 160,000 employees worldwide and was founded in 1981 in Bangalore, India. Infosys' vision is to help clients meet their goals through people, services and solutions, while its mission is to provide clients with what they need to address IT challenges and business goals. Infosys generates billions in annual revenue and has experienced significant growth in income, though also growth in expenses, over the past decade.
Collaboration with the audiences - experiences from Yle. Guest lecture @ HY T...
Yle, Finland's public broadcasting company, outlined its 2020 strategy which focuses on anticipating changes in television and becoming the leading online media service through Yle Areena. The strategy aims to renew television, make Yle Areena the main distribution channel, and find new ways to serve young people by strengthening youth content and collaborating with young creators. Yle engages audiences through crowdsourcing ideas, experiences and user-generated content for its programs and digital platforms. Examples include constructive journalism projects, social storytelling formats, and a platform that funds citizen-created videos. Managing the complexities of social media while balancing exploitation and exploration of new opportunities is a key challenge.
Go rural – the new mantra
The document discusses rural marketing strategies of Hindustan Unilever Limited and ITC. It describes HUL's Shakti program which trains women entrepreneurs to distribute HUL products in villages, generating income. It aims to reach 600 million consumers by 2010. HUL also launched the "Khushiyon ki Doli" rural marketing initiative. The document outlines ITC's e-Choupal program which builds a cost-effective procurement system through farmer networks, and its Choupal Saagar rural hubs providing collection, storage and retail services. Many Indian companies see opportunities in rural marketing to expand business and revenue through India's large rural population while also creating jobs and supporting communities.
Project shakti
Project Shakti is HUL's initiative to increase rural distribution and provide income opportunities for women. It selects villages and recruits local women entrepreneurs called Shakti Ammas to sell HUL products door-to-door. Products are affordably priced in small packages. Shakti Ammas earn a commission on sales and make Rs. 1000-1500 per month on average. The program aims to cover 100,000 villages and 600 million consumers by 2010.
Corporate Social Responsibilities of Airtel
Airtel outlines its vision, core values, and initiatives around corporate social responsibility. Its vision is to be the most loved brand by enriching lives through understanding customer needs. Its core values center around being alive to customer needs, inclusive of all communities, and respectful by sharing customers' experiences. Airtel's social responsibility efforts focus on three pillars - connecting underserved communities, leveraging mobile technology for health, education and commerce, and supporting education initiatives for underprivileged children. It also discusses global initiatives in Africa, Bangladesh, and Sri Lanka around sustainability and community support.
Rural marketing of hero motors
This presentation talks about Rural Marketing strategy of Hero Motors Corporation. Also talks about Hero's 4 P's for Rural Marketing.
Project Shakti - Unilever India
Hindusthan Lever had a challenge with the competitors in Rural India. They devised a strategy to enter the market at the grass root level and utilize the entrepreneurial woman. Based on perceptions, there are some ethical questions. This case looks at the strategies on how to capture the emerging markets and work at the grass root level with the consumer behaviors. Not only understand the consumer behavior, but introduce the need and also the products to the consumers who NEVER used any product in that area.
Case Study 7- A Bold Step into the Modern Economy & A Remote Solution for a G...
- Lux, a researcher in Singapore, came up with the idea for a two-sided USB device called iTwin while thinking about how to securely access and share files between multiple devices.
- The iTwin splits in two, with one half plugged into the user's computer and the other half taken with the user and plugged into another computer to access the same files securely from both devices without using cloud storage or needing to remember additional passwords.
- Lux partnered with his friend Kal to develop a prototype for the iTwin, which provides secure access to files between two computers connected via the device's two USB halves without any software installation required.
Integrated Marketing Communication Plan for Idea Cellular
This document summarizes the history and marketing strategies of Idea Cellular Limited, an Indian telecommunications company. It discusses how Idea started in 1995 and expanded through mergers and acquisitions over the years. The document also describes Idea's marketing communications approaches, including its use of television, print, radio, and outdoor advertising. A key part of Idea's strategy has been socially-relevant ad campaigns addressing issues like education, health, and the environment.
Rural Communication by various brand in India
The document discusses various rural marketing strategies employed by brands in India such as Bru Coffee, ITC, and Tata Tea to increase penetration in rural areas. Strategies included using audio-visual instruments to spread awareness, providing free samples, developing products tailored to rural needs, and involving local youth and farmers as representatives. Challenges faced included low preference for newer products and the need to overcome infrastructure and technology barriers in communication.
Mkt mgt rural-ppt
Rural India represents a large potential market segment. Major companies like HUL and ITC have developed initiatives targeting rural consumers, like Project Shakti and E-Choupal, which provide income opportunities and market connectivity to rural areas. These programs have helped boost sales in rural India and close the gap with urban consumption patterns. Reaching rural customers requires investment to build awareness of new product categories and overcome barriers like low incomes and lack of infrastructure.
CSR VALUES OF ITC AND IUL
This document provides information on the corporate social responsibility initiatives of ITC Limited and Hindustan Unilever Limited. It summarizes ITC's initiatives such as being carbon positive and water positive for many years, generating livelihoods for over 5 million people through programs like e-Choupal, and social and environmental projects related to watershed development, renewable energy, waste recycling, and empowering women and disabled people. It also summarizes Hindustan Unilever's initiatives focused on mental well-being of blue-collar workers during COVID-19, its Project Shakti empowering rural women, mobile health services, and disaster relief efforts.
Kuching | Jan-15 | Terrat Village
Given by Martin Kariongi
The second in our series of workshops designed to gather input from stakeholders involved in existing off-grid projects in Africa, Asia and Latin America. This event was held in Malaysia for the ASEAN countries, organised by Smart Villages and the Academy of Sciences Malaysia (ASM) in collaboration with Universiti Malaysia Sarawak (UNIMAS).
This presentation gives an overview of the activities taken in the remote village of Terrat, in Northern Tanzania, and the impact this has had on the population.
This is a re-upload of the original file, which was corrupt on Slideshare
For more information, please visit e4sv.org
Similar to Vinod Hegde (20)
Presentation on distribution channel of hindustan unilever
Presentation on distribution channel of hindustan unilever
Collaboration with the audiences - experiences from Yle. Guest lecture @ HY T...
Collaboration with the audiences - experiences from Yle. Guest lecture @ HY T...
Case Study 7- A Bold Step into the Modern Economy & A Remote Solution for a G...
Case Study 7- A Bold Step into the Modern Economy & A Remote Solution for a G...
HUL Business Development...................................
HUL Business Development...................................
Integrated Marketing Communication Plan for Idea Cellular
Integrated Marketing Communication Plan for Idea Cellular
Recently uploaded
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
How American Bath Group Leveraged Kontent
How American Bath Group Leveraged KontentDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translationPillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastLily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Assignment 2 Task 1: Digital Marketing Course
How Consumers Use Technology And Its Impact On Their Lives
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim HaydenDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"Boost Your Instagram Views Instantly Proven Free Strategies.
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assetsThe Good the Bad and The Ugly of Marketing Measurement
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
-The difference between attribution and incrementality
-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
Pillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJumpDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastjanani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
A guide for making the Best Restaurant Advertising Campaigns with demographics, data analytics, and digital advertising for measurable results.
Recently uploaded (20)
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim Hayden
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
The Good the Bad and The Ugly of Marketing Measurement
The Good the Bad and The Ugly of Marketing Measurement
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Vinod Hegde
- 1. Presented By : Vinod Hegde Rural Marketing Initiatives Companies
- 2. Hindustan Unilever Limited (HUL) • Headquarters: Mumbai • Founded: 17 October 1933 • Revenue: 319.9 billion INR (US$4.9 billion, 2015–2016) • Parent organizations: Unilever, Unilever plc • Founders: Lever Brothers, United Traders Ltd • Products: Lux, Lifebuoy, Surf Excel, Rin, Wheel, Fair & Lovely, Pond's
- 3. Rural Marketing Initiatives by HUL • Operation Bharat • Project Streamline • Operation Harvest • Project Shakti • Lifebuoy Swasthya Chetna
- 4. Operation Bharat • It was launched by HUL’s‟personal products division in 1998. • Skin-care (Fair & Lovely cream) • Dental-care (Pepsodent toothpaste) • Hair-care (Clinic Plus shampoo) • Body care(Ponds Dream flower talcum powder) • The rural retailers sell the cut lifebuoy cakes to the consumers, HUL came up with 75 gm soap cake and later launched 18 gm lifebuoy soap, priced at Rs 2.
- 5. Project Streamline • In 1998, HUL launched Project Streamline to extend their distribution network in the rural markets. • The goods are distributed from the C&F Agents to the Re-distributors, who in turn pass it on to the Star Sellers who sells everything from detergents to personal products • The ultimate aim of this program is to have a Single Distribution Channel for rural markets by consolidating across categories.
- 6. Project Shakti Project Shakti has three initiatives- • The Shakti Entrepreneur, a microenterprise initiative • The Shakti Vahini program which translates as the voice of Shakti, training women to be communicators in the villages • IShakti, a group community portal that enables users to access information in a variety of areas. The software is voice enabled for illiterate users
- 7. I-Shakti • I-Shakti kiosks have been set up in 8 villages in Andhra Pradesh, and have been functional since August 2003 • The kiosks offer information chiefly in the form of audio-visuals in the following areas: Health & Hygiene E-Governance Education Agriculture Employment
- 9. NOKIA • CEO: Rajeev Suri (1 May 2014–) • Founded: 1865 • Headquarters: Espoo, Finland • Profit: €-912 million (2016) • Subsidiaries: Alcatel-Lucent, Withings, Nokia Networks, Bell Labs, MORE • Founders: Fredrik Idestam, Leo Mechelin
- 10. • Nokia introduced SMS alerts from Malayalam Manorama based on the feedback that newspapers don't reach a lot of villages and it has received a good response from the rural areas • Nokia has also lined up applications meant exclusively for the non-urban population, which provide entertainment, education (helping people learn English, for example) and agricultural information to subscribers
- 11. • Nokia 1100 was a product which targeted sub- urban and rural markets. It is sturdy enough to stand rough handling, has very low price, high battery back-up and also has torch feature