The document discusses and dispels 5 common myths about user experience (UX) design. The myths addressed are that mobile users are always on the go, design is just about aesthetics, design can be done without content, more features equal happier customers, and designers are like users. The conclusion advocates dispelling these myths to create more efficient and effective products by designing for actual users rather than assumptions.

1. 5K
VIKINGS WORE HORNS
ON THEIR HELMETS
@MATTPOLLS
WWW.WEARE5K.COM

3. BUT IT’S NOT TRUE!

4. MYTH #1
MOBILE USERS ARE
ALWAYS RUNNING FOR
(OR SAT) ON A BUS

7. WHAT’S MY POINT?
DON’ T P I G EON HOLE
THE CONTEXT IN
WHICH DEVICES ARE
USED.

8. MYTH #2
DESIGN IS JUST ABOUT
MAKING AN APP LOOK
‘ S E X Y ’

10. WHAT’S MY POINT?
DESIGN IS ABOUT BOTH
FORM AND FUNCTION - AND
SHOULD BE CONSIDERED
FROM THE BEGINNING -
NOT TAGGED ON AT THE
END.

11. UX MYTH #3
YOU DON’T NEED THE
CONTENT TO DESIGN
THE DIGITAL SERVICE.

13. WHAT’S MY POINT?
CONTENT PRECEDES
DESIGN. DESIGN IN THE
ABSENCE OF CONTENT
IS NOT DESIGN, I T ’ S
DECORATION.

14. MYTH #4
MORE FEATURES OR
CHOICES = GREATER
CUSTOMER HAPPINESS

16. WHAT’S MY POINT?
TOO MANY OPTIONS
OFTEN LEADS TO
DECISION PARALY S I S
AND FRUSTRATION.

17. UX MYTH #5
YOU ARE LIKE YOUR
USERS.

19. WHAT’S MY POINT?
DESIGN FOR USERS.
NOT YOU AND YOUR
CO-WORKERS.

20. CONCLUSION
BIAS OR ASSUMPTIONS
FROM PROJECT
STAKEHOLDERS CAN
LEAD TO INEFFICIENT
PRODUCTS.

21. DISPEL THE MYTHS TO
DECREASE DELIVERY TIME
DELIVER A BET TER
PRODUCT FOR YOUR
USERS

22. THANKS!
MATT@WEARE5K.COM
@MATTPOLLS
WWW.WEARE5K.COM