What do they see?What do they think?
What do they say?What do they hear?
What do they do?What do they feel?
1. Identify your top target user
groups. They could be internal.
2. Choose a specific group. Then get
more specific. Give them a name
and a job or title.
3. What question do you have for
them? Write it down.
4. Now, get empathetic. Fill out each
section to the right with real,
5. Check your work. Have someone
else in your organization look
through and add details.
In 1963, the Stanford Research Ins^tute
deﬁned the concept of a stakeholder “as
those groups without whose support the
organiza^on would cease to exist. Your
research should include anyone without
whose support your project will fail.”
Just Enough Research by Erika Hall
• Mee^ng face-to-face and engaging in complex
conversa^ons builds trust.
• Co-crea^ng solu^ons with the whole team helps people
understand and empathize with different
• Bringing people together helps build alignment on
decisions and solu^ons.
• Gegng people to design solu^ons together creates
advocates that will accelerate change.
How do UX professionals get other
people to help us solve it?
We invite them to join in.
How do UX professionals
know they are solving the