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Statergy Management Presentation on entertainment industry
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- 1. GROUP 2 Stuti Roongta 60 Pratibha Pingat 39 Christin Mathew 05 Soumya Shridhar 53 Agnel Jessy 01 Jijo Uddayan 24
- 2. Entertainment Industry • The INDIAN Entertainment Industry is growing rapidly. • Television is fastest growing segment. • Radio, Animation and VFX and Digital advertising are also fast growing segments. • India stands as third largest television market . • Expected to develop at a CAGR of 15.2% during 2012-17
- 3. 9 sectors of Entertainment ENTERTAINMENT Televisi on Gaming Animati on and VFX OUT OF HOME Music Digital Advertis ing Radio Films Print
- 4. Entertainment industry growth High demand • Increased incomes and changing lifestyles • Falling prices, increasing penetration • Growing users with high access of technology Policy support • Digitization in television industry • Increased in FDI limit • Uniform entertainment tax rate across all states • provide relief to loss making radio players Increasing investment • Higher FDI flows • Increasing participation of big players
- 5. KEY PLAYERS IN ENTERTAINMENT INDUTSRY TELEVISION • STAR INDIA PVT LTD • ZEE ENTERTAINMENT ENTERPRISES LTD • SONY ENTERTAINMENT TELEVISIOM PRINT • BENNETT, COLEMAN AND CO LTD • HT MEDIA LTD • LIVING MEDIA INDIA LTD FILM • YASH RAJ FILMS • EROS INTERNATIONAL MEDIA LTD • RED CHILLIES ENTERTAINMENTS PVT LTD MUSIC • SAREGAMA INDIA LTD • TIPS INDUSTRIES LTD • T SERIES
- 6. 51% 20% 12% 2% 1% 2% 4%3% 5% Size of major industry segments televison print films radio music out of home animation and vfx gaming digital advertising
- 7. Porter’s five forces analysis of entertainment industry Competitive rivalry in industry Supplier power Threats of substitutes Consumer power threats of new entrants
- 8. Porter’s five forces for Television Industry Bargaining power of consumers (high) •Availability of other sources •Consumer can switch channels Competitiveness within the industry (high) •Highly diversified rivals •Highly perishable products •Highly fragmented industry Bargaining power of suppliers (low) •Increasing number of content provider Threat of substitute •Film industry •Print media •Internet •Sports events Threat of new entrants (low) •High sunk cost •High capital requirement •Difficult access to distribution
- 9. Television Industry Major Player •Started in the year 1959 in Delhi •Privatisation in the year 1991 •Major domestic players were Zee Tv, Etv and Sun Tv •66% in India. •2nd among BRIC and other developed countries.
- 10. Major Player Zee Tv - 39280 Sun Tv Network- 15988 Dish Tv - 7306 Tv 18 Network -5673
- 11. Film Industry Largest producer of films globally in terms of ticket sales and number of film produced. Indian film industry is Multi-Lingual. Ease access to institutional finance after 2001. 100% FDI
- 13. Major Player YASH RAJ FILMS EROS(3398.65) PVR(2935) Shemaroo(531.14)
- 14. Radio •Increase in Fm enable radio phones, mobiles and car music system •245 channels •Liberalisation of policy in the year 2008 •FDI increased to 49%
- 15. RADIO INDUSTRY FM CHANNELS • Radio mirchi 98.3 • Big FM 92.7 • Radio City 91.1 • AIR 100.7 • Fever FM 104 MARKET SHARE • 19.2 • 14 • 15 • 13.7 • 13.1