Young adults between 18-34 years old are most likely to stream videos weekly worldwide. In 2019, Netflix had the largest share of global video streaming traffic at 23.1% while YouTube was second at 12.7%. Mobile internet subscribers and global mobile data traffic from video streaming are both expected to significantly increase by 2025 as content providers partner with mobile operators to make streaming more affordable and accessible for consumers.

1. Individuals 18–34 year old
are 3x more likely to stream
videos weekly, worldwide.
In 2019, Netflix
dominated video
streaming traffic globally
with a share of 23.1%
and YouTube coming
second with 12.7%.
Content providers
can partner up with
mobile operators to
reach affordability
for consumers.
Mobile internet
subscribers are
expected to increase
as high as 86.72%
globally by 2025.
Global mobile data
traffic will increase at
least 4x in 2025 with
video streaming being
the key contributor.
VIDEO STREAMINGKEY CONTRIBUTOR TO MOBILE DATA TRAFFIC
© GSMA Intelligence
TV & Movies
Socialising with family & friends
Gaming
Sports & Wellness
Music
Reading
Others
Internet
(general & social networking)
Share of leisure time in the US Market
23%
23%
17%
11%
10%
8%
4%
4%