There’s much more to Video SEO than YouTube! Learn the advantages and tips to how to design your website with video content to get top placement in search results for targeted keywords, bring more traffic, improve the user experience, and increase your ROI. (Originally presented at PubCon in Las Vegas on November 6, 2008.)

1. © 2008 Grantastic Designs, Inc.

2. What is “Website Video SEO?”
 Optimizing video on a website
YOU control to rank in the
search engines and get found
by others
 Unique video content published
directly to your website
 Unique pages on your website
devoted to video
 Video content, and text content
around the video, indexable by
search engines
 Site navigation with inbound links
to your video content
 Sharing and syndication capabilities
Video SEO for Websites ©2008 Grantastic Designs, Inc. 2

3. Video SEO Diagram
Video SEO for Websites ©2008 Grantastic Designs, Inc. 3

4. Video SEO Diagram
Video SEO for Websites ©2008 Grantastic Designs, Inc. 4

5. The Present and Future
 2008…
 Video on independent
websites is quickly, and
heavily, indexed and ranked
by the major search engines
 2009…
 Website design with video
will be essential for search
marketers to know how to
optimize for
Video SEO for Websites ©2008 Grantastic Designs, Inc. 5

6. Advantages
 Website Video’s
advantage over
regular Website SEO…
 More ways to optimize
the same content!
 Can be “duplicated” on
3rd party websites
(including video sharing
websites) without any
spam penalty
 More text and pages to
optimize around. (Can do
a description article AND
transcription)
Video SEO for Websites ©2008 Grantastic Designs, Inc. 6

7. Advantages
 Video SEO advantages your own website has over
(and other video sharing sites)
 Multiple text pages with the same video content can all show
up in the search engine results pages.
 Direct links from search results to your own Website
 You control the URLs
 More content you can insert
 You control the visitor experience
 Better customer engagement features
 Better branding
 Better tracking capabilities
Video SEO for Websites ©2008 Grantastic Designs, Inc. 7

8. Components of Website Video SEO
 Site Structure
 Site Map
 Site Navigation
 Page Layout
 HTML Content
Video SEO for Websites ©2008 Grantastic Designs, Inc. 8

9. Site structure
 Create a unique URL for each video
 Have a small number of videos?
 Include the word “video” at the end of your page file name
(separate with dashes)
 Have a decent amount of videos?
 Created a top-level “Videos” folder and put in your site
navigation. (Including as a text footer link)
Video SEO for Websites ©2008 Grantastic Designs, Inc. 9

10. Site Structure
 Have a large (and growing) amount of videos?
 Subdomain– videos.[companyname].com
 .tv extension–good opportunity to associate your video
content with available keyword-related domains.
 If you are considering a domain update, consider domains
that start with a popular, targeted keyword and end with
“video” or media”. (Example: ShellyPalmerMedia.com)
Video SEO for Websites ©2008 Grantastic Designs, Inc. 10

11. Page Layout
Text around
the video
Cross-linking
Cross-linking
Text around
the video Cross-linking
Text around
the video
Keyword Tags
Video SEO for Websites ©2008 Grantastic Designs, Inc. 11

12. Site Navigation
Video SEO for Websites ©2008 Grantastic Designs, Inc. 12

13. Site Navigation
 Cross-link video
categories with other
areas of your site
 Have long videos?
Break them up!
 People will be more likely
to watch short segments
and click on to the the
next video
 Plus, its more pages,
more optimized content!
 You can still show the
long format video – no
spam penalty.
Video SEO for Websites ©2008 Grantastic Designs, Inc. 13

14. Multiple formats
 Original Blog Site  Direct integration of
metadata content to online
video platforms
Video SEO for Websites ©2008 Grantastic Designs, Inc. 14

15. Website Video SEO MISTAKES
 Putting video-related text inside Ajax, Javascript,
or Flash. (Make it HTML.)
 Having the video pop up on a separate page with
no content appearing.
 Using a video platform that doesn’t support
 Individual pages with text components
 Recognizable URLs
 Cross-linking to other videos
 Cross-linking to related non-video (text) content
Video SEO for Websites ©2008 Grantastic Designs, Inc. 15

16. Website Video SEO MISTAKES
Video SEO for Websites ©2008 Grantastic Designs, Inc. 16

17. Website Video SEO MISTAKES
Video SEO for Websites ©2008 Grantastic Designs, Inc. 17

18. Website Video SEO MISTAKES
Video SEO for Websites ©2008 Grantastic Designs, Inc. 18

19. Website Video SEO MISTAKES
Video SEO for Websites ©2008 Grantastic Designs, Inc. 19

20. Video publishing platforms for Website SEO
 Large amounts of regular video?
Consider a professional Video SEO
publishing solution that integrates with
your on websites
 Individual page creation for each video
with medta entry
 Automated categorization and MRSS feeds
 Speech-to-text recognition for automated
transriptions
 Budget-oriented? Consider desktop
software
 Adobe Premiere Pro and OnLocation
Video SEO for Websites ©2008 Grantastic Designs, Inc. 20

21. Listen to our podcast
on iTunes!
About the Presenter
Reelseo.com/grant
Questions? Comments?
Requests? Care for a mint?
grant@reelseo.com
© 2008 Grantastic Designs, Inc.