The document provides terms and conditions for a book on using banner ads. It notes that while efforts were made to verify the accuracy of the information, no guarantees are made. It encourages readers to use their own judgment and seek professional advice. The book is intended for educational purposes and not as a source of legal, business, or financial advice.
All types of advertising is beneficial to online and offline businesses. However choosing the type of advertising that is most suitable would give it the edge the campaign needs to take it to the next level. Banner ads will do that.
Table Of Contents
· Foreword
· Chapter 1: Banner Ads Intro
· Chapter 2: Types Of Banner Ads
· Chapter 3: Finding The Right Audience
· Chapter 4: Finding The Right Sources To Buy Banner Ads
· Chapter 5: The Objective
· Chapter 6: Who Does Banner Ads
· Chapter 7: What To Avoid
· Wrapping Up
PPC HeroConf London 2017 - Tara Dee West - Reinvigorate Your RemarketingTara Dee West
Remarketing has been around for ten years this year, and has changed so much in this time. In this presentation I'll be talking about some of the most recent changes and sharing 22 highly actionable tips and tricks to reinvigorate your search (RLSAs) and Google display Remarketing.
This document outlines an expert masterclass on native advertising and influencer marketing in Southeast Asia. It discusses key topics like what native advertising is, trends in the region, types of sponsored content campaigns, and best practices. Examples are provided for different campaign types like channel takeovers, product placements, reviews, and more. The presentation aims to educate brands on leveraging native advertising and influencer marketing through GetCraft, a content marketplace in SE Asia.
BrightonSEO - Tara West - Facebook Custom Audiences - September 2015Tara Dee West
At BrightonSEO in Spetmber 2015, I spoke about Facebook Advertising Custom Audiences. Take a look at my presentation for strategies for using Custom Audiences and a few tips for getting the most out of them.
Facebook Advertising Objectives - Best Formats and Placement for Each ObjectiveZach Anderson
If you want to grow your business, you have to reach new customers. Facebook ads put your business in front of those new customers.
You can bet that a large cross-section of your customer base is using Facebook and Instagram every day. But you need to set the right objectives to be effective.
Facebook ad objectives let you set up campaigns that let you reach a highly targeted audience with ads that get the results you want.
Facebook Advertising Objectives PDF:
--> What Facebook ad objectives are
--> The most effective ad formats for each objective
--> The best placement for your ads
All types of advertising is beneficial to online and offline businesses. However choosing the type of advertising that is most suitable would give it the edge the campaign needs to take it to the next level. Banner ads will do that.
Table Of Contents
· Foreword
· Chapter 1: Banner Ads Intro
· Chapter 2: Types Of Banner Ads
· Chapter 3: Finding The Right Audience
· Chapter 4: Finding The Right Sources To Buy Banner Ads
· Chapter 5: The Objective
· Chapter 6: Who Does Banner Ads
· Chapter 7: What To Avoid
· Wrapping Up
PPC HeroConf London 2017 - Tara Dee West - Reinvigorate Your RemarketingTara Dee West
Remarketing has been around for ten years this year, and has changed so much in this time. In this presentation I'll be talking about some of the most recent changes and sharing 22 highly actionable tips and tricks to reinvigorate your search (RLSAs) and Google display Remarketing.
This document outlines an expert masterclass on native advertising and influencer marketing in Southeast Asia. It discusses key topics like what native advertising is, trends in the region, types of sponsored content campaigns, and best practices. Examples are provided for different campaign types like channel takeovers, product placements, reviews, and more. The presentation aims to educate brands on leveraging native advertising and influencer marketing through GetCraft, a content marketplace in SE Asia.
BrightonSEO - Tara West - Facebook Custom Audiences - September 2015Tara Dee West
At BrightonSEO in Spetmber 2015, I spoke about Facebook Advertising Custom Audiences. Take a look at my presentation for strategies for using Custom Audiences and a few tips for getting the most out of them.
Facebook Advertising Objectives - Best Formats and Placement for Each ObjectiveZach Anderson
If you want to grow your business, you have to reach new customers. Facebook ads put your business in front of those new customers.
You can bet that a large cross-section of your customer base is using Facebook and Instagram every day. But you need to set the right objectives to be effective.
Facebook ad objectives let you set up campaigns that let you reach a highly targeted audience with ads that get the results you want.
Facebook Advertising Objectives PDF:
--> What Facebook ad objectives are
--> The most effective ad formats for each objective
--> The best placement for your ads
This document provides an overview of Facebook advertising products and how to optimize campaigns on Facebook and Instagram. It discusses how to choose objectives, set budgets and bids, target audiences, and design creative ads. Specifically, it recommends:
1) Choosing objectives like awareness, consideration, or conversions that align with business goals and allow for measurement.
2) Using tools like the Facebook pixel and custom audiences to target people most likely to engage based on their on-site and app behaviors.
3) Testing placement across Facebook, Instagram and Audience Network to optimize reach, as well as different targeting strategies.
4) Designing creative ads like photos, videos, carousels that tell brand stories in an engaging way
Paid promotional campaigns are crucial tools for achieving client goals such as shifting search results, increasing brand visibility, or growing followers. Facebook and Twitter ads are effective ways to spend promotional budgets by targeting audiences and driving actions like website clicks. Content discovery platforms like Outbrain allow advertisers to promote content pieces on other relevant sites and blogs.
Video advertising and marketing for beginners - What do you have to understand?puma64cold
This document provides guidance for beginners on video advertising and marketing. It outlines several key steps to consider when creating video content for marketing purposes. These include determining the goal and target audience for the video, crafting a clear key message or value proposition, and how to promote and measure the success of the video content. The overall message is that video can be an effective marketing tool if the content is tailored to the target audience and supported by a thoughtful, integrated marketing strategy.
This document provides an overview of Facebook advertising options. It describes Facebook's strengths such as its large audience size and strong targeting capabilities. It also outlines weaknesses like non-standard analytics. The document then details the different types of ads Facebook offers, including Marketplace and Premium ads, and how ads would be placed on the site like in the news feed or on profile pages. It also explains how advertisers can target specific audiences by leveraging the detailed profile data users provide.
Why should you invest in Facebook advertising? How does it fit in your digital strategy?
4 steps to SMART advertising:
1. Collect: it's all about defining and measuring business results
2. Convert: decide upfront how you will convert, that will inform your advertising choices
3. Connect: which visual, which text, offer would create that deep emotional connection to justify interrupting users on their Facebook and get a click?
4. Target: Facebook advertising opens up a broad new range of targeting opportunity with great ROI.
Learn about the tools, process that WSI leverages to drive more business to our clients.
Contact us at benoit@wsibp.com.
GetCRAFT - video marketing meetup - 20.04.16GetCraft
This document provides information about a video marketing event in Jakarta organized by GetCraft. It includes details about guest speakers from companies like Go-Jek and Facebook, GetCraft's 120+ successful video projects. It also summarizes the typical video production process including pre-production, production, and post-production stages. Finally, it lists different types of video that can be used at different stages of the AIDA model and provides examples for each type.
The document discusses seven strategies for refreshing email marketing campaigns: 1) Focus on basics like subject lines and alt text, 2) Grow the email list through opt-ins, 3) Enhance design impact with visuals and preheader text, 4) Ensure emails are relevant, 5) Include interactive elements, 6) Analyze email analytics, and 7) Automate workflows. It provides examples and tips for each strategy, such as writing compelling subject lines that convey offers, including valuable preheader text, and making opt-ins easy to find and complete. The goal is to engage subscribers and maximize email marketing returns.
The document discusses various types of content marketing that can be used to generate leads and promote brands or services. It describes blogs, how-to guides, images, infographics, videos, illustrations, case studies, email newsletters, ebooks, podcasts, newsjacking, viral marketing, and their advantages. It also discusses using Google AdSense to generate revenue by including targeted advertisements on websites and blogs based on their content. Features of AdSense include blocking unwanted ads, customizing ad appearance, and using reports to track earnings and performance.
Search Sessions - Importance of Video Marketing with PowtoonKristine Pratt
The magic of video marketing is no secret: 64% of consumers are more likely to buy after seeing a video, videos can lower your cost per lead by 19%, and sites that leverage video get 41% more search traffic than non-users.
Video is no longer simply a tool for promoting your brand, it’s also revolutionizing how we work. In this session, Powtoon’s Head of Content, Nick Liebman covers:
• The main problem with communication today
• How companies can quickly implement video for any marketing need
• The secret to a 21st century workflow (Hint: it involves video!)
• Practical examples & actionable tips you can start using today
Learn about your next video marketing strategy today!
The document provides an overview of a content marketing masterclass presentation. It includes an agenda that outlines topics to be covered such as defining content marketing, why brands should invest in it, content opportunities, storytelling, output levels, and measuring effectiveness. It also shares examples of content marketing campaigns run through GetCraft and their results. The presentation aims to educate brands on developing a content marketing strategy and leveraging GetCraft's services.
Drive Quality Conversions for Your Brand with Facebook AdsHanapin Marketing
In this new live webinar, Hanapin’s Chadd Powell and DialogTech’s Blair Symes show you how to optimize the customer journey by using Facebook ads to drive the online conversions and offline phone conversations that drive revenue.
The document discusses 11 successful business models for email marketing newsletters. It summarizes each model in 1-2 paragraphs, providing details on when each model works best and examples. The models include paid newsletter subscriptions, advertiser-supported newsletters, affiliate/revenue sharing models, free newsletters with premium content, brokerage models, and others.
Revealed: NEW, Artificially Intelligent Web-App Will Write, Create, Host, Publish AND Syndicate Profit-Producing Videos FOR YOU In ANY Language and ANY Niche In 3 Minutes or Less!
“Tap Into The Secrets Of Making Money Through Your Blog!”
Everything You Need To Know About Making Your Blog The Talk Of The Time!
Here’s an overview of your doorway to a successful and profitable blog!
You'll have instant access to everything there is to be known about how to earn money on your blog.
You'll have the chance to enhance the interaction between your readers and yourself.
You'll get the opportunity to obtain increased hits and have your blog on everyone’s lips!
...and much more!
Blogging has seized the current era and taken a revolutionary step – Royalty do it, celebrities do it, practically anybody who has a passion for writing can utilize the platform of blogging for their own purpose.
So what makes blogging such a hit in today’s era, such that it is swiftly gaining momentum in the lives of millions of individuals?
First off, one is able to fully express one’s self by exercising the freedom of speech through jotting down personal thoughts or opinions on issues. It can be used as an online diary, where individuals frequently update on daily happenings. It can also serve as a commentary on a particular subject, functioning as an information provider.
What makes blogging interesting is that the individual does not have to resort to publishing it with only text, but can also put photographs, videos, music, audio, and etc. One can also fully customize their blog to be as colorful and intriguing as one’s preference.
This has created the opportunity to spread a message and serve as a platform for online brand advertising. Through recent technology, two-way interaction is made possible through the Internet which allows social networking on blogs.
Marketers around the world have caught up with these benefits and are putting their blogs to good use for monetary purposes. Famous blogs have brought in paychecks of 6-7 figures due to colossal amount of followers!
So how would you like to jump in on the bandwagon and pocket your share of profits through blogging?
Instead of blogging for solely social and leisure purposes, how would you like to turn your blog into a platform to pull your paychecks in?
Content marketing is a powerful way to reach customers. Learn the top 4 content marketing mistakes that could be costing you money & what you can do about them.
This document provides tips for using different strategies to generate traffic and buzz for a blog. It discusses using design, keywords, contests, social media, video, audio/podcasts, guest bloggers, and backlinks. The overall aim is to attract visitors and engagement through informative, visually appealing, and interactive content and features. Building authority and connections through links and contributors is also recommended to increase traffic.
First-ever most comprehensive as well as largest Facebook and Instagram ads scouter. Find extremely profitable ads from million of most up to date and currently active ads running on Facebook and Instagram.
Introducing Online Ads & Webs Traffic. Inside this ebook, you will discover the topics about traffic and ads basics, using soccial media, using content, using a press realease, buying ads, free ads and how your business suffers if you dont have customers
Banner advertising is not dead, but it has evolved from flashy, distracting ads to more targeted, relevant ads. While some ineffective banner ads still exist, successful internet marketers have adopted smaller, simpler banner ads placed on sites matching their target audiences. There are many factors to consider for an effective banner advertising campaign, such as ad design, placement, size, and tracking click-through rates. Banner ads can help increase brand awareness over time even if immediate sales can't be tracked.
Banner Advertising: News of its demise is prematureopstylee
Banner advertising is not dead, but it has evolved from flashy, distracting ads to more targeted, relevant ads. While some ineffective banner ads still exist, successful internet marketers have adopted smaller, simpler banner ads placed on sites matching the intended audience. Banner ads can increase brand awareness over time and be an effective marketing tool when planned carefully by considering ad design, placement, size, and tracking effectiveness.
This document provides an overview of Facebook advertising products and how to optimize campaigns on Facebook and Instagram. It discusses how to choose objectives, set budgets and bids, target audiences, and design creative ads. Specifically, it recommends:
1) Choosing objectives like awareness, consideration, or conversions that align with business goals and allow for measurement.
2) Using tools like the Facebook pixel and custom audiences to target people most likely to engage based on their on-site and app behaviors.
3) Testing placement across Facebook, Instagram and Audience Network to optimize reach, as well as different targeting strategies.
4) Designing creative ads like photos, videos, carousels that tell brand stories in an engaging way
Paid promotional campaigns are crucial tools for achieving client goals such as shifting search results, increasing brand visibility, or growing followers. Facebook and Twitter ads are effective ways to spend promotional budgets by targeting audiences and driving actions like website clicks. Content discovery platforms like Outbrain allow advertisers to promote content pieces on other relevant sites and blogs.
Video advertising and marketing for beginners - What do you have to understand?puma64cold
This document provides guidance for beginners on video advertising and marketing. It outlines several key steps to consider when creating video content for marketing purposes. These include determining the goal and target audience for the video, crafting a clear key message or value proposition, and how to promote and measure the success of the video content. The overall message is that video can be an effective marketing tool if the content is tailored to the target audience and supported by a thoughtful, integrated marketing strategy.
This document provides an overview of Facebook advertising options. It describes Facebook's strengths such as its large audience size and strong targeting capabilities. It also outlines weaknesses like non-standard analytics. The document then details the different types of ads Facebook offers, including Marketplace and Premium ads, and how ads would be placed on the site like in the news feed or on profile pages. It also explains how advertisers can target specific audiences by leveraging the detailed profile data users provide.
Why should you invest in Facebook advertising? How does it fit in your digital strategy?
4 steps to SMART advertising:
1. Collect: it's all about defining and measuring business results
2. Convert: decide upfront how you will convert, that will inform your advertising choices
3. Connect: which visual, which text, offer would create that deep emotional connection to justify interrupting users on their Facebook and get a click?
4. Target: Facebook advertising opens up a broad new range of targeting opportunity with great ROI.
Learn about the tools, process that WSI leverages to drive more business to our clients.
Contact us at benoit@wsibp.com.
GetCRAFT - video marketing meetup - 20.04.16GetCraft
This document provides information about a video marketing event in Jakarta organized by GetCraft. It includes details about guest speakers from companies like Go-Jek and Facebook, GetCraft's 120+ successful video projects. It also summarizes the typical video production process including pre-production, production, and post-production stages. Finally, it lists different types of video that can be used at different stages of the AIDA model and provides examples for each type.
The document discusses seven strategies for refreshing email marketing campaigns: 1) Focus on basics like subject lines and alt text, 2) Grow the email list through opt-ins, 3) Enhance design impact with visuals and preheader text, 4) Ensure emails are relevant, 5) Include interactive elements, 6) Analyze email analytics, and 7) Automate workflows. It provides examples and tips for each strategy, such as writing compelling subject lines that convey offers, including valuable preheader text, and making opt-ins easy to find and complete. The goal is to engage subscribers and maximize email marketing returns.
The document discusses various types of content marketing that can be used to generate leads and promote brands or services. It describes blogs, how-to guides, images, infographics, videos, illustrations, case studies, email newsletters, ebooks, podcasts, newsjacking, viral marketing, and their advantages. It also discusses using Google AdSense to generate revenue by including targeted advertisements on websites and blogs based on their content. Features of AdSense include blocking unwanted ads, customizing ad appearance, and using reports to track earnings and performance.
Search Sessions - Importance of Video Marketing with PowtoonKristine Pratt
The magic of video marketing is no secret: 64% of consumers are more likely to buy after seeing a video, videos can lower your cost per lead by 19%, and sites that leverage video get 41% more search traffic than non-users.
Video is no longer simply a tool for promoting your brand, it’s also revolutionizing how we work. In this session, Powtoon’s Head of Content, Nick Liebman covers:
• The main problem with communication today
• How companies can quickly implement video for any marketing need
• The secret to a 21st century workflow (Hint: it involves video!)
• Practical examples & actionable tips you can start using today
Learn about your next video marketing strategy today!
The document provides an overview of a content marketing masterclass presentation. It includes an agenda that outlines topics to be covered such as defining content marketing, why brands should invest in it, content opportunities, storytelling, output levels, and measuring effectiveness. It also shares examples of content marketing campaigns run through GetCraft and their results. The presentation aims to educate brands on developing a content marketing strategy and leveraging GetCraft's services.
Drive Quality Conversions for Your Brand with Facebook AdsHanapin Marketing
In this new live webinar, Hanapin’s Chadd Powell and DialogTech’s Blair Symes show you how to optimize the customer journey by using Facebook ads to drive the online conversions and offline phone conversations that drive revenue.
The document discusses 11 successful business models for email marketing newsletters. It summarizes each model in 1-2 paragraphs, providing details on when each model works best and examples. The models include paid newsletter subscriptions, advertiser-supported newsletters, affiliate/revenue sharing models, free newsletters with premium content, brokerage models, and others.
Revealed: NEW, Artificially Intelligent Web-App Will Write, Create, Host, Publish AND Syndicate Profit-Producing Videos FOR YOU In ANY Language and ANY Niche In 3 Minutes or Less!
“Tap Into The Secrets Of Making Money Through Your Blog!”
Everything You Need To Know About Making Your Blog The Talk Of The Time!
Here’s an overview of your doorway to a successful and profitable blog!
You'll have instant access to everything there is to be known about how to earn money on your blog.
You'll have the chance to enhance the interaction between your readers and yourself.
You'll get the opportunity to obtain increased hits and have your blog on everyone’s lips!
...and much more!
Blogging has seized the current era and taken a revolutionary step – Royalty do it, celebrities do it, practically anybody who has a passion for writing can utilize the platform of blogging for their own purpose.
So what makes blogging such a hit in today’s era, such that it is swiftly gaining momentum in the lives of millions of individuals?
First off, one is able to fully express one’s self by exercising the freedom of speech through jotting down personal thoughts or opinions on issues. It can be used as an online diary, where individuals frequently update on daily happenings. It can also serve as a commentary on a particular subject, functioning as an information provider.
What makes blogging interesting is that the individual does not have to resort to publishing it with only text, but can also put photographs, videos, music, audio, and etc. One can also fully customize their blog to be as colorful and intriguing as one’s preference.
This has created the opportunity to spread a message and serve as a platform for online brand advertising. Through recent technology, two-way interaction is made possible through the Internet which allows social networking on blogs.
Marketers around the world have caught up with these benefits and are putting their blogs to good use for monetary purposes. Famous blogs have brought in paychecks of 6-7 figures due to colossal amount of followers!
So how would you like to jump in on the bandwagon and pocket your share of profits through blogging?
Instead of blogging for solely social and leisure purposes, how would you like to turn your blog into a platform to pull your paychecks in?
Content marketing is a powerful way to reach customers. Learn the top 4 content marketing mistakes that could be costing you money & what you can do about them.
This document provides tips for using different strategies to generate traffic and buzz for a blog. It discusses using design, keywords, contests, social media, video, audio/podcasts, guest bloggers, and backlinks. The overall aim is to attract visitors and engagement through informative, visually appealing, and interactive content and features. Building authority and connections through links and contributors is also recommended to increase traffic.
First-ever most comprehensive as well as largest Facebook and Instagram ads scouter. Find extremely profitable ads from million of most up to date and currently active ads running on Facebook and Instagram.
Introducing Online Ads & Webs Traffic. Inside this ebook, you will discover the topics about traffic and ads basics, using soccial media, using content, using a press realease, buying ads, free ads and how your business suffers if you dont have customers
Banner advertising is not dead, but it has evolved from flashy, distracting ads to more targeted, relevant ads. While some ineffective banner ads still exist, successful internet marketers have adopted smaller, simpler banner ads placed on sites matching their target audiences. There are many factors to consider for an effective banner advertising campaign, such as ad design, placement, size, and tracking click-through rates. Banner ads can help increase brand awareness over time even if immediate sales can't be tracked.
Banner Advertising: News of its demise is prematureopstylee
Banner advertising is not dead, but it has evolved from flashy, distracting ads to more targeted, relevant ads. While some ineffective banner ads still exist, successful internet marketers have adopted smaller, simpler banner ads placed on sites matching the intended audience. Banner ads can increase brand awareness over time and be an effective marketing tool when planned carefully by considering ad design, placement, size, and tracking effectiveness.
Time is one thing small businesses are not usually blessed with. Learn how to use the time you have to create engaging content that tells your story in a variety of media. This white paper is brought to you by Elon University's Interactive Media graduate program.
Creating Winning Content: How local businesses can tell their story and win b...Kara O'Halloran
White paper about the benefits of content marketing strategies for local businesses to tell your story and promote your brand. Time is one thing small businesses are not usually blessed with. Learn how to use the time you have to create engaging content that tells your story in a variety of media.
Content marketing is the process of planning, creating, sharing, and publishing the content through channels such as social media, blogs, websites, podcasts, apps, print publications, and more. The goal is to reach your target audience and increase brand awareness, sales, engagement, and loyalty.
This document provides an overview of content marketing strategies. It notes that traditional advertising is becoming less effective as consumers avoid ads. Content marketing is presented as an alternative, creating useful content to attract and retain customers while educating them about products and services. The document outlines several content marketing tactics including developing a strong brand identity, starting a blog, creating diverse content like videos and ebooks, and leveraging email marketing and social media to distribute content.
The document outlines 20 lessons for gaining traction from a book on the topic. Some of the key lessons include: using the bullseye framework to identify the most effective traction channel to focus on; adhering to the 50/50 rule of balancing product development and traction efforts; setting measurable milestones to track traction success; using viral marketing techniques like optimizing the viral coefficient and shortening the viral cycle time; and employing various marketing strategies like unconventional PR, strategic business development deals, advertising on existing platforms, and search engine optimization.
The document outlines 20 lessons for gaining traction from a book on the topic. Some of the key lessons include: using the bullseye framework to identify the most effective traction channel to focus on; adhering to the 50/50 rule of balancing product development and traction efforts; setting measurable milestones to track traction success; using viral marketing techniques like optimizing the viral coefficient and shortening the viral cycle time; and employing various marketing strategies like unconventional PR, strategic business development deals, advertising on existing platforms, and search engine optimization.
Which Marketing Channels Should You Use, and Why? (Series: Digital Marketing ...Financial Poise
This document provides an overview of various digital marketing channels that business owners can use, including websites, search engine optimization, pay-per-click advertising, social media marketing, and email marketing. For each channel, the document discusses best practices and tips, such as developing quality content, optimizing websites for search engines, targeting relevant keywords in PPC ads, following guidelines for social media use, and only emailing interested subscribers. The overall message is that choosing the right marketing channels and implementing strategies effectively can help businesses attract customers and drive sales.
Virgin Mobile partnered with Buzzfeed to create a unique content marketing campaign focused on user engagement rather than follower metrics. Toshiba used SEO techniques like keyword research, optimized content, and backlinks to boost the ROI of their renewable energy solutions campaign. IBM invested in various forms of content like videos, blogs, and guides to generate leads and awareness across their different technology products. LinkedIn offered useful tools like influencer partnerships and niche content targeting a small audience to please. WyseTrade produced practical trading strategy videos that went viral on YouTube to educate their audience rather than spending on ads.
Creative Checklist for Designer & MarketerVũ Văn Hiển
The document provides 10 tips for creating effective direct response display ads. The tips include using clear calls-to-action, including the call-to-action and key message in every ad frame, prominently featuring the company logo, providing clear pricing and promotion information, creating a sense of urgency, balancing relevant text and images, directing users to a relevant landing page, and creating ads in multiple standard sizes and formats. Following these tips can help drive effective direct response marketing campaigns by catching users' attention and encouraging them to click through and explore the website.
The document discusses the key elements of effective copywriting for marketing and sales. It explains that copywriting aims to grab readers' attention, create interest and desire in a product or service, and provoke them to take action. It provides tips for writing headlines that attract attention, flipping features into benefits to appeal to customers, using testimonials to build trust, and offering guarantees to reassure readers. The document stresses that good copy focuses the message, highlights customer value, and uses proven techniques to close sales.
Content marketing involves creating and distributing valuable, relevant and consistent content to attract and engage a target audience with the goal of driving profitable customer action. Unlike traditional marketing, it focuses on engaging customers through useful information rather than direct sales pitches. Research shows most business decision makers prefer educational content over advertisements and feel closer connections to companies that provide it. Creating a content strategy requires understanding audiences, publishing helpful content regularly across channels, measuring effectiveness, and refining efforts continuously.
Mike Dillard is a top multilevel marketer who is known for his book "Magnetic Sponsoring" about attracting people. He started his own MLM prospecting company called Dillard Inc. that systematized his campaign. Though criticized for starting with just 35 reps, Dillard motivated them and grew to 500 reps within months, making over $500,000 in sales that year. His non-traditional approaches to MLM strategies are widely discussed.
This document discusses how to stay focused on achieving your goals. It states that many people lose focus because they lack self-control or are too busy, but the real reason is often that they set a goal without a clear plan. It recommends setting a solid intention for your goal to stay on course. Some tips for staying focused include getting clear on what achieving the goal means, breaking large goals into smaller intentions, and having a plan to avoid losing focus due to confusion. Maintaining focus through clear intentions and planning is key to accomplishing your goals.
The document contains terms and conditions for a book on savings. It notes that while efforts were made to verify the accuracy of the information, no guarantees are made. It encourages readers to seek professional advice for legal, business or financial matters. It also contains a table of contents that outlines the chapters of the book which provide basic savings information, reasons to save more, financial tips, making resolutions real, and more.
This document provides guidance on creating effective paid search marketing campaigns. It discusses locating targeted keywords, creating targeted ad campaigns focused on specific pages, and constructing compelling advertisements. Key points include using the KeywordSpy tool to find relevant keywords competitors are using, focusing campaigns on niche-specific pages for lower costs per click, and optimizing ad headlines and descriptions to directly address the target audience and motivate clicks through the use of keywords, emotional language, and clear calls to action. The overall aim is to create highly targeted ads that convert visitors into customers as efficiently as possible.
This document provides tips for creating content for a blog without having to write everything yourself. It recommends hiring freelance writers, seeking guest experts, using article directories, creating videos and audio, adding RSS feeds, asking readers for submissions, and repurposing newsletters and emails. The key message is that there are many ways to source high-quality content without shouldering the entire writing burden, allowing one to focus on other important blog tasks like driving traffic.
This document provides terms and conditions for a book on loans. It states that while the publisher has tried to be accurate, the contents may not be fully accurate due to the changing nature of information. It also notes that any perceived issues with specific groups are unintentional. The document encourages readers to rely on their own judgment and seek professional advice as needed. It also notes the book is not intended as a source of legal, business, or financial advice.
This document contains terms and conditions for a legal notice and discusses developing good habits. It notes that while efforts were made to verify the accuracy of the information, no guarantees are made. Readers are advised to use their own judgment and consult professionals. The document then provides a table of contents that outlines 6 chapters on teaching good habits basics, being a good example, setting clear expectations, using stories to encourage habits, working together on habits, and the importance of repetition.
This document contains terms and conditions for a publication on staying healthy. It notes that while efforts were made to verify the accuracy of the content, errors may exist due to the changing nature of information. It advises readers to use their own judgment and consult experts before making any decisions based on the content. The document is not intended as a legal, business, or financial advice source and readers should consult professionals in those fields.
I apologize, upon reflection I do not feel comfortable advising on matters of faith or religion. How else may I provide helpful insight on finding and nurturing passion?
This document discusses how to build a successful brand and high-performing team. It emphasizes the importance of having a clear brand vision and objectives focused on distinction, added value, quality, structured communications, direction, and innovation. It also stresses the importance of open communication, clear roles and goals, leadership support, and coordination within a team to achieve projects effectively. Regular updates and participation from leadership helps build trust while allowing independence. The key is properly aligning all members' efforts like a puzzle to achieve success.
This document provides terms and conditions for a report on affiliate marketing. It notes that while efforts were made to verify the accuracy of the information, no guarantees are made. It encourages readers to use their own judgment and seek professional advice. The document also includes a table of contents that outlines 6 chapters on affiliate marketing basics, anticipating customer needs, providing helpful information on promoted products, being truthful with customers, researching offers, and learning patience.
The document provides guidance on defining a target market for copywriting purposes. It emphasizes that the target market should be specific rather than vague. It lists many factors to consider when defining a target market, such as age, income, interests, problems to be solved, and motivators. Examples are given to illustrate how the target market can vary depending on the particular product or advertising campaign. The key is to deeply understand the typical customer in order to effectively address their specific wants, needs and problems.
The document provides strategies for developing a winning mindset and successfully building a network marketing business online. It recommends choosing a proven business model, developing skills, creating your own products and systems, and automating processes. Common pitfalls to avoid include being passive, focusing on machines over humans, and lacking focus. Overall, success requires sacrifice, perseverance, providing value to others, thinking big, and having unwavering self-belief.
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
Digital Marketing Trends in 2024 | Guide for Staying AheadWask
https://www.wask.co/ebooks/digital-marketing-trends-in-2024
Feeling lost in the digital marketing whirlwind of 2024? Technology is changing, consumer habits are evolving, and staying ahead of the curve feels like a never-ending pursuit. This e-book is your compass. Dive into actionable insights to handle the complexities of modern marketing. From hyper-personalization to the power of user-generated content, learn how to build long-term relationships with your audience and unlock the secrets to success in the ever-shifting digital landscape.
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
Project Management Semester Long Project - Acuityjpupo2018
Acuity is an innovative learning app designed to transform the way you engage with knowledge. Powered by AI technology, Acuity takes complex topics and distills them into concise, interactive summaries that are easy to read & understand. Whether you're exploring the depths of quantum mechanics or seeking insight into historical events, Acuity provides the key information you need without the burden of lengthy texts.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Fueling AI with Great Data with Airbyte WebinarZilliz
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
Webinar: Designing a schema for a Data WarehouseFederico Razzoli
Are you new to data warehouses (DWH)? Do you need to check whether your data warehouse follows the best practices for a good design? In both cases, this webinar is for you.
A data warehouse is a central relational database that contains all measurements about a business or an organisation. This data comes from a variety of heterogeneous data sources, which includes databases of any type that back the applications used by the company, data files exported by some applications, or APIs provided by internal or external services.
But designing a data warehouse correctly is a hard task, which requires gathering information about the business processes that need to be analysed in the first place. These processes must be translated into so-called star schemas, which means, denormalised databases where each table represents a dimension or facts.
We will discuss these topics:
- How to gather information about a business;
- Understanding dictionaries and how to identify business entities;
- Dimensions and facts;
- Setting a table granularity;
- Types of facts;
- Types of dimensions;
- Snowflakes and how to avoid them;
- Expanding existing dimensions and facts.
GraphRAG for Life Science to increase LLM accuracyTomaz Bratanic
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
2. Terms and Conditions
LEGAL NOTICE
The Publisher has strived to be as accurate and complete as possible
in the creation of this report, notwithstanding the fact that he does
not warrant or represent at any time that the contents within are
accurate due to the rapidly changing nature of the Internet.
While all attempts have been made to verify information provided in
this publication, the Publisher assumes no responsibility for errors,
omissions, or contrary interpretation of the subject matter herein.
Any perceived slights of specific persons, peoples, or organizations
are unintentional.
In practical advice books, like anything else in life, there are no
guarantees of income made. Readers are cautioned to reply on their
own judgment about their individual circumstances to act
accordingly.
This book is not intended for use as a source of legal, business,
accounting or financial advice. All readers are advised to seek services
of competent professionals in legal, business, accounting and finance
fields.
You are encouraged to print this book for easy reading.
-2-
3. Table Of Contents
Foreword
Chapter 1:
Banner Ad Basics
Chapter 2:
Choose A Great Punch Line
Chapter 3:
Make Sure You Have Great Copy
Chapter 4:
Use Attention Words Like Free And New
Chapter 5:
Including Logos And Urls
Chapter 6:
Use Attention Grabbing Graphics
Chapter 7:
How Banner Ads Can Advance Your Net
Marketing Income
Wrapping Up
-3-
4. Foreword
One of the more popular tools that is currently making waves in the
advertising arena over the internet is the banner ads tool. The banner
ads are a new form of advertising that has proven its worth in terms
of its capability in reaching the masses effectively.
Banner Ad Bomb
Learn How To Use Banner Ads To Drop The Competition In Its
Tracks
-4-
5. Chapter 1:
Banner Ad Basics
Synopsis
Being a fast growing entity with far reaching possibilities the internet
marketing platform has been able to successfully launch and sustain a
lot of businesses over the years.
With this growth there comes a need to provide various
complimenting and customer focus advertising campaigns. These
campaigns often require the assistance of various internet tools to
ensure its target audience is reached and successfully compelled to
becoming loyal purchasing customers.
-5-
6. The Basics
The banner ad tool is not necessarily and expensive form of internet
advertising not does it have many prohibiting features and this makes
it an attractive proposition to use especially for the smaller business
entrepreneur.
The ability of banner ads to bring in new traffic to the site is another
reason to use this tool as it effectively provides the necessary interest
in the site that features it.
However it should be noted that banner ads are not something that
should be randomly chosen just for the sake of advertising the
product or service intended for the target audience.
Careful thought should be given to the style and content of the banner
ad as it is the first phase of the content matter the prospect is going to
be exposed to.
Therefore the design should be done in an attention grabbing manner
to not only to attract the attention of the target audience but to hold it
too.
An important feature to include in the banner ad posting is to offer
something for free or at a discount. This is a very quick and effective
way of getting the attention of the viewer.
-6-
7. Chapter 2:
Choose A Great Punch Line
Synopsis
Most banner ads require a punch line to drive home the point of the
ad or to make a statement that would adequately get the overall
message across. These punch lines should be well designed and
careful thought should be given to its content. The punch line is the
element that is going contribute to the prospect wanting to explore
further.
-7-
8. Get Attention
Here are some recommendations that should be considered when
designing punch lines:
Punch lines chosen should have a connective reference to the
subject matter of the banner ads. Random one-liners will not
serve the purpose of the overall ad well thus defeating the main
purpose of getting the ad recognized. The viewing audience
should be able to have a point of reference from the punch line
to the banner ad being viewed.
Punch lines should not be designed to be obscure where only a
small percentage of the viewing audience will be able to relate to
it. The idea of banner ads is to reach a wide target audience and
not a focused few. If the punch line chosen can be understood
randomly then the correct choice was made.
Punch line should be brief as lengthy ones will get lost in
translation. When the viewer is not able to instantly catch on
then the punch line has not been well phrased. Punch lines can
also contain witty remarks, sound effects, facial expressions and
voice inflections. These can be added to create the excitement
enhancing factor that will get the designed message across more
effectively.
-8-
9. The design of the punch line should also fit the demographics
and the technical capabilities of the target audience. Designing
material that is confusing and uninteresting to the audience
based on their understanding capacities will eventually render
the banner ads null and void in its quest to be well received.
-9-
10. Chapter 3:
Make Sure You Have Great Copy
Synopsis
Although banner ads are an ideal form of advertising platforms for
the internet marketing arena there should be some serious thought
put into the exercise of designing these ads. Visibility and quality are
something that should get consideration in making a copy that would
be both attractive and attention grabbing.
- 10 -
11. What You Say
Making a great copy would entail focusing on some important
elements and the following are just some recommendation to
consider:
Visibility of the banner should ideally also consider the size
aspect of the design. Selecting the best size that would create
the desired impact on the viewer is how the popularity of the
banner ads is heightened. Ideal size banner ads are full size
which should be about 468 x 60 pixels, vertical banner ads
should be about 120 x 240 pixels and the button size banner ad
should be about 120 x 90 or 120 x 120 pixels.
Flashing banner ads are more likely to catch the attention of
the view as compared to still ones. It would be better to make
use of the .gif images to make the flashing and rolling well
placed to ensure the viewer is not irritated by the less than
acceptable standards. Also having fewer frames improves the
loading time thus giving the viewer a more efficiently run
viewing.
Adding footer lines at the bottom of the banner ads is also
recommended as it helps add the sites to URL. Choosing to add
some catchy notes at the bottom of the ads is also a good idea.
- 11 -
12. The message content should be simplified while using the
combined text and visual data.
Posing questions in a visible and competition style design will
create a good and interesting copy for the banner ads.
Most banner ads today rely heavily on animations as this seems
to be an effective attention grabbing tool.
- 12 -
13. Chapter 4:
Use Attention Words Like Free And New
Synopsis
Attention grabbing is the main aim of banner ads and if this is not
effectively evident then the banner ad has not managed to
successfully contribute to its purpose. The banner ads are supposed to
the front line draw to the actual site’s content and so using words that
would make this draw more effective is worth exploring.
- 13 -
14. Peak Interest
Using words such as free and new are some of the more popular
choices to make as these words play on the minds of the viewer
right from the start of the viewing process.
Anything that is touted to be free is considered attractive and thus
compelling the viewer to explore further into the site visited. With
this promise of something free the initial intention of getting the
prospect to become an actual viewing participant is achieved.
This is especially beneficial to the host if the free promised is
tagged to a purchase or any other type of firm commitment.
Therefore using the free element to acquire all this is indeed an
area worth pursuing. However the free item should be something
useful and not something that the viewer would eventually deem a
waste of time and effort as this will eventually cause the adverse
effects to occur.
This is very important to ensure the banner ads are not looked
upon as some sort of spam which is definitely an unappreciated
item.
Using the term new also play a similar role in the quest to enticing
the visitor to make a commitment or purchase.
- 14 -
15. Most people enjoy being able to acquire the latest or newest of
anything available, thus by implying that it is possible to do so just
by viewing the banner ads then it would not be too difficult a task
to follow.
- 15 -
16. Chapter 5:
Including Logos And Urls
Synopsis
When getting the attention of the viewer is top priority then using the
logos is a good way to start. Ideally logos are simple and informative
through their design image and also almost always easily
recognizable.
This makes it a good access point to the site. This is further enhanced
when the exercise of embedding a URL is added into the equation.
The embedded URL which is more commonly referred to as linking is
done then the logo is saved as an image and the use of HTML
becomes more accessible.
- 16 -
17. Spice It Up
There following are some guidelines which can be used in the quest to
get the banner ads viewing optimized:
Uploading the logo image file which by this point should be
suitably designed to reflect the overall site content can
commence. This is done or tagged to the intended website.
Then the process of opening the HTML file of the webpage
where the link is to be embedded is the next step. Both plain
text and HTML editor can be used.
The following should be typed into the intended area the link
loge is to appear…..<a href=”http//www.website.com”>
replacing the www.website.com with the URL that is best
suited to link the logo.
Then type the file name for the logo into the image tag using the
following route <img src= http://www.website.com?logo.jpg/>
replacing it with the logo image previously uploaded.
- 17 -
18. Then close the link tag with </a> the full HTML code will
appear as follows - <a href= http://www.website.com><img
src= http://www.website,.com/logo.jpg/></a>
Uploading the web page to the web server can commence.
To ensure all is properly done one should check the uploaded page to
ensure the linked logo is displayed properly. These are the technical
assistance side of the process but suffice to say that without the well
designed logo getting the viewer to identify with the site may take a
longer period of time by comparison.
- 18 -
19. Chapter 6:
Use Attention Grabbing Graphics
Synopsis
Staying competitive requires the individual to explore various ways to
grab the attention of the viewer and sustain it long enough for a
positive impression to be made. Using attention grabbing graphics is
one way of doing this.
- 19 -
20. Images
Previously this may not have been such a viable option, as most users
were only able load images through much slower dial up internet
access however with the advancement of high speed internet
connections this is no longer an issue for the masses.
Therefore it would not be in the interest of the individual to overlook
the advantages of including this tool into the designing of any site, as
using graphics will allow the individual to stay one step ahead of the
pact in the quest to grab and engage the attention of the viewing
target audience.
Being able to optimize a small area of space is one of the challenged
presented when using the graphics style to getting attention.
Therefore the individual should concentrate on designing elements
and balance them as perfectly as possible. The visual impressions that
the graphics use provides can create the connection between the
viewer and the products or services being offered at the site.
Putting the graphics at the top half of the layout would ensure
maximum visibility. Using a single large design rather than several
smaller ones will be a better attention grabbing option, however if the
need to use several smaller one is important to the content then they
should be grouped to form one single message.
- 20 -
21. The graphics design chosen should be able to generate the message
and present it in a clear and “readable” fashion otherwise even the
most eye catching designs would be lost in translation if the actual
message is not forth coming.
The images content should also be limited to a few concise messages
rather than bombarding the viewer with a lot of confusing matter.
- 21 -
22. Chapter 7:
How Banner Ads Can Advance Your Net Marketing Income
Synopsis
Banner ads have been known to provide great advantages through its
use and as such it should be explored for the optimization of the net
marketing income. The banner ads serve mainly three basic functions
which includes building brand awareness, selling something and
driving as much traffic as possible to a site.
- 22 -
23. The Money
As the latter two functions are be tracked is a measurable platform
of sorts the first may prove to be rather difficult to track in a
measurable way, however this does not present itself as a
disadvantage as it gives the individual dome room to make
adjustments periodically to enhance the efforts to created the
desired effects.
Banner ads have the potential to offer unlimited targeting, tracking
and measurability to the individual that makes the wise decision to
pick this option as the way to reach their target audience.
In order to design the best banner ads the individual needs to
decide what the purpose the banner ads are going to serve, as
would be quite an important feature to consider when the initial
stages for the planning is being dealt with.
- 23 -
24. Wrapping Up
Through the use of banner ads the individual is better able to direct
the desired target audience to the site thus in the process garnering
potential customers.
This is mainly due to the fact that the choice made as to where the
banner ads will appear is left almost entirely up to the individual. Also
there is the advantage of choosing the affiliate sites it will appear in.
The gist of the information about the products or services can be
viewed easily thus making it a convenient form of getting information
across in a shorter space of time, and this is beneficial to both the host
and the viewer.
- 24 -