http://jakelarsen.me/youtube-the-wild-west/
Why YouTube is the Wild West
Go Viral on YouTube
Learn From Case Study's of ZAGG
How To Optimize Your Videos
Created By: Jake Larsen
YouTube Marketing Ambassador
http://JakeLarsen.me
SMX 2013 San Jose
Delta Nano is a company producing disinfectant sprays using the power of green nanotechnology.
Working with a real client (Delta Nano), my team and I were tasked to formulate a Integrated Marketing Plan to increase the brand awareness and education of Delta Nano disinfectant and eventually, increase the sales of Delta Nano Sprays.
Based on research of competitors and target audience, our team felt that Delta Nano needs a new brand direction in order to attract audiences to purchase the product. Our group proposed a change of the Unique Selling Preposition from "Kills 99.9% bacteria, viruses, moulds and algae" to "Protects one's environment".
The rationale for this change is because the average consumer is bombarded with thousands of brands in their lifetime and they will not research deeply into the best brand that will suit to their needs. Instead, they will usually buy a brand that can resonate with them based on feelings. Thus a new slogan was formed, "Be at ease", to tell audience that by using Delta Nano Sprays, it will be able to protect your environment and let you feel at ease.
http://jakelarsen.me/youtube-the-wild-west/
Why YouTube is the Wild West
Go Viral on YouTube
Learn From Case Study's of ZAGG
How To Optimize Your Videos
Created By: Jake Larsen
YouTube Marketing Ambassador
http://JakeLarsen.me
SMX 2013 San Jose
Delta Nano is a company producing disinfectant sprays using the power of green nanotechnology.
Working with a real client (Delta Nano), my team and I were tasked to formulate a Integrated Marketing Plan to increase the brand awareness and education of Delta Nano disinfectant and eventually, increase the sales of Delta Nano Sprays.
Based on research of competitors and target audience, our team felt that Delta Nano needs a new brand direction in order to attract audiences to purchase the product. Our group proposed a change of the Unique Selling Preposition from "Kills 99.9% bacteria, viruses, moulds and algae" to "Protects one's environment".
The rationale for this change is because the average consumer is bombarded with thousands of brands in their lifetime and they will not research deeply into the best brand that will suit to their needs. Instead, they will usually buy a brand that can resonate with them based on feelings. Thus a new slogan was formed, "Be at ease", to tell audience that by using Delta Nano Sprays, it will be able to protect your environment and let you feel at ease.
Pixability TV Episode 16: No More Cats on Skateboards: Effective YouTube Stra...Pixability
To gain access to the full video recording, register for free access at:
http://pixvid.tv/Xy1FrJ
YouTube is one of the most powerful business marketing tools available today. Unfortunately, most companies do a lousy job using it. Too many organizations simply upload videos to YouTube, do nothing to leverage the power of the platform, and then complain loudly when nothing happens. Unlike posting videos of your favorite family pet doing something whimsical, you must take a different approach when using YouTube for business. The results can be dramatic.
This webinar examines the art and science of effective online video marketing with YouTube. The results are based on our experience with hundreds of users and our industry-leading studies of 3,000 YouTube businesses.
Connect With Pixability:
Twitter | @pixability
Facebook | facebook.com/pixability
e-mail | info@pixability.com
phone | 1-888-PIX-VIDEO
YouTube - The Most Valuable Impression on the Web (Creative, Targeting, & Str...Hanapin Marketing
This session will cover three aspects of YouTube ads:
1. Creative - Attendees will garner a full understanding of true view model on YouTube. Best practices in video development and building specifically for the platform and placement. Lastly making the most of the most valuable impression on the web, zero to thirty seconds on YouTube.
2. Targeting - Learn advanced tactical targeting strategies. New AdWords UI functionality. Combining search & video as well as what to expect in 2018 from YouTube and AdWords.
3. Strategy - The truth about YouTube and when an advertiser is ready. How to compare YouTube and Facebook video from a user experience and advertising strategy perspectives.
Ogilvy’s Jeremy Sanchez (President, Global Strategies) and Robert John Davis (Executive Director, Advanced Video Practice) debate whether or not the use of the word viral is a good thing. Why challenge a word that has become one of the most common terms in digital marketing? The reasons are plenty…
Presentation for \"New Era, New TV\" Seminar @ OrangeLabs in Beijing in December 2008. Details on services from Korea and Japan (Pandora.tv, Afreeca.tv, Nico Nico Video) and ideas on why pure ad model might be a bad idea, and why mobile is still unproven.
Pixability TV Episode 16: No More Cats on Skateboards: Effective YouTube Stra...Pixability
To gain access to the full video recording, register for free access at:
http://pixvid.tv/Xy1FrJ
YouTube is one of the most powerful business marketing tools available today. Unfortunately, most companies do a lousy job using it. Too many organizations simply upload videos to YouTube, do nothing to leverage the power of the platform, and then complain loudly when nothing happens. Unlike posting videos of your favorite family pet doing something whimsical, you must take a different approach when using YouTube for business. The results can be dramatic.
This webinar examines the art and science of effective online video marketing with YouTube. The results are based on our experience with hundreds of users and our industry-leading studies of 3,000 YouTube businesses.
Connect With Pixability:
Twitter | @pixability
Facebook | facebook.com/pixability
e-mail | info@pixability.com
phone | 1-888-PIX-VIDEO
YouTube - The Most Valuable Impression on the Web (Creative, Targeting, & Str...Hanapin Marketing
This session will cover three aspects of YouTube ads:
1. Creative - Attendees will garner a full understanding of true view model on YouTube. Best practices in video development and building specifically for the platform and placement. Lastly making the most of the most valuable impression on the web, zero to thirty seconds on YouTube.
2. Targeting - Learn advanced tactical targeting strategies. New AdWords UI functionality. Combining search & video as well as what to expect in 2018 from YouTube and AdWords.
3. Strategy - The truth about YouTube and when an advertiser is ready. How to compare YouTube and Facebook video from a user experience and advertising strategy perspectives.
Ogilvy’s Jeremy Sanchez (President, Global Strategies) and Robert John Davis (Executive Director, Advanced Video Practice) debate whether or not the use of the word viral is a good thing. Why challenge a word that has become one of the most common terms in digital marketing? The reasons are plenty…
Presentation for \"New Era, New TV\" Seminar @ OrangeLabs in Beijing in December 2008. Details on services from Korea and Japan (Pandora.tv, Afreeca.tv, Nico Nico Video) and ideas on why pure ad model might be a bad idea, and why mobile is still unproven.
Welcome to the Program Your Destiny course. In this course, we will be learning the technology of personal transformation, neuroassociative conditioning (NAC) as pioneered by Tony Robbins. NAC is used to deprogram negative neuroassociations that are causing approach avoidance and instead reprogram yourself with positive neuroassociations that lead to being approach automatic. In doing so, you change your destiny, moving towards unlocking the hypersocial self within, the true self free from fear and operating from a place of personal power and love.
8. tv: Spikes
iPhone 5 Unboxing
Video Launched HzO Video
(Waterblocking)
InvisibleSHIELD EXTREME
iPhone 4S Launched with iPhone 5
Released iPad 3
Released
Popular Keyword Trends.
9. ZAGGtv YouTube Channel
Lifetime Stats Product Page EXTREME Campaign
July 2009 - Nov 2012 Ave.Value Conv. Rate First 30 Days:
30 Days:
$100 4%
AD COST: $170,000
Views: 25,571,944 IMPRESSIONS: 47.8 MILLION
Minutes: 13,211,626 $75 3%
CLICKS: 389,000
Subscriptions: 7,091 $50 2%
COST / VISIT: $0.24 (Avg: $2)
Conversions: 10,751 UNITS SOLD: 346,148
No Video
No Video
REVENUE: $3.2 MILLION
Value: $1,452,424.57
Video
Video
$25 1%
ROI: +1,797%
ZAGGtv Time Line iPhone 4S
Scratch Test
200,000
VIEWS iPhone 4 iPad 2 Fake iPhone 5 iPhone 5
Scratch Test Destroyed Unboxing EXTREME
iPad 3
Scratch Test
100,000
2009 Created ZAGGtv 2010 2011 2011 2012 2012
JULY YouTube Channel OCTOBER MARCH SEPTEMBER MARCH SEPTEMBER