Delta Nano Fresh Perspective
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Delta Nano is a company producing disinfectant sprays using the power of green nanotechnology. Working with a real client (Delta Nano), my team and I were tasked to formulate a Integrated Marketing Plan to increase the brand awareness and education of Delta Nano disinfectant and eventually, increase the sales of Delta Nano Sprays. Based on research of competitors and target audience, our team felt that Delta Nano needs a new brand direction in order to attract audiences to purchase the product. Our group proposed a change of the Unique Selling Preposition from "Kills 99.9% bacteria, viruses, moulds and algae" to "Protects one's environment". The rationale for this change is because the average consumer is bombarded with thousands of brands in their lifetime and they will not research deeply into the best brand that will suit to their needs. Instead, they will usually buy a brand that can resonate with them based on feelings. Thus a new slogan was formed, "Be at ease", to tell audience that by using Delta Nano Sprays, it will be able to protect your environment and let you feel at ease.
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Delta Nano Fresh Perspective
- 3. 1. New
- 4. 2. Intense
- 6. 4. Improve B2C
- 10. AUDIENCE
- 12. AUTOMOTIVE TARGET AUDIENCE TAXI DRIVERS
- 13. FOCUS CONSISTENT
- 14. THINGS TO COVER 1 Reposition 2 Personality 3 Slogan 4 Colour 5 Identity
- 15. REPOSITION
- 16. OLD Unique Selling Preposition 1 “Kills bacteria, viruses, mold, algae” 2 “Eliminates odor” 3 “No toxic chemicals and solvents” 4 “Green Nanotechnology”
- 17. NEW Unique Selling Preposition “ “ Protects one’s environment
- 18. PERSONALITY
- 19. OLD BRAND PERSONALITY “UNKNOWN”
- 20. NEW BRAND PERSONALITY “ WARMTH, CARING, “ RELIABLE
- 21. SLOGAN
- 22. OLD SLOGAN “Anti-bacterial Deodorizing Hygiene Spray”
- 23. NEW SLOGAN BE AT “ “ EASE
- 24. COLOUR
- 25. OLD BRAND COLOUR Blue Yellow
- 26. NEW BRAND COLOUR Red
- 27. IDENTITY
- 30. RECAP 1 Reposition 2 Personality 3 Slogan 4 Colour 5 Identity
- 31. TIMELINE
- 33. BE AT EASE CAMPAIGN SLOGAN/TAGLINE BE AT “ “ EASE
- 34. BE AT EASE COLOUR SCHEME Dark White Dark Black Red Orange
- 35. THINGS TO COVER 1 PREPARATION 2 BRAND AWARENESS 3 BRAND REMEMBRANCE
- 36. PREPARATION
- 38. 3 MONTHS
- 39. AWARENESS
- 40. ° EXPOSURE
- 41. 360° EXPOSURE Point of Sales 1 Packaging 2 Displays 3 Website 4 Facebook Guerrilla 5 YouTube 6 Marketing 7 Hanger Ads 8 Car Decals
- 42. PACKAGING
- 43. OLD PACKAGING
- 44. NEW AUTOMOTIVE PACKAGING
- 45. NEW AUTOMOTIVE PACKAGING
- 46. NEW AUTOMOTIVE PACKAGING
- 47. NEW HYGIENE PACKAGING
- 48. NEW HYGIENE PACKAGING
- 49. NEW HYGIENE PACKAGING
- 53. BUNDLE PRICING POINT-OF-SALE DISPLAYS
- 54. WEBSITE
- 55. OLD WEBSITE
- 56. NEW WEBSITE Delta Nano eMart Home About Delta Nano Delta Nano Delta Nano Contact Us Hygiene Automotive Green Us PROTECTS ONE’S ENVIRONMENT Copyright 2010 - 2013 Connect with us:
- 57. NEW WEBSITE Delta Nano eMart Home About Delta Nano Delta Nano Delta Nano Contact Us Hygiene Automotive Green Us PROTECTS ONE’S ENVIRONMENT Copyright 2010 - 2013 Connect with us:
- 58. FACEBOOK
- 60. NEW FACEBOOK PAGE PROTECTS ONE’S ENVIRONMENT 3,000 likes □ 30 talking about this Delta Nano is a revolutionary product utilising green nano technology to disinfect 99.9% of germs, bacteria and viruses. Be at ease, feel protected, use Delta Nano today! Website: http://www.deltanano.com 3,000
- 61. BANNER ADS FACEBOOK PAGE Protect your environment today! deltanano.com Harnessing the power of nano- technology, Delta Nano eliminates 99.9% of germs, bacteria, viruses and mould.
- 62. BANNER ADS FACEBOOK PAGE Protect your environment today! deltanano.com Harnessing the power of nano- technology, Delta Nano eliminates 99.9% of germs, bacteria, viruses and mould.
- 63. BANNER ADS FACEBOOK PAGE
- 64. YOUTUBE
- 65. OLD YOUTUBE PAGE
- 66. NEW YOUTUBE PAGE PROTECTS ONE’S PROTECTS ONE’S ENVIRONMENT ENVIRONMENT
- 67. TRUEVIEW IN-STREAM YOUTUBE PAGE You can skip to video in 3 Advertisement 0:28 BE PROTECTED
- 68. TRUEVIEW IN-STREAM YOUTUBE PAGE Skip Ad PROTECTS ONE’S ENVIRONMENT Advertisement 0:24 BE PROTECTED
- 69. TRUEVIEW IN-STREAM YOUTUBE PAGE Skip Ad Be protected! Visit www.deltanano.com Advertisement 0:29 BE PROTECTED
- 73. HANGER ADS
- 76. CAR DECALS
- 77. PROPOSED CAR DECALS PROTECTED WITH “Kills 99.99% of germs, bacteria and viruses using green nanotechnology” For more info visit: deltanano.com
- 78. 360° EXPOSURE 1 Packaging 2 Bundle Pricing 3 Website 4 Facebook Guerrilla 5 YouTube 6 Marketing 7 Hanger Ads 8 Car Decals
- 79. REMEMBRANCE
- 81. CONSTANT COGNITION 1 CSR 2 Facebook 3 YouTube 4 Hanger Ads 5 Car Decals
- 84. MATURE HDB ESTATE (EG: TOA PAYOH)
- 86. Possible featuring a news release!!!
- 87. FACEBOOK
- 88. PUBLIC RELATIONS FACEBOOK PAGE The Delta Nano team has efficiently clean up the places of mature HDB estates today. A total of 400 units of flats has benefited from Delta Nano. What the Delta Nano team has done is to clean the houses of these elderly. After that, it was sprayed with Delta Nano to disinfect the bacteria, germs, viruses and mould.
- 89. BANNER ADS FACEBOOK PAGE
- 90. YOUTUBE
- 91. TRUEVIEW IN-STREAM YOUTUBE PAGE You can skip to video in 3 Advertisement 0:28 BE PROTECTED
- 92. HANGER ADS
- 94. CAR DECALS
- 95. PROPOSED CAR DECALS PROTECTED WITH “Kills 99.99% of germs, bacteria and viruses using green nanotechnology” For more info visit: deltanano.com
- 96. CONSTANT COGNITION 1 CSR 2 Facebook 3 YouTube 4 Hanger Ads 5 Car Decals
- 97. RECAP 1 PREPARATION 2 BRAND AWARENESS 3 BRAND REMEMBRANCE
- 98. EXPECTED RESULTS
- 99. RESULT #1 81000 BANNER AD CLICKS
- 100. RESULT #2 200000 VIEWS YOUTUBE TRUEVIEW IN-STREAM
- 101. RESULT #3 1000 TAXIS CAR DECALS
- 104. BUDGET
- 105. BUDGET HANGERS ADS CSR $45,000 $30,000 VIDEOS BANNER YOUTUBE $10,000 $13,500 $10,000 DECALS DESIGN GUERILLA MARKETING $1,110 $5,000 $35,100
- 107. SESSION
- 108. THANK YOU!!!