SlideShare a Scribd company logo
& the
Wild West



@JakeLarsen7
Who Am I?
•  Writer
•  Designer
•  Director
•  Producer
•  Editor
•  Marketer
Who Am I? What I’ve Done
YouTube & the Wild West | Jake Larsen
ZAGGtv YouTube Channel
  Lifetime Stats                              Product Page                                              EXTREME Campaign
    July 2009 - Nov 2012                Ave.Value                   Conv. Rate                                    First 30 Days:
                                                                                                                        30 Days:
                                      $100                                                 4%
                                                                                                         AD COST: $170,000
Views: 25,571,944                                                                                        IMPRESSIONS: 47.8 MILLION
Minutes: 13,211,626                   $75                                                  3%
                                                                                                         CLICKS: 389,000
Subscriptions: 7,091                  $50                                                  2%
                                                                                                         COST / VISIT: $0.24 (Avg: $2)
Conversions: 10,751                                                                                      UNITS SOLD: 346,148




                                                     No Video




                                                                                No Video
                                                                                                         REVENUE: $3.2 MILLION
Value: $1,452,424.57


                                             Video




                                                                       Video
                                      $25                                                  1%
                                                                                                         ROI: +1,797%



ZAGGtv Time Line                                                                                 iPhone 4S
                                                                                                Scratch Test


200,000
VIEWS                   iPhone 4         iPad 2                 Fake iPhone 5                                                   iPhone 5
                       Scratch Test     Destroyed                 Unboxing                                                     EXTREME
                                                                                                                  iPad 3
                                                                                                               Scratch Test


100,000




2009 Created ZAGGtv            2010                   2011                    2011                    2012                 2012
JULY YouTube Channel         OCTOBER                 MARCH                 SEPTEMBER                 MARCH              SEPTEMBER
YouTube Marketing AmBADASSador
Why?
New Land
What Made the West Wild?
Freedom
Gold
What Makes             Wild?

•    High Demand
•    Low Supply
•    New Land
•    Freedom
•    New Opportunity
What Makes   Wild?
What Makes             Wild?



      53x
   Video likely to appear
   on first page of Google.
What Does It Mean?
YouTube & the Wild West | Jake Larsen
Then
Now
Then
Now
YouTube & the Wild West | Jake Larsen
YouTube & the Wild West | Jake Larsen
YouTube & the Wild West | Jake Larsen
YouTube & the Wild West | Jake Larsen
Traffic Sources
But Videos Are Expensive...
  ... We Can’t Afford It.
But Videos Are Expensive...
... We Can’t Afford It.
Popular Videos
iPhone 5 Unboxing
iPhone 5 Unboxing
iPhone 5 Unboxing




 Cost: Nothing
tv: Spikes
  iPhone 5 Unboxing
    Video Launched         HzO Video
                         (Waterblocking)
                                           InvisibleSHIELD EXTREME
             iPhone 4S                       Launched with iPhone 5
              Released           iPad 3
                                Released




Popular Keyword Trends.
Increase Sales




* Product Pages with Video Get 3X more Sales
Site Analytics
YouTube & the Wild West | Jake Larsen
7 Secrets
      to Getting Views
1. Keywords
2. Provide Value
        The 3 i's
1.  Informative
2.  Instructional
3.  Intertaining(Entertaining)
3. Timing
3.5 Trends
4. Be Interesting
YouTube & the Wild West | Jake Larsen
5. Call to Action
6. Optimize
Catchy, Interesting, Relevant


                      Link First


 The More the Merrier
YouTube & the Wild West | Jake Larsen
7. Thumbnail
Velcro
Theory
Videos




Potential Customers
YouTube & the Wild West | Jake Larsen
Grow a Pear
& the
             Wild West


Blog: JakeLarsen.me
Twitter: @JakeLarsen7
Email: JakeLarsen7@gmail.com
& the
             Wild West


Blog: JakeLarsen.me
Twitter: @JakeLarsen7
Email: JakeLarsen7@gmail.com

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