Video Case 1.2 throu 5.2 1.2: 1. Why is the link between relationship marketing and social responsibility so important to Small’s business success? 2. Geoffrey B. Small is an avant-garde designer and unconventional businessperson. What examples does he set, and what might marketers for large corporations learn from his views and practices? 2.2: 1. How does the audience rewards program support Nederlanders’s overall strategic plan? 2. It might seem as though Nederlander’s first-mover strategy has the entertainment rewards market locked up. But what strategies and tactics could a second-strategy mover use to gain access to theater customers? 3.2: 1. Describe how the economic environment may influence Zappos’ marketing efforts. 2. Explain how Zappos’ move into downtown Las Vegas fulfills the four levels of the social responsibility pyramid. 4.2: 1. In your view, does Zappos use social media effectively to strengthen its brand? Why or why not? 2. Zappos does not have a formal policy about social networking in the workplace. What are the benefits of this decision? What might be the drawbacks? 5.2: 1. What are the benefits of e-marketing for Hubway? What are the potential drawbacks? 2. Thus far, Hubway essentially engages in business-to-consumer (B2C) e-marketing. Cite two or three examples of ways in which Hubway might branch out into business-to-business (B2B) e-marketing. Page 1 Page 2 Excel/Excel - Exercise.doc INFS 3250 In Class Project – Exercise 3 Complex IF, SumIF & ChartsName: ____________________________ Points: ______ / 25 Due: See Blackboard! (2.5 pts deduction for each class period late) Download the Excel workbook titled Excel Exercise 3.xlsx. The following rubric will be used to score your submission: Points Earned Points Possible Assignment 3 – Grading Report 2 1 3 2 8 pts Total Payroll Calculations Correct formulas for non conditional cells Proper use of Absolute addressing OT & Reg Hours using IF function HI deduction with IF function 4 4 pts total Format the Data, Print and attach the Payroll Report Consistent decimal places Data centered where appropriate Column headings accented Report Heading and Totals added, where appropriate Proper orientation PRINT to FIT – repeating column headings THE REPORT JUST LOOKS GOOD!! 2 2 2 6 pts Total Charts Use SumIF function to build summary table Pie Chart – legends, titles, formatting Bar Chart – legends, titles, formatting 2 2 pts Total Grading Worksheet Correct IF function to calculate final letter grade 2 1 2 5 pts Total AP Cash Flow Analysis Use IF and DAY functions to display the A/P invoices in the corresponding columns. Format the worksheet as needed. Create a properly formatted Bar Chart that displays the invoice totals for each week. 25 pts T ...