Part 4 of the Facebook series. Copy & paste the following into your browser to view: http://social4biz.com/2012/secrets-to-facebook-success-video-4-content-and-engagement/

1. Video 4:
21 Content & Engagement Strategies
(Part 2 of 2)

2. Happy Days! Good content
Engagement
SALES
Trust Visibility

3. Me!
 Educate, inform, entertain & be helpful
 Have a conversation (not promotion) strategy
 Respond promptly & appreciatively to likes,
comments & shares
 Ask for feedback, suggestions & solutions
 EARN the right to promote (80:20 rule)

4.  Ask direct questions on opinions & experiences
 “Click like/share if…”
 “Share your thoughts in the comments”
 “Click the link to learn…”
 “Who can you tag?”
 Fill in the blanks: “A dream come true for me would be ___”

6. Strategy 13: Use Applications
Ref: wchingya.com
 Options: Like-gated Welcome tabs, Competitions/contests/
sweepstakes, E-mail sign-up forms, Contact forms, Product lists etc
 Can pull a webpage within Facebook using an iFrame – need SSL
cert.
 Free options for templates/widget (no coding or SSL cert)
 www.wchingya.com/2012/01/facebook-applications-2012.html

7. Day Date Time Topic Narrative Image/ URL to
to post Video/ post
Link/
Question
Monday May 30 08:00 Topic A Great photo Image N/A
– click like if
you agree!
Monday May 30 20:00 Topic B Click the link Link www.exampl
for a great e.com
article!
Tuesday May 31 12:00 Topic C Nice demo – Video N/A
what do you
think?

8.  Use to seek feedback, gain key insights on
products/service
 People love to weigh in
 Gives great visibility
 Ask about topical events
 Could offer an incentive
 Questions answered go to friends newsfeeds

9.  Don’t delete negative comments - customer service golden opportunities.
 But delete spam, insults and unsavory comments.

10.  Never react! Always be friendly & err on the side of caution!

11.  Nothing negative about your business
 Don’t say anything which may offend; sexual, political, religious
 No politically incorrect jokes

12. Me!
 No constant sales pitches

13.  Fantastic for visibility/engagement
 Must use a third-party Application
 https://www.facebook.com/promotions_guidelines.php
 Make it easy to enter
 Have an appealing, relevant prize
 Lots of promotion!

14.  Free Third-party Apps:
 fanpagecompetitions.com
 shortstackapp.com (mobile), Easypromos, Offerpop (free for
<100 fans)
 Paid Third-party Apps:
 Wildfire, Northsocial, woobox, involver, widgetbox (mobile)

15.  Goal?
 Information?
 Tools?
 surveymonkey.com
 polldaddy.com

16.  Facebook Application
 Blogging Platform
 SEO benefit of Facebook notes!

17. A) Research what others are posting & resulting PTAT
B) When do you typically feel inspired & productive?
C) Schedule in some research for inspiration

18.  2 options:
1) Have a Place Page with recommendations area or
2) Have an app. For testimonials
 Place Page is good for local businesses
 App. For testimonials is good for online businesses or businesses
where you don’t want location to be obvious, such as a
preschool.
 Example of a FREE application for this is shortstackapp.com.

21. The End!
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