This document outlines 21 content and engagement strategies to enhance audience interaction on social media, emphasizing the importance of conversation over promotion and timely responses to feedback. It suggests several methods to engage users, such as asking questions and utilizing applications for contests and feedback collection. The document also advises on managing comments, maintaining a positive reputation, and the strategic use of different tools for better visibility.

1. Video 4:
21 Content & Engagement Strategies
(Part 2 of 2)

2. Happy Days! Good content
Engagement
SALES
Trust Visibility

3. Me!
 Educate, inform, entertain & be helpful
 Have a conversation (not promotion) strategy
 Respond promptly & appreciatively to likes,
comments & shares
 Ask for feedback, suggestions & solutions
 EARN the right to promote (80:20 rule)

4.  Ask direct questions on opinions & experiences
 “Click like/share if…”
 “Share your thoughts in the comments”
 “Click the link to learn…”
 “Who can you tag?”
 Fill in the blanks: “A dream come true for me would be ___”

6. Strategy 13: Use Applications
Ref: wchingya.com
 Options: Like-gated Welcome tabs, Competitions/contests/
sweepstakes, E-mail sign-up forms, Contact forms, Product lists etc
 Can pull a webpage within Facebook using an iFrame – need SSL
cert.
 Free options for templates/widget (no coding or SSL cert)
 www.wchingya.com/2012/01/facebook-applications-2012.html

7. Day Date Time Topic Narrative Image/ URL to
to post Video/ post
Link/
Question
Monday May 30 08:00 Topic A Great photo Image N/A
– click like if
you agree!
Monday May 30 20:00 Topic B Click the link Link www.exampl
for a great e.com
article!
Tuesday May 31 12:00 Topic C Nice demo – Video N/A
what do you
think?

8.  Use to seek feedback, gain key insights on
products/service
 People love to weigh in
 Gives great visibility
 Ask about topical events
 Could offer an incentive
 Questions answered go to friends newsfeeds

9.  Don’t delete negative comments - customer service golden opportunities.
 But delete spam, insults and unsavory comments.

10.  Never react! Always be friendly & err on the side of caution!

11.  Nothing negative about your business
 Don’t say anything which may offend; sexual, political, religious
 No politically incorrect jokes

12. Me!
 No constant sales pitches

13.  Fantastic for visibility/engagement
 Must use a third-party Application
 https://www.facebook.com/promotions_guidelines.php
 Make it easy to enter
 Have an appealing, relevant prize
 Lots of promotion!

14.  Free Third-party Apps:
 fanpagecompetitions.com
 shortstackapp.com (mobile), Easypromos, Offerpop (free for
<100 fans)
 Paid Third-party Apps:
 Wildfire, Northsocial, woobox, involver, widgetbox (mobile)

15.  Goal?
 Information?
 Tools?
 surveymonkey.com
 polldaddy.com

16.  Facebook Application
 Blogging Platform
 SEO benefit of Facebook notes!

17. A) Research what others are posting & resulting PTAT
B) When do you typically feel inspired & productive?
C) Schedule in some research for inspiration

18.  2 options:
1) Have a Place Page with recommendations area or
2) Have an app. For testimonials
 Place Page is good for local businesses
 App. For testimonials is good for online businesses or businesses
where you don’t want location to be obvious, such as a
preschool.
 Example of a FREE application for this is shortstackapp.com.

21. The End!
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