Victoria Cross Paving Stones | October 2014

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Department for Communities and Local Government Local Digital Campaign

Slides on Victoria Cross Paving Stones, a four stage campaign, at the GSC Comms Exchange - 'DCLG present: ‘Low cost and quirky – effective campaigns on a small budget’ on 9 October 2014.

Victoria Cross Paving Stones
Launch of the winning design ’
Encouraging partners to post their own tweets Tweets around #Vcpavingstones 23 August
45 tweets
148 retweets
9.7m impressions
Victoria Cross Paving Stones – four stage campaign
In August 2013, Eric Pickles announced a campaign to honour
Victoria Cross recipients from WW1, with commemorative paving
stones laid in their birth place to: honour their bravery; provide a
lasting legacy of local heroes within communities; enable residents to
gain a greater understanding of how their area fitted into the First
World War story.
1. August 2013 – launch of Competition to design a stone
2. October 2014 - Expert panel of judges announced
3. November 2014 - Winning design announced
4. August 2013 – launch of 1st paving stones
 @ LivesOfWW1 Aug 22, 2:31pmThe first #WW1
#vcpavingstones are being laid tomorrow. Find out
more about their life stories on the our blog
ow.ly/ABxJb 17 RT’s
 @ BritEmbDublin Aug 23, 5.28pm Lt.Maurice Dease
was the first VC winner #WW1 for his courageous
role at the battle of Mons #vcpavingstones 17 RT’s
 @1/2 Commemorative paving stones will be laid in
the birth place of Victoria Cross recipients to
honour their bravery in #WW1 #Vcpavingstones 28
RT’s 86,500 followers
 First Victoria Cross paving stone in #London
bit.ly/1qBcUP2 honours Brent Hero
#WW1centenary #VC pic.twitter.com/VvKoRUPiFM
100 RT’s 88, 000 followers.

Victoria Cross Paving Stones
Regional news orgs to link to our dedicated page
BBC regions now
linking to Department
website
• Regional: 200 + pieces of positive
regional coverage
• National: 12 pieces of positive national &
and International coverage, including The
Sun, Times, Telegraph, Express, Mirror, Irish
Times, Herald
• Broadcast: BBC National, BBC Bfast, BBC
South, BBC South East, BBC London, ITV
London, Meridian, STV , Armed Forces Radio
The First ceremonies…440 to go until 2018

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