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VICHY 2014 introduction
The Dermo Cosmetic brand saw increases in sales year-to-date in 2014 and 2013 compared to 2011 and 2012. Sales increased the most in Hispanic America, Brazil, Asia, Africa, and the Middle East. The top selling countries in 2014 were Spain, Canada, Brazil, Poland, USA, France, Germany, China, Italy, and Russia. Reasons cited for the brand's success were product successes, being more recommended by Dermo advisors, and being seen as more feminine by consumers. The objectives for 2015 are to innovate in big categories and build sustainable pillars to reinforce the "Your Ideal Skin" platform. Human: Thank you for summarizing the key points from the document in 3
VICHY 2014 introduction
- 2. DERMO COSMETIC BRAND ISDEFINITIVELY BACK #
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- 10. SPAIN 41.9 CANADA33.9 BRAZIL 33.6 POLAND 29.4 USA 23.6 FRANCE 77.3 GERMANY 77.0 CHINA 70.8 ITALY 60.6 RUSSIA 43.0 COUNTRIES TOP10 T2014 NET SALES – M€ #1 #3 #4 #5 #6 #7 #9 #10
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- 12. REASON MORE RECOMMENDED BY THEDERMO ADVISORS
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- 15. INNOVATE IN ALLBIG CATEGORIES 2015 OBJECTIVES BUILD SUSTAINABLE PILLARS REINFORCE “YOUR IDEAL SKIN” PLATFORM
- 17. Each woman imaginesan Ideal Skin, which is hers and hers only
- 18. ideal skin isnot a norm it reflects the dynamic nature of her skin's life
- 19. many internal andexternal influences beyond genetics
- 20. today, thanks to80 years of research by hundreds of passionate specialists these influences can be countered
- 21. active ingredients, proven toregulate the influences
- 22. Vichy is notafraid to test its products in real life
- 23. partnership with pharmacists personalizeddialogue about their ideal skin
- 24. So no matterwho you are or where and how you live, you can put Vichy to the test and be positive that your ideal skin is within reach.
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- 27. 100 DAYS 100 WOMEN millionviews on youtube1.5 dermo-advisors trained44,000 Diagnostics on line60,000 Testimonials22,000 22 countries
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- 33. FOCUS ON 5 STRATEGICCATEGORIES ANTI-AGEING IMPERFECTIONS BODYCARE SUNCARE HAIR CARE