The Brazil cosmetics market registered an impressive growth of XX% in 2017 with huge growth prospects all over the country. The total cosmetics market in Brazil is valued at USD XX billion in 2017 and is anticipated to reach a market size of USD XX billion by 2025. Brazilian women spend XX times more of their annual income as a percentage of their total income on beauty products than women in the UK. Huge population with high personal disposable income towards cosmetics tends to be the major driving factor of the market. Although young generation have limited purchasing power, but due to the fact that they are more enlightened towards fashion & cosmetics, over the forecast period this population would have high purchasing power and will be the target segment of each company.

1. Report Code :CM 1335
Brazil Cosmetics Market Outlook
2030: Opportunity & Growth Analysis, 2017-2030
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Brazil Cosmetics Market Outlook

2. Table OF Contents
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Brazil Cosmetics Market Outlook

3. Published By: Goldstein Research
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Vision Value Visibility
Brazil Cosmetic Industry
 Research Methodology
• Secondary Research
• Primary Research
• Data Analyzing & Market Size Estimation
• Research Design
• Bottom-Up & Top-Down Approach
 Market Environment
• World Economic Overview
• Macroeconomic Outlook
• Brazil Beauty Industry Outlook
• Packaging Industry Trends
• Brazil Retailing Industry Outlook
• Technology in Cosmetics Industry Outlook
• Target Consumer Group Analysis
 Regional Industry Analysis
• Demographic Trends Overview
• Cosmetics Manufacturing Outlook
• Demand & Supply Analysis
• Cosmetics Retail Sales Analysis
• Marketing & Distribution
• Consumer Spending Rate
• Pricing Outlook
• Cosmetics Import & Export Analysis
• Government Regulatory Framework
 Executive Summary
• Market Size (USD Million)
• Forecast Analysis (2016-2024)
• Market Share & CAGR (%)
• Regional Share Distribution (%)
 Market Dynamics
• Growth Drivers
• Market Restraints
• Risk Analysis
• Recent Trends & Developments
• Opportunities for Market Players

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Vision Value Visibility
Brazil Cosmetic Industry
 Cosmetic Industry Segmentation
By Product Type Analysis, 2016-2024
 Fragrances (Market Size ($ Billion) & Y-o-Y Growth Analysis, 2016-2024)
 Skin Care Products (Market Size ($ Billion) & Y-o-Y Growth Analysis, 2016-2024)
 Color Cosmetics (Market Size ($ Billion) & Y-o-Y Growth Analysis, 2016-2024)
 Hair Care Products (Market Size ($ Billion) & Y-o-Y Growth Analysis, 2016-2024)
 Hygiene Products (Market Size ($ Billion) & Y-o-Y Growth Analysis, 2016-2024)
 BPS Analysis & Attractiveness of Cosmetic Industry By Product Type
By Pricing Analysis, 2016-2024
 Low and Medium Priced Cosmetic Products (Market Size ($ Billion) & Y-o-Y Growth
Analysis, 2016-2024)
 Premium Priced Cosmetic Products (Market Size ($ Billion) & Y-o-Y Growth Analysis, 2016-
2024)
 BPS Analysis & Attractiveness of Cosmetic Industry By Pricing
By Distribution Channel Analysis, 2016-2024
 Online Distribution Channel (Market Size ($ Billion) & Y-o-Y Growth Analysis, 2016-2024)
 Offline Distribution Channel (Market Size ($ Billion) & Y-o-Y Growth Analysis, 2016-2024)
 BPS Analysis & Attractiveness of Cosmetic Industry By Distribution Channel
 Competitive Outlook
 Market Share of Major Players
 Company Profiles
 L’ORÉAL
 Company Synopsis
 Business Strategy
 Product Portfolio
 SWOT Analysis
SHISEIDO
UNILEVER
ESTÉE LAUDER
PROCTER & GAMBLE
LVMH
Coty
Natura Cosméticos
Grupo Boticário
Mary Kay

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Vision Value Visibility
Brazil Cosmetic Industry
 Porter’s Five Force Model
 Market outlook for business players and entry level players to ascertain their
business in dynamic ecosystem
 Expert Analysis
 Concluding Remarks

6. Research methodology
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Brazil Cosmetics Market Outlook

7. Goldstein Research follows a comprehensive and rigorous research
methodology to provide you accurate estimates and forecast of a particular
market. We provide estimates, forecast and analysis primarily based on
secondary research, primary interviews, in-house database and other free as
well paid sources.
Our company follows simultaneous top down and bottom approach in order
to provide you the accurate market sizing. Data triangulation method is
strictly followed where we triangulate the data from all the aspects, be it
Function Type, application, industry verticals, material, product type or
geography.
In addition, the research methodology we follow is a systematic approach in
order to estimate and project the market sizing keeping in mind all the on-
going and upcoming trends of the market. We conduct both primary and
secondary research in order to estimate a market and validate our key
findings.
We put together our effort and prepare an inclusive questionnaire depending
on the title of the market we are tracking and extract the important
information we require to validate our findings. Our team of Analysts and
experts dedicatedly put their effort to provide you the best possible and
accurate data and analysis. Adding to that; technological, economic, cultural
and social aspects along with the regulatory barriers are completely analyzed
to understand the comprehensive market scenario across different
geographies.
Understanding the market from both buyer and seller point of view is
important to track a market and provide analysis on the same. We not only
provide the market data of the four geographies as a whole, namely, North
America, Africa, Asia-Pacific, Latin America, Brazil & Africa and Rest of the
World (RoW) but we also provide you qualitative as well we qualitative
information on country level bifurcation.
We at Goldstein Research provide you:
• Precise Estimates and Forecast
• Authentic Analysis
• In-depth Data and Analysis
• Authentic Sources
• Reliable Data and Analysis
ResearchMethodology
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Research Methodology

8. RegionalIndustry Analysis
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Brazil Cosmetics Market Outlook

9. XX
XX
XX
XX
XX
XX
XX
XX
XX
2019
Mass Cosmetic
Products
Luxury Cosmetic
Products
Industry Analysis
Copyright All Rights Reserved, Goldstein Research www.goldsteinresearch.com
Historical Analysis (2016-2018)
Source: Goldstein Research Source: Goldstein Research
Current Scenario (2019)
Forecast Analysis (2020-2025)
Source: Goldstein Research Source: Goldstein Research
Source: Goldstein Research Source: Goldstein Research
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
2017 2018
Mass Cosmetic
Products
Luxury Cosmetic
Products
Share Of Cosmetics In Total Cosmetic Market
(USD Million), 2017-2018
Brazil Sales (Units) of Cosmetics, By Product Type, 2016-
2018
Hair Care Skin Care Facial Care Fragrances
Share Of Cosmetics In Total Cosmetic Market
(USD Million), 2019
Brazil Sales (Units) of Cosmetics, By Product Type, 2019
XX XX XX XX XX XX
XX
XX
XX
XX
XX XX
XX
XX
XX
XX
XX
XX
XX
XX
2020 2021 2022 2023 2024 2025
Mass Cosmetic
Products
Luxury Cosmetic
Products
Share Of Cosmetics In Total Cosmetic Market
(USD Million), 2020-2025
Brazil Sales (Units) of Cosmetics, By Product Type, 2020-
2025
Hair Care Skin Care Facial Care
XX XX XX XX2019
2025 XX XX XX XX
XX XX XX XX2017
2018 XX XX XX XX
Hair Care Skin Care Facial Care
XX XX XX XX2019
Fragrances
Fragrances

10. Source: Goldstein Research
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Brazil Cosmetics Market Size (USD Billion) &
Growth Analysis
Brazil Cosmetics Market Size (USD Billion)-2017-2030
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
2017e 2018e 2019f 2020f 2021f 2022f 2023f 2024f 2025f
Brazil Cosmetics Market is anticipated to expand at a compound annual growth rate of XX%
during the forecast period i.e. 2017-2030. The market is anticipated to reach USD XX Million by the end of
2025. Driven by rising per capita income, economically active population growth, increase of women joining
the labor force and the evolution of the C consumer class, the sector had net sales of USD XX billion in 2017,
and has maintained double-digit growth for a decade, highlighted by a very high performance vis-à-vis Brazilian
GDP growth.
The Urban class & Urban middle class segment could drive Cosmetics market growth by XX% over the next 20
years. For both the luxury and cosmetics industries, digital is proving to be a game-changer, increasing
engagement with consumers. Online net sales of Cosmetics in Brazil has grown by XX% in 2017 versus last year
as the focus on e/m-commerce, digital, and social media efforts have increased to reach and engage
prospective consumers.
Cosmetic companies show a solid average EBITDA of XX% that is expected to grow, although at slightly lower
rates than those for luxury companies. Like luxury companies, most cosmetic companies are expected to
improve their operating margin in the coming years. The key drivers of margin growth are firstly operational
efficiencies and secondly the consumers aspiring to increasingly high levels of quality. Overall the Brazil
Cosmetics industry’s capex ranges from XX% to XX% which has been elevated by those with retail networks.

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Demographics Analysis
Brazil Population Classification by Male, 2014-2018
Brazil Population Classification by Female, 2014-2018
Source: Goldstein Research
Source: Goldstein Research
XX XX XX XX XX
XX XX XX XX XX
XX XX XX XX XX
XX XX XX XX XX
XX
XX
XX XX
XX
XX
XX
XX
XX
XX
XX
XX
2014 2015 2016 2017 2018
Below 15 Years 15 to 25 Years 26 to 40 Years 41 to 60 Years 60 Years & Above
XX XX XX XX XX
XX XX XX XX XX
XX XX XX XX XX
XX XX XX XX XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
2014 2015 2016 2017 2018
Below 15 Years 15 to 25 Years 26 to 40 Years 41 to 60 Years 60 Years & Above

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Demographics Analysis
Brazil Population Classification by Average Income, 2013-2018
Brazil Urban Vs Rural Population, 2000-2030
Source: Goldstein Research
Source: Goldstein Research
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
2013 2014 2015 2016 2017 2018
XX%
XX%
XX%
XX%
XX%
XX%
XX%
2000 2016 2030
Rural
Urban
XX
Per Capita Disposable
Income
XX%
Savings as % of
Disposable Income
Brazil Per Capita Disposable Income (USD), 2017

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Consumer Preference Analysis
Brazil Consumers Preference for Organic, Natural and Chemical Based Beauty Products, 2017-2030
Brazil Cosmetics Buying Preference Share (%), By Product Types, 2017
Source: Goldstein Research
Source: Goldstein Research
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
2017e 2018e 2019f 2020f 2021f 2022f 2023f 2024f 2025f
Organic Natural Chemicals
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
Hair Care Facial Care Body Care Bathing Care Fragrances

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Brazil Cosmetics Trade Outlook, 2017-2030
Brazil Cosmetics Trade (In USD), 2017-2030
Source: Goldstein Research
Year Import (in USD) Export (in USD)
2017e XX XX
2018e XX XX
2019f XX XX
2020f XX XX
2021f XX XX
2022f XX XX
2023f XX XX
2024f XX XX
2025f XX XX

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Marketing & Distribution
Brazil Cosmetics Distribution Channel Market Share (%), 2011–2016
Source: Goldstein Research
XX% XX% XX% XX% XX%
XX%
XX% XX% XX% XX% XX%
XX%
XX% XX% XX% XX% XX%
XX%
XX%
XX%
XX%
XX% XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX% XX% XX% XX% XX% XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
2011 2012 2013 2014 2015 2016
Hypermarkets Supermarkets Beauty Specialist Retailers Drugstores/parapharmacies
Direct Selling Internet Retailing Linear (Hypermarkets)
In Brazil, the most common way to purchase makeup is through direct selling retailers. Natura sells its
products through its XX million Natura Consultants in Brazil, and the company has an additional half million
consultants throughout Latin America and France. Brazil serves as Avon’s largest market, contributing more
than XX% of the company’s consolidated revenues, although the company has noted that declining revenues
have been affected by the Brazilian market and increased competition from Internet retailing and diversified
distribution channels. Currently, no considerable Internet sales are generated for depilatories, oral care and
products packaged as sets/kits in Brazil, while fragrances have the strongest online presence among all
categories, generating XX% of the beauty category’s retail value.

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Market Environment
Contribution of chemical industry to manufacturing value added, 2017
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX%
Oman
Qatar
GCC
Saudi Arabia
Kuwait
UAE
Bahrain
Chemicals Other Manufacturing
Similar data representation for remaining
chapters in industry analysis

17. Executive Summary
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Brazil Cosmetics Market Outlook

18. Source: Goldstein Research
In 2017, Fragrances Segment accounted
for the highest market share XX% in Brazil Cosmetics
Market
XX%
CAGR: (2017-2030)
With XX% share in 2017, Premium
Cosmetics are growing at highest CAGR in
the Brazil Cosmetics market
XX%
XX%
Online Distribution Channel Offline Distribution Channels
Source: Goldstein Research
XX%
XX%
Low & Medium Priced Premium Priced
Source: Goldstein Research
Source: Goldstein Research
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
2017e 2018e 2019f 2020f 2021f 2022f 2023f 2024f 2025f
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Brazil Cosmetics Market Outlook
Brazil Cosmetics Market Share(%), By Pricing Analysis -
2017
Brazil Cosmetics Market Share (%), By Distribution
Channels -2017
Brazil Cosmetics Market Share(%), By Product
Type-2017
Brazil Cosmetics Market Size USD (Billion). 2017-
2030
XX%
XX%
XX%
XX%
XX%
Skin care Hair care Makeup
Fragrances Hygiene Products

19. Brazil Cosmetics Market Size (USD Billion)
2017
2025
Premium Cosmetics Market Mass Cosmetics Market
USD XX Billion
USD XX Billion USD XX Billion
USD XX Billion
 The Brazil cosmetics market registered an impressive growth of XX% in 2017 with
huge growth prospects all over the country. The total cosmetics market in Brazil is
valued at USD XX billion in 2017 and is anticipated to reach a market size of USD XX
billion by 2025.
 Brazil is the fourth-largest beauty market in the world, after the US, Japan and
China. The country accounts for XX% of the global market, and the beauty industry
accounts for XX% of Brazil’s GDP. The Brazilian beauty and personal care industry
grew at a XX% CAGR between 2010 and 2015, and was worth more than USD XX
billion in 2016.
 Brazil is the number one consumer of deodorant, fragrances and sun protection in
the world. It ranks second in consumption of baby care, men’s hygiene, hair, bath
and depilatory products, and third for oral hygiene and makeup products.
 The average age for the Brazil residents is XX, and more than half of the local
population is under 25. Consequences of these demographics for the beauty and
personal care sector are versatile and include specific traits and behaviors: 1)
openness and awareness of new trends, 2) propensity to trust advertisement, and
3) limited budgets. They follow new trends and are easily persuaded by
advertisements, as they seek information on cosmetics on the Internet, in
magazines and through other channels
 Brazilian women spend XX times more of their annual income as a percentage of
their total income on beauty products than women in the UK. Consumers in Brazil
are expected to spend as much as USD XX per capita on premium cosmetics in 2017
as compared to USD XX in 2012. The premium category grew by XX% year over year
in 2016 despite the unfavorable macroeconomic conditions, reflecting consumers’
preference for products with higher-quality ingredients and recognized brand
names.
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Brazil Cosmetics Market Outlook
Competition
Millennial
Organic &
Natural
Cosmetics
Distribution
Channel
Personal
Disposable
Income

20. Market Dynamics
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Brazil Cosmetics Market Outlook

21. Growth Drivers
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Brazil Cosmetics Market Outlook

22. Rising Disposable Income of People
 A considerable group of Brazil nationals can afford premium brands having a high disposable income, and they also
compare favorably with spending levels in the traditionally high-spending markets of France, UK and the US. One of the
studies found that top XX% consumers in the Brazil spend almost USD XX per capita a year on cosmetics.
 Per capita spend on premium cosmetics has been increasing at a remarkable rate. Consumers in Brazil are expected to
spend as much as USD XX per capita on premium cosmetics in 2017 as compared to USD XX in 2015. As the young
generation will enter into the job market and dispose freely of their income, market of premium cosmetics will grow as
they will have good awareness of products and their shopping will be value-driven. Experts say that the market is already
witnessing premiumisation, as consumers are increasingly looking for products designed to tackle specific problems or offer
clearly defined benefits. Those products usually feature a higher unit price than standard versions.
 The Brazil as a whole benefits from a young population, with more than XX% being under the age of 30. Younger
consumers, particularly Gen Zers, have become more important in the Brazilian beauty market, and many large companies
have created makeup lines that are targeted toward this younger demographic.
High Medium Low
Impact on Brazil
Cosmetics Market
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Growth Drivers
Source: Goldstein Research
Impact Analysis:-
 Huge population with high personal
disposable income towards cosmetics
tends to be the major driving factor of the
market.
 Although young generation have limited
purchasing power, but due to the fact that
they are more enlightened towards
fashion & cosmetics, over the forecast
period this population would have high
purchasing power and will be the target
segment of each company.
XX
XX
XX
XX
XX
XX XX XX XX XX XX XX
Bahrain
Oral Care
Hair Care
Skin Care
Fragrances
Brazil Per Capita Expenditure on Cosmetics, 2017-
2030
Brazil Nationals Top Reasons for Shopping
XX
XX
XX
XX XX XX XX XX XX
Whenever I Feel Like It
Whenever there are new
arrivals
At every new fashion
season
Brazil Luxury Growth Timeline
2009-10: XX%
2010-11: XX%
2011-12: XX%
2011-14: XX%
2014-16: XX%

23. Market Restraints
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Growth Drivers
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Brazil Cosmetics Market Outlook

24. Brand Awareness and Consumer Preferences
 Ultimately, luxury brands, like most consumer facing brands, need to deliver an engaging, exciting and efficient shopping
experience to all their customers regardless of channel. Social media allows the opportunity to issue short but frequent
messages, which works really well for luxury brands as their products and image are inherently aesthetic - so their message
carries well in this format. For example, the visual nature of Instagram, the social photo and video-sharing app, makes it a
natural platform for luxury and fashion brands. In addition, the space constraints force the brands to be more conversational
and approachable, which is an excellent way to engage fans and to reduce the perception of coldness, sometimes associated
with luxury brands.
 Luxury brands do not necessarily have to be small to be considered exclusive. Brand DNA is best maintained if the brand
keeps control over the entire business, from the product design and sourcing of raw ingredients to distribution and
marketing. Having complete control of where and how a product is sold is essential. Many brands are shifting towards
opening more directly operated stores because that allows them to control how the product is displayed and presented to
the final consumer, ensuring that all aspects of the brand DNA are properly transmitted. However, the idea that small is
beautiful has not been lost on the luxury conglomerates - big luxury groGiorgio Armani SPA are looking to invest in early stage
brands with growth potential.
High Medium Low
Impact on Brazil Cosmetics Market
Impact Analysis:-
 Cargo life cycle assessment is necessary in order to
comply with the norms and regulations. Thus, the
assessment involves use of time and money and
disrupting the manufacturing processes and eventually
the supply of materials.
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Market Restraints
Consumer Preferences (%) To Shop For Cosmetics, By Branding
XX% XX%
XX%
XX% XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
Millenials (18-33) Generation X (34-49) Baby Boomers (50-68)
In Physical Stores
Online
SAMPLE

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BrazilCosmeticsMarketSegmentation Analysis, 2017-2030
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Brazil Cosmetics Market Outlook : 2017-2030

26. XX XX
XX XX
2017 2025
Online Offline
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Brazil Cosmetics Market Outlook : 2017-2030
Brazil Cosmetics Market Share (%), By Distribution Channels, 2017-
2030
XX%
XX%
Online
Offline
XX%
XX%
20252017
In 2017, e-retail accounted for XX%
of Brazil luxury goods consumption,
and it is forecast to carve out a XX%
share of the market in 2025. Faced
with this e-retail acceleration,
luxury labels are absolutely forced
to adapt their strategies.
The luxury industry has accepted
the idea that digital distribution is a
priority, since it is one of its most
significant growth vectors. Proof of
this are the growing presence of
luxury brands on the web in China,
one of the key markets for the
luxury goods industry today, and
the increase in online sales of high-
end products in the USA.
This kind of expansion has several
strategic implications. The first,
predictable one is the shrinking of
brick-and-mortar store networks,
starting with monobrand stores but
especially affecting wholesale
clients. According to analysts, this
kind of 'rationalization' is essential
in order to preserve the perceived
exclusivity of brands and their long-
term value.
Brazil Cosmetics Market Y-O-Y Growth, By Distribution Channels,
2017-2030
XX% XX% XX%
XX% XX% XX% XX%
XX% XX%
2017e 2018e 2019f 2020f 2021f 2022f 2023f 2024f 2025f
Brazil Cosmetics Market Size (USD Million), By Distribution Channels -2017-2030
Source: Goldstein Research
Source: Goldstein Research
Source: Goldstein Research

27. XX% XX%
XX% XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
2017 2025
Offline
Online
Copyright All Rights Reserved, Goldstein Research www.goldsteinresearch.com
Brazil Cosmetics Market Attractiveness and BPS Analysis
by Distribution Channel, 2017-2030
Brazil Cosmetics Market Attractiveness-By Distribution Channel, 2017-2030
Water based adhesive segment holds the largest revenue share in the Brazil Cosmetics market as this
segment constitutes which is impacted by the rising cognizance among the household users and thus it is
likely to expand at XX% CAGR during the forecast period.
Cargo market is relying on the adoption of EHR (Electronic health record) software by various healthcare
facility providers in order to stand ahead in future. Behavioral health EHR creates a world of difference to
the staff and patients and goes the extra mile giving advanced capabilities such as it include support for
documenting violence risk factors, suicide risk factors, or sadness scales.
Online Distribution Channels
Market Size (USD Million)
CAGR(%)
Offline Distribution Channels
SAMPLE
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX XX XX XX XX XX
Brazil Cosmetics Market BPS Analysis- By Distribution Channel, 2017-2030
Source: Goldstein Research
Source: Goldstein Research

28. Company Profiling
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Brazil Cosmetics Market Outlook
Outlook : 2017-2030
Published By: Goldstein Research
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29. L'Oreal
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Saudi Arabia Cosmetics Market Outlook
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Saudi Arabia Cosmetics Market Outlook
L'Oreal (Company Overview & Business Strategy)
Founded
1909
Employees
89,300
Headquarters
France
Website
www.loreal.com
Business Strategy
 Mission and Strategy: L'Oreal believes in a unique strategy: Universalization. L'Oreal always focus to
understand different need and traditions to provide tailor-made beauty products and meet the
aspiration of consumers across the globe. L'Oreal highly invest in innovations to provide best cosmetic
products in terms of quality, efficacy, safety and satisfy consumer all desires in their infinite diversity. In
2016, L'Oreal completed the acquisitions with IT Cosmetics, Atelier Cologne, Saint-Gervais Mont Blanc
and CeraVe. In 2016, L'Oreal invested more than XX% of its sales value on research and development
activities which is accounted more than USD XX billion.
 Upcoming Acquisitions 2017: In 2017, L'Oreal is all prepared to buy Dendron cancer Business of Valeant
Pharmaceuticals International and three other skincare brands for about USD XX billion.
Company Overview
 L'Oreal S.A is a world leader in beauty products
headquartered in, France
 The Company operates through 140 countries across
the globe. Americas; Europe, the Brazil and Africa
(EMEA), and Asia Pacific (APAC) are major geographical
segments in which company is operating.
 L'Oreal S.A, is traded on EPA stock exchange, Europe
 The company also provides innovative beauty solutions
and it is one of the leading beauty cosmetics company
across the globe
 L'Oreal owns popular salon professional product
makers Matrix and Kérastase. Additions to its wide
portfolio include Clarisonic facial cleansing
device (Pacific Bioscience Labs), SkinCeuticals skincare,
and nail polish maker Essie Cosmetics.
Consumer Brands
L'Oreal Paris
Garnier
Maybelline New
York
African Beauty
Brands
L'Oreal Luxe
Essie
Professional Brands
L'Oreal Professional
Kerastase
Carita
Pureology
Redken
Matrix
Major Brands

31. XX
XX
XX
2014 2015 2016
Revenue(USDBillion)
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Brazil Cosmetics Market Outlook
L'Oreal (Revenue & Financial Analysis)
Business Strategy
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
2014 2015 2016
Fig: 9-2 Material Handling Equipment Sales (Thousand Units),
2014-2017
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
2014 2015 2016
Fig: 9-3 Hertz Corporation Corporation
Revenue (USD Billion), 2014-2017

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Brazil Cosmetics Market Outlook
L'Oreal (Business Segments & Recent News)
Business Strategy
Improves quality control structure and Brazilization: The company has adopted various methods to
enhance their manufacturing structure which helps the company to improve the quality of their
automobile products. Moreover, the company is looking forward towards expansion of Brazilization.
L'Oreal Motors adopted Hertz Corporation Brazil Vision in 2011 to improve the quantitative expansion
across the globe. The company is investing a huge amount for research and development activities to
introduce the future of material handling equipment such as hydrogen powered forklifts and automated
guided vehicles. The company spend USD 588.11 Million in 2017 for research and development of their
products and services. Hertz Corporation motors is one of the largest automobile and mental health
software across the globe and expected to lead other Brazil companies in near future.
Fig :- 9-4 L'Oreal Revenue (%)-By Business
Segments, 2017
XX%
XX%
XX%
Automo
tive
Materia
l
Handlin
g
Other
Fig :- 9-5 L'Oreal Revenue (%), By Region,
2017
XX%
XX%
XX%
XX%
XX%
Japan
North-
America
Europe
Asia
Other
Key Findings
 Hertz Corporation Corporation (TICO) has signed an agreement to acquire Vanderlande – the Brazil market
leader for value-added logistic process automation at airports and in the parcel market, as well as being a
leading supplier for warehouses – from the company’s current owner NPM Capital
 Hertz Corporation Corporation announces that it has concluded an agreement with major North American
materials handling systems integrator Bastian Solutions LLC (“Bastian”) to acquire the company. The
acquisition of Bastian signify Hertz Corporation' full-scale entry into the North American materials handling
solutions industry amid the e-commerce boom.
 To expand company’s presence in emerging countries, Hertz Corporation acquired the lift truck business of
Taiwan-based Tailift Co., Ltd. In August 2015. By capitalizing on Tailift’s strength, company aimed to increase
its sales in emerging c9oountries where market expansion is expected over the medium to long term.

33. ExpertAnalysis
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Brazil Cosmetics Industry Outlook
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34.  In 2017, Cosmetics market is dominated by the fragrances market segment accounted
for nearly XX% of the total Asia-Pacific & Africa point of care testing (POCT) devices
market and remaining XX% went for different end-use segments such as homecare
settings. The main reason for this despaired share is due to the rising demand for point
of care testing devices in Cosmetics on the back of their advantages such as faster and
precise results
 However, as the medical device technology is on rise (especially in developing
countries), the Africa therapeutic market is projected to reach USD XXXX million in 2023
from USD XXXX million in 2017, registering a growth rate of XX%. In addition to that,
Africa pharmaceutical market touched USD XXXX million in 2017 and rising demand for
prescription medicines in the region is expected to accelerate the market to USD XXXX
million by the end of 2023
 As a result, if seen from the big market point of view, blood glucose monitoring devices
demand is higher in homecare settings followed by Cosmetics . Moreover, the rising
wearables expenditure in Africa on the back of new wearables reforms and rising
investment in wearables sector is expected to bolster the growth of point of care
testing devices in Africa & Asia-Pacific region
 With USD XXXX million in 2017, blood glucose monitoring devices has the highest
demand followed by located hemoglobin (HbA1c) testing devices and blood collection
devices. The advancement in diagnostic devices are encouraging the hospitals and
Cosmetics to adopt the advanced devices to obtain accurate diagnosis data. The
precise data would further help the physicians to provide better treatment to the
patients
 Further, increasing spending by government authorities on research and development
of innovative and advanced medical devices along with rising disease burden are some
of the major reasons behind the spiked growth of Asia-Pacific & Africa point of care
testing (POCT) devices market
 Further, increasing spending by government authorities on research and development
of innovative and advance connected devices along with rising disease burden are
some of the major reasons behind the spiked growth of Brazil & Africa Cosmetics
market.
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Expert Analysis
Business Strategy

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